Cirque Du Soleil's Future

8/17/2019 Cirque Du Soleil's Future

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CIRQUE DU SOLEILIN 10 YEARS

Simon Abramov – 59656945

M. Ignacia Garib – 450613672 Flora Ip – 450543069 Asl!"#!n – 45061$161


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1. WHERE CIRUQUE DU SOLEIL IS NOW2. MAJOR BUSINESS ISSUES

3. STRATEGIC DIRECTIONS

4. HOW ASSETS & COMPETENCIES MUST EVOLVE

GEND


3/25

1. WHERE CIRQUE DU SOLEIL

IS NOW


4/25

V LUE PROPOSITION

By embrac!" !!#$a%#! crea%$%ya!' %(e )#!'er #* (+ma! ,#--b%yCr/+e '+ S#e crea%e' a #!e #* a0!' e!%er%a!me!% e1,ere!ce.

Pr#$'e- %(e a+'e!ce )%( a!e-ca,e *r#m a rea%y a!' !%# %(e-%m+a%!" a!' me-mer2!" )#r'#* Cr/+e '+ S#e.

T(- ) -% be ree$a!% ! 34 year-.


5/25

SSETS& COMPETENCIES

Brand Reputation Huan Re!our"e #inan"ia$ Re!our"e %e"&no$o'( E"o!(!te

5 T#, #* m!' ! %(e

mar0e%5 34 re,+%abere-'e!%a -(#)-6 %#+r!" -(#)- !)#r')'ec#$era"e

5 O$er 7444

%ae!%e' em,#yee5 Be-% #* %(e be-%,er*#rmer 5 H"( ,r#'+c%$%ya!' ("( /+a%ycrea%#!

5 S#' re$e!+e

-%ream5 Lar"e !$e-%me!%! R&D

5 A'$a!ce' a!'

!!#$a%$e,er*#rma!ce%ec(!##"y5 S#' e!%er,r-eIT *#+!'a%#! .e.SAP

5 Par%!er-(,

8 Re-'e!% -(#)9MGM Mra"e

8 M#$e9 IMA:8 L#"-%c9 DHL8 Ne) $e!+e9

MSC cr+-e5 C+-%#mer9e!"a"eme!% &#ya%y


6/25

SSETS &COMPETENCIES

Inno)ation S(!te %a$ent *ana'eent

5 C#m,e%e ,r#'+c%#! cyce *r#m

crea%$e e1,ere!ce 'e-"!c#-%+me ,r#'+c%#! ,er*#rmer%ra!!" %# mar0e%!" ,r#m#%#!.5 Ne) Tec(!##"y 'e$e#,me!%5 B+-!e-- m#'e %ra!-*#rma%#!

5 C#!-%a!% recr+%me!% *#r %(e be-%

#* %(e be-% ,er*#rmer ! )#r')'e5 S%r#!" 'a%a ba-e #* %ae!% ,##5 S(are' c#re Cr/+e '+ S#e$a+e-


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2. MAJOR BUSINESS ISSUES


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MAJOR BUSINESS ISSUES

;< O$er-a%+ra%e' Cr/+e '+ S#e-(#)-9 c#!-+mer- 'e$a+e!'$'+a -(#)- =%(ere*#re %(ebra!'> a!' -ee %(em a a- #!e

a!' %(e -ame.

;? S(#)- are 'e-"!e' ! a

%ra'%#!a -,ec%a%#r5,er*#rmerm#'e.

;3 D$er-*e' e1,a!-#! bey#!'Cr/+e '+ S#e@- a--e%- a!'c#m,e%e!ce- ) -%*e "r#)%(.


9/25

S+,,#r%$e A!ay--9

8 A +ai$ed and "o!t$( ,-./* attept at ui$din'a Cirue Du So$ei$ &ote$ in *ontrea$

Rea-#! 5 rea e-%a%e ,ar%!er c#+' !#% be -ec+re' a-%(e Cr/+e )a!%e' %# c#!%r# %(e 'e$e#,me!%. H#%e'e$e#,me!% a!' ma!a"eme!% - !#% #!e #*

Cr/+e@- c#m,e%e!ce-.

8 Un!u""e!!+u$ epan!ion into C&ina

Rea-#! 5 acr#ba%c ,er*#rma!ce- (a$e bee! a ,ar%#* C(!e-e c+%+re *#r ce!%+re-. A$era"e $-%#r -%ay! Maca+ - 3. !"(%-. Acr#ba%- =a--e%> are !#%

("(y re"ar'e' ! C(!a. S# !ee' %# %(!0 '**ere!%y%# ,e!e%ra%e %(e C(!e-e mar0e%.

