CeBIT Australia - Deutsche Messe AGfiles.messe.de/cmsdb/007/15330.pdf · 2008-07-28 · CeBIT Australia continues to go from strength to strength, with seven straight years of strong

End of Show ReportCeBIT Australia

20 - 22 May 2008

www.cebit.com.au

BUSINESS PROCESSES

COMMUNICATIONS SUPPLY CHAIN RETAIL TECH

DIGITAL EQUIPMENT

EXPORT ALLEYFUTURE PARCOPEN CeBITWWW.ONLINE TECH

Startups, get on the

CONFERENCES PROGRAMS

e-Government

CeBIT AUSTRALIA 08 / 3D Floorplan

CeBIT Australia continues to go from strength to strength, with seven straight years of strong growth.

In 2002, CeBIT launched with a two-hall exhibition attracting 384 companies and 15,870 visitors. In 2008, the seventh edition of CeBIT Australia, the exhibition occupied four halls at the Sydney Exhibition and Convention Centre, and attracted 753 exhibitors and 35,173 visitors.

The continued growth CeBIT Australia has experienced since its inception is largely due to the enriched visitor experience enjoyed on the show floor and knowledge gained from the CeBIT Australia conference program.

By any definition, CeBIT Australia 2008 was another outstanding success, continuing its reputation as the best Business-to-Business event for the technology sector.

CeBIT Australia 2009 will build on the successful platform laid this year. Expect to see an even more comprehensive conference program and new and exciting initiatives for business visitors and delegates.

I encourage you, as a 2008 exhibitor, to study this end of show report, which provides all the necessary statistics and an overview on the event, and secure your stand space early for 2009.

If you have not exhibited at CeBIT before, this report will outline what you missed in 2008, but what your company could be a part of in 2009.

Jackie Taranto Managing DirectorHannover Fairs Australia

Welcome to the CeBIT Australia 2008End of Show Report

MESSAGE FROM THE ORGANISER...

/ CeBIT AUSTRALIA 08Message From The Organiser

Without a doubt the best show for the past 5 years. Excellent attendance in both the type of visitors and numbers.“ “Leo Nyhof

Australasian ManagerCherry Australia

“

“

CeBIT AUSTRALIA 08 /

Testimonials

This was our 6th event and they keep getting bigger and better. For Altech, it’s not just a showcase or wow factor. It’s about doing business. We signed a major new contractor on the show floor. CeBIT is a great event to make major announcements and showcase our business/company.

““

CeBIT has been a great success for us. It’s the first year that we have exhibited, and it has been well worth the investment. We had three strong business objectives, to educate the Australian market about search engine advertising and help them to start their first Yahoo! Search Marketing account, to generate leads for our business, and to connect with senior business leaders from around the world. In partnership with the CeBIT organisers, we have achieved all three objectives after just two days, so I’m thrilled at the results. CeBIT has taken the time to understand our business, and has helped us immensely to achieve our objectives.

““

Kevin HartinAustralia/New Zealand Sales ManagerAltech

Janet Shi, Head of Marketing,Yahoo! Search Marketing

As a long time visitor to CeBIT Australia I was confident of a positive first-time exhibitor experience, however, the reality far exceeded all expectations. In addition to an overwhelming number of new client opportunities, we met with numerous strategic alliance partnership prospects, which has the potential to rapidly elevate our business to a much higher level. We’re so impressed by the quality and quantity of CeBIT visitors we met we have already committed to twice the space at next year’s show.

“Tony BartlettCEOEnotia Pty Ltd

CeBIT Australia, a world-class business technology event, has delivered a standard matched by no other in this space. The business opportunities and brand exposure gained over the course of the event has been outstanding. We look forward to another successful event at CeBIT Australia 2009.“

“Nadia RosatoMarketing ManagerSiemens Enterprise Communication

“

Testmonials

Testmonials

/ CeBIT AUSTRALIA 08

Without a doubt the best show for the past 5 years. Excellent attendance in both the type of visitors and numbers.“ “Leo Nyhof

Australasian ManagerCherry Australia

CeBIT 2008 provided the opportunity for Devnet to demonstrate the latest in cloud computing applications for business. We were able to reach a wide audience over the 3 days at CeBIT 2008 and Devnet used the event to launch a new range of business applications. We spoke to CEOs, Directors, ICT professionals and other business people looking to learn more about what is available in the ICT space. We gained hundreds of leads and completed over 200 demonstrations over 3 days. The evening events were also beneficial to network with industry professionals. The exhibition floor traffic was constant and we were delighted to see people lining up every day to make their way through the exhibition hall. I would recommend other organisations to consider CeBIT as one of their core event marketing activities in the 08/09 financial year.

“

“Craig DevesonCEODevnet

CeBIT Australia 2008 for T[life]™ has been a very successful first experience. Both the quality and quantity of customers far exceeded expectations. As a result, T[life]™ experienced an overwhelming amount of brand exposure and new business opportunities over the course of this event. We look forward to other successful events with CeBIT in the future.

““Linmarie Hardy

Marketing & Events CoordinatorT[life] ™

CeBIT Australia 2008 was a great show for us this year. The number and quality of show visitors even exceeded the success of our CeBIT 2007 show. We have already booked our 2009 stand and looking forward to an even better response. CeBIT has become one of our key marketing events giving us a fabulous return on our investment. The number of qualified leads exceeds that of any other show we have attended.

““Kristy Comb

Marketing DirectorICP Digital Signage Pty Ltd

Testmonials

Testmonials

Major Sponsors

Gold Sponsor

Silver Sponsors Bronze Sponsors

Presenting Partners

Green Sponsor

CeBIT AUSTRALIA 08 / Supporting Organisations

Supporting Organisations and Associations:

SYDNEY

/ CeBIT AUSTRALIA 08Supporting Organisations

�CeBIT AUSTRALIA 08 /

Contents

�

4 Sponsors & Supports

CeBIT.AU awards

Innovation Nation

Government House

Key Visitor Data

�6

Key Exhibition Data3�

Testmonials

ICT Celebration Dinner

�0

14

VIP Visitors

Key Media Data

�8 Press Clippings

15

16

17

18

6 Event Summary

7 Conference Program

6CeBIT AUSTRALIA 08 /

Event SummaryCeBIT Australia is made up of a collection of different events, including a �0,000sqm exhibition, 6 Conferences, Show Floor Seminars, Business Networking Events, a Gala Dinner and host of other events organised by our partners and supporters. Here’s a brief overview of this year’s event…

Show Floor Events

BuddeComm Theatre (Featuring special guest speaker Paul Budde)

Skills Alley BloggerZone

Open CeBIT Theatre TechRamp

Export Alley

Hall �

Hall 3

Hall 4

Hall 5

Monday 19th May JoomlaDay

NSW Department of State & Regional Development Business Reception

Tuesday 20th May CeBIT Australia Exhibition AusInnovate Conference Open CeBIT Conference Innovation Nation Cocktail Reception

Wednesday 21st May CeBIT Australia Exhibition e-Government Forum e-Marketing & Search Engine Optimisation Conference The ZDNet Australia & CeBIT �008 Emerging Technology Innovation Award ICT Celebration Dinner CeBIT.AU Business Awards �008

Thursday 22nd May CeBIT Australia Exhibition VoIP & IP Comms Conference Transaction �.0 Conference Cross Jurisdictional CIO Committee Meeting

CeBI

T Au

stra

lia 2

008

303 Delegates17 Speakers






AusInnovate: 303 Open CeBIT: 121 e-Government: 245 e-marketing: 328 VoIP: 163Transaction: 184

AusInnovate

Total delegates – 304

Total Speakers – 17

eMarketing



VoIP



Transaction



Open CeBIT



� / CeBIT AUSTRALIA 08

Conference Program

Ms Fran Kelly Breakfast Presenter, ABC Radio NationalSenator the Hon Stephen Conroy Minister for Broadband, Communications and the Digital EconomyMr Jason Calacanis CEO, Mahalo, USADr Sridhar Vembu Founder & CEO, Zoho, USADr Isaac Shariv Director, Sydnovate AustraliaMr Al Bryant General Manager Phantom Works Australia, The Boeing CompanyDr Chris Nicol Chief Technology Officer, NICTA

20 May 2008Sydney Convention & Exhibition Centre

Darling Harbour

AusInnovate Conference TopicsSession 1Local Challenges, Global OpportunitiesMinisterial AddressThe Next Big SuccessThe Israeli Innovation SystemInnovative Linkages to EuropePanel Discussion:Ready for the World? Australia’s R&D Infrastructure

Session 2Roads to World Markets: Australian CapabilityZoho - Software for EverywhereInnovation Clusters: Strength in NumbersLeaving the Incubator – Born Global Niche Opportunity or Global Possibility?

