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PRSRT STD U.S. POSTAGE PAID PERMIT NO. 232 TULARE, CA 2012 Officers Art Clark Chair of the Board Kohler & Clark Screw Products, Inc Philip Smith Chair Elect Citizens Business Bank Crystal Cota Vice Chair of Finance M. Green & Co. Marie Pinto Immediate Past Chair Tulare Adult School Geoff Hinds Vice Chair of Membership CEO of the Tulare Fair Patrick Isherwood Vice Chair of Governmental Affairs 2012 Board Terry Brazil Tulare Historical Museum Kerissa Postma-Chapman International Agri-Center Crystal Cota M. Green & Co. Simone Frazier Land O’Lakes Dennis Mederos Legal Counsel Horswill, Mederos, & Soares John Barbadian Tulare Regional Medical Center Geoff Hinds Tulare County Fair Ronald Smith Sterling & Smith Funeral Homes John Thomas Bank of Sierra Sue Ann Hillman JD Heiskell Linda Nogues Bacome Insurance Melissa Freitas Valley Business Bank Lonnie Tiesiera Will Tiesiera Ford-Mercury, Inc. Professional Staff Nina Akin President / CEO Sherry Carson Office Manager Vickie Kuntz Information Specialist Andi Cabrera Director of Membership and Sales Linda Howarth Information Coordinator the update is the official monthly publication of the Tulare Chamber of Commerce 220 E. Tulare Ave. P.O. Box 1435 Tulare, CA 93275-1435 686-1547 email: [email protected] web: www.tularechamber.org For advertising information call: Jennifer Guinn — (559) 735-3235 the update is published in partnership with the Tulare Advance-Register Membership Drive December 11 & 12!! Contact the Chamber for more information 559-686-1547 Be a part of the fun and Grow with the Chamber! Save the Date: www.TulareChamber.org the the Update Update Oct. 2012 LIKE US ON FACEBOOK AND FOLLOW US ON TWITTER AT “TULARETWEETS” Published date: Sept. 29, 2012 SoCalGas garners top rating two years in a row Southern California Gas Co. (SoCalGas) has earned the top customer satisfaction ranking among large natural gas utilities in the Western United States, according to the J.D. Power and Associates 2012 Gas Utility Residential Customer Satisfaction StudySM . The study, which was fielded between September 2011 and July 2012, is based on a random survey of U.S. residential natural gas utility customers. “This recognition by J.D. Power and Associates is a tribute to our employees who go the extra mile to provide out- standing service to our customers,” said Anne Shen Smith, chairman and chief executive officer for SoCalGas. “Because of our employees’ dedication, SoCalGas has a long-standing reputation of provid- ing safe, reliable and affordable service to the communities we serve. This shows that our customers recognize that our motto, ‘Glad to be of service,’ is backed up by our employees’ actions.” Let’s Talk BUSINESS! … Betty Brite Cleaners Mike Ellis paints a vibrant picture of downtown Tulare in the 1960’s and 70’s. Every storefront is open and active. Foot traffic is consistent throughout the area as people conduct the business of the com- munity. Everything from daily household necessities to the occasional extravagance may be purchased right here in Tulare. Downtown thrives during this period in Mike’s memories as a child and young adult. Those same memories now stand in stark contrast to the reality of today’s recession and a struggling downtown Tulare business community. Mike and his brother Bill own Betty Brite Cleaners at the intersection of Cross and N Streets. The Ellis family moved to Tulare in the 60’s to establish a home and built up their business at the current loca- tion beginning in the late 1970’s. Mike was kind enough to sit down with me a few weeks back and discuss the business strategies that have enabled Betty Brite to compete in this economy. Philip: Mike, it seems like there used to be more dry cleaning establishments in town when my family and I moved here about 20 years ago. I know that your industry can be a pretty competitive one. How have you and Bill managed to make it work? What kind of competition have you faced? Mike: There must have been six or seven dry cleaning businesses in town when we first started up. Now we’re down to two. Some good decisions made in the early years have enabled us to keep going through the tough times while our competitors, one after the other, have thrown in the towel. One of the key decisions was to purchase this property. Most commercial landlords don’t appreci- ate having dry cleaners as tenants. Even though they may draw consistent traffic to a shopping center or strip mall, con- cerns about environmental risks remain. Our current location was chosen by my parents, Jack and Billie (more frequently known as “Bettie” due to her association with the business). This facility has been a big advantage. It provides great vis- ibility and easy access. We’re primarily a retail service business and location is very important. Philip: The environmental concerns you mentioned obviously impact your business strategy. How do you manage that part of your process? Have regula- tory challenges resulted in the closure of some of your competitors? Mike: In smaller communities you get pretty familiar with the competition. Most of our competitors chose to close down either because they grew tired of the hours required to run a dry cleaning facility, or because their children had no desire to follow them in business. The environmental regulation is stringent, but I don’t believe it was a primary reason for closure in most cases. When we handle the hazardous substances utilized in the dry cleaning process, we’re very careful to follow all the necessary steps and ensure that our documentation is in order. In addition to the hazardous materials monitoring, we have to report to the California Air Resources Board (CARB) with regard to our emissions. As a labor intensive busi- ness, we also have to ensure that we’re in compliance with all health, safety and employment law. It’s all manageable, but that management requires time and resources. Right now we’re able to work within the regulatory standards applicable to our industry and still make a profit; but that may not always be the case. Even for a prof- itable business the cost of regulatory compliance may limit growth oppor- tunities. We’ve looked at expanding this location in the past to improve operational efficiencies; but, the current building codes would require such costly modifications that we can’t justify the investment. Philip: Making it in any retail service business requires a tremendous amount of effort. You have a lot of people to keep happy every single day. How do you and Bill maintain your service stan- dards? How do you balance out the pro- cess and the people? Mike: Bill and I divide up the man- agement duties and each of us covers our area of expertise. Of course we can always back each other up if necessary and that’s important when you’re running a twelve hour a day operation. We pro- cess about between 600 and 700 pounds of laundry a day on average. In between loads, we address really important con- cerns, like: Your child’s favorite stuffed animal has been coated from head to tail in something that appears toxic! Note: stuffed animals are really tough to clean… My Dad kept it pretty simple. His motto was “Do what you say you’re going to do; or, just say you can’t do it”. He always emphasized the need to meet or exceed the client’s expectations. If we say that a garment is going to be ready at a certain time then we had better have it ready on time. Nobody is perfect, but all of us work very hard to ensure that we deliver exactly what we promise. Philip Smith Vice President, Citizens Business Bank Witnessing Tulare at its finest One of the great things about being the Mayor of Tulare is that you get to attend lots of community events. In doing so you also get to see what sets us apart from other towns. The answer is really sim- ple…It’s the people!!!! In true Tulare fashion, the citizens of Tulare man- aged to donate a record 1292 pints of life saving blood on Sept. 11 2012. This outpouring of dona- tions has continued to amaze the Central California Blood Bank President Dean Eller, stating “this event is on par with the largest one day events in the US. It is something we desperately need each year. The entire community of Tulare needs to be commended”. While past Chair of the event Divisional Chief of the City of Tulare Fire Dept. Ken Dodson summarized “the wonderful thing about Tulare is if you give them a cause they can get behind and they will go above and beyond. It gave the citi- zens a chance to remember the victims of 9/11.” For those who didn’t get a chance to donate let me set the scene for you. The first thing you would notice would be the bright red shirts of all the volunteers. Nearly 50 people gave up part or all of the day to help with an event that went from 6 am to 7 pm. The next thing would have been the helpful staff of the blood bank getting people processed and their infor- mation entered. Once inside the Memorial Building you would have found volunteers who guided you to the donation chairs, helping with snacks after donations, with daycare for the kids, and for good measure, even a free pancake breakfast if you want- ed. You would have the seen the big yellow stickers that proclaimed first time donor for those who stepped up to give. This scene repeated itself for hours on end with a mad rush of donors all the way to the 7pm clos- ing time and beyond.” It was the biggest, most amazing event thanks to all the donors and sponsors” said Nina Akin, this years Chairperson. “It just reflects our giving and generous commu- nity.” The next day, Sept 12th, was the kick- off of the Tulare County Fair. It started for me with a ride on the fire truck with fellow Councilman Mark Watte and his grandchildren. It was amazing to see so many people happy and ready to go to challenge the rides or tackle some cotton candy. We stopped right in front of the animal barns were all the children and their animals were getting ready for judging. It struck me just how much work and effort the kids and their parents put into mak- ing every- thing just right. Again community came into play Friday night when the auctioneer and Councilman David Macedo got the crowd bidding on animals and didn’t stop for 2 hours until the last of 103 animals were sold. Even in the tough times the dairy industry is facing the community managed to raise nearly $250,000 for the kids. I know many people have questions about what’s going on in our city, our state, our country, or with the economy and while I may not have answers to all those questions I can give a straight for- ward answer about Tulare. It’s about com- munity. It’s about the people. Has been and will always be. CONTINENTAL BREAKFAST PROVIDED SPONSORED BY OCTOBER 26 TH , 2012 TULARE GALAXY THEATRE 7:30 AM - 11:00 AM OCTOBER 26 TH , 2012 TULARE GALAXY THEATRE 7:30 AM - 11:00 AM EVENT REGISTRATION: TCLEGSUMMIT2012.EVENTBRITE.COM HOST CHAMBER MEMBERS: FREE NON-MEMBERS: $10 RSVP REQUIRED Mayor Wayne Ross