MAJOR BUSINESS ISSUES #1:

Di)er!i+ied epan!ion e(ondCirue du So$ei$5! a!!et! and"opeten"ie! 6i$$ !ti+$e'ro6t&


10/25

S+,,#r%$e A!ay--9

8 %&e 7In+oration A'e7 i! o)er c#mmerca -+cce--!#) c#me- *r#m e!"a"!" a!' em,#)er!" )%(c+-%#mer-.

8 Da!e Lamarre a'm%%e' %(a% c+rre!% Cr/+e '+ S#e-(#)- are !#% mmer-$e e!#+"(. S&o6! are de!i'ned in a

traditiona$ !pe"tator8per+orerode$

MAJOR BUSINESS ISSUES #2


11/25

S+,,#r%$e A!ay--9

8 S#me ma!a"er- )ere a*ra' #* Cr/+e $o!in' it!"opetiti)e "reati)e ed'e a! it 9ept onin"rea!in' t&e nuer o+ per+oran"e! I%r-e- %(e c(ae!"e #* 0ee,!" +, )%( %(ee1,ec%e' $a+e %(a% %(er -(#)- m+-% 'e$er !%erm- #* e!%er%a!me!% /+a%y. =M#rm+ra e% a.

?433>

+ Perce!%a"e #* ,e#,e )(# attend an( !&o6!

durin' t&eir "urrent !ta( in La! :e'a! dropped

+ro .2; to


12/25

S+,,#r%$e A!ay--9

+ O!e ,r#bem - %(a% a+'e!ce- didn5t

under!tand t&e di++eren"e! aon' )ariou!

!&o6! carry!" %(e Cr/+e bra!'. A- a re-+%

ma!y ,e#,e )#+' '-m-- %(e #,,#r%+!%y %#

-ee *#r !-%a!ce %(e -(#) T#%em %(!0!" %(ey

(a' area'y -ee! -#me%(!" -mar ! %(e #'erVare0a =Wa S%ree% J#+r!a ?437>

MAJOR BUSINESS ISSUES #3

a!' -ee %(em a a- #!e

a!' %(e -ame.


13/25

3. STRATEGIC DIRECTIONS


14/25

STRATEGIC DIRECTIONS

;3 Scae bac0 '$er-*e' e1,a!-#!. E1,a!' b+% -%ra%e"cay.

;? Crea%e ,ar%c,a%$e a!' !%erac%$e e!%er%a!me!% e1,ere!ce-.

;< Crea%e e1c+-$e m%e' r+! e$e!%- B" Ba!" E1,ere!ce-


15/25

W(yF

8 E1,a!'!" !%# area- %(a% are bey#!' Cr/+e '+ S#e@- a--e%- &c#m,e%e!ce- ea'- %# *ae' e1,a!-#!-.

8 Pr#$e! e1am,e- #* #$er reac(!" ca,ab%e- a!' *a!"9 344m M#!%reaRe-#r% Pr#ec% e1,a!-#! !%# C(!a

8 O$er-a%+ra%!" %(e bra!' ) 'm!-( %(e $a+e- a' #+% ! %(e CVP.

H#)F

8 O+%-#+rce )(e! #+%-'e #* a--e%- a!' ca,ab%e-8 Re!/+-( c#!%r# %# %r+-%e' ,ar%!er-8 S%c0 %# )(a% y#+@re "##' a% a$#' #$ere1%e!'!" )%( '$er-*e' e1,a!-#!-

STRATEGIC DIRECTION #1

S"a$e a"9 di)er!i+ied epan!ion Epand ut !trate'i"a$$(


16/25

W(yF

8 O+r S%ra%e"c Drec%#! m+-% bear ! m!' +!'er"#!" "e!era%#!a c(a!"e- 5T(e *i$$ennia$ >eneration, ar"e-% "e!era%#! ! (-%#ry, m#$!" %# %- ,rme -,e!'!" year-

, ) e$e!%+ay re-(a,e %(e ec#!#my9 c(a!"e %(e )ay )e %ar"e% #+ra+'e!ce-.

=G#'ma! Sac(- ?43>

8 ?&at do t&e( 6ant@, 64 #* Me!!a- )a!% bra!'- %# e!%er%a! %(em, 74 )a!% %# ,ar%c,a%e ! c#5crea%#! #* ,r#'+c%- a!' bra!'-

=Me!!a Mar0e%!" ?43>


Create parti"ipati)e and intera"ti)e entertainenteperien"e!

c#!%.