Session 3The Future: Break or BreakthroughGlobal Connection: CSIRO Meets Boeing’s Phantom WorksKeynote Presentation:Innovation and the Productivity ImperativePanel Discussion:What Industry Demands from Innovation

Speakers & Presenters @ CeBIT Australia

Mr Steve Subar President & CEO, Open Kernel Labs, USADr Mark Anderson Chief of Command Control Communications and Intelligence Division, DSTOMr Phillip Thompson Chairman, The Powercom GroupDr Karsten Schulz Program Director, Vice President and Founder SAP Research Centre BrisbaneProf. Mark Dodgson Director, Technology and Innovation Management Centre, University of Queensland

Prof. Richard Lester Industrial Performance Center (IPC) Director Massachusetts Institute of Technology (MIT), USADr Gautam TendulkarDirector Commercialisation and IP, CSIRO ICT CentreDr David Skellern Chief Executive Officer, NICTAMr Jack Steele Chief of Staff for CSIRO Business Services, CSIRO ICT CentreMr Jan Janssen Senior Vice President Design and Development, Cochlear Limited

Presenting Partners:


Senator Kate Lundy Senator for Australian Capital Territory Mr Sam Higgins Research Director, LonghausMr Grant Allen Architect, GoogleMr Frank FeldmannSenior Product Manager for Asia Pacific, Red HatMr Mike Cannon-BrookesCo-Founder & CEO, AtlassianMr Shane OwenbySenior Director, Linux & Open Source, Oracle Corporation, Asia Pacific Division, SingaporeMr Don ChristieDirector, Catalyst IT Limited, NZMr Alex LeeChief Executive Officer, Lateral MindsMr Matt PalmerCluster Engineer, Engine YardMr Patrick CallioniDivision Manager, Australian Government Information Management Office


Darling Harbour


Open CeBIT Conference TopicsSession 1

Keynote PresentationOpen Source: From a Movement to a Market

Leveraging Open Source Technologies and Methodologies in Google

Innovation through Collaboration

Session 2Building a Business on Open Source – Atlassian

Filling in the Open Source Shopping Cart Vacuum Open Source in the Enterprise: Oracle’s Perspective

An International Perspective - Making Open Source the Technology of Choice in New Zealand

Session 3You Are Not Alone: Open Source in the Enterprise

Deploying and Managing Servers with Free Software

Sponsors:

� / CeBIT AUSTRALIA 08

Hon. Lindsay Tanner MPMinister for Finance and DeregulationMs Ann Steward Australian Government Chief Information OfficerMr José Manuel AlonsoeGovernment Lead, World Wide Web Consortium (W3C)Dr Bruce McCabe Managing Director, S� IntelligenceMs Kim Denham Chief Executive Officer, Australian Computer SocietyDr Karl Mallon Director, Climate RiskMs Lisa Romano Project Manager, Strategic Development, ABC Innovation, Australian Broadcasting CorporationMr Malcolm Crompton Managing Director, Information Integrity Solutions


e-Government Stream TopicsSession 1Connected Government Ministerial AddressKeynote AddressICT in Government: The Way Forward!

