Chomp Charts September

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    App Search Analytics | September 2011 1

    APP S E A R C H ANALYTICSSeptember 2011

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    App Search Analytics | September 2011

    ABOUT C H O M P S APP S E A R C H ANALYTICS

    Welcome to the12th edition

    of

    Chomps App Search Analytics Report!

    Chomps technology powers the most advanced search engine for native and web apps across the

    worldwide iOS and Android markets. The metrics outlined in this report provide insight into app searchtrends across iOS and Android using Chomps on-device search functionality within the US during the

    month of August.

    Chomp for Android launched on February 28, 2011. Android and iOS metrics included in this edition of

    App Search Analytics refers to data collected September 1 - 30, but references previous months for

    trending and comparison purposes.

    To see more app search data from Chomp visit http://chomp.com/etc/chomp-charts

    2

    http://chomp.com/etc/chomp-chartshttp://chomp.com/etc/chomp-charts
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    App Search Analytics | September 2011

    ANALYTICS H I G H L I G H T S U M M A R Y

    App Search Analytics

    App Monetization

    Paid app downloads decreased by 1% on Android and by 5% iOS. On Android, the

    decreases were concentrated at price points below $3.00. On iOS, the drop was

    concentrated at the two lowest price points. The $.99 price point decreased from 12.3% to

    9.3% and the $1.99 price point decreased from 4.2% to 3.0%.

    Best in Category

    On Android, Utilities had a huge month; their share of downloads increased from 15.8% to

    21.3%. On iOS, games increased their share from 27.7% to 31.5%. Social networking and

    reference also increased their shares by 2%, while sports, healthcare & fitness, and books

    apps decreased their share by 1%.

    3

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    App Search Analytics | September 2011

    ANALYTICS H I G H L I G H T S U M M A R Y

    4

    August Spotlight

    Current Event Related QueriesSearch traffic for the query NFL correlates with the first game of the season and Sundays. Traffic

    remains slightly elevated after each of these spikes.

    International Search Trends & Top AppsNewer games Bunny Shooter on Android and Assassins Creed Altairs Chronicles on iOS jump into

    the top apps for three of the six countries. Australia is one of the top queries in Australia as Aussies

    search for locally relevant apps.

    The Chomp 55On Android, SMS apps have taken over the top ten, WhatsApp Messenger, Handcent SMS and GO

    SMS Pro, all make their debut. On iOS, the increasing popularity of streaming radio apps is

    reflected by TuneIn taking the top spot and iheartradio at #9. Zombie Highway and Doodle Jump

    make their debut in the top 10.

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    App Search Analytics | September 2011 5

    APP U S A G E M E T R I C S

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    App Search Analytics | September 2011 6

    C U R R E N T E V E N T APP S E A R C H E S

    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

    App queries correlate with real time events.

    The query of the month is NFL.Spikes in search traffic correlate with the first game of the season

    and Sundays. Traffic remains slightly elevated after these spikes before dropping off. Are you readyfor some football?

    September

    FirstGameofSeason

    NewOrleansvGreenBay

    Week1GamesWeek2Games

    Week3Games

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    7/23App Search Analytics | September 2011

    N F L APPS

    7

    Our users cant get enough NFL apps. They download apps to track scores, watch highlights, read

    breaking news, play games, and even stream live games. Below are a few of our most highly rated

    NFL apps on both Android and iOS.

    NFL 11 FreeOfficial app for scores, highlights, and breaking newsfrom the NFL.

    NFL 11 FreeOfficial app for scores, highlights, and breaking newsfrom the NFL.

    NFL.com Fantasy Football Free Official Fantasy Football app of the NFL.

    NFL.com Fantasy Football Free Official Fantasy Football app of the NFL.

    Madden NFL 12 $4.99Hit game from EA sports with more than 50,000downloads.

    Madden NFL 12 $4.99 Hit game from EA sports with more than 50,000downloads.

    NFL Mobile FreeWatch every ESPN Monday Night Football, NBC Sunday NightFootball & NFLN Thursday Night Football game! Exclusively onVerizon.

    NFL Mobile FreeWatch every ESPN Monday Night Football, NBC Sunday NightFootball & NFLN Thursday Night Football game! Exclusively onVerizon.