17/25

W(yF

8 -" imm!rsing '! cos'm!rs 'rog par'icipa'iv!/ in'!rac'iv!!p!ri!nc! #ir! % Sol!il col%

, increase costumer’s experience/ br!a(ing aa" rom

'! 'ra%i'ional passiv! in'!rac'ion '!" crr!n'l" av!.

, g!' closer to the Millennial generation.

8 Fr'!rmor!/ i' ol% contribute to Cirque du Soleil’s

branding/ as #s'om!r lo"al'" can onl" b! aci!v!% 'rogss'ain!%/ !n'!r'aining/ an% !ngaging in'!rac'ions i' or ans.8i!rn!"/ 2014

, mov!s rom a :pro%c'; an% in'o an !p!ri!nc!, i' r!cri's par'icipan's , p!opl! !ag!r 'o promo'! #ir! % Sol!il, I' aims 'oar%s cos'm!rs !ar' ra'!r 'an '!ir all!' p!opl!

as mor! 'an consm!rs.


c#!%.


18/25

HOWF8 ! av! n!v!r %on!

'a'. >! n!v!r av! a% a s'rong !nog pr!s!nc! on social

m!%ia.; ?amarr!/ 2015

,>@M 'rog collabora'ion virali'" ,:so an% '!ll;, !r!Bs '! 'ing abo' mill!nnials , 8!" lov! or sos/

b' ! av! ala"s b!!n 'oo 'ra%i'ional in or a%v!r'ising C

no' r!all" saring imag!s rom '! sos/ or !ampl!;

?amarr!/ 2015



19/25

W(yF

H#)F

8 I! ,ace- -+c( a- T(e E**e T#)er A!%arc%ca a!' S,ace8 A!!+a e-%$a-

8 re)ent *ar9et !aturation8 H#) #!" ca! %(e C#m,a!y c#!%!+e %# !!#$a%eF8 T(e Me!!a Ge!era%#! - eperien"e "o$$e"tor .8 Crea%e -(arabe c#!%e!% "#ba e1,ere!ce- e!"a"e a+'e!ce #! a!

!'$'+a e$e.


Create e"$u!i)e $iited run e)ent! Bi' Ban'Eperien"e!7


20/25

4. HOW ASSETS &

COMPETENCIES MUSTEVOLVE


21/25

HOW SSETS & COMPETENCIES MUST

EVOLVE

Huan Re!our"e E"o!(!te

5 Be-% ,e#,eacr#-- ree$a!% b+%+!+-+a *+!c%#!-

5 N#% #!y *#c+-!"#! ar%-%- #rcrea%$%y

8 Bu!ine!!partner!&ip!9Seec%$e

e1c+-$e-,eca-e' ,ar%!er-)(e! e1,a!'!" !!e) %err%#re- =c#5crea%#r->8 Cu!toer!9,ar%c,a!%- NOT

+-% c#!-+mer-

Brand Reputation

En!ure t&at rand!ta(! !tron'5 H+"e

!$e-%me!%- !mar0e%!"Kc#mm+!ca%#!-Crea%!" c#!%e!%%(a% - ree$a!% %#%(e a+'e!ce

#inan"ia$ Re!our"e %e"&no$o'(

5 Ma!%a!!" -#'re$e!+e -%ream-5 S% !$e-%!" !

R&D

5 Gr#)!"m,#r%a!ce #*%ec(!##"y !

e!%er%a!me!%!'+-%ry5 ma!%a!!" "##',ar%!er-(,- )%(%ec(!##"y,r#$'er- )(c(ca! -er$e a-

+!/+e *ea%+re-


22/25

HOW SSETS & COMPETENCIES MUST

EVOLVE

Inno)ation S(!te %a$ent *ana'eent

Ma!%a! crea%$%ya!' !!#$a%$e

,#%e!%a %(r#+"(a,,r#,ra%e-%a**K ,r#ce--e- a!'c##,era%#!-.

Recr+%me!%-%ra%e"y e1%e!' %#

#%(er b+-!e--*+!c%#!- -+c( a--ce!%-%- -#came'a ma!a"er-a!' -# #!.

Adapti)ene!!

N#% #!y be!"a'a,%$e %# rece!%

e$e!%- b+% a-# %#c(a!"e- !c+-%#mer !ee'-.


23/25

?rap8Up

C+rre!% -%ra%e"e- are !#% -+-%a!abe8 a--e%- & c#m,e%e!ce- '# !#% -+,,#r% '$er-*ca%#! -%ra%e"y

8 c#!-+mer %re!'- are !#% %(#r#+"(y c#!-'ere'

A,,r#,ra%e -%ra%e"c 'rec%#!- %# be m,eme!%e' %# e!-+re *+%+re -+cce--.