Session 2Collaborative, Transparent and Sustainable Government Computer Science, Sustainability and The FutureCarbon Copy: Using Telecommunications to Displace Emissions e-Health – The Way of the FuturePanel Discussion: Sustainable Government: Challenges and Solutions

Session 3Real World Web 1 e-Government’s Role in Our Global FutureEffective Use Of Technology In Education: The Keys To SuccessABC Island in Second LifePrivacy Challenges in a Networked World

Session 4Real World Web 2 e-Electioneering:Use of New Media in the �00� Federal Election and What Happens Next?Australian Government Directions in New TechnologiesPanel Discussion: Virtual Government:The Impact of New Technologies on the Government


Darling Harbour

Presenting Partner:

Prof. Jim Macnamara Professor of Public Communications, University of Technology SydneyMr Mark Gibson Chief Technology Officer, National E-Health Transition Authority (NEHTA)Mr Sven Bluemmel Director of Policy and Strategy, Office of e-Government, Department of premier and Cabinet, Western AustraliaMs Jacqui Begbie Director of Web Policy, Australian Government Information Management OfficeMr Graham Fry Division Manager, Australian Government Information Management OfficeMr Garry Putland General Manager, Business Development, education.au limited

Sponsors:



Darling Harbour


e-Marketing Stream TopicsSession 1

Keyword research & PPC targeting options Writing good ad copy for paid search

PPC Landing Page optimisation

Session 2Affiliate Marketing - Case Study & Checklist

Email Marketing Workshop Online Advertising overviewTopics

Session 3 Blogging for Business

Tagging & BookmarkingSocial and Business Networking

Session 4Podcasting for business, why bother?

Online Reputation Management

SEO Stream TopicsSession 1

Keyword Research and ContentBuilding search friendly websites, what does it take?

Link Building

Session 2Universal Search

Local & Vertical Search OptionsWeb �.0 & Search

Session 3Site Structure & Accessibility

Site UsabilityContent Management Systems & Search

Session 4SEO Clinic

Analytics ClinicMr Barry SmythOwner, Search StrategiesMr Gavin Appel Chief Technology Officer, HitwiseMr Frank Grasso CEO & Director, e-Channel OnlineMr Gareth EvansSenior Content Solutions Editor Yahoo! Search MarketingMr Nathan StewartManaging Director, Alkemi InternationalMr Mick O’Brien Operations Director, Australia & Asia, EyeblasterMr Malcolm AuldPrincipal, Malcolm Auld DirectMr Robert Beerworth Managing Director, Wiliam AustraliaMs Jasmine BatraDirector, Arrow Internet MarketingMr Stan RelihanPresident & CEO, Expert Executive SearchMr Jason WestFounder, WebsaladMs Amye Saunders Senior SEO Consultant, �4/� Real Media

Sponsors:

Mr Neil StickellsHead of SEO, Steak Media London, LondonMr Jeremy Bolt Principal, Bruce Clay AustraliaDr Bruce TonkinChief Technology Officer, Melbourne ITMr Monte HuebschCEO, AussiewebMr Aidan BeanlandRegional SEO Manager, Yahoo!�Mr Tim Semen Senior Consultant, The Hiser GroupMr Tom PetryshenCEO, AmplifyMr Michael Motherwell Senior Search Consultant, WMS ConsultingMr Guy Wayland SEO Consultant, WMS Consulting

Mr Rod JackaManaging Director, Panalysis Mr Nick Holmes a Court Head of Digital Strategy, Shifted PixelsMr Chris Smith GM, Yellow.com.au and Sensis InteractiveMr Mark Tull Director, Hot GoannaMr Mark AllisonTerritory Manager, Australasia WebTrendsMr Kieran Magee Group Manager - Product Marketing Melbourne ITMr Paul Harvell Managing Director, Yodel AustraliaMr Scott-Bradley Pearce Strategic Advisor Multimedia and Content Syndication, CNET Networks Australia

11 / CeBIT AUSTRALIA 08

Mr Richard Chirgwin Associate Consultant, Market ClarityMr Jeff Knight Director, UC Technical Vision & Strategy, Siemens Enterprise CommunicationsMr Andrew Cox Director, IP SystemsMr Simon Burke CEO, IPscape Mr Marc Englaro CEO, Fonality Australia


Darling Harbour


VoIP & IP Comms Conference TopicsSession 1Keynote PresentationWhy Unified Communications?How to Make Your Mobile an Extension of the Office Phone SystemQuality and Affordability – Case Studies on the Impact of Converged Voice/Data Implementations

