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Joseph Fung @josephfung www.josephfung.ca
Framework for Success: Chamber Executives of Ontario Winter Conference2
Joseph Fung
Feb 3, 2011
Framework for Success: Chamber Executives of Ontario Winter Conference3
There are 3 Ground Rules
DisagreeInterruptShare
Feb 3, 2011
This is your
presentation!
Framework for Success: Chamber Executives of Ontario Winter Conference4 Feb 3, 2011
Framework for Success: Chamber Executives of Ontario Winter Conference5
LinkedIn Users are EngagedCompared to Forbes.com and WSJ.com via
Compete.com
Feb 3, 2011
Framework for Success: Chamber Executives of Ontario Winter Conference6
What can LinkedIn do for me?Chambers and Boards of Trade:
1. Advocate & Represent2. Network & Connect3. Provide Services
Feb 3, 2011
Are you sold?
8
Our agenda for the session
Basics – How to Connect8 Reasons & Techniques
Questions are welcome
throughout.
Seriously!
Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference
Framework for Success: Chamber Executives of Ontario Winter Conference9
How to connect on LinkedIn
1. Register2. Build your Profile3. Connect to Twitter4. Add your Contacts
Feb 3, 2011
Framework for Success: Chamber Executives of Ontario Winter Conference10 Feb 3, 2011
1: Register Here
Framework for Success: Chamber Executives of Ontario Winter Conference11
Register Continued…
Feb 3, 2011
Framework for Success: Chamber Executives of Ontario Winter Conference12
2: Build your Profile
Feb 3, 2011
Just click on “Profile” => “Edit Profile”
Framework for Success: Chamber Executives of Ontario Winter Conference13
3. Connect to Twitter
Feb 3, 2011
Your Name => “Settings” => “Twitter Settings”
Framework for Success: Chamber Executives of Ontario Winter Conference14
4: Add Contacts
Feb 3, 2011
Just click on “Contacts” => “Add Connections”
Framework for Success: Chamber Executives of Ontario Winter Conference15
8 Reasons & Actions
Helping Staff vs. Helping Organization
Feb 3, 2011
16
Reason 1.
Your members are not going to your site
Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference
Framework for Success: Chamber Executives of Ontario Winter Conference17
Half of internet users visit just 6 or less sites on a regular basis
Feb 3, 2011
Framework for Success: Chamber Executives of Ontario Winter Conference18
Put your content where they are
Feb 3, 2011
Framework for Success: Chamber Executives of Ontario Winter Conference19
Reason 2.
If you don’t do it, someone else will
Feb 3, 2011
Framework for Success: Chamber Executives of Ontario Winter Conference20 Feb 3, 2011
575 Members vs 66 Members
Framework for Success: Chamber Executives of Ontario Winter Conference21 Feb 3, 2011
Framework for Success: Chamber Executives of Ontario Winter Conference22
Reason 3.
Makes networking easier for you
Feb 3, 2011
Framework for Success: Chamber Executives of Ontario Winter Conference23
http://inmaps.linkedinlabs.com/
Feb 3, 2011
Framework for Success: Chamber Executives of Ontario Winter Conference24
Reason 4.
Makes networking easier for your members
Feb 3, 2011
Framework for Success: Chamber Executives of Ontario Winter Conference25 Feb 3, 2011
Framework for Success: Chamber Executives of Ontario Winter Conference26
Reason 5.
Easy & free way to get the message out
Feb 3, 2011
Framework for Success: Chamber Executives of Ontario Winter Conference27
Broadcasting Content• Syndication: Facebook > Twitter > LinkedIn
• Group Updates• Network Updates
Feb 3, 2011
Syndicate
with caution
Framework for Success: Chamber Executives of Ontario Winter Conference28
Reason 6.
Advocacy is easier with education
Feb 3, 2011
Framework for Success: Chamber Executives of Ontario Winter Conference29 Feb 3, 2011
Startupfunding
Small BizRecruiting
Framework for Success: Chamber Executives of Ontario Winter Conference30
Reason 7.
People like badges/flare/bling
Feb 3, 2011
Cute
Familiar
Framework for Success: Chamber Executives of Ontario Winter Conference32
Reason 8.
You want to be a credible authority
Feb 3, 2011
Framework for Success: Chamber Executives of Ontario Winter Conference33
Credibility Techniques• SlideShare Slides (yours and guests)
• Blog Link (yours or business)
• LinkedIn Answers (“more” => “answers”)
• Recommendations (give and get)
Feb 3, 2011
Framework for Success: Chamber Executives of Ontario Winter Conference34
8 Reasons
as Rules1. Go where they are2. Don’t get scooped3. Network, network, network4. Help others network5. Broadcast information6. Foster conversation7. Give away bling8. Be a credible resource
Feb 3, 2011
35
Questions/Comments?
Feel free to ask now or later [email protected]://www.linkedin.com/in/josephfung
Get the slides & notes at:http://slidesha.re/ceo-linkedin
Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference