Chocolate Confectionery in France

CHOCOLATE CONFECTIONERY IN FRANCE

Euromonitor International

January 2014

C H O C O L A T E C O N F E C T I O N E R Y I N F R A N C E P a s s p o r t I

© E u r o m o n i t o r I n t e r n a t i o n a l

LIST OF CONTENTS AND TABLES

Headlines ..................................................................................................................................... 1 Trends .......................................................................................................................................... 1 Competitive Landscape ................................................................................................................ 2 Prospects ..................................................................................................................................... 3 Category Data .............................................................................................................................. 4

Table 1 Sales of Chocolate Confectionery by Category: Volume 2008-2013 ............ 4 Table 2 Sales of Chocolate Confectionery by Category: Value 2008-2013 ............... 5 Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth

2008-2013 .................................................................................................... 5 Table 4 Sales of Chocolate Confectionery by Category: % Value Growth

2008-2013 .................................................................................................... 5 Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2008-2013......... 6 Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2009-

2013 ............................................................................................................. 6 Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2010-2013 .......... 7 Table 8 Distribution of Chocolate Confectionery by Format: % Value 2008-

2013 ............................................................................................................. 7 Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume

2013-2018 .................................................................................................... 8 Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2013-

2018 ............................................................................................................. 8 Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume

Growth 2013-2018 ....................................................................................... 9 Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value

Growth 2013-2018 ....................................................................................... 9 Summary 1 Other Chocolate Confectionery: Product Types ........................................... 9

C H O C O L A T E C O N F E C T I O N E R Y I N F R A N C E P a s s p o r t 1


CHOCOLATE CONFECTIONERY IN FRANCE

HEADLINES In 2013, chocolate confectionery sales volume and value grow by 2% and 3%, respectively

Growth mainly fuelled by spending on chocolate confectionery during seasonal peaks and the

indulgence trend

Bagged selflines/softlines generates the highest value growth of 6% among chocolate

confectionery

Average unit price rises by about 1% following the supply-side surge in cocoa prices

With almost 20% of value share, Ferrero France SA leads chocolate confectionery in 2013

Chocolate confectionery value is expected to see a volume CAGR of 2% over the forecast

period

TRENDS The economic recession and falling purchasing power in 2013 did not deter French

consumers from enjoying indulgent chocolate confectioneries. Rather, the hostile economic

environment seems to be sustaining French consumers’ appetite for indulgence even, as

chocolate confectionery continues to be associated with moments of “péché-mignon”,

pleasure and evasion. On the other hand, seasonal peaks (year-end festivities, Christmas,

Easter celebrations, etc.) acted as guilt-free excuses to “let go” and lavish spending on

chocolate confectionery; seasonal chocolate confectionery sales, up by 2% in volume,

generated about 40% of total value in 2013. Apart from the pleasure traits influencing demand

in France, value growth was also driven by consumers’ continuous evolution towards

“connoisseur-type” buying habits, which favoured a preference for qualitative premium

products.

Bagged selflines/softlines was the fastest growing category with 6% in value and 4% in

volume. Three main reasons accounted for this performance: The prevailing snacking habits,

a higher degree of conviviality/practicality experienced in sharing and enjoying

selflines/softlines, and the guilt-free dietetic perception associated with eating “small bites”

rather than the “bigger” countlines and boxed assortments.

Heavy rainfall and low sunlight levels in cocoa-producing country, Ivory Coast, negatively

impacted the development of cocoa beans in 2013, leading to a drop of about 10% in global

production. Despite a fall in the price of other key raw materials such as sugar (3% price

decline), the unit price of chocolate confectionery rose by 1% in France following a price

surge of about 5% for cocoa.

Chocolate confectionery in tablet form generated the highest sales in volume terms,

accounting for about 41% of total chocolate confectionery volume in 2013. Plain milk account

for 43% of total tablet sales value in France, followed by filled tablets at 36% of value. Sales

for plain dark chocolate maintained the best momentum in 2013 to surpass 19% of total

tablets sales value. Plain white tablet was the least popular, accounting for less than 2% of

tablets sales value.



The rapid adoption of ethical traits by private label producers - and sold at a relatively lower

price range – has rendered organic and fair trade chocolate confectionery more affordable to

the masses, but has concurrently pulled down value growth rates.