Session 2Hosted IP Call Centres- Solving or Aggravating Business Challenges?When is a Phone not a Phone?When it’s a Customer Relationship Management (CRM) system!Case Study: Benefits of IP PBX on a Multisite Environment

Session 3Enterprise Level Monitoring and Dynamic Routingfor VoIP SystemsDSLThe Wireless Enterprise

Session 4SoHo VoIP Video VoIP NowPanel Discussion: Future of VoIP & IP Comms

Mr Matt Riddell Director, VentureVoIP, NZDr John Papandriopoulos Senior Systems Engineer, ASSIA, USAMr Alastair Slattery Business Development Manager, Symbio NetworksMr Jock O’Keeffe General Manager of Strategy, IntraPowerMr Mario Cuello CEO/President, Epygi Technologies, USAMr Andrew Phillips Consulting System Engineer, Motorola

Sponsors:

1�CeBIT AUSTRALIA 08 /

Mr Jason Calacanis CEO, Mahalo, USAMr Mick Liubinskas Co-Founder, PollenizerMr Michael McGooganManaging Director, AussieHQMr Tony McGrath CIO, eWayMr Ivan Kaye Business Strategies InternationalMr Andy Jamieson Partner and Innovation Director, Switched on MediaMr Russ Weakley Manager, Max DesignMr Oliver Weidlich Mobile Usability Specialist, Ideal Interfaces

Ms Jackie Taranto Managing Director, Hannover Fairs AustraliaMr Robert Beerworth Managing Director, William AustraliaMr Paul Slakey Director Asia Pacific & Latin America, Enterprise Google, USAMr Mike Cannon-Brookes Co-Founder & CEO, Atlassian Mr Nathan Wallace Chief Information Officer, Janssen-Cilag Mr Peter Cooper CEO, Director & Co-Founder, Saasu.comDr Sridhar Vembu Founder & Chief Executive Officer Zoho, USAMr Todd Lewis Marketing Manager - Asia Pacific, Citrix Online Mr Craig Deveson CEO & Founder, DevnetMr Justin Davies Regional Director, Ross Human Directions - Consulting Division

Ms Ruby Blessing Director, Audacious MediaMr Phil Morle Co-Founder, PollenizerMr Duncan Riley Blogging Evangelist, The Inquisitr (former TechCrunch writer)Mr Hugo Ortega Principal, Tegatech Australia Mr Peter OtteryGroup Interface Designer, News Digital MediaMr Vishal Sharma Managing Director, VS Consulting GroupMr Gilad Greenbaum CTO, Hannover Fairs AustraliaMr Nick McNaughton CEO, Blue Cove Ventures


22 May 2008Sydney Convention & Exhibition

Centre, Darling Harbour

TECH RAMPSession 1

Chairperson Introduces Session OneEntrepreneurial Insanity

Building Winning Web Businesses

Session 2The Compelling Pitch

Panel Discussion: The Growth CycleGetting Out There: Marketing �.0

Session 3Panel Discussion: Designing theUser ExperienceSite Usability

Hell’s Kitchen: Technology andBusiness in Start-ups

Panel Discussion: What next? Future Trends

Session 4 Six Best Aussie Business �.0 Startups

Transaction 2.0 Conference TopicsSession 1

Chairperson introduces session and first speakerWelcoming Address

Perspectives on Cloud Computing

ENTERPRISE 2.0Session 1

Introduction of Session OneDoing Business with Web �.0

Corporate Blogging & Social Networking

Session 2Chairperson Introduces Session Two

Wiki Implementation in the Enterprise EnvironmentIntranet / Organisational Portals

Collaborative Project ManagementPanel Discussion: Collaborative Work Environment

Session 3Super Power Business Web �.0

Net Generation SMBThe SaaS Ecosystem - Turn it on!

The Big Switch – Online Applications& Collaboration

Session 4Six Best Aussie Business �.0 Startups

Sponsors:



Government HouseWelcome Reception for International Visitors and VIPs at the prestigious Government House.

In conjunction with our Major Sponsor: New South Wales Department of State and Regional Development.

The annual welcome reception for international and VIP guests at Government House provides a unique opportu-nity for Australia’s ICT and Business community to meet with their international counterparts in an informal set-ting to explore business opportunities and share ideas.

