2017Sponsorship Overview

169 Years of Inspiring ChicagoOn June 16, 1847, the Chicago Horticultural Society held its first Exhibition of Fruits and Flowers, where it showcased ornamental plants and displays of prized fruits and flowers. The

exposition was a surprise hit. Enthusiastically received by both tradesmen and the general public, the success of this event established the growing role of horticulture in the city’s footprint—a role that continues to flourish to this day.

The Show has since evolved. From decade to decade it has moved venues, grown in size

and expanded its list of attractions. Today, 169 years later, the Show welcomes more than 40,000 attendees to the Festival Halls in Navy Pier, where they can experience every facet of horticulture. While visiting, attendees can walk through life-sized gardens, participate in

DIY workshops, learn from educational seminars, enjoy garden-to-table cooking presentations and more. Through the decades of the Show’s experience, its legacy remains

the same; it continues to capture the hearts of thousands year after year.

Since 2011, this annual event has been produced by Flower Show Productions, Inc. Through our commitment and the dedication of sponsors and supporters, the Chicago Flower & Garden Show is encouraging new generations to get involved and be inspired by gardening.

GARDENING LIVE STAGE& SEMINAR SERIES

A continued focus on educational, interactive workshops and

seminars by leading industry professionals

CHICAGO’S BLOOMING is a spotlight on all that is Chicago – its culture, cuisine, art, design, neighborhoods and business community.

40,000+ gardening enthusiasts and newbies alike will be treated to the sights, scents and sounds of feature gardens with blooming, perennials, annuals and trees while water features flow throughout the Festival Halls of Chicago’s acclaimed Navy Pier.

IN ADDITION TO THE MAIN ATTRACTION, INSPIRING LANDSCAPES AND GARDEN VIGNETTES THE SHOW FEATURES:

KIDS' ACTIVITY GARDEN

Hands-on fun and learning for future gardeners and

gardening consumers

ShowFeatures

SHOW FEATURES continued

GARDEN GOURMET STAGECooking demonstrations by top

Chefs in a garden setting

PHOTOGRAPHY COMPETITIONA judged exhibit by

amateur photographers

TABLESCAPES EXHIBITCutting-edge ideas for the dining table presented by leading interior

and floral designers

ART OF FLORAL EXHIBITStunning interpretive floral

designs by the American Institute of Floral Designers

SHOW FEATURES continued

THE HOME & GARDEN MARKETPLACE

A shopper’s paradise with over 100 exhibitors of green-industry, home

and other related goods and services.

REGIONAL CAKE DECORATING COMPETITION

Presented in conjunction with the Chicago Area Retail Bakers

Association, professional bakers compete to advance to the National

Creative Cakes competition

EVENING IN BLOOMA charity VIP preview event that

provides a sneak peek of the Flower & Garden Show prior to opening to the public. Proceeds benefit local greening

and charitable organizations

Cultivating Consumers

The Chicago Flower & Garden Show is designed so that consumers and gardeners alike can come to see the latest that the industry has to offer.

Consumers want more from the people that ‘sell' them ‘things’ - they want an experience; and the Flower & Garden Show creates an emotional and visual experience that galvanizes the consumer with those supporting the Show.

Local landscape designers, builders and suppliers create realistic solutions within feature landscapes and garden vignette displays that inspire and demonstrate to attendees the possibilities for their own gardens, yards or balconies—It is a visual shopping tour of gardening, greening, floral and home-related ideas.

The Chicago Flower & Garden Show offers a direct handshake opportunity with your primary target market and is supported by a comprehensive, earned-and-paid media and public relations plan that includes radio, television, print, outdoor, transit and online outlets.

The 2016 Chicago Flower & Garden Show, presented by Mariano’s, generated a minimum of $2.5 million in earned and paid media.

2016 Media & Marketing Recap

v Comprehensive public relations campaign consisting of media and editorial releases and placements with national, regional and local media outlets

v Radio commercials and promotional support

v Television commercials and promotional support by Network Television and XFINITY

v Outdoor advertising digital billboards

v Regional and local print advertising support by The Chicago Tribune, Chicagoland Gardening Magazine, Garden Design Magazine, Chicago Botanic Garden Membership Guide, Garden Clubs of Illinois Magazine and others

v eNewsletterpromotion to 36,000 opt-in subscribers

v Website postings on chicagoflower.comas well as the websites of the Show’s media and corporate partners

v Social media promotion to the 22,000+ followers of the Flower & Garden Show

v Digital promotion via Google Ads, Facebook ads and a variety of promotional partners

v Postcards – Qty. 90,000 distributed at Navy Pier through retailers and promotional

partners, garden centers, special events and group tour operators

v Discount Coupons – Qty. 50,000 distributed through retailers and promotional partners

v Official visitor Show Guide (30,000)

v Navy Pier year-round and/or seasonal displays, sponsor-specific activations and targeted promotions (Winter Wonderfestand other Pier-sponsored events)

THE 2017 MARKETING & PUBLIC RELATIONS ELEMENTS WILL INCLUDE:

2017Sponsorship Opportunities

Integrated Sponsorship Opportunities Reach Your Target Market

NAME IN TITLEYour company will be the most closely identified brand with the Chicago Flower & Garden Show. Your company name and/or logo will be incorporated into the event name and included on all

media and marketing. (Reads: Your company Chicago Flower & Garden Show) (Limit 1).