The most direct competition for chocolate confectionery came from sugarised pastilles, gums,

jellies and chews in sugar confectionery, which fetched bullish value growth of almost 8% in

2012. Key players in the said category, Haribo-Riqlès-Zan SA and Lamy Lutti SA, have

continued to strategise on frequent innovation and promotional campaigns to tap into the

nomadic and snacking habits of French consumers. Indirect competition also came from other

packaged food categories such as sweet and savoury snacks, ice cream, baked products,

gourmet chilled desserts and yoghurts.

COMPETITIVE LANDSCAPE Ferrero France SA continues to lead sales for chocolate confectionery in France, capturing

almost 20% of overall value. The company’s main strengths lie in its long-established brands

Kinder, Ferrero Rocher and Mon Chéri, which are continually being promoted with frequent

advertising campaigns, and its diversified product portfolio. Ferrero France also lays a

strategic emphasis on positioning some of its chocolate confectionery for children, especially

as afternoon snacks. In 2013, Ferrero France led sales value in two subcategories:

Countlines (43%) and chocolate with toys (87%) while also generating prominent sales value

in other categories, namely bagged selflines/softlines (12%), seasonal chocolates (20%) and

boxed assortments (18%).

Over the period 2012-2013, Kraft Foods France SA generated the fastest value growth rate. It

was mainly fuelled by a rapid extension of Milka’s product line coupled with strategic

reorientations set on seasonal peaks and children. The company had organised several

merchandising events within distribution outlets throughout France in order to generate

interest and awareness over its extended product range. Further to which, its key competitor

Mars Chocolate France retaliated with the launch of the adult-specific M&M’s 65% intense

cocoa range in 2012, in a new bluish packaging, thereby also demonstrating a certain

willingness to renew its image, attract a new customer base and defend its market position.

Product line extension strategies under a main umbrella brand and innovations, which are

aligned with snacking, appear to be working the best. In a context of high economic

uncertainty, French customers were constantly in search for reassurance and established

brands are effective in doing so. Furthermore, product innovations, such as Milka Snax and

Kit Kat chocolate balls, which are in phase with the prevailing snacking eating habits, were

more easily accepted by consumers; by virtue of their mini sizes, these products procure a

sense of guilt-free (“small bite suggesting less sugar, less fat intake”) moment of pleasure.

In tablets, the association of chocolate with exotic and gourmet ingredients (such as vanilla,

praline, spéculoos and fruit ganache/chips) to create premium products, continue to gain

positive responses from inquisitive customers and connoisseurs. Typical examples of such

products are Monbana SA’s recent Recette Spéculoos and Lindt & Sprüngli SA’s Passion

range.

Apart from the artisanal players, which captured 18% of sales value in 2013, and premium

players - such as Chocolaterie Cantelou SA (Cémoi), Ladurée SA and Monbana SA -

chocolate confectionery is dominated by multinational companies. The five topmost

multinational companies in France accounted for 60% of total chocolate confectionery value in

2013.

One of the most notable new product launches in late 2012 was the launch of Fwi by Verquin

confiseur. Fwi proposes a range of chocolate-coated bagged softlines with fruit pieces inside.



Its key differentiation lies in the fruit core, which positions it as a healthier alternative to the

classic, M&M’s and Maltesers. Surfing on the naturalness wave (no artificial

colouring/flavours), Fwi was voted as the Taste of the Year (Saveur de l’Année) in 2012 by a

panel of consumers and is increasingly being shelved by major grocery retailers.

Key players aired frequent TV advertisements over 2012-2013. Lindt & Sprüngli SA

maintained its focus on the prestige of its Master Chocolatiers to promote its “Creation” tablets

range by displaying the experts at work in a 30-secs frequently-aired TV ad. Nestlé France

opted for a more sensual and passionate approach for its Grand Chocolat tablet range: A 30-

second TV ad featuring a female android who finds one of Nestlé’s tablet on a table set and

becomes so captivated by the intense taste that it triggers emotions within her. Both TV

advertisements made use of soothing musical backgrounds to reinforce the relaxing virtue of

enjoying chocolate.

A noticeable evolution among private label chocolate confectionery is the rapid sophistication,

which has taken place over the past two years. Almost all major private label products in

France currently have their very own organic and/or fair-trade chocolate tablet. Some private

label players go even further by proposing elegant designs for their packaging. Key examples

of this continuous sophistication from private label chocolate confectionery are Intermarché’s

Ivoria and discounter Lidl’s Fin Carré range.