With thanks to our special guest speakers:

Senator the Hon. Stephen ConroyMinister for Broadband, Communications and the Digital Economy

The Hon. Verity Firth MPMinister for Climate Change and the Environment, Minister for Women, Minister for Science and Medical Research, and Minister Assisting the Minister for Health (Cancer)

Michael O’SullivanExecutive Director, Industry, Department of State and Regional Development

Jackie TarantoManaging Director, Hannover Fairs Australia


Innovation Nation

Over 400 Senior Executives were invited to a night of high-profile networking at the Innovation Nation Cocktail Reception, hosted in conjunction with Australia’s leading Research and Development Agencies, NICTA, CSIRO ICT Centre and DSTO.

Although CeBIT Australia is a serious business event during exhibition hours, the executives that have flown in from all over the world to speak, present and conduct business enjoy a wealth of business networking and corporate hospitality during CeBIT Australia.

-Celebration of ideas

Dr David Skellern Chief Executive OfficerNICTA

Mr Gary DohertyDirector Business Development, CSIRO ICT Centre

Ms Jackie TarantoManaging DirectorHannover Fairs Australia


ICT Celebration DinnerThe ICT Celebration Dinner is the event where Business and Government meet the Information and Communications Technology industry for a relaxing and entertaining evening of networking.

The event also saw Beatles tribute act The Beatnix entertaining the �00+ executives that attended.

In �008 the ICT Celebration Dinner played host to two major events. The Excellence in e-Government Awards by AGIMO (Australian Government Information Management Office) and the CeBIT.AU awards.

CeBIT thanks the sponsors:

The e-Award for Excellence in e-Government was presented on Wednesday �1 May �008 at CeBIT Australia by the Australian Government Chief Information Officer, Ms Ann Steward.

Winner e-Award 2008CrimTracNational Police Reference System (NPRS)The NPRS brokers information about persons of interest among Australian police jurisdictions. Police have traditionally maintained information within jurisdictional boundaries and although these are relatively mature systems, they are disparate. The NPRS architecture is a federated model that incorporates participation from all police jurisdictions across Australia. In the first instance, the NPRS enables access by police to national information about persons in order to assist the police identify if they are.

1� / CeBIT AUSTRALIA 08

CeBIT.AU Early Innovators Award �008Winner: CSIRO Australia Product Name: Customer Facing System for Smart Electricity Grids

CeBIT.AU Excellence in Communications Award �008Winner: IPscape Pty Ltd Product Name: Software as a Service for Contact Centres

CeBIT.AU Excellence in Engineering Design Award �008 Winner: Motion Computing Product Name: C5 Mobile Clinical Assistant Tablet PC

CeBIT.AU Excellence in Technology Services Award �008 Winner: eWay Product Name: eWay Online Payment Solutions

CeBIT.AU Awards

CeBIT thanks the sponsors:

The CeBIT.AU Business Awards recognise outstanding achievement in the information and communications technology industry. The Awards carry the full weight of the CeBIT brand, one of the most recognised non-vendor technology brands in the world. Award winners will be able to use the awards’ branding on their website and marketing material for a full year following CeBIT Australia �008.

AWARD WINNER

AWARD WINNER

AWARD WINNER

AWARD WINNER

AWARD WINNER

AWARD WINNER

AWARD WINNER

AWARD WINNER

CeBIT.AU Excellence in New Media Award �008Winner: TerraPages Pty Ltd Product Name: Location Based Services and Mobile Applications

CeBIT.AU Award for Business Advantage �008 Winner: Saasu.com Product Name: Saasu.com Web Financial Engine

CeBIT.AU Award for Entrepreneurial Excellence �008 Winner: Ansarada Pty Ltd Product Name: Online Secure Datarooms

CeBIT.AU Platinum Award for Export Excellence �008 Winner: Pronto Software Product Name: Pronto-Xi

35,173Visitors

Not only did the number of visitors at CeBIT Australia �008 increase, so did the quality of visitors, in level of decision making and the number of industries they represent. It reflects the driving power of technology throughout different key industries and the potential CeBIT Australia has for future growth.

