Cheese Cracker Feasibility Report

By: Tim, Tiffany, and Brooke

Introduction Our goal was to find the ultimate baked cheese cracker. It had to be

great in three categories to take the top spot. Those categories were: price per ounce, calories per piece, and lastly, taste. We constrained our cracker choices to those that can be found at the Kroger on University in Denton. The crackers we assembled were:

Executive Summary: The overall best choice was the Kroger Cheese Bits on our weighted scale. It was followed by Goldfish, then Cheez-it, and in last place was Annie’s Cheddar Squares.

Annie’s Cheddar Squares

Cheez-It Kroger Cheese Bits

Goldfish

Methods To ascertain our data for the taste test we put

each brand of cracker in an unmarked cup and had each participant, 25 total, taste each and rank them from 1 to 4. 4 being the best, 1 being the worst. There could be no ties.

To determine which cracker was the most cost effective we took the total cost of each box and divided by the number of ounces in the box. This gave us the price per ounce.

Methods continued To gather the relative Calorie information we looked

at the nutritional facts and divided the number of calories per serving by the number of crackers per serving. This gave us the number of calories per cracker.

Our last bit of data gathering was finding out how to calculate our weighted average. We asked each participant what is most important when purchasing a box of crackers: taste, cost, or calories. We totaled each choice and divided by 25 (the number of participants) to determine the weight of each criteria.

Results The results of the taste test were as follows:

From this table you can see that Cheez-It won the taste test and Annie’s came in last place, well behind the others.

Annie’s Cheddar Squares

Kroger Cheese

Bits

Goldfish Cheez-It

Total Points Scored 33 72 72 73

# of participants 25 25 25 25

Total points scored/25 (# of participants)

1.32 2.88 2.88 2.92

Results continued The results for the cost were as follows:

Kroger’s Cheese bits are the most cost effective followed by Cheez-It, Goldfish and in last place Annie’s Cheddar Squares. The higher number of points awarded the more cost effective the crackers were.

Annie’s Cheddar Squares

Kroger Cheese

Bits

Goldfish Cheez-It

Cost ($) 3.59 2.19 2.19 3.11

Ounces (oz)

7.5 16 6.6 13.7

Cost/Ounce ($/oz)

.47 .14 .33 .22

Points Awarded

1 4 2 3

Results continued The results for calories were as follows:

Goldfish contain the least calories, and Kroger Cheese Bits were second. Annie’s and Cheez-It tied for the most calories per piece and were each given last place points of 1.

Annie’s Cheddar Squares

Kroger Cheese Bits

Goldfish Cheez-It

Calories per serving

150 150 140 150

Pieces per serving

27 31 55 27

Calories/piece

5.55 4.84 2.54 5.55

Points Awarded

1 3 4 1

Results continued

Weighted Average Calculation:Taste Price Calories

# of participants that selected criteria:

14 7 4

# of participants 25 25 25

Weighted Average % 56% 28% 16% Weighted Av-

erageTastePriceCalories

Results continued The results for computing the weighted average

and winner: Annie’s Cheddar Squares

Kroger Cheese

Bits

Goldfish Cheez-It

Points from Taste * Weighted Average

1.32*.58= .7392

2.88*.58= 1.6128

2.88*.58= 1.6128

2.92*.58= 1.6352

Points from Price * Weighted Average

1*.28= .28 4*.28= 1.12 2*.28= .56 3*.28= .84

Points from Calories * Weighted Average

1*.16= .16 3*.16= .48 4*.16= .64 1*.16= .16

Total Points (Sum of each column)

1.1792 3.2128 2.6352 2.8128

Recommendation On the previous slide you can see the final results that Kroger’s

Cheese Bits are the best choice based on our criteria. Goldfish came in second place, Cheez-It was third and Annie’s Cheddar Squares were last, well behind all of the other choices.

If taste is your main deciding factor Cheez-It was the top choice by a very narrow margin. They were Followed extremely closely by Goldfish and Kroger’s Cheese Bits.

Annie’s Cheddar Squares did not place well in any of our three criteria. Annie’s received the lowest points possible for each of them.

Recommendation: We recommend Kroger’s Cheese Bits, as they are cost effective, and taste great.