Chandrasekhar Raghavan

PINKOMARKETINGCHANDRASHEKAR RAGHAVAN

Chandrasekhar Raghavan

PINKOWHAT IS

Chandrasekhar Raghavan

101CLUETRAIN

Chandrasekhar Raghavan

“As a company, and as individuals, we value integrity, honesty, openness, personal excellence, constructive self-criticism, continual self-improvement, and mutual respect.”

The difference is obvious, easy to recognize.

VOICETHE HUMAN

Chandrasekhar Raghavan

People like to talk, now they can... in humungous groups

● IRC, Newsgroups and Maling Lists● Blogs, trackbacks, IM, conversational email, syndication

TALKPEOPLE LIKE 2

Chandrasekhar Raghavan

Build a community around your product...

don't just sell it.

SELLDON’T JUST

Chandrasekhar Raghavan

Pinko is a marketing philosophy built around the principles of the Cluetrain Manifesto

PINKOPHILOSOPHY

Chandrasekhar Raghavan

PINKOCASE STUDY

Chandrasekhar Raghavan

SPAM works too... (sure, it's illegal in some places...but it still works)

If thats your only criteria, Pinko ain't for you.

CHOICE?DO YOU HAVE A

Chandrasekhar Raghavan

Think this is cool? Whats the next step?

Check out more case studies● Talk to people! pinkomarketing@googlegroups.com● Figure out how you can make it work for your business.

STEPTHE NEXT

Chandrasekhar Raghavan

RESOURCESYOU CAN USE