Chandler Roberson Visual Media Portfolio

8/12/2019 Chandler Roberson Visual Media Portfolio

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Description: Three logo variations for the same com-pany.Process (Programs, Tools, Skills): All done on Illus-trator. The first logo I actually sketched out and tooka photo of it, emailed it to myself and I traced it withthe pen tool. For the second logo I just took the text

I needed, put a font I liked on it, and then createdoutlines to make it a solid image and so that I could getthe white B in. That one was pretty simple. The thirdlogo I simply started with a square and then used thereshape tool so that I could manipulate the shape intoa dress. I started with the dress being more puffy andprincess-like but then I decided I wanted it even morebridal obvious so I found a picture of a mermaid cutdress and tried to replicate the shape with the points onthe dress. For the cent sign I used a font, inserted thesymbol, and once again changed it to an image with thecreate outlines tool.Message: That the dresses in this company are afford-able and they will still be beautiful.Audience: Brides to be as well as anyone interested inbridal such as distributors, vendors, businesses, etc.Top Thing Learned: Sketching is extremely helpful. Iremember Brother Kerr mentioning in class that he willsketch about 20 bad logos before he comes up with agood one and that was the case for me when doing thisassignment. It was a step by step process for each logobut it took many tries until I got to a point I was satis-fied with.Three Color Scheme and Color Names: Grey, Black,TealThree sets of Title / Body Font Names & Categories:BlairITC Sans SerifVotes on favorite logo:Top Logo = _1_; Middle Logo = _3_; Bottom Logo =_2_;My favorite logo is my first logo. I like it a lot b ecauseit has some great details and it gets the message acrosswell in my opinion. I like the contrast of

black and white and it looks like it could beused by a business for different purposes.


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Description: A two sided(duplex) folding bro-

chure.Process (Programs,

Tools, Skills):First, I startedwith sketch-

ing becausesketchingdefinitelyhelps meget more

focusedand betterideas aftercoming up

with onesI knew I

didnt like.Once I had a

rough idea ofhow I wantedit to look and

its dimen-sions I opened

up InDesignand made a new,

two-sided document.I added grids/rulers

so I would make sure thatI was being accurate and

wouldnt print something thatdidnt line up. I placed my first

main photo and then I divided thepage with a line because I knew I wanted

it to have a triangular fold out. I added fontthat I liked and simplified my back portion of

the brochure. Next, I opened up Photoshop and Iclipped my image that I wanted to use for the inside of

the brochure. I used the select tool, inverted, duplicatedthe layer, deleted, cropped and saved the image for web. also

cropped a few more images with the circle selector tool. Next, Iplaced those images into the brochure on InDesign and I arranged

themhow I wanted them.Message: Style is for everyone. It speaks and its a way to have a

voice. Style is simple even when its bold.


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I loved this assignment becauseit helped me to understandthat what I thought w as good

photography was really amateur

level and even so after thisassignment I see that I have along way to go! But it really was

good to start learning the basicprinciples of what makes a profes-

sional photo. I am a lover of indoorlighting like using a window to light

up my subject (which Im sure youcan tell from these photos). In the first

two, focus foreground and background, Idecided to open the window in my room and

use my cactus plants because they are so c olorful.I held down the button half way each time making sure

to have it centered on what I wanted focused.Next for my outdoor lighting photo I made

sure to use the rule of thirds but Ireally wanted to make the sky my

focus. It kind of reminds me of a

photography version of whitespace. My lead room photo

definitely was somethingI was excited about be-

cause the focus is drawnto the red space and

then it has the recordin the background

which gives it space.My indoor lighting

photo was my box ofrecords that I put onour coffee table andopened our living

room window. I didnthave to do much moreto it and I think it is

amazing the way the

light hits the recordsand the shadows frame

it at the same time. Lastly,my picture I wanted to use

thirds in I made sure to linethe kitten with the line so that

it wasnt on center and I think itlooks really nice!


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Description: Matching letterhead andbusiness card designed using a personallycreated logo.Process (Programs, Tools, Skills): First I

started by sketching. Then I opened up mydocument and found a font that I wanted touse for the front logo of my business card.When I found Bodoni I really liked it andthought it reflected fashion because of thelarge serifs. Originally I just had the CH onthe front in black but the more I looked atit, I wanted something a little more bol d.So I used the circle shape tool and made ablack circle and then brought the font tothe front. I made another thin circle outlinefor the inside of the bl ack circle to give ita little more depth. Then for the back ofthe business card I found a good shade ofa metallic gold, created a polygon in the

middle of the card that covered everythingbut the shapes I wanted to use, in this casetriangles. At first I had it as just half goldand half white but I thought a more inter-esting shape would be better. I then typedmy information in the middle. For the sta-

tionary I usedthe same logoand createdlines that wouldreach the circle

in the middle. I wanted it to be simple butto look nice and professional.Message: Fashion should be clean, simpleand elegant.

Audience: Fashion goers, Bloggers, Affili-ates, Readers.Top Thing Learned: The top thing that Ilearned was how to use the polygon toolto help me make shapes when I needed toadd in an image or color as the fill.