THEREORE9 Nee' %# ma!%a! a!' 'e$e#, a--e%- a!' c#m,e%e!ce-.


24/25

Th!" $%


25/25

RE#ERENCES=

Ba0er L. B. ?437. Cirque du Soleil hires Goldman Sachs to look for partner. O!!e A$aabe a%9

''p.r!'!rs.comar'icl!20141219cir!%!sol!il,ma,i%DS?1E0D31@>20141219obrFI6ioA.97 Acce--e' 3?

33 ?43.

Ber2#! A. =?437>. Cirque du Soleil’s Next Act: Rebalancing the usiness. #!!e WSJ. A$aabe a%9 (%%,9KK))).)-.c#mKar%ce-Kcr/+e5'+5

-#e-5!e1%5ac%5rebaa!c!"5%(e5b+-!e--5373776 Acce--e' ?3 N#$. ?43.

Camer#! M. =?43. !here customer experience is heading in "#$%. #!!e BRW. A$aabe a%9(%%,9KK))).br).c#m.a+K,Kmar0e%!"K)(erec+-%#mere1,ere!ce-(ea'!")UM7W,bD))#+#'T# Acce--e' ?3 N#$. ?43.

Ca-a'e-+-5Ma-a!e R. a!' A+c#! M. =?44>. Cirque du Soleil&&'he (igh&!ire Act of uilding Sustainable )artnerships . #!!e Har$ar'

B+-!e-- Re$e). A$aabe a%9 (%%,-9KK(br.#r"K,r#'+c%Kcr/+e5'+5-#e5%(e5("(5)re5ac%5#*5b+'!"5-+-%a!abe5,ar%!er-(,-K47335PD5ENG

Acce--e' 3< N#$. ?43.

Cr/+e D+ S#e ?43. Cirque du Soleil at a Glance. O!!e A$aabe a%9 (%%,-9KK))).cr/+e'+-#e.c#mKe!K(#meKab#+%5+-Ka%5a5"a!ce.a-,1

Acce--e' 3? 33 ?43.

#r"#!e M. ?43. *SC Cruises partners +ith Cirque du Soleil for entertainment at sea. O!!eA$aabe a%9

(%%,9KK))).a%me-.c#mK%ra$eKa5%rb5m-c5cr+-e-5cr/+e5'+5-#e5?433345-%#ry.(%m Acce--e' 3? 33 ?43.

G#'ma! Sac(- =?43>. *illennials ,nfographic . #!!e G#'ma! Sac(-. A$aabe a%9 (%%,9KK)))."#'ma!-ac(-.c#mK#+r5

%(!0!"K,a"e-Kme!!a-K!'e1.(%mFc'PS43364444?343 Acce--e' ?3 N#$. ?43. J#!e- C. =?43>. Acrobats or holograms: !hat -s next for Cirque du Soleil . #!!e c(ca"#%rb+!e.c#m. A$aabe a%9

(%%,9KK))).c(ca"#%rb+!e.c#mKe!%er%a!me!%K%(ea%erK!e)-Kc%5ae5464?5#!e-5?434. !ho Are *illennials 3 *illennial *arketing . #!!e Me!!a Mar0e%!". A$aabe a%9

(%%,9KK))).me!!amar0e%!".c#mK)(#5are5me!!a-K Acce--e' ?3 N#$. ?43.

M!%er A. =?43>. Cirque du Soleil (as No Chance in China . #!!e B##mber"Ve).c#m. A$aabe a%9

(%%,9KK))).b##mber"$e).c#mKar%ce-K?435475?7Kcr/+e5'+5-#e5(a-5!#5c(a!ce5!5c(!a Acce--e' ?3 N#$. ?43.

M#rm+ra We-- R#'r"+e- G+e! Na0ayama a!' Mar!(# =?433>. Cirque du Soleil: e/ond lue 4ceans: Scaling Cirque du Soleil and the51olution of the usiness. #!!e T(e T+c0 Sc(## #* B+-!e-- a% Dar%m#+%(. A$aabe a%9

(%%,9KK*ac+%y.%+c0.'ar%m#+%(.e'+Kma"e-K+,#a'-K*ac+%yKr#!5a'!erKCr/+e'+S#e.,'* Acce--e' 3< N#$. ?43.

Ter!ey J. =?437>. Cirque du Soleil Al+a/s 6eli1ers 5motional Customer 5xperiences 3 7o/alt/89#.org . #!!e L#ya%y

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