PROSPECTS Chocolate confectionery has been defying tough economic times for the past three years with

both value and volume growth rates on the rise. Economic downturn has reinforced the desire

for evasion and pleasure, thereby encouraging patterns of indulging expenditure during

seasonal peaks and impulse purchases to satisfy on-and-off cravings. By mid-2013, French

consumers’ confidence index fell to a historical low. The propensity to save is set to increase

over the next two years, leading to a contraction in consumption and lower volume growth

rates for chocolate confectionery. With potential recovery by late 2015, chocolate

confectionery volume growth rates are expected to increase slightly. Over the forecast period,

value will most likely see a constant value CAGR of 1%, fuelled mainly by inflation.

Compared with last year’s forecast, a CAGR of 1%, chocolate confectionery sales volume is

revised to a higher 2% CAGR. Faced with moroseness, French consumers are expected to

increase the frequency of mini-pleasures and preserve their cultural habits during seasonal

peaks, even if they will tend to do so with more economical product lines such as the

sophisticated private label products. As such, volume is expected to grow faster than value

over the forecast period.

Bagged selflines/softlines, chocolate with toys and tablets will most likely be the most dynamic

subcategories over the forecast with expected constant value CAGRs of 3%. Frequent

product innovations, such as Fwi and Milka Snax, are likely to drive the growth for bagged

selflines/softlines, which remain popular as they are deemed most suitable for guilt-free mini-

pleasure and snacking moments. Chocolate with toys is set to remain popular, especially

among children, for the fun aspects. Value growth for tablets, which is the most preferred form

of chocolate confectionery by adults, is likely going to be sustained by premium innovations.

Seasonal chocolate confectionery is expected to generate faster volume than value growth

due to prudent consumers switching to less expensive brands and intense price competition

at seasonal peaks.

In response to the thriftiness of French customers over the next three years, major distributors

and key players are expected to adopt frequent discounting and price competitive incentives

in order to generate sales volume. Some consumers are also likely going to practice bulk



ordering in order to benefit from better prices. For example, parents are more often ordering

bulk quantities in order to cater to their children’s frequent need for chocolate confectionery

(as afternoon snacks or when going to school).

On the distribution side, there are two aspects, which are gaining popularity. Firstly, there is a

growing number of online specialist retailers who are thriving because of their “bulk-

buying/discount model” and the convenience of “pick-and-click” assortments for end-

customers. Popular examples of those online specialist retailers are cdiscount.com,

distri2000.com and infinicandy.com. Secondly, a growing number of manufacturers (including

artisanal and independent chocolatiers) are proposing direct sales through their dedicated

online merchant websites. Some key examples are: chocolat-weiss.fr, saveur-et-delices.com

and lindt-shop.fr. Some leaders continue to push the convenience of the online experience

even further by proposing customisation, for example, the dedicated mymms.fr allows buyers

to customise their own mix of M&M’s, by colours and quantity preferences, before ordering.

Nestlé France has been leveraging on one of the most successful strategies in the past two

years: The homemade/home-cooking trend, which continued to prevail thanks to TV culinary

shows and the cocooning attitude. Nestlé dessert, the company’s dedicated brand for pastry-

making chocolate, is the leading brand in France with over 60% of total sales for pastry

chocolate. The company’s continue to lay emphasis on community building via its dedicated

“latableadessert.fr” on which pastry amateurs can find interesting ideas and recipes which, in

turn, have a positive impact on the sales of chocolate tablets/other chocolate confectionery

used in pastry cooking.

In support of its core strategy of premium chocolate confectionery, Lindt & Sprüngli plans to

invest about €70 million in France over the forecast period. Two main projects are scheduled:

The opening of the world’s biggest chocolate boutique in the chic Opera area in Paris and the

extension of premium chocolate production lines at its Oloron Sainte-Marie site, in the south-

west of France.

Recent product launches seem to be targeting the aperitif moment. Kraft Foods France

(Mondelez France) for instance, has combined the reputable Tuc crisps with chocolate to

produce a radical sweet-and-salty chocolate snack, Milka Tuc, which was launched in early

2013. Other examples of such potentially upbeat chocolate confectioneries are the chocolate-

coated popcorn/corn flakes/pretzels crisps. Some French consumers seem to be quite open

to those relatively new tastes combinations and are likely to demonstrate a positive response

to “aperitif-type” chocolate confectioneries over the forecast period.

CATEGORY DATA

Table 1 Sales of Chocolate Confectionery by Category: Volume 2008-2013

'000 tonnes 2008 2009 2010 2011 2012 2013 Alfajores - - - - - - Bagged Selflines/ 13.3 13.4 12.5 13.2 13.8 14.4 Softlines Boxed Assortments 19.4 19.8 19.6 19.0 18.5 18.2 - Standard Boxed 18.5 18.9 18.8 18.2 17.7 17.4 Assortments - Twist Wrapped 0.9 0.9 0.8 0.8 0.8 0.8 Miniatures Chocolate with Toys 3.1 3.1 3.2 3.4 3.5 3.7 Countlines 42.7 41.8 42.2 43.1 44.0 44.7



Seasonal Chocolate 59.7 60.2 61.0 63.0 64.7 66.0 Tablets 103.2 103.8 104.4 107.7 110.9 114.1 Other Chocolate 3.0 3.0 3.0 2.9 2.9 2.9 Confectionery Chocolate Confectionery 244.3 245.2 245.9 252.3 258.3 264.0

Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 2 Sales of Chocolate Confectionery by Category: Value 2008-2013

EUR million 2008 2009 2010 2011 2012 2013 Alfajores - - - - - - Bagged Selflines/ 190.3 196.2 185.7 199.7 211.4 223.3 Softlines Boxed Assortments 378.9 398.7 405.8 400.9 398.8 395.0 - Standard Boxed 364.2 384.5 391.8 386.9 384.6 380.8 Assortments - Twist Wrapped 14.7 14.2 14.0 14.1 14.2 14.3 Miniatures Chocolate with Toys 136.5 139.9 144.3 154.7 162.5 168.1 Countlines 420.0 416.2 422.5 448.0 466.2 483.6 Seasonal Chocolate 1,505.0 1,526.1 1,565.3 1,630.7 1,686.8 1,737.6 Tablets 1,054.9 1,069.6 1,087.1 1,173.3 1,221.3 1,266.6 Other Chocolate 36.9 37.0 37.1 37.1 37.1 36.9 Confectionery Chocolate Confectionery 3,722.5 3,783.8 3,847.7 4,044.4 4,184.1 4,311.2


Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2008-2013

% volume growth 2012/13 2008-13 CAGR 2008/13 Total Alfajores - - - Bagged Selflines/Softlines 4.4 1.7 8.6 Boxed Assortments -1.8 -1.3 -6.1 - Standard Boxed Assortments -1.9 -1.2 -5.8 - Twist Wrapped Miniatures -0.5 -2.8 -13.4 Chocolate with Toys 4.3 3.3 17.6 Countlines 1.8 0.9 4.7 Seasonal Chocolate 2.0 2.0 10.6 Tablets 2.9 2.0 10.6 Other Chocolate Confectionery -1.0 -0.7 -3.6 Chocolate Confectionery 2.2 1.6 8.1


Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2008-2013

% current value growth 2012/13 2008-13 CAGR 2008/13 Total



Alfajores - - - Bagged Selflines/Softlines 5.6 3.3 17.4 Boxed Assortments -0.9 0.8 4.3 - Standard Boxed Assortments -1.0 0.9 4.6 - Twist Wrapped Miniatures 0.8 -0.7 -3.2 Chocolate with Toys 3.4 4.2 23.1 Countlines 3.7 2.9 15.1 Seasonal Chocolate 3.0 2.9 15.5 Tablets 3.7 3.7 20.1 Other Chocolate Confectionery -0.3 0.0 0.2 Chocolate Confectionery 3.0 3.0 15.8


Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2008-2013

% retail value rsp 2008 2009 2010 2011 2012 2013 Plain Dark 18.3 18.5 18.7 18.9 19.0 19.1 Plain Milk 43.2 43.3 43.3 43.2 43.1 43.0 Plain White 2.1 2.0 1.9 1.8 1.8 1.7 Filled 36.4 36.2 36.0 36.1 36.2 36.2 Total 100.0 100.0 100.0 100.0 100.0 100.0


Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2009-2013

% retail value rsp Company 2009 2010 2011 2012 2013 Ferrero France SA 18.7 18.9 19.4 19.5 19.6 Lindt & Sprüngli SA 11.8 12.2 12.4 12.6 12.6 Nestlé France SA 11.1 11.0 10.8 10.8 10.8 Mondelez France SAS - - - - 10.7 Mars Chocolat France SAS 5.7 6.0 6.3 6.3 6.5 Chocolaterie Cantalou SA 2.3 2.1 2.0 2.0 2.0 Cadbury France SA 2.5 2.3 2.0 1.9 1.9 Jacquot ETS SA 1.8 1.7 1.6 1.6 1.6 Carrefour SA 1.1 1.1 1.0 0.9 0.9 ITM Entreprises SA 0.7 0.7 0.6 0.6 0.6 Auchan France 0.6 0.6 0.5 0.5 0.5 Ritter GmbH & Co KG, 0.4 0.4 0.3 0.3 0.3 Alfred Galec - Centre 0.6 0.3 0.3 0.3 0.3 Distributeur Edouard Leclerc Dolci Preziosi Srl 0.1 0.1 0.1 0.1 0.1 Kraft Foods France SA 9.4 9.4 10.4 10.6 - Masterfoods France SA - - - - - Merisant Co 2 Sarl - - - - - Artisanal 19.4 19.5 18.5 18.2 17.9 Others 13.9 13.8 13.9 13.9 13.8 Total 100.0 100.0 100.0 100.0 100.0




Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2010-2013

% retail value rsp Brand Company 2010 2011 2012 2013 Côte d'Or Mondelez France SAS - - - 4.9 Kinder Surprise Ferrero France SA 4.6 4.8 4.9 4.9 Other Private Label 5.2 4.9 4.8 4.8 Milka Mondelez France SAS - - - 4.7 Ferrero Rocher Ferrero France SA 3.0 3.1 3.1 3.1 Kinder Bueno Ferrero France SA 2.7 2.8 2.8 2.8 Mon Chéri Ferrero France SA 2.5 2.6 2.6 2.6 Lindt Lindt & Sprüngli SA 2.2 2.2 2.2 2.2 M&M's Mars Chocolat France SAS 2.0 2.0 2.1 2.2 Excellence Lindt & Sprüngli SA 1.9 2.0 2.0 2.1 Noir Nestlé France SA 1.9 2.0 2.0 2.0 Jacquot Jacquot ETS SA 1.7 1.6 1.6 1.6 Poulain Cadbury France SA 1.9 1.6 1.5 1.5 Twix Mars Chocolat France SAS 1.4 1.4 1.5 1.5 Cémoi Chocolaterie Cantalou SA 1.6 1.5 1.5 1.5 Champs Elysées Lindt & Sprüngli SA 1.5 1.5 1.4 1.4 Lindor Lindt & Sprüngli SA 1.2 1.2 1.2 1.3 Kinder Maxi Ferrero France SA 1.2 1.2 1.2 1.2 Mars Mars Chocolat France SAS 1.0 1.1 1.1 1.1 Kit Kat Nestlé France SA 1.0 1.0 1.0 1.1 Lanvin Nestlé France SA 1.2 1.2 1.1 1.1 Carrefour Carrefour SA 1.1 1.0 0.9 0.9 Kinder Chocolate Ferrero France SA 0.9 0.9 0.9 0.9 Smarties Nestlé France SA 0.9 0.8 0.9 0.8 Kinder Schoko-Bons Ferrero France SA 0.6 0.6 0.6 0.6 Nestlé Nestlé France SA 0.4 0.5 0.6 0.6 Petits Desserts Lindt & Sprüngli SA 0.6 0.6 0.6 0.6 Kinder Country Ferrero France SA 0.6 0.6 0.6 0.6 Intermarché ITM Entreprises SA 0.7 0.6 0.6 0.6 Crunch Nestlé France SA 0.5 0.5 0.5 0.5 Côte d'Or Kraft Foods France SA 4.3 4.9 4.9 - Milka Kraft Foods France SA 4.0 4.5 4.6 - Artisanal 19.5 18.5 18.2 17.9 Others 26.2 26.3 26.4 26.3 Total 100.0 100.0 100.0 100.0


Table 8 Distribution of Chocolate Confectionery by Format: % Value 2008-2013

% retail value rsp 2008 2009 2010 2011 2012 2013 Store-Based Retailing 97.2 97.0 96.8 96.8 96.7 96.6 - Grocery Retailers 95.5 95.2 95.1 95.2 95.1 95.1 -- Modern Grocery 77.3 77.4 77.5 77.8 77.8 77.9 Retailers --- Convenience Stores 6.0 5.8 5.8 5.9 5.9 6.1 --- Discounters 14.4 14.3 14.1 13.9 13.9 13.9 --- Forecourt Retailers 2.0 2.1 2.2 2.2 2.1 2.0 --- Hypermarkets 31.5 31.6 31.9 32.0 32.1 32.0



