CHINA CANDY & CHOCOLATE

MARKET REPORT

Beijing Zeefer Consulting Ltd.

May 2011

I N T R O D U C T I O N

This report discusses the candy & chocolate market in China mainly from the following sections.

- Size of Candy & Chocolate Market in China

Based on Zeefer's China Market Size Formula, by the analysis on China candy & chocolate market size, industry sales revenue and domestic candy & chocolate output in 2008 - 2010, this report presents a picture of the real development of candy & chocolate market in China and changes in the overall market size.

- Hot Areas of China Candy & Chocolate Market

Based on the comparison and analysis on China's candy & chocolate production and import in different provinces or cities, this report points out those hot areas in China for candy & chocolate market deserve most attention.

- Top 10 Enterprises in China Candy & Chocolate Industry

Based on the comparison and analysis on top 10 leading enterprises in China candy & chocolate industry in terms of sales revenue, market share and number of employees, the report shows their positions in the candy & chocolate market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises.

- Market Share and Market Structure of China Candy & Chocolate Market

This report analyzes the candy & chocolate market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of candy & chocolate product and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market shares of imported candy & chocolate products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents

a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the current candy & chocolate market in China by means of Bain's Market Structure Classification and Index of CR4.

- Import and Export of Candy & Chocolate Products

In this section, the report includes the main source countries / regions of imported candy & chocolate products for China and their market shares, the domestic destinations of imported candy & chocolate products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced candy & chocolate products and shares of these destinations, major origins of the exported candy & chocolate products and their shares.

- Candy & Chocolate Industry Standards in China

The report lists relevant national standards and/or industrial standards concerning candy & chocolate products generally accepted in the candy & chocolate industry in China, including standard names both in Chinese and English as well as their unified code numbers.

- Major Candy & Chocolate Importers in China

The report lists 10 major importers for candy & chocolate products in China and provides their contact information such as company name, address, website, telephone number and fax number.

- Summary on Key Statistics of the Candy & Chocolate Industry in China

Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Candy & Chocolate Market Report presents the current situation, the growth rate and profitability of the candy & chocolate industry in China.

D E C L A R A T I O N

Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report.

The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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C O N T E N T CHAPTER 1 PRODUCT DEFINITION.................................................................1

CHAPTER 2 MARKET SIZE ...................................................................................3

2.1 ANALYSIS ON THE CANDY & CHOCOLATE MARKET SIZE..............3 2.2 ANALYSIS ON THE CHANGES IN CANDY & CHOCOLATE PRODUCTION VOLUME IN RECENT YEARS ................................................5 2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6

CHAPTER 3 HOT SPOTS FOR CANDY & CHOCOLATE PRODUCTS ACROSS CHINA .....................................................................................................10

CHAPTER 4 INDUSTRY OVERVIEW................................................................12

4.1 A SUMMARY ON THE INDUSTRY............................................................12 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13

CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16

5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF CANDY & CHOCOLATE PRODUCTS.................................................................................17

5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED CANDY & CHOCOLATE PRODUCTS ....................................17 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................19 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................20 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................21

CHAPTER 6 THE MARKET SHARE...................................................................23

6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................23

6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................23 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................25

6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................27

6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES REVENUE ..........................................................................................................27 6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL PRODUCTION VOLUME................................................................................28

6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................29

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6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............29 6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................32 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................34

6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS..................................36

CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38

7.1 WM. WRIGLEY JR. (CHINA) COMPANY .................................................38 7.2 MARS FOODS (CHINA) CO., LTD..............................................................38 7.3 HSU FU CHI INTERNATIONAL LTD........................................................39 7.4 PERFETTI VAN MELLE COMPANY (CHINA) ........................................40 7.5 HENAN YUDA FOODSTUFF CO., LTD. ...................................................40 7.6 NANJING STRONG FOODSTUFF CO., LTD. ...........................................41 7.7 WM. WRIGLEY JR. CONFECTION (SHANGHAI) COMPANY ............41 7.8 JIANGSU LIANGFENG FOODSTUFF GROUP CO., LTD.......................42 7.9 GOLDEN CROWN GROUP FOODS CO., LTD. ........................................43 7.10 ZHAOYUAN BITAI FOOD CO., LTD.......................................................43

CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45

CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................46

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C H A P T E R 3 H O T S P O T S F O R C A N D Y &

C H O C O L A T E P R O D U C T S A C R O S S C H I N A

Figure 5 Nationwide distribution map of candy & chocolate mfg. enterprises above designated size across China

Guangdong, Fujian and Shandong are the major production bases for candy & chocolate in China. From Jan. to Nov. 2010, enterprises engaged in candy & chocolate production above designated size in the above three areas added up

1-5 16-9 610-39 1040+ 40

Liaoning

Jilin

Heilongjiang

Inner Mongolia

Xinjian

Tibet

Qinghai

Hebei

Shanxi

Jiangsu

Zhejiang

Anhui

FujianJiangxi

Shandong

Henan

Hubei

Hunan

GuangdongGuangxi

Hainan

Sichuan

Guizhou

Yunnan

ShaanxiGansu

Ningxia

Chongqing

Beijing

Tianjin

11

1212

< 4

< 414

< 4

31

24

18

16

438

37

22

17

19

1077

4

815

< 4

< 4

5

Shanghai

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Figure 18 Changes in the percentage of numbers of foreign candy & chocolate mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership

In 2010, among the 437 candy & chocolate mfg. enterprises above designated size across China, 104 are foreign enterprises, accounting for about a share of 23.8% of all. In terms of the number of enterprises, there were 3 foreign enterprises less than that in 2009, while a decline of 3.29% in terms of the percentage that in 2009.

In terms of the number of enterprises, private enterprises and foreign-funded enterprises are two major types of ownership in the candy & chocolate mfg. sector across China. Since 2008, the collective market share of these two classes has always been above 78%. Over the past three years of 2008-2010, the number of foreign candy & chocolate mfg. enterprises had showed a relatively stable trend at a compound annual growth rate of 0.48%, which is lower than the industry-wide rate of 14.04%. As a result, the percentage of foreign candy & chocolate mfg. enterprises in terms of total number of enterprises suffered a decline of 6.86% over the past 3 years.

Table 16 Changes in number ratio of foreign enterprises in the candy & chocolate mfg. sector in China and comparison with enterprises of other ownership types (Unit: Firm)

By ownership 2010 2009 2008

2008 2009 2010全国 336 395 437

oreign-funded 103 107 104e of ownership 333

Private 161 214 254rivateoreign-funded 103 107 104 nded

Joint-equity 7 2 5Others 65 72 74Private 48% 54% 58%

oreign-funded 31% 27% 24%Joint-equity 2% 1% 1%

Others 19% 18% 17%

Percentage of foreign enterprisesin terms of the number of

enterprises in 2010

23.80%

76.20%

Foreign-funded Others type of ow nership

Changes in the percentage ofnumbers of foreign-funded

enterprises

48% 54% 58%

31% 27% 24%2% 1% 1%19% 18% 17%

2008 2009 2010

Private Foreign-funded

Joint-equity Others

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