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Oct. 2012

www.TulareChamber.org

Published date: Sept. 29, 2012

Update theO c tO be r 26 t h , 2 0 12 t u la r e G a l a xy th e a tr e 7 :3 0 a m - 1 1: 0 0 a mev en t r eG is tr aHost cHambe r members:

Save the Date:Membership Drive December 11 & 12!! Contact the Chamber for more information 559-686-1547 Be a part of the fun and Grow with the Chamber!

Witnessing Tulare at its finestOne of the great things about being the Mayor of Tulare is that you get to attend lots of community events. In doing so you also get to see what sets us apart from other towns. The answer is really simpleIts the people!!!! In true Tulare fashion, the citizens of Tulare managed to donate a record 1292 pints of life saving Mayor Wayne blood on Sept. 11 2012. Ross This outpouring of donations has continued to amaze the Central California Blood Bank President Dean Eller, stating this event is on par with the largest one day events in the US. It is something we desperately need each year. The entire community of Tulare needs to be commended. While past Chair of the event Divisional Chief of the City of Tulare Fire Dept. Ken Dodson summarized the wonderful thing about Tulare is if you give them a cause they can get behind and they will go above and beyond. It gave the citizens a chance to remember the victims of 9/11. For those who didnt get a chance to donate let me set the scene for you. The first thing you would notice would be the bright red shirts of all the volunteers. Nearly 50 people gave up part or all of the day to help with an event that went from 6 am to 7 pm. The next thing would have been the helpful staff of the blood bank getting people processed and their information entered. Once inside the Memorial Building you would have found volunteers who guided you to the donation chairs, helping with snacks after donations, with daycare for the kids, and for good measure, even a free pancake breakfast if you wanted. You would have the seen the big yellow stickers that proclaimed first time donor for those who stepped up to give. This scene repeated itself for hours on end with a mad rush of donors all the way to the 7pm clos-

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2012 OfficersChair of the Board Kohler & Clark Screw Products, Inc

Art Clark

Immediate Past Chair Tulare Adult School Vice Chair of Membership CEO of the Tulare Fair

Marie Pinto

C o n ti n en

ta l B r ea k fa st P r o v id ed

sP o n so r

Chair Elect Citizens Business Bank Vice Chair of Finance M. Green & Co.

Philip Smith

Geoff Hinds

ed B y

Crystal Cota

Patrick IsherwoodVice Chair of Governmental Affairs

2012 BoardTulare Historical Museum

Terry Brazil

Tulare County Fair Sterling & Smith Funeral Homes

Geoff Hinds

International Agri-Center

Kerissa Postma-Chapman Crystal CotaM. Green & Co. Land OLakes

Ronald Smith John ThomasBank of Sierra JD Heiskell

Simone FrazierLegal Counsel Horswill, Mederos, & Soares Tulare Regional Medical Center

Sue Ann Hillman Linda NoguesBacome Insurance Valley Business Bank

Dennis Mederos John Barbadian

Melissa FreitasWill Tiesiera Ford-Mercury, Inc.

ing time and beyond. It was the biggest, most amazing event thanks to all the donors and sponsors said Nina Akin, this years Chairperson. It just reflects our giving and generous community. The next day, Sept 12th, was the kickoff of the Tulare County Fair. It started for me with a ride on the fire truck with fellow Councilman Mark Watte and his grandchildren. It was amazing to see so many people happy and ready to go to challenge the rides or tackle some cotton candy. We stopped right in front of the animal barns were all the children and their animals were getting ready for judging. It struck me just how much work and effort the kids and their parents put into

making everything just right. Again community came into play Friday night when the auctioneer and Councilman David Macedo got the crowd bidding on animals and didnt stop for 2 hours until the last of 103 animals were sold. Even in the tough times the dairy industry is facing the community managed to raise nearly $250,000 for the kids. I know many people have questions about whats going on in our city, our state, our country, or with the economy and while I may not have answers to all those questions I can give a straight forward answer about Tulare. Its about community. Its about the people. Has been and will always be.

Lonnie Tiesiera

Professional StaffPresident / CEO

Lets Talk BUSINESS! Betty Brite CleanersMike Ellis paints a vibrant picture of downtown Tulare in the 1960s and 70s. Every storefront is open and active. Foot traffic is consistent throughout the area as people conduct the business of the community. Everything from daily household necessities to the occasional extravagance may be purchased right here in Tulare. Downtown thrives during this period in Mikes memories as a child and young adult. Those same memories now stand in stark contrast to the reality of todays recession and a struggling downtown Tulare business community. Mike and his brother Bill own Betty Brite Cleaners at the intersection of Cross and N Streets. The Ellis family moved to Tulare in the 60s to establish a home and built up their business at the current location beginning in the late 1970s. Mike was kind enough to sit down with me a few weeks back and discuss the business strategies that have enabled Betty Brite to compete in this economy. Philip: Mike, it seems like there used to be more dry cleaning establishments in town when my family and I moved here about 20 years ago. I know that your industry can be a pretty competitive one. How have you and Bill managed to make it work? What kind of competition have you faced? Mike: There must have been six or seven dry cleaning businesses in town when we first started up. Now were down to two. Some good decisions made in the early years have enabled us to keep going through the tough times while our competitors, one after the other, have thrown in the towel. One of the key decisions was to purchase this property. Most commercial landlords dont appreciate having dry cleaners as tenants. Even though they may draw consistent traffic to a shopping center or strip mall, concerns about environmental risks remain. Our current location was chosen by my parents, Jack and Billie (more frequently known as Bettie due to her association with the business). This facility has been a big advantage. It provides great visibility and easy access. Were primarily a retail service business and location is very important. Philip: The environmental concerns you mentioned obviously impact your business strategy. How do you manage that part of your process? Have regulatory challenges resulted in the closure of some of your competitors? Mike: In smaller communities you get pretty familiar with the competition. Most of our competitors chose to close down either because they grew tired of the hours required to run a dry cleaning facility, or because their children had no desire to follow them in business. The environmental regulation is stringent, but I dont believe it was a primary reason for closure in most cases. When we handle the hazardous substances utilized in the dry cleaning process, were very careful to follow all the necessary steps and ensure that our documentation is in order. In addition to the hazardous materials monitoring, we have to report to the California Air Resources Board (CARB) with regard to our emissions. As a labor intensive business, we also have to ensure that were in compliance with all health, safety and employment law. Its all manageable, but that management requires time and resources. Right now were able to work within the regulatory standards applicable to our industry and still make a profit; but that may not always be the case. Even for a profitable business the cost of regulatory compliance may limit growth opportunities. Weve looked at expanding this location in the past to improve Philip Smith operational efficiencies; Vice President, but, the current building Citizens codes would require such Business Bank costly modifications that we cant justify the investment. Philip: Making it in any retail service business requires a tremendous amount of effort. You have a lot of people to keep happy every single day. How do you and Bill maintain your service standards? How do you balance out the process and the people? Mike: Bill and I divide up the management duties and each of us covers our area of expertise. Of course we can always back each other up if necessary and thats important when youre running a twelve hour a day operation. We process about between 600 and 700 pounds of laundry a day on average. In between loads, we address really important concerns, like: Your childs favorite stuffed animal has been coated from head to tail in something that appears toxic! Note: stuffed animals are really tough to clean My Dad kept it pretty simple. His motto was Do what you say youre going to do; or, just say you cant do it. He always emphasized the need to meet or exceed the clients expectations. If we say that a garment is going to be ready at a certain time then we had better have it ready on time. Nobody is perfect, but all of us work very hard to ensure that we deliver exactly what we promise.

Nina Akin

Sherry CarsonOffice Manager Information Specialist

Director of Membership and Sales Information Coordinator

Andi Cabrera

Linda Howarth

Vickie Kuntz

is the official monthly publication of the Tulare Chamber of Commerce 220 E. Tulare Ave. P.O. Box 1435 Tulare, CA 93275-1435 686-1547 email: [email protected] web: www.tularechamber.org For advertising information call: Jennifer Guinn (559) 735-3235 the update is published in partnership with the Tulare Advance-Register

the update

PERMIT NO. 232 TULARE, CA

PRSRT STD U.S. POSTAGE

PAID

SoCalGas garners top rating two years in a rowSouthern California Gas Co. (SoCalGas) has earned the top customer satisfaction ranking among large natural gas utilities in the Western United States, according to the J.D. Power and Associates 2012 Gas Utility Residential Customer Satisfaction StudySM . The study, which was fielded between September 2011 and July 2012, is based on a random survey of U.S. residential natural gas utility customers. This recognition by J.D. Power and Associates is a tribute to our employees who go the extra mile to provide outstanding service to our customers, said Anne Shen Smith, chairman and chief executive officer for SoCalGas. Because of our employees dedication, SoCalGas has a long-standing reputation of providing safe, reliable and affordable service to the communities we serve. This shows that our customers recognize that our motto, Glad to be of service, is backed up by our employees actions.

page 2 October 2012September 29, 2012

PROVIDING PROFESSIONAL DEVELOPMENT

tulare chamber the updateTulare Advance-Register

Welcome 2013 Tulare Leadership!Congratulations to those who have been accepted into the Leadership Class of 2013: Patty Rocha, Tulare Outlet Center Art Clark, Kohler & Clark Jerod Boatman, City of Tulare Louis Navarez, Tulare Fire Department James Ussery, Code Enforcement/City Donna Sonnichsen, Tulare Advance-Register Bryce Gowin, Gowin Green Julie Christianson, Tulare Regional Charlene Dawson, Tulare Regional Brandon Ormonde, Dennis Mederos Ashley Vanderpoel, JD Heiskell Tammie Weyker, Tulare Co Supervisors Deborah Thrasher, Tulare Emergency Aid received his Juris Doctorate from San Joaquin College of Law in 2010. Brandon is employed with the Law Offices of Horswill, Mederos & Soares as an Associate and participates in the general practice of law. Brandon currently lives in Tulare with his wife Shannon Ormonde and his daughter Hayden. Brandon enjoys spending time with his family and friends, and participating in outdoor activities. Sponsored by: Law Offices of Horswill, Mederos & Soares Bryce Gowin is a fifth generation resident of Tulare. He graduated from Tulare Union High School in 2007, where he participated in Soccer and Cross Country. Bryce has been employed with Gowin Green Bryce Gowin Landscaping for seven years and has recently moved into a management position. Sponsored by Olive Branch Mason Lodge No 269 Charlene Dawson BSN, RNC was born and raised in Los Angeles, CA and moved to the Valley in 1989. She attended the College of the Sequoias and Walden University, graduating with a Bachelor of Science Charlene degree in Nursing in Dawson 2012. She has been employed by Tulare Regional Medical Center as a Registered Nurse since 2005 and most recently became the Clinical Supervisor for TRMCs Rural Health Care Clinics. She has previously served in the Lions Club and on the Tulare Chamber of Commerces Ambassador Committee. She is married to Eddie and together they have raised five children. She enjoys reading, fishing, and traveling. Sponsored by Tulare Regional Medical Center Deborah Thrasher is married to Ken; they have six children; eight grandchildren and one greatgranddaughter. Debbie graduated from Tulare Western High School and attended COS where Deborah she pursued her dream Thrasher of being an accountant. She worked as a Staff Accountant for Certified Public Accountants for 25 years and is a C-TEC certified income tax preparer. She is Executive Director of Tulare Emergency Aid Council. Debbie is/has been very active in her community throughout the years. She coached Little League Baseball, Babe Ruth Baseball, served on the Board and coached boys and girls teams in Tulare AYSO, (sometimes simultaneously) coached All-Star Soccer teams, and was fondly nicknamed, Mrs. Coach, by her players; she served on the Board of TUHS Redskin Band Boosters, was President and chaired many fundraising events; she served on the Board of Tulare FFA Boosters for 20+ years where she was Treasurer (numerous times) and spent hours at the High School Farm and the Tulare County Fair with her children; chaired numerous fundraisers, and received an FFA Honorary Life Membership; she was a founder of Tulare County Pork Boosters Association; she co-chaired the Annual Pork Booster dinner and served as the Treasurer; she is a member of Tulare First Baptist Church and has served as Treasurer of Womens Ministry; served on the Annual Spring Tea committee, Annual Fall Event committee, Beth Moore Simulcast committee, chaired the Annual 3rd of July picnic, and sings in the choir. She is a member of Tulare Noon Rotary Club and has served on the Annual Crab Feed committee and the Annual Prayer Breakfast committee, and serves as the Clubs Membership Chair; she is a member of the Tulare Chamber serving as an Ambassador; a member of the Continuum of Care of Tulare and a founding member of Operation Homeless Connect-Tulare in 2011 and is a member of Tulare Association of Churches. Sponsored By: Tulare Noon Rotary Club Donna-Marie Sonnichsen is a news reporter with the Tulare Advance-Register/ Visalia Times-Delta. She was born and raised in Nova Scotia Canada and studied Journalism Donna-Marie in at Holland College Prince Edward Sonnichsen Island. She held various Bureau Chief and reporting positions in radio and newspaper in Nova Scotia

The leadership program is one of the most educational and rewarding experiences Tulare has to offer our leaders of tomorrow. To introduce our newest class and kick off the 2012-2013 year we welcomed past participants and sponsors to an evening reception. Every year members of the community participate in this program and even businesses in our membership make contributions yearly to aide these individuals in their endeavor to become leaders of tomorrow. We look forward to a year of learning and growing.

Membership DriveDecember 11 and 12!! Contact the Chamber for more information 559-686-1547 Be a part of the fun and grow with the Chamber!Welcome Aboard New MembersCongratulations and thank you to the following new members that invested in the Chamber during the month of August.Leo Ramos 1950 S. Blackstone Blvd Tulare CA 93274

Krone California

Spirit 88.9/100.1 (KDUV RADIO)Julie Torres 120 N Kelsey Suite H-1 Visalia CA 93291 Tami Brubaker 170 E. Cross Ave. Tulare CA 93274

Tulare Grocery Outlet

Alex Hamilton Elliott 649 S. County Center Dr. Visalia CA 93277

Brandman University

Members Renew Chamber InvestmentThank you to the following businesses and individuals who renewed their membership during the month of August.Quality Paint and Body Inc. Grandmas House A vision of Hope CJ Shannon & Sons Feed Lot California Bean & Pea, Inc. Riverbend Dairy Tulare County Association of Realtors Drive In Liquor Mart Machado Hay Company Sids Upholstery Tulare Community Church Bassett Farms, Inc. Environment Control Marriot of Visalia Sierra Dairy Laboratory Camara Auto Services, Inc. Robert Bell, DDS, Inc. Premier Real Estate Dee Picanso, Realtor County of Tulare Board of Supervisors St Johns Episcopal Church Foodlink for Tulare County, Inc The Light House Rescue Mission ServiceMaster by Benevento Tulare Kings Right to Life Downey, Smith & Fier Central California Blood Center City of Tulare City Manager Cold Stone Creamery Garrison Roofing Co. Inc Great Lakes Airlines Ronald B. Quinn & Co Hilarides Dairy Steve Presant Walton Family Moving & Storage Assemblywoman Connie Conway

Arthur E Clark relocated to Tulare in 2000 at which time he moved his company Kohler and Clark Screw Products Inc., which opened 1977 in Santa Ana, CA. Arthur was born in Springfield, Arthur E Clark Ohio then moved to California and spent 16 years in Hawthorne where he attended school, then moved to Orange County, Pomona, back to Orange County and then settled in Tulare where he now resides with wife of 19 years, Sandy Ann Clark. He has 4 Daughters and 6 grandchildren. He has worked as a Machine Operator, set up man on Automatics, LeadMan, Foreman, Division Manager, Automation manager, Manufacturing Engineer, Plant Manager, and Business Owner. Arthur enjoys boating, motorcycle riding, cars, and camping. He has been a part of many organizations in his lifetime including boy scouts, Cub Scouts, Hawthorne Auxiliary Police, Rotary, Toastmasters, Chamber of Commerce, and Ambassadors committee. As a part of the Toastmasters Arthur has held many titles such as Sergeant at Arms, VP Membership, VP of education, President, Educational Assistant, Area Governor, Division Governor , and Club President. In Rotary he has been Treasurer, Membership, President, Alumni Chair, and Director of International Services. With the Chamber he has served on the Board of Directors, Executive Board, Chair Elect, and 2012 Board Chair. Sponsored for Leadership 2013 by Kohler & Clark Screw Products Inc. Ashley Vander Poel moved to Tulare in 2010 upon her graduation from Cal Poly San Luis Obispo with a B.A. in Communication Studies. Also in 2010, Ashley married her husband, Pete Vander Poel. She Ashley works for J.D. Heiskell Vander Poel & Co. as the Director of Customer and Community Relations. Ashley has become very involved with the community, and is a member of the Tulare Noon Rotary Club, a Board Member of the Tulare County Symphony, a Board Member of Tulare Paws for the Cause, and is involved with the Salvation Army Advisory Board. She volunteers with the Tulare Athletic Boxing Club, as well as other organizations. Ashley enjoys spending time with her family and friends, cooking, and traveling. Sponsored by: J.D. Heiskell & Co. Brandon Ormonde was born and raised on a family farm and dairy in Tulare. Upon graduation from Tulare Western High School, Brandon began his college education at College of the Sequoias Brandon and later transferred Ormonde to California State University, Fresno. He graduated from Fresno State with a Bachelor of Science degree in Agricultural Business. Brandon then worked for Tulare Lake Basin Water Storage District for 1 years as a Resource Analyst before beginning his pursuit of a legal education. Brandon