--- Supermarkets 23.4 23.6 23.6 23.8 23.9 24.0 -- Traditional Grocery 18.2 17.8 17.6 17.4 17.3 17.2 Retailers --- Food/drink/tobacco 8.3 8.3 8.3 8.3 8.3 8.3 specialists --- Independent Small 6.0 5.8 5.7 5.6 5.5 5.5 Grocers --- Other Grocery 3.9 3.7 3.6 3.5 3.5 3.4 Retailers - Non-Grocery Retailers 1.8 1.8 1.7 1.6 1.6 1.5 -- Health and Beauty - - - - - - Retailers -- Mixed Retailers 1.2 1.2 1.2 1.3 1.3 1.3 -- Other Non-Grocery 0.6 0.6 0.5 0.3 0.3 0.2 Retailers Non-Store Retailing 2.8 3.0 3.2 3.2 3.3 3.4 - Vending 0.9 0.9 1.0 1.0 1.0 1.0 - Homeshopping - - - - - - - Internet Retailing 1.8 2.0 2.2 2.2 2.3 2.3 - Direct Selling 0.1 0.1 0.1 0.1 0.1 0.1 Total 100.0 100.0 100.0 100.0 100.0 100.0


Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2013-2018

'000 tonnes 2013 2014 2015 2016 2017 2018 Alfajores - - - - - - Bagged Selflines/ 14.4 15.0 15.6 16.1 16.6 17.2 Softlines Boxed Assortments 18.2 17.9 17.8 17.7 17.6 17.5 - Standard Boxed 17.4 17.1 17.0 16.9 16.8 16.7 Assortments - Twist Wrapped 0.8 0.8 0.8 0.8 0.8 0.8 Miniatures Chocolate with Toys 3.7 3.9 4.0 4.2 4.4 4.5 Countlines 44.7 45.2 45.5 45.4 45.1 44.8 Seasonal Chocolate 66.0 67.4 68.9 70.6 72.1 73.6 Tablets 114.1 116.9 120.2 124.6 129.7 135.2 Other Chocolate 2.9 2.9 2.9 2.9 2.9 2.9 Confectionery Chocolate Confectionery 264.0 269.2 274.9 281.4 288.4 295.7

Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources

Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2013-2018

EUR million 2013 2014 2015 2016 2017 2018 Alfajores - - - - - - Bagged Selflines/ 223.3 234.2 242.0 249.5 254.3 257.1 Softlines Boxed Assortments 395.0 391.0 386.8 382.9 380.6 379.1 - Standard Boxed 380.8 377.0 373.1 369.7 367.7 366.6



Assortments - Twist Wrapped 14.3 14.0 13.6 13.2 12.9 12.5 Miniatures Chocolate with Toys 168.1 173.8 179.5 186.2 192.7 199.2 Countlines 483.6 489.7 486.3 477.1 468.2 454.6 Seasonal Chocolate 1,737.6 1,754.9 1,784.1 1,792.1 1,797.4 1,801.3 Tablets 1,266.6 1,310.2 1,351.0 1,387.9 1,423.3 1,458.3 Other Chocolate 36.9 36.8 36.6 36.4 36.2 36.1 Confectionery Chocolate Confectionery 4,311.2 4,390.6 4,466.3 4,512.0 4,552.7 4,585.7


Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018

% volume growth 2017/18 2013-18 CAGR 2013/18 Total Alfajores - - - Bagged Selflines/Softlines 3.4 3.6 19.3 Boxed Assortments -0.7 -0.8 -3.8 - Standard Boxed Assortments -0.7 -0.8 -3.8 - Twist Wrapped Miniatures -1.0 -0.7 -3.3 Chocolate with Toys 3.8 4.1 22.5 Countlines -0.7 0.0 0.1 Seasonal Chocolate 2.0 2.2 11.5 Tablets 4.3 3.5 18.5 Other Chocolate Confectionery 0.6 0.5 2.6 Chocolate Confectionery 2.5 2.3 12.0


Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018

% constant value growth 2013-18 CAGR 2013/18 TOTAL Alfajores - - Bagged Selflines/Softlines 2.9 15.1 Boxed Assortments -0.8 -4.0 - Standard Boxed Assortments -0.8 -3.7 - Twist Wrapped Miniatures -2.7 -12.6 Chocolate with Toys 3.5 18.6 Countlines -1.2 -6.0 Seasonal Chocolate 0.7 3.7 Tablets 2.9 15.1 Other Chocolate Confectionery -0.5 -2.4 Chocolate Confectionery 1.2 6.4


Summary 1 Other Chocolate Confectionery: Product Types

Product type



Chocolate Macaroon

Chocolate Sticks and Lollipops

Liquid Chocolate

Chocolate Foam

Source: Euromonitor International from company research, store checks, trade interviews, trade sources

Documents

Chocolate Confectionery in France