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Chapter 6Chapter 6
Prices: Combining Prices: Combining Supply and DemandSupply and Demand
Combining Supply and Combining Supply and DemandDemand
Buyers and sellers have to meet Buyers and sellers have to meet at a certain pointat a certain point
This point is called equilibriumThis point is called equilibrium Equilibrium – price at which Qs = Equilibrium – price at which Qs =
QdQd– ““Market Clearing Price”Market Clearing Price”
At this point, the market for a At this point, the market for a good is stablegood is stable
How do we find equilibrium?How do we find equilibrium?
There will be a nice point on There will be a nice point on the “X” on the graph!the “X” on the graph!
How do we find equilibrium?How do we find equilibrium?
DisequilibriumDisequilibrium
Disequilibrium – when quantity Disequilibrium – when quantity supplied does not equal supplied does not equal quantity demandedquantity demanded–Excess Demand (Shortage) – Excess Demand (Shortage) – quantity demanded is more quantity demanded is more than quantity supplied (prices than quantity supplied (prices beneath equilibrium price)beneath equilibrium price)
Excess DemandExcess Demand
If you were selling delicious If you were selling delicious Sweet Onion Chicken Teriyaki Sweet Onion Chicken Teriyaki sandwiches for $2.00 a piece…sandwiches for $2.00 a piece…
Excess DemandExcess Demand
You may have 500 people You may have 500 people lined up outside of your lined up outside of your Subway to buy them!Subway to buy them!
Excess DemandExcess Demand
However, you can only make However, you can only make 250 during the day… What do 250 during the day… What do you do?you do?
Excess DemandExcess Demand
Remember… it’s okay to raise Remember… it’s okay to raise your prices to a point that you your prices to a point that you lose 250 customers, because lose 250 customers, because that’s all you can feed anyway!that’s all you can feed anyway!
Excess DemandExcess Demand
The point at which you are The point at which you are only making enough only making enough sandwiches to feed the sandwiches to feed the customers who want them is customers who want them is equilibriumequilibrium
Excess SupplyExcess Supply
Excess Supply (Surplus) – Excess Supply (Surplus) – Quantity supplied is more Quantity supplied is more than quantity demanded than quantity demanded (prices above the equilibrium (prices above the equilibrium price)price)
Excess SupplyExcess Supply
This would be if you were This would be if you were producing 250 sandwiches a producing 250 sandwiches a day, but only had 150 people day, but only had 150 people coming in.coming in.
You would reduce your prices You would reduce your prices to meet the demand to meet the demand (otherwise, it’s a huge waste (otherwise, it’s a huge waste of resources!)of resources!)
Any Typical High School Boy Any Typical High School Boy Questions?Questions?
This is stupid. Why do we
have to learn this?
Think Back to Adam SmithThink Back to Adam SmithAdam Smith said that the Adam Smith said that the
“invisible hand” let men be “invisible hand” let men be free and still do what’s best for free and still do what’s best for all menall men
Market equilibrium is the Market equilibrium is the “invisible hand!”“invisible hand!”
Companies only produce what Companies only produce what society needs because that is society needs because that is best for their profits!best for their profits!
