Ceratizit India Pvt Ltd

8/9/2019 Ceratizit India Pvt Ltd

1/15

CERATIZIT INDIA PVT

LTD


2/15

TABLE OF CONTENTS

1.History.2.Product Portfoio.!.R"#"$u".%.O&"r'tio$'Str't"(y.).Poi$t of S'"s.*.Aft"r S'"s

S"r#ic".+.I$dustry A$'ysis.,.Co-&"titiorA$'ysis.


3/15

HISTOR

1.The Ceratizit Group was created as a mergerbetween the two companies CERAMETAL(foundedin 1!1" and #$ansee Tizit(1%&".

'.t was founded in )a$ferdange (Lu*embourg" b+,icho$as Lanners.

!.The ndian production unit was opened in

-o$ata in co$$aboration with /ie$ to form /ie$ TizitLimited.

0. n '1 CERAT2T and C3 Carbide combined

their Asian acti4ities within the 5oint 4enturecompan+ C36CERAT2T in which both CERAT2T


4/15


5/15

:6dri$$ Turning Mi$$ing

Eco6Cut Groo4ing


6/15

REVEN/E

1.The annua$ estimated target of Ceratizit ndia #4t

Ltd is Rs 1611 crores.'. Ma5or customers for CERAT2T ndia come fromthe automoti4e sector name$+ Asho Le+$and< TataMotors< ?ero ?onda< Tata /tee$< Tata Cummins<Mahindra @ Mahindra< ?+undai Motors< Maruti<

3a5a5< etc. 8ther important customers are 3?EL


7/15


8/15

#ro=tabi$it+ 7 on sa$e

6%%6

61 1611

1161' 1'61! 1!610

E3T (7 on sa$es" + 1, 1 1, + 12 1+

E3T9A (7 on sa$es" 1) 2! 22 21 12 1+ 21

Prot'3iity


9/15

OPERATIONAL STRATE4

1.t is committed towards the design


10/15

A BASIC LO4ISTIC 5ODEL OFOPERATION


11/15

AFTER SALES SERVICE

1.f a purchased product sa+ a too$ is damaged then thefo$$owing steps are taen b+ the Compan+ to combat the

situation.At =rst the too$ wi$$ be brought bac to assess itsdrawbacs in the Dua$it+ department.

'.ReDuired technica$ modi=cations are then suggested to theconcerned department and the+ are made on the improperproduct if permissib$e.

!.The recti=ed too$ can function at 17 of the too$ $ife ore4en the machining performance of a new too$.

0.The fo$$owing guarantees are c$aimedH6a"#roduct wi$$ be returned with origina$ geometr+.

b"Coated to origina$ speci=cation.

&.This great$+ he$ps in reducing too$ing costs and a$somaintaining a sma$$ too$ in4entor+ due to Duic ser4ice.

B.To ensure that these guide$ines are eecti4e$+ carried out

technica$ support team 4isits customers time to time to checthe eFcienc+ of the compan+Is product and gi4e the reDuisite


12/15

IND/STR ANALSIS

1.Ceratizit is nown to se$$ its products ranging

from inserts to cutters at much reasonab$e pricesas compared to its competitiors $ie/and4i


13/15

0.t is the g$oba$ $eader when it comes towear parts.,o other competitor comes c$osein this aspect.

&.The traded goods of Ceratizit ha4e a &7

higher $ife than that produced in ndia whichare a$so in much demand in the ndianmaret.

B.t has absorbed a few companies $ieGunter )irth o4er the $ast +ear which meansit is e*panding.Moreo4er the products ofCeratizit are so$d in the internationa$ maretunder the tag of ),T a reputed sa$es

organisation./o a$$ signs point that the


14/15

CO5PETITOR ANALSIS

/A,9J-H6

1.The+ are the g$oba$ $eaders when it comes to carbide insertsand a strong contender for Ceratizit.

'.t is the on$+ compan+ to ha4e a R@9 sector to promoteresearch and de4e$opment of new products un$ie others whoon$+ ha4e production sites.

!.Their main disad4antage is the high price the+ demand for theircoated inserts with high producti4it+.As a resu$t on$+ the $argesca$e and hea4+ industries are their customers.The+ fai$ toattract medium and sma$$ sca$e industries as customers.

0.t has been seen in the maret that it ma+be a good brand forturning inserts but in case of mi$$ing inserts and cutters it isoutsmarted b+ Ceratizit( A'! cutter 1B edged face mi$$ing".

&.t is a$so a contender in boring and dri$$ing app$ications( the

Coro9ri$$ and the Coro3ore being its main products".


15/15

Documents

Ceratizit India Pvt Ltd