Children's Play Index

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Sample size achieved

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**We conducted 397 face to face pen and paper interviews across 4

Emirates of the UAE. Our respondents were mothers with

children aged between 2 – 12 years old

Understanding the playing behavior of children in UAE

Nationalities achieved

Emiratis 81

Expat Arabs 77

Expat Asians 183

Westerners 56

Cities achieved

Dubai 160

Abu Dhabi 160

Fujairah 38

Rak 39

Age Group achieved

2 – 5 years old 137



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Summary description of our respondents

50 50 Male Female

Gender of child

35

34

31

2 - 5 years old

6 - 8 years old

9 - 12 years old

Age group of child

%

40 40

10 9

Dubai Abu Dhabi Fujairah RAK


Location of the Respondent

6 24 70

SEC A SEC B SEC C

Socioeconomic Class of Respondents

Nationality of Respondent

20

19

47

14 Emiratis

Expat Arabs

Asians

Westerners

Base:397

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2 What proportion of their daily life is spent Playing

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How do kids spend their time across each day?

6


14 13 13 13 15 19 20

86 86 87 86 83 78 78

1 2 3 2

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

Playing Activites Non Playing Activities Visit to Indoor Entertainment parks

Weekends witness a significantly higher increase of playing activities. As compared to the rest of the week.

We also see an increase in visits to the entertainment parks over the weekends.

%

Base all responses: 397

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How much do kids in the UAE play..?

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In order to understand this question we have developed a “ CHILDREN’S PLAY INDEX”

What does this index mean?

The index defines / puts into perspective the share of Playing time among other daily activities.

Higher the index the more time kids in the UAE spend on playing and other fun activities.


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How much do kids in the UAE play..? Children’s Playing Index

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Children’s Play Index i.e. time spent playing in the UAE

32

No ‘play’ activity ‘Play’ All the time

DXB : 31

FUJ: 40

RAK: 33

AUH : 30


0 200

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How much do kids in the UAE play..? Children’s Play Index

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Overall Sunday Monday Tuesday Wednesday Thursday Friday Saturday

32

26 26 25 27

32

42 43

Weekends witness a significantly higher increase of playing/recreational activities as compared to the rest of the week.


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Children’s Play Index by Demographics

10

2-5 years 6 -8 years 9 -12 years

35

31 28

Emiratis Expat Arabs ExpatAsians

Westerners

31 30

38

32

Western kids tend to spend a significantly higher proportion of their time on playing activities as compared to other nationalities.

As expected kids in the younger age groups spend relatively more time playing as compared to the older kids.


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3 What kind of playing activities do children in UAE engage in?


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What are the different playing activities that the children engage in?

12

29

58

12

Outdoor Playing Indoor Playing

Sport Playing

Spend time playing video games / other

technology games

Spend time playing more conventional

games

50%

50%

More among the younger age groups



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What are the different playing activities do the children engage in?

13

29 24 21 22 22 29 42 36

58 63 66 64 66 58 48

51

12 13 13 14 12 13 9 14

Overall Sunday Monday Tuesday Wednesday Thursday Friday Saturday

Outdoor Playing Indoor Playing Sport Playing

In UAE children of all nationalities engage more in indoors activities than they do in sport & outdoors activities.



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What are the different playing activities do the children engage in?

14

29 36 27 27 23 25

33 30

58 60

61 57 68 67 53 47

12 4

11 16 8 8 14

22

Overall 2 to 5 Years 6 to 8 Years 9 to 12Years

Emiratis Expat Arabs Expat Asians Westerner

Outdoor Playing Indoor Playing Sport Playing

Arabs are more into indoor playing as compared to other nationalities while the western children are more into sporting activities.

Base all responses: 397, 137 , 136, 124, 81, 77, 183, 56


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With whom do they play?

62

44

42

38

33

24

11

7

5

Alone

With Their Siblings

With Both Their Parents

With Their Friends

With All Their Family

With Their Mom

With Their Dad

With Their Cousins

With Their NannyBase: (348)

Emiratis Expat Arabs

Expat Asians

Westerners

Base 76 69 155 48

Alone 65 71 57 63

With Their Siblings 59 49 35 37

With Both Their Parents

34 28 53 45

With Their Friends 30 28 45 47

With All Their Family 54 50 17 23

With Their Mom 4 15 37 38

With Their Dad 10 7 13 12

With Their Cousins 14 10 2 2

With Their Nanny 10 0 4 23

All figures in %

Children in the UAE generally play alone or with their siblings. For Locals and Expat Arabs playing takes place with the rest of the family, where as western children and Asians spend more time with their friends and their mom. While nannies also play an important role in western and local families


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Professional coach activities

16

Understanding the playing behavior of children in the UAE

Q9.1. You mentioned that your child participates in… Can you please let me know where these activities usually take place?

Training in a sport

Courses on art

Language courses

Training in a sport

Courses on music

Courses on art

Language courses

Training in a sport

Courses on music

Courses on dance

Language courses

Learn abacus

Courses on music

Courses on dance

Language courses

Language courses

At school At home

At Educational Centers At a friend’s house

At an outdoor venue

*Numbers not shown due to low base sizes

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Type of games played in UAE

17


53

53

37

32

31

26

23

20

20

19

Memory Games

Puzzles

Word Games

War Games

Mathematical Games

Strategy Games

Guessing Games

Lucky Games

Other Games

Singing Games

Thinking Games

Non thinking Games

56% of UAE children mostly play thinking games

Memory games and puzzles are preferred in UAE

War games are preferred by boys while singing games are preferred by girls

Q10/11. Can you please tell me what type of games does your kid like to play / play the most? Base:397

%

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Type of games played in UAE By Nationality

18

%


10

24

25

27

29

40

40

42

48

66 Memory Games

War Games

Puzzles

Word Games

Strategy Games

Singing Games

Mathematical Games

Guessing Games

Lucky Games

Other Games

Emiratis (81)

17

29

30

22

19

47

48

38

50

61

Expat Arabs (77)

25

16

20

35

15

13

31

64

19

44

Expat Asians (183)

23

12

19

42

16

20

35

50

21

43

Westerners (56)

Memory games and war games are significantly preferred by Arab children, while Mathematical games

are preferred by Westerner children and puzzles by Asians

Q10. Can you please tell me what type of games does your child likes to play ?

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Base:397

What are Children Exposed to…?

46%

49% 45%

44% 41% 38%

38% 34%

31%

27%

26%

23%

11%

Avg. No Of Toys :

4.6

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THANK YOU


Documents

Children's Play Index