“We had an overwhelming number of visitors to our stand. This has far exceeded any other event we have done to date”

Brett GossRegional Manager, Australia / New Zealand, Motion Computing

�0CeBIT AUSTRALIA 08 /

�1 / CeBIT AUSTRALIA 08

Over the three days of CeBIT Australia �008 we took time out to get some valuable feedback from Business Visitors attending the exhibition.

CeBIT Visitor Survey

Have you found any new technology or potential suppliers at CeBIT Australia �008?

Yes

No

Not Looking

86%

1�%

�%

��0

5

31

Yes

No

��%

�1%�0�

54

Do you EXPECT to make purchase decisions as a direct result of your visit to CeBIT Australia �008?

Three months

Six months

Nine months

Longer than nine months

46%

3�%

5%

1�%

�6

60

8

1�

When do you expect to make these decisions?Undisclosed

Less than $�0,000

$�0,000 - $100,000

$100,000 - $500,000

More than $500,000

5%

��%

5�%

6%

3%

8

44

�6

10

5

How much do you expect to spend?

��CeBIT AUSTRALIA 08 /

Visitor Data

IndustryAccounting

Agriculture

Automotive

Banking/Finance

Community Services

Defence

Education

Engineering / Construction

Export / Import

Government

Graphic Design / Printing / PhotographyHealth

Hospitality / Food

Information & Communication Technology

Insurance

Legal Services

Leisure / Sport / Entertainment

Manufacturing

Marketing / PR

Media

Mining

Other

Professional Services / Consultant

Property Services / Real Estate

Publishing / Advertising

Recruitment

Research & Development

Retailing

Security

Transport / Logistics

Travel / TourismWholesaling

1.6%

0.4%

1.0%

8.�%

1.4%

�.�%

�.3%

�.1%

�.�%

1.8%

1�.1%

1.�%

�.6%

1.�%

11.8%

1.�%

�.4%

�.8%

3.�%

4.3%

�.1%

0.8%

4.3%

3.5%

1.1%

1.�%

3.�%

�.�%

3.�%

1.0%

�.0%

3.�%

1.�%

Energy / Utilities

Decision MakingApprove

Recommend

Specify

Research

No Role

�6.�%

31.�%

16.5%

14.6%

10.3%

Visitor Business ObjectivesForming Business Partnerships

Exploring Investment Opportunities

Locating / Buying ICT Products & Services

Seeking New Vendors / Suppliers

Learning about new ICT solutions

11.5%

4.�%

3�.�%

30.0%

13.�%

Visitor ICT Budgets<$10k

$10k - 100k

$100k - 500k

$500k - 1m

$1m - 5m

$5m

6.�%

�0.�%

15.8%

13.6%

13.�%

��.1%


Visitor Registration Profile

�00835,1�3

33,041

30,154

�8,�16

�5,0�8

��,�58

15,8�0

�00�

�006

�005

�004

�003

�00�

Total Visitors

31.�%

16.5%

�0.�%

15.8%

What was the biggest drawcardConference Program

Exhibition

Keynote Speaker

Networking Event

6.4%

85.0%

5.0%

3.6%

�003

��,�58

18,4��

3,�5�

�008

35,1�3

�8,�84

6,38�

�00�

33,041

�6,8��

6,�1�

�006

30,154

�4,130

6,0�4

�005

�8,�16

��,�4�

5,�6�

�004

�5,0�8

�0,5�5

4,553

�00�

15,8�0

13,155

�,�15

Total Visitors

Business Visitors

Exhibitor personnel

SME

Mid-Market

Enterprise / Government

4�%

��%

31%

�4CeBIT AUSTRALIA 08 /

All Visitors respond to a comprehensive survey at the time of online pre-registration allowing CeBIT Austrlia to accurately determine the profile of its visitor audience. The following data reflects the profile of registered visitors that actually attended, and again confirms that CeBIT Australia attracts a senior-level business audience from a wide range of company sizes and vertical industries.