    NFL Sunday Ticket Free App for streaming games for those with DirectTV

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    I N T E R N A T I O N A L S E A R C H T R E N D S

    United Kingdom

    free

    games

    entertainment

    utility tools

    news

    simulation games

    utilities

    Canada

    free

    games

    utility tools

    utilities

    entertainment

    simulation games

    clock

    Saudi Arabia

    free

    games

    Islam

    books

    entertainment

    utilities

    simulation games

    Germany

    free

    games

    theme

    utilities

    root utility

    productivity

    simulation games

    India

    free

    entertainment

    games

    utilities

    books

    music

    utilities

    Australia

    free

    games

    utilities

    entertainment

    books

    utility tools

    simulation games

    United Kingdom

    Bunny Shooter

    Angry Birds

    Canada

    Netflix

    Angry Birds

    Saudi Arabia

    Drag Racing

    Angry Birds Rio

    Germany

    Angry Birds

    Bunny Shooter

    India

    Angry Birds

    Movies by Flixster

    Australia

    Pandora

    Angry Birds

    Free was again the #1 search term across all countries sampled on Android.

    The snapshot below represents the top queries and subsequent app downloads on select

    countries around the globe through the Chomp app on Android. New games Bunny Shooter andDrag Racing make their first appearance in International Top App Downloads.

    Top App Downloads by CountryTop App Queries by Country

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    I N T E R N A T I O N A L S E A R C H T R E N D S

    United Kingdom

    Smurfs Village

    Facebook

    Canada

    AIM Free Edition

    Pandora

    Saudi Arabia

    Smurfs Village

    Google Earth

    Germany

    Smurfs Village

    Assassins Creed Altairs Chronicles

    India

    Assassins Creed Altairs Chronicles

    Facebook

    Australia

    Pandora

    Assassins Creed Altairs Chronicles

    App search abroad shows more diversity on iOS.

    The snapshot below represents the top queries and subsequent app downloads on select countries

    around the globe through the Chomp app on iOS. Assassins Creed Altairs Chronicles pops into the topapp downloads for the first time. Users in Australia look for apps relevant to their Country.

    Top App Downloads by Country

    United Kingdom

    games

    puzzle games

    photography

    entertainment

    books

    adventure games

    system utilities

    Canada

    games

    free apps

    puzzle games

    entertainment

    books

    social networking

    doodle

    Saudi Arabia

    games

    utilities

    chat

    productivity

    entertainment

    adventure games

    photography

    Germany

    games

    productivity

    dictionary

    puzzle games

    utilities

    photography

    to do

    India

    racing games

    dating

    wallpapers

    photography

    music

    social networking

    entertainment

    Australia

    games

    puzzle games

    productivity

    photography

    utilities

    adventure games

    australia

    Top App Queries by Country

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    T H E C H O M P 5 5 - Andro id

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    11/23App Search Analytics | September 2011

    C H O M P S T O P 5 5 O F S E P T E M B E R - A ndro i d

    11

    Congratulations to Chomps top 55, our list of the most popular Android apps in September!

    SMS apps have taken over the top ten with WhatsApp, Handcent and GO SMS Pro, all making their

    debut.

    1 Dropbox Free Utilities

    2 Google Sky Map Free Reference

    3 Ebay Free Shopping

    4 WhatsApp Messenger Free Communication

    5 Handcent SMS Free Communication

    6 Movies Free Entertainment

    7 Dictionary.com Free Reference

    8 Anti-Virus Free Free Utilities

    9 GO Launcher EX Free Utilities

    10 GO SMS Pro Free Communication

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    C H O M P S T O P 5 5 O F S E P T E M B E R - A ndro i d ( 1 1 - 5 5 )

    12

    11 Angry Birds 34 Yahoo! Mail

    12 Dolphin Browser HD 35 Facebook

    13 Netflix 36 Evernote

    14 Advanced Task Killer 37 Fruit Slice

    15 SoundHound 38 ESPN ScoreCenter

    16 Looking Security & Antivirus 39 Bunny Shooter

    17 Pandora 40 Facebook Messenger

    18 Tiny Flashlight & LED 41 PhotoFunia

    19 Kindle 42 WeatherBug

    20 Angry Birds Rio 43 GasBuddy

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