With Ashlee SimpsonWith Ashlee Simpson
Government InterventionGovernment Intervention
In the American In the American mixed economy, mixed economy, government still government still takes actions to takes actions to protect protect consumers from consumers from businessesbusinesses
Examples of InterventionsExamples of Interventions
Price Ceilings – a maximum Price Ceilings – a maximum that can be legally charged that can be legally charged for a goodfor a good–Rent Control – a type of Rent Control – a type of price ceiling where the price ceiling where the government sets a government sets a maximum legal rate for rentmaximum legal rate for rent
Problems with Price CeilingsProblems with Price CeilingsWhen you set the price lower When you set the price lower
than the market allows:than the market allows:–Quantity supplied goes down, Quantity supplied goes down, as businesses don’t want to as businesses don’t want to lose moneylose money
–Quantity demanded goes up, as Quantity demanded goes up, as consumers want to take consumers want to take advantage of low pricesadvantage of low prices
–This all creates…This all creates…
Examples of InterventionsExamples of Interventions
Price Floors – a minimum price set Price Floors – a minimum price set by the government that must be by the government that must be paid for a good or servicepaid for a good or service–Minimum Wage – a type of price Minimum Wage – a type of price floor where a business must pay floor where a business must pay a worker at least a certain a worker at least a certain amount for an hour of laboramount for an hour of labor
Problems with Price FloorsProblems with Price Floors
If the government sets a price If the government sets a price floor above market equilibrium, floor above market equilibrium, people stop consuming that people stop consuming that product (or service)product (or service)
So if the government sets So if the government sets minimum wage too high, for minimum wage too high, for example, you getexample, you get
And Now for Something And Now for Something Completely DifferentCompletely Different
2 Minute Sketches2 Minute Sketches I am putting you into groups of 6I am putting you into groups of 62 of you will be the “consumers,” 2 2 of you will be the “consumers,” 2
of you will be the “producers,” and of you will be the “producers,” and 2 of you will be the “government”2 of you will be the “government”
You will write a 2 minute script You will write a 2 minute script illustrating the concept I assign youillustrating the concept I assign you
Everyone must have a line!Everyone must have a line!
The Role of PricesThe Role of Prices
The Price SystemThe Price System
The U.S. and other free markets The U.S. and other free markets operate under the “price operate under the “price system”system”
The price system uses a The price system uses a monetary figure to display the monetary figure to display the value of a good, letting value of a good, letting consumers choose which goods consumers choose which goods to spend their money onto spend their money on
AdvantagesAdvantages
Price is an incentive – it tells Price is an incentive – it tells consumers and producers consumers and producers how to adjust their patternshow to adjust their patterns
Price is a signal – it tells Price is a signal – it tells people whether the market people whether the market for a good is profitable or notfor a good is profitable or not
AdvantagesAdvantages
The Price System is Flexible – The Price System is Flexible – prices change with supply and prices change with supply and demanddemand
The Price System is Free – the The Price System is Free – the price system does not require price system does not require large government agencies to large government agencies to oversee the distribution of oversee the distribution of goodsgoods
Problems with Other Problems with Other SystemsSystems
Rationing – the government Rationing – the government sets limits on how much of a sets limits on how much of a product you are allowed to product you are allowed to consumeconsume–Rationing causes shortages Rationing causes shortages since the government often since the government often does not set reasonable limitsdoes not set reasonable limits
Problems with Other Problems with Other SystemsSystems
The Black Market – the The Black Market – the market where goods are sold market where goods are sold illegallyillegally–Black Markets encourage Black Markets encourage higher prices, and also higher prices, and also defeat the purpose of a defeat the purpose of a command economycommand economy
Typical High School Boy Typical High School Boy Questions?Questions?
This is stupid. I hate economics.
It doesn’t matter.
Here’s Why it MattersHere’s Why it Matters
The Price System allows The Price System allows resources to be allocated resources to be allocated (given out) efficiently(given out) efficiently
All resources are placed All resources are placed where they are most where they are most valuable to consumersvaluable to consumers
All without the intrusion of All without the intrusion of the government in your life!the government in your life!
Adam Smith, Man of Astounding Adam Smith, Man of Astounding Genius and Economic Brilliance Genius and Economic Brilliance
for His Time, and for Ours as for His Time, and for Ours as well.well.
Answer this question: why do
butchers and bakers provide
people with food?
Adam Smith, Man of Astounding Adam Smith, Man of Astounding Genius and Economic Brilliance Genius and Economic Brilliance
for His Time, and for Ours as for His Time, and for Ours as well.well.
Because they will make a profit!
Adam Smith, Man of Astounding Adam Smith, Man of Astounding Genius and Economic Brilliance Genius and Economic Brilliance
for His Time, and for Ours as for His Time, and for Ours as well.well.
This is the theory in Smith’s book, The Wealth of
Nations
Possible DisadvantagesPossible Disadvantages
Imperfect Competition – if Imperfect Competition – if only a few firms sell a only a few firms sell a product, there is not enough product, there is not enough competition to keep prices competition to keep prices lowlow
Spillover Costs – costs that Spillover Costs – costs that affect people with no control affect people with no control over the production of a over the production of a good (such as pollution)good (such as pollution)