1-�4

�5-4�

50 - ��

100 - �4�

�50 - 4��

1�%

13%

1�%

1�%

�%

500 - ��

�� - 4��

5000+

8%

14%

1�%

Market Category

Company size by employee numbers

Reduce operating costs

Upgrade current ICT systems

Gain competitive advantage

Spend surplus budget

Other


Job DisciplineSales

Marketing / PRManagement

Human ResourcesGeneral Management

6.6%11.0%13.4%

3.5%13.8%

Business DevelopmentCustomer Service / Administration

TechnicalOperations / Logistics

AcademicDirector / C-Level

FinanceEngineerAnalyst

�.4%1.�%6.�%�.�%�.6%

�1.5%4.0%3.0%�.4%

18��316�

38641011

3�6��134

54�1��8

64��6�

61431144

8�56��

Primary Reason for attending


VIP VisitorsCeBIT Australia seeks to raise the profile of Australian Innovation, and broaden the opportunities presented to exhibitors through international delegations and VIP visitors.

Sentor the Hon. Stephen Conroy Minister for Broadband, Communications and the Digital Economy Hon. Lindsay Tanner MP Minister for Finance and Deregulation Hon. Robert Schwarten MP Minister for Public Works, Housing and Information and Communication Technology Senator Kate Lundy Senator for Australian Capital Territory Hon. Verity Firth MP Minister for Climate Change and the Environment, Minister for Women, Minister for Science and Medical Research, and Minister Assisting the Minister for Health (Cancer)Ms Ann StewardChief Information Officer, Australian Government Information Management OfficeMr Patrick Callioni Division Manager, Australian Government Information Management OfficeMr Wayne CooperPublic Affairs Manager, Australian Government Information Management OfficeMr Peter Alexander Branch Manager, Australian Government Information Management OfficeMr Graham Fry Division Manager, Australian Government Information Management OfficeMr Michael O’Sullivan Executive Director, Industry Division, Department of State and Regional DevelopmentMr Sumeet Kumar Director, Innovation and Technology NSW Department of State and Regional DevelopmentMr Mal Grierson Director-General, Department of Public WorksMr Chris Cummins Senior Policy Advisor, Information and Communication Technology

In conjunction with Austrade

Mr Paul Russell Director - Enabling Technologies, Department of Tourism, Regional Development and Industry - Queensland GovernmentMr Mike Lawson General Manager - ICT Development Section , Department of Innovation, Industry, Science and ResearchMr Andrew Ferrington Director Industry - Exports, Department of Innovation, Industry and Regional DevelopmentMr Ian Naughton Manager ICT Investment & Business Development, Department of Innovation, Industry and Regional DevelopmentMr Raymond Garrand Chief Executive Department of Trade and Economic DevelopmentDr David Skellern Chief Executive Officer, NICTAMr Gary Doherty Director Business Development, CSIRO ICT Centre Mr Michael Simmons Managing Director, G9 Consortium for National Broadband Network Project Mr Jamie Banks Head of Business Relations, British Consulate General


Mr Yeou-Shyh Chen Program Director, International Group, Institute for Information IndustriesDr Guenter Gruber Consul General, Consulate-General of the Federal Republic of GermanyMs Judy Leung Vice President, Hong Kong IT FederationMr Khimji Vaghjiani CEO, AusIndia PartnershipsMr Tom Yates Deputy State Manager, NSW and ACT, AustradeMr Jason Calacanis CEO, Mahalo.comMr José Manuel Alonso eGovernment Lead, World Wide Web Consortium (W3C)Mr Bruce McCabe Managing Director , S2 IntelligenceMr Paul Slakey Director Asia Pacific & Latin America, Enterprise, GoogleDr Sridhar Vembu Founder & Chief Executive Officer, ZohoDr Isaac Shariv Director, SydnovateDr Mark Anderson Chief of Command Control Communications and Intelligence Division, DSTO

Prof. Richard Lester Industrial Performance Center (IPC) Director, Massachusetts Institute of Technology (MIT)Prof. Vijoleta Braach-Maksvytis Deputy Vice-Chancellor (Innovation & Development), The University of MelbourneMs Fran Kelly Breakfast Presenter, ABC Radio NationalMr Eric Hampel General Manager, Siemens Enterprise CommunicationsMr Roger Wilkins CitibankMr Brian Scott Chairman, Management FrontiersDr Axel Garbers Member of General Management, BITKOMDr Andreas