Colors: Gold, Black, White


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Process (Programs, Tools, Skills): First I started by sketching. Then I opened up my document andfound a font that I wanted to use for the front logo of my business card. When I found Bodoni I really

liked it and thought it reflected fashion because of the large serifs. Originally I just had the CH on thefront in black but the more I looked at it, I wanted something a little more bold. So I used the circle shape

tool and made a black circle and then brought the font to the front. I made another thin circle outline forthe inside of the black circle to give it a little more depth. Then for the back of the business card I founda good shade of a metallic gold, created a polygon in the middle of the card that covered everything but

the shapes I wanted to use, in this case triangles. At first I had it as justhalf gold and half white but I thought a more inter-

esting shape would be better. I then typedmy information in the middle. For the

stationary I used the same logo andcreated lines that would reach

the circle in the middle. Iwanted it to be simple but

to look nice and profes-sional.Message: Fashionshould be clean,simple and elegant.Audience: Fashiongoers, Bloggers,Affiliates, Read-

ers.Top ThingLearned: Thetop thing thatI learned was

how to use thepolygon tool tohelp me makeshapes when Ineeded to add

in an image orcolor as the fill.

Color scheme andcolor names: Gold,

Black, WhiteTitle Font Name &

Category: Bodoni Sans Serif

Copy Font Name & Cate-gory: Bodoni Sans Serif


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Description: An inspirational montage made by the blending oftwo or more images, and the use of typography.

Process (Programs, Tools, Skills): I picked out the image of New York

City and the models that I wanted. I opened New York first and then put myfonts and added a masking layer to it. I made the New York Fashion week more

masked than week and added a glow to the work week to help it become more visible.I took my image of New York City and used the clone stamp to remove the Empire State

Building and another building on the right. I added in my models and gradually masked themso that you could see theirclothes well enough. Message: New York City is beautiful and

fashion week is something you dontwant to miss.

Audience: Anyone who likesfashion, the city, and/or

experiences new things.Top Thing Learned:

Masking! I dontknow what else

to say butlearning

masking is a

huge ben-efit and itwill reallyhelp me

in futureproj-ects tocome.Filter /Color-izationusedand

whereit was

applied:None

Color

scheme andcolor names:

Red, Teal,Brick, Yellow.

Title Font Name& Category: Blair

ITC Sans SerifCopy Font Name &Category: Blair ITC

Sans Serif


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Description: A web page designed to showcase apersonally created logo.

Process (Programs, Tools, Skills): First I playedaround on CSS Live to get an idea of what I wanted. I

didnt want to leave the border on so I took a lot off ofthe original and then I made a banner on InDesign and

placed it above my logo. I used Photoshop to make my logoand screen shotted (control+shift+3) and arranged them to

give a visual of how I actually made my logo. I used InDesign,Photoshop and TinyPic for this project.

Message: That simple can go a long way. You dont have to have aton of crazy colors and blinking images to get peoples attention.

Audience: Fashion industry, fashion goers, bloggers, etc.Top Thing Learned: How to add in different images into different

spaces accordingly and how to pull a col or from photoshop and use itonline.

Color scheme and color hex: Grey, Black, CitrusTitle Font Families & Category: Didot Serif

Copy Font Families & Category: Didot Serif


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Description: I like whentitles grab the attention

so that was something Iknew that I wanted formy design. I originallydidnt have anything totie it in with at the bot-tom but added another

black box and I think itkeeps your eyes on the

page quite nicely. I madesure to only use two fonts,

and only used capitals inthe title. I made sure the most

important information stoodout as well. I think there is a nice

flow to the page and that there isgood contrast as well.

Process (Programs, Tools,Skills): I used InDesign

for this flier (as I am surewe all did!) and mainly

used the text box tool,create shape tool andone of the featuresthat I really love onInDesign is theability to reallymanipulate thetext whether it bemaking it taller ormore spaced out.Message: My

message is be bold.Stand out. Just like

this seminar is goingto teach these gradu-ates.

Audience: Graduateswho want to gain busi-

ness experience and skillsthat will help them stand out.

Title Font Name & Category:Arial Black-Sans Serif


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Description: I wanted thisflier to look bridal whichis why I went for a neutralcolor. I also know that us-ing circles and soft edgesare appealing to the eye.I wanted the girl in thedress to be the mainfocus because it grabsyour attention as wellas the Weddingtitles.Process (Programs,Tools, Skills): I

picked the image,scanned it onto mycomputer, put it into

word, tried to figureout what would bea suitable color

palette and thenI started playing

with the shapes andthe font. I used theshape tool, the text

box tool and then filltool most.Message: That wed-dings are beautiful andmemorable and thatevery woman deservesto have a wonderful

dress and that day.Audience: Women who

have dresses to donate andwomen who need a dress.

Color scheme and colornames: Gold (muted)

Top Thing Learned: That theshape tool is your best friend on

Word when designing somethinglike this!

Title Font Name & Category: Adobe

Carlson Pro Bold Slab SerifCopy Font Name & Category:

Economica Sans Serif

Documents

Chandler Roberson Visual Media Portfolio