and also served on the Halifax Press Club Board of Directors during her 23 year journalism career in Canada. She relocated to the United States in 2000 with her husband Gary, also from Nova Scotia. They lived in several states and she studied Landscape Design while in Chicago. In 2009 she settled in Tulare County and in 2011 began working for the AdvanceRegister and Times-Delta, where her current beat is the City of Tulare. Sponsored by: Tulare Advance-Register/Visalia TimesDelta Jerod Boatman is 36 years of age, born and raised in Visalia Ca., Attended Golden West High School, married to his wife for 18 years. They have two daughters, both of which attend Tulare Union High School Jerod Boatman (freshman & senior). The Boatman has resided in Tulare for more than 10 years. Jerod is a sergeant at the Tulare Police Department and has worked there for more than 11 years. His wife is a 6th grade teacher at Cherry Ave. Middle School. Sponsored by the City of Tulare Police Department. Julie Christianson is a Registered Nurse who is currently employed by Tulare Regional Medical Center as the Director of Home Care Services. She is married to a wonderfully supportive Julie husband of 10 years Christianson named Scott. Together they have one amazing little boy named Jack who is 8 and into wrestling, football and all things Lego. She also has a grown daughter Morgan, 24 years old who is a master cupcake baker back in Iowa. Julie was born in a small farming community in central Iowa where she has spent the past 43 years of her life before moving to Tulare in January of this year. Growing up on a farm herself and being involved in 4H and county activities has made the move to Tulare an amazingly easy adjustment. It helps that the people at TRMC have been very welcoming. She is currently enrolled in a Masters program Leadership track for Science and Nursing. Most of her spare time is spent in her studies but she also enjoys spending time with her family immensely, crafting and traveling around this new city and state. She hopes to learn more our community and its challenges as well as its opportunities as well as truly engaging with our community members and meeting others who share the same passion about home town pride for Tulare. Sponsored by Tulare Regional Medical Center Luis Nevarez is a Fire Captain for the City of Tulare. He was born and raised in Los Angeles. After graduating from high school, he was hired with the California Department of a seasonLuis Nevarez al Forestry asin Tulare firefighter County. He then moved to Visalia, where all three of his kids were born and raised. In 1992, Luis was hired as a firefighter with the City of Tulare Fire Department and was promoted through the ranks. He continued his education at C.O.S. and received an Associates Fire Technology Degree and graduated from Fresno Pacific University with a Bachelors Degree in Business Administration, with an emphasis in Organizational Leadership. Luis is also a fire instructor at local community colleges specializing in technical rescue and is also the Director/Advisor for the Tulare Fire Departments Explorer Program. In his spare time, Luis enjoys spending time with his family and volunteering at the Regional Medical Center Burn Unit in Fresno. He also enjoys spends time mentoring at risk youth. Sponsored by Tulare Chamber of Commerce Manuel Ortiz Jr. was born and raised here in Tulare and is self employed as a Real Estate Broker specializing in agriculture real estate in Tulare & Kings Counties. He has been involved over the years with 4-H Manuel Ortiz Jr. and FFA. He served as Tulare High School FFA president Boosters four years and started one of the first boosters clubs that helped support 4-H & FFA students at the Tulare County Fair Sale. He also served from 1988-1992

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tulare chamber the updateTulare Advance-Register

MEMBER NEWScommunity since 1969. Patty has been the General Manager / Marketing Manager for Tulare Outlet Center since it opened in 1995. She graduated from Tulare Union High School in 1971 as a business major. Patty Rocha Upon moving to Utah in 1978 she obtained a business degree through extension courses from BYU. Patty has been married to her husband Lee Rocha for 39 years. They have two sons. Patty has been an active citizen in the Tulare community for many years. She was President of Kiwanis Club of Tulare 2010/2011, Tulare Chamber Chairman of the Board 2010, Tulare Chamber Board of Directors 1995- 1998, 2008 2011, Board of Directors for Happy Trails Riding Academy 2012, 2003 Agri Center Leadership Class Graduate, Chaired Hotel Task Force Committee 1998 -2010, Chaired Tourism Committee 1998 2009 , Chaired City Wide Marketing Committee 1998-1999, World Ag Expo Volunteer since 1995- 2012, Chaired City Relay for Life in 1998, 1999, 2001, 2002, 2003, and Chairman of Convention Center feasibility study. Sponsored By: Tulare Outlet Center Tammie M. Weyker, MPA, a four-year resident of the City of Tulare, is a Board Representative for the Tulare County Board of Supervisors.Born in Racine, Wisconsin, Tammie graduTammie M. ated from Jerome I. Weyker Case High School and earned her Bachelors degree in mass communications from the University of Wisconsin, La Crosse. She received her Masters degree in Public Administration

October 2012 page 3September 29, 2012

Leadership Reception(continued from page 2)on the Tulare County Farm Service Agency Advisory Committee. Manuel also spent time with Tulare Chamber events back in the 90s and has been a Tulare Chamber member for twenty-Nine years. He currently is an Ambassador for the Chamber and is also serving on the Dairy Days committee. Manuel spent thirty-seven years farming, Custom Farming and a spray business that was started in 1978, and other agriculture business that included a trucking business and raising beef cattle. Manuel received his Bachelors Degree from Fresno Pacific University in 2003. He is a member of the Knights of Columbus and also serves on his Churchs finance Council Committee where he and his wife Mary attend St. Ritas Church. Manuel & Mary have three children between them and three grandchildren. Sponsored by Manuel Ortiz Real Estate. Patty Rocha has resided in the Tulare

from California State University at Fresno, in May, 2012, with top marks, earning her a spot in the Phi Kappa Phi honors society. Prior to accepting the Board Representative position, Tammie worked for the City of Tulare as an Administrative Assistant for both Chief Roger Hill (Retired) and Chief Jerry Breckinridge. Before moving into the public sector, Tammie was the Director of Creative Arts and Music at Visalia First Assembly. In the early 2000s she traveled as a vocalist and public speaker with the Celebrant Singers, thereby having the opportunity to travel to 42 states and five foreign countries. In the late 1990s, Tammie worked as a reporter for WKBT, a CBS news affiliate in La Crosse, Wisconsin.Tammie enjoys running, reading, cooking for friends, and singing in her spare time. Tammie is involved in the Stewardship/Management Committee and Choral music program at St. Marys Catholic Church in Visalia and Tulare Chamber Government Affairs Committee. Sponsored by Tulare County Supervisors

