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APP S E A R C H ANALYTICSSeptember 2011
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ABOUT C H O M P S APP S E A R C H ANALYTICS
Welcome to the12th edition
of
Chomps App Search Analytics Report!
Chomps technology powers the most advanced search engine for native and web apps across the
worldwide iOS and Android markets. The metrics outlined in this report provide insight into app searchtrends across iOS and Android using Chomps on-device search functionality within the US during the
month of August.
Chomp for Android launched on February 28, 2011. Android and iOS metrics included in this edition of
App Search Analytics refers to data collected September 1 - 30, but references previous months for
trending and comparison purposes.
To see more app search data from Chomp visit http://chomp.com/etc/chomp-charts
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ANALYTICS H I G H L I G H T S U M M A R Y
App Search Analytics
App Monetization
Paid app downloads decreased by 1% on Android and by 5% iOS. On Android, the
decreases were concentrated at price points below $3.00. On iOS, the drop was
concentrated at the two lowest price points. The $.99 price point decreased from 12.3% to
9.3% and the $1.99 price point decreased from 4.2% to 3.0%.
Best in Category
On Android, Utilities had a huge month; their share of downloads increased from 15.8% to
21.3%. On iOS, games increased their share from 27.7% to 31.5%. Social networking and
reference also increased their shares by 2%, while sports, healthcare & fitness, and books
apps decreased their share by 1%.
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ANALYTICS H I G H L I G H T S U M M A R Y
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August Spotlight
Current Event Related QueriesSearch traffic for the query NFL correlates with the first game of the season and Sundays. Traffic
remains slightly elevated after each of these spikes.
International Search Trends & Top AppsNewer games Bunny Shooter on Android and Assassins Creed Altairs Chronicles on iOS jump into
the top apps for three of the six countries. Australia is one of the top queries in Australia as Aussies
search for locally relevant apps.
The Chomp 55On Android, SMS apps have taken over the top ten, WhatsApp Messenger, Handcent SMS and GO
SMS Pro, all make their debut. On iOS, the increasing popularity of streaming radio apps is
reflected by TuneIn taking the top spot and iheartradio at #9. Zombie Highway and Doodle Jump
make their debut in the top 10.
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APP U S A G E M E T R I C S
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C U R R E N T E V E N T APP S E A R C H E S
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
App queries correlate with real time events.
The query of the month is NFL.Spikes in search traffic correlate with the first game of the season
and Sundays. Traffic remains slightly elevated after these spikes before dropping off. Are you readyfor some football?
September
FirstGameofSeason
NewOrleansvGreenBay
Week1GamesWeek2Games
Week3Games
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N F L APPS
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Our users cant get enough NFL apps. They download apps to track scores, watch highlights, read
breaking news, play games, and even stream live games. Below are a few of our most highly rated
NFL apps on both Android and iOS.
NFL 11 FreeOfficial app for scores, highlights, and breaking newsfrom the NFL.
NFL 11 FreeOfficial app for scores, highlights, and breaking newsfrom the NFL.
NFL.com Fantasy Football Free Official Fantasy Football app of the NFL.
NFL.com Fantasy Football Free Official Fantasy Football app of the NFL.
Madden NFL 12 $4.99Hit game from EA sports with more than 50,000downloads.
Madden NFL 12 $4.99 Hit game from EA sports with more than 50,000downloads.
NFL Mobile FreeWatch every ESPN Monday Night Football, NBC Sunday NightFootball & NFLN Thursday Night Football game! Exclusively onVerizon.
NFL Mobile FreeWatch every ESPN Monday Night Football, NBC Sunday NightFootball & NFLN Thursday Night Football game! Exclusively onVerizon.
NFL Sunday Ticket Free App for streaming games for those with DirectTV
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I N T E R N A T I O N A L S E A R C H T R E N D S
United Kingdom
free
games
entertainment
utility tools
news
simulation games
utilities
Canada
free
games
utility tools
utilities
entertainment
simulation games
clock
Saudi Arabia
free
games
Islam
books
entertainment
utilities
simulation games
Germany
free
games
theme
utilities
root utility
productivity
simulation games
India
free
entertainment
games
utilities
books
music
utilities
Australia
free
games
utilities
entertainment
books
utility tools
simulation games
United Kingdom
Bunny Shooter
Angry Birds
Canada
Netflix
Angry Birds
Saudi Arabia
Drag Racing
Angry Birds Rio
Germany
Angry Birds
Bunny Shooter
India
Angry Birds
Movies by Flixster
Australia
Pandora
Angry Birds
Free was again the #1 search term across all countries sampled on Android.
The snapshot below represents the top queries and subsequent app downloads on select
countries around the globe through the Chomp app on Android. New games Bunny Shooter andDrag Racing make their first appearance in International Top App Downloads.
Top App Downloads by CountryTop App Queries by Country
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I N T E R N A T I O N A L S E A R C H T R E N D S
United Kingdom
Smurfs Village
Facebook
Canada
AIM Free Edition
Pandora
Saudi Arabia
Smurfs Village
Google Earth
Germany
Smurfs Village
Assassins Creed Altairs Chronicles
India
Assassins Creed Altairs Chronicles
Facebook
Australia
Pandora
Assassins Creed Altairs Chronicles
App search abroad shows more diversity on iOS.
The snapshot below represents the top queries and subsequent app downloads on select countries
around the globe through the Chomp app on iOS. Assassins Creed Altairs Chronicles pops into the topapp downloads for the first time. Users in Australia look for apps relevant to their Country.
Top App Downloads by Country
United Kingdom
games
puzzle games
photography
entertainment
books
adventure games
system utilities
Canada
games
free apps
puzzle games
entertainment
books
social networking
doodle
Saudi Arabia
games
utilities
chat
productivity
entertainment
adventure games
photography
Germany
games
productivity
dictionary
puzzle games
utilities
photography
to do
India
racing games
dating
wallpapers
photography
music
social networking
entertainment
Australia
games
puzzle games
productivity
photography
utilities
adventure games
australia
Top App Queries by Country
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T H E C H O M P 5 5 - Andro id
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C H O M P S T O P 5 5 O F S E P T E M B E R - A ndro i d
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Congratulations to Chomps top 55, our list of the most popular Android apps in September!
SMS apps have taken over the top ten with WhatsApp, Handcent and GO SMS Pro, all making their
debut.
1 Dropbox Free Utilities
2 Google Sky Map Free Reference
3 Ebay Free Shopping
4 WhatsApp Messenger Free Communication
5 Handcent SMS Free Communication
6 Movies Free Entertainment
7 Dictionary.com Free Reference
8 Anti-Virus Free Free Utilities
9 GO Launcher EX Free Utilities
10 GO SMS Pro Free Communication
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C H O M P S T O P 5 5 O F S E P T E M B E R - A ndro i d ( 1 1 - 5 5 )
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11 Angry Birds 34 Yahoo! Mail
12 Dolphin Browser HD 35 Facebook
13 Netflix 36 Evernote
14 Advanced Task Killer 37 Fruit Slice
15 SoundHound 38 ESPN ScoreCenter
16 Looking Security & Antivirus 39 Bunny Shooter
17 Pandora 40 Facebook Messenger
18 Tiny Flashlight & LED 41 PhotoFunia
19 Kindle 42 WeatherBug
20 Angry Birds Rio 43 GasBuddy