PRESENTING SOLD - Your company will be the second most associated name with the Chicago Flower & Garden Show. Your company name and/or logo will be placed in the 2nd tier of all media and marketing. (Reads: Chicago Flower & Garden Show presented by Mariano’s) (Limit 1).

FEATURE LANDSCAPE & GARDENS Your company will present its own feature garden, built and designed by leading landscape professionals. Product placement and signage will deliver a strong association with the display

that connects Your Company with the consumer.

GARDENS INCLUDE:

v Urban Garden / Small spaces

v Women’s Journey in Fiber

v Native Plants / Sustainability Garden

v Community Vegetable Gardening

v National Garden Bureau – Year of Garden

v Health & Wellness Garden

v Tulip Garden

v Hyacinth Garden

v Chicago Sculpture Garden

v Community Vignettes

v Photo Competition Garden

v Kids Activity Garden

OFFICIAL PRODUCT OR SUPPLIER Your company’s products or services would be incorporated into the presentation of the Show

and identified as “official” products.

EDUCATIONAL SEMINARS Educational seminars and workshops are presented by leading industry experts. Your Company

could present the entire series of seminars or an individual session room or a keynote speaker.

Integrated Sponsorship Opportunities Reach Your Target Market Continued

INTERACTIVE EDUCATION – HOW TO GARDEN Container gardening workshops, ask-the-expert kiosks and planting and pruning workshops are all opportunities for Your Company to connect with more than 40,000 consumers. Product placement available.

HOME & GARDEN MARKETPLACEYour company would be a presenting sponsor of the Home & Garden Marketplace. This shopper’s paradise plays host to garden and home related business, non-profit organizations, small business and sponsor exhibit spaces. It is an opportunity for these companies and organizations to showcase their services and products.

GARDEN WRITERS ASSOCIATION – REGIONAL CONFERENCE Region 3 garden writers and bloggers will converge on the opening day of the Show for a full day of exploration, meetings and presentations. Your company would have an opportunity to present the entire conference or various segments of the day’s programming. Product placement and gift bag opportunities available.

CHICAGO AREA RETAIL BAKERS ASSOCIATION – REGIONAL COMPETITIONYour company would be a sponsor of the CARBA regional creative cakes decorating competition. Attendees will experience the best bakers in the Windy City go head-to-head to decorate the most beautiful, mouth-watering confections Sunday, March 20.

AFTER-HOURS RECEPTIONS / SPRING FLING PROMOTIONSSeveral civic and social organizations play host to their members in all the grandeur that is the Chicago Flower & Garden Show. Your company could be host to one of several or all after-hours receptions. A special after-hours ticket price is offered.

SPRING FLING EVENTS INCLUDE:

v LGBT Event

v Craft Beer Tasting

v Specialty Wine/Spirits Tasting

Flower & Garden Show Tentative2017 Floor Plan

HOME & GARDEN MARKETPLACE(see next page)

Home & Garden Marketplace Tentative2017 Floor Plan

Build Out

Feature Gardens

FeatureGardens

Marketplace

Sample DeliverablesShow Guide & Garden Signage

Sample Show Guide Garden Page

Sample Garden Sign 3’ x 8’

22 | enjoy

garden

DESIGNERScott StewartLurie Gardenluriegarden.org

CONTRIBUTING�BUILDEREurobrick847.791.3495eurobrick.net

Take a step into serenity and spend a moment with nature. Inspired by Subaru’s adventurous, get-out-there spirit, this garden allows you to escape Chicago for a while and travel off the beaten path. Our mulch trail leads you down a simple, flat plane overflowing with plant-life, paying homage to the great state of Illinois. The thoughtfully selected materials are arranged to reflect the ecological footprint of an Illinois prairie, creating vertical and horizontal movement throughout the display.

BUILDERLurie Garden Chicago, IL312.228.1004 luriegarden.org

SUBARU�GARDEN9sponsored by bui l t by

support ing sponsor contr ibut ing bui l der

Sample DeliverablesTickets, Ads, Digital Billboards

2016 Corporate PartnersShow Guide Page

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WINE INTERNATIONAL

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Thank you to all the sponsors supporting the Chicago Flower & Garden Show—we couldn’t

grow and bloom each year without you.

welcome | 9

Every special event starts as an idea, the inspiration for a perfect experience. To transform that event from an idea into reality, you need an experienced, galvanized

partner to help you span the gap.

Flower Show Productions plans, organizes and produces special events in the Chicagoland

area. We focus on events that are stimulating, inspiring and provide a public benefit, allowing people to come together and have fun on a grand scale.

Our flagship event is the Chicago Flower & Garden Show at Navy Pier—marking the change from winter to spring and providing visual shopping tours to consumers for

the landscape and gardening industries.

We offer a complete range of event planning services, allowing us to create great

experiences for our guests and meaningful opportunities for our sponsors and partners.

Our services include event strategy and logistics, financial planning, sponsorship sales

and management, exhibitor/sponsor relations, public relations and marketing and on-site logistics.

Tony Abruscato, presidentFlower Show Productions, Inc.1000 N Milwaukee Ave, Suite 401Chicago, IL 60642

312-241-1249 direct

312-241-1250 main312-810-5292 mobile

tony@chicagoflower.comwww.chicagoflower.com

About the Producers