Experts at Paladin Investment explain MedicareMost adults become eligible for Medicare on the first day of the month they turn age 65. Whether you need to sign up, and how to go about doing so, depends on the type of coverage you select and whether you collect Social Security benefits prior to becoming eligible for Medicare. Medicare Eligibility If you have already started receiving Social Security benefits before your 65th birthday, you dont have to sign-up for Medicare Part A or Part B. Part A is basic hospital insurance; Part B helps to pay for medically necessary services such as doctor visits or outpatient care. You automatically become eligible on the first day of the month you turn age 65. Premiums for Part B (there is no premium for Part A) will be deducted automatically from your Social Security check. If you are not receiving Social Security benefits, you will be required to sign up for Part A and Part B. Contact your local Social Security office three months in advance of your 65th birthday to start the process. If you still receive medical insurance from another provider (such as your employer or your spouses employer), you can wait to sign up for Medicare. To avoid paying a higher premium, you will be required to enroll during the eight-month period that begins during the month your employment ends or the group health coverage ends, whichever is first. Note also that you may be assessed with higher premiums if your modified gross adjusted income is over $85,000 for single filers and $170,000 for married couples filing jointly. Medicare Part C and Part D Both Medicare Part C (Medicare Advantage) and Part D, which is prescription drug coverage, are provided by private insurers whose plans are approved by Medicare. You can information on these providers on the Medicare Web site, www. medicare.gov. You can sign up for both Part C and Part D when you first become eligible for Medicare. You can also sign up between January 1 and March 31 or between November 15 and December 31 each year. Even if you dont currently have many prescriptions, you may want to consider signing up for Part D as soon as you become eligible. If you wait and try to sign up during a subsequent enrollment period, you may be charged a late enrollment penalty and be forced to pay higher premiums. Supplementing with Medigap Many retirees supplement their Medicare

Kimberly Lindley, Jerry Hayton, Trish Arnold

coverage with Medigap plans, which are sold by private insurers. The state where you live may determine the type of plan available to you. Its important to note that these policies do not cover long-term care, vision care, dental care, hearing aids, eyeglasses, prescription drugs, and privateduty nursing. If you anticipate ongoing use of these services, you may need to obtain another form of insurance or pay out of pocket. When you sign a contract for Medigap insurance, you usually permit the insurer to access your Medicare Part B claim information directly from Medicare and to bill your health care providers directly. In certain instances, Medigap providers will manage claims for Medicare Part A as well. Your Rights as a Medigap Beneficiary

Medigap policies cover only one individual, which means that for couples, each partner needs to purchase a separate policy. The best time to purchase a Medigap policy is during the Medigap open enrollment period, which lasts for six months after you are both age 65 or older and enrolled in Medicare Part B. During this period, an insurer cannot refuse to sell you a Medigap policy or impose a surcharge because of your health status. A standardized Medigap policy typically is guaranteed renewable, which means that, as long as you continue paying premiums, an insurer cannot use your health status as a rationale for cancelling the policy. If you were diagnosed or treated for a pre-existing medical condition within six months prior to a Medigap policy taking effect, an insurer can make you wait up to six months before providing coverage for the condition. In certain instances, if you had health insurance coverage during the six-month period before the Medigap policy takes effect, the waiting period may be eliminated or shortened. Paladin Investment Group, 559-6254005, www.paladininvestmentgroup.com. you are invited to participate in the Justice Run as a competition between agencies. The first team member who crosses the finish line will receive a plaque for his or her agency to commemorate the event. Participants can register now through race-day. Registration costs $25 per person for those who register before Oct. 15, and includes an event tech shirt and goody bag. Registration is $30 after Oct. 15. Late registrants may not receive a shirt. There are a few ways to register: Download the registration form from the DAs website: www.da-tulareco.org/justicerun.htm; online registration; register online using a credit card (a small processing fee will be applied to online registrations); register at Sole 2 Sole Sports located at 4241 S. Mooney Blvd., Visalia; or register at the Victim/Witness Assistance Program of the District Attorneys Office, 221 S. Mooney Blvd., Visalia. Completed forms and checks payable to Family Services of Tulare County - Justice Run should be mailed to DA Victim/ Witness Program Justice Run, 221 S. Mooney Blvd. Rm. 264, Visalia, CA 93291. For sponsorship opportunities, contact Jennifer Lightfoot, Victim Witness Program Director, (559) 636-5471.

Member NewsMember SpotlightWondering where to go to get your hair dark for fall ? Whether it be an up do for

[ Second Annual District Attorneys Justice run set for October 20 Tulare County District Attorney Phil Cline will host the 2nd Annual Justice Run: 5k race/1 mile walk at Mooney Grove Park on Saturday, Oct. 20 as part of Domestic Violence Awareness Month. Proceeds from the event will benefit Family Services of Tulare County and the Central California Family Crisis Center, the two primary organizations that provide shelter and other services to victims of domestic violence and their children. The 2011 Justice Run welcomed over 350 participants and raised more than $8,000. This year even greater success is anticipated. Proceeds fund housing and supportive services for victims and their families. These services include emergency assistance (transportation, food, etc.), case management, counseling and long-term housing support. There will be donation bins at the Justice Run for collection of unopened toiletry items (hotel-sized shampoo, lotion and soap) which are frequently needed as they are provided to those seeking shelter. If you work for a Tulare County law enforcement agency or fire department

a special occasion, nails to show off your glamorous side, a new hairstyle, or a clean cut for men Beleza Salon in downtown Tulare has talented individuals ready to take care of you. Visit their Facebook page to get the latest on styles and promotions or call their salon at 559-687-0907 or see them in person at 133 South K St. [

New Teachers Reception Every year we at the Chamber like to welcome the new teachers to Tulare with a reception in their honor hosted and sponsored by Cool Hand Lukes. With additional sponsors Tulare County Federal Credit Union and EECU we were able to provide resources and a night out for the new instructors. Generous donations from members ServiceMaster By Benevento, Tulare Regional Medical Center, Ruan, Valley Oak Credit Union, Tulare Public Library, and Res.com were put into a swag bag for the teachers and AGVentures as well as the Tulare County Farm Bureau were on hand to provide information and resources for the teachers. One lucky teacher received a Kindle Fire donated by EECU!

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NETWORKING OPPORTUNITIES

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October CalendarWednesday, Oct. 3rdCandidates Night at Tulare Senior Center 201 N F St. 6-8PM Call The Chamber for more information. Tulare Ave. Call 687-8678 or log on to relayforlife.org/tulareca for more information

Saturday, Oct. 27thEerie Elks Haunted Lodge 1535 E Bardsley 6-8PM for families and 8-11 for adults. Admission $5 prizes for costumes and games. Call 686-3431 for more information.

Tuesday, Oct. 16thFinal Farmers Market 5-8PM Downtown located on K St from Tulare Ave to Kern.

Friday, Oct. 5thSA Recycling moved to a new location at 2525 South K St Join us for a Ribbon Cutting at 10:30AM

Tulare County Legislative SummitOctober 26th, 2012 Tulare Galaxy Theatre 7:30 - 11:00 Congressman Devin Nunes Senator Jean Fuller Assembly Woman Connie Conway Continental Breakfast Provided

Thursday, Oct.18thTulare Family Resource Center Open House 115 E Tulare Ave 4-6PM with a ribbon cutting at 5PM. For more information call 684-1987.

Monday, Oct. 29thTaste Treats 6-8:30PM 4500 S Laspina. Tickets $45 call 686-2074 or visit www.tularehistorical museum.org for more information

Saturday, Oct. 6thNational Alliance on Mental Illness Lifewalk at Del Lago Park 8:30AM Check in walk starts at 10AM call 732-6864 for more information. www.nami.org

Thursday, Oct.18thTwin Oaks Bingo 999 N M St 6-7PM Participation is free. for more information call 684-1001.

Wednesday, Oct. 31stTulare Downtown Association Halloween Street Party call 685-2350 for times and participating business information.

Monday, Oct. 8th12PM Governmental Affairs Committee meets at Apple Annies.

Friday, Oct. 26th7:30-11AM Legislative Summit at the Galaxy Theatre. Congressman Devin Nunes, Senator Jean Fuller, Assembly Woman Connie Conway. Event Registration: tclegsummit2012. eventbrite.com. Host Chamber Members: Free, Non-Members: $10, RSVP required. Continental Breakfast provided.

Saturday, Nov. 10thCentral Valley Vietnam Veterans Parade at 10AM. For more information, contact Mike Garcia, 684-0552.Please send your event dates to [email protected]

Saturday, Oct. 13th and Sunday, Oct. 14thRelay for Life. Join the fight against cancer! 9AM-9AM at Bob Mathias Stadium 755 E

Tulare County Farm Bureau announces new Youth Leadership ClassSince 1983, the Tulare County Farm Bureau (TCFB) has provided a unique opportunity for high school students in Tulare County to develop their leadership skills. Since its inception, the Youth leadership program has trained nearly 500 students. This year, 25 students from Tulare County high schools were selected to participate in the 28th Youth Leadership class. The goal of this exclusive program is to select high school students from around the county who have a strong potential for developing leadership skills. Students are not required to have a connection to agriculture or to Farm Bureau, but should demonstrate an interest in developing leadership qualities. Participants commit to an eight-month program centered around leadership development, agriculture awareness and government processes. Students take part in monthly educational seminars that focus on issues affecting agriculture, various careers in agriculture, community service, as well as county, state and federal governments. The Youth Leadership program also gives students the opportunity to visit university campuses, California Farm Bureau headquarters and concludes with a trip to Sacramento to visit our states capitol. At the conclusion of the program, one outstanding student is selected for his/ her performance, attendance and commitment to the program. This individual will receive a merit scholarship upon graduation from high school and verification of college enrollment. High school sophomores are encouraged to apply for the program each year by May 1st. You may contact the Tulare County Farm Bureaus Youth Leadership Advisory Committee with any questions at: [email protected] or visit www.tulcofb.org for more information. Following are the 25 students selected for the 2012-2013 Program: n Austin Bons, Central Valley Christian n Emily Byrd, Central Valley Christian n Anna Clifton, Strathmore High School n Alex Deatherage, Mission Oak n Garrett Fisher, Woodlake High School n Kendra French, Mt. Whitney n Foster Hengst, Woodlake High School n Taylor Irving, El Diamante n Craig Kampen, Central Valley Christian n Sydney Keen, Tulare Union n Nicole Krebsbach, El Diamante n Chance Lewis, Monache High School n Marisa Martin, Golden West n Doyle Mayfield, Mt. Whitney n Bailey Munday, Tulare Western n Spencer Peck, Tulare Western n Hannah Rook, Redwood n Ines Rosales, Lindsay High School n Matt Ruby, Mt. Whitney n Shelby Simonich, Harmony Magnet n Sydnie Sousa, Tulare Western n Kristin Stone, Central Valley Christian n Jeremiah Tiemersma, CVC n Marisa Tsuboi, Strathmore n Evan Van Beek, Mission Oak

Candidates NightWednesday, Oct. 3 Tulare Senior Center 201 N. F StreetMeet the City Council and Tulare Hospital Board candidates and get your questions answered firsthand!*Un-opposed candidates will also be present.

WHAT AT YOUR AT YOURRETREAT?COMPANY

YOU DID

Contact Veronica at 559.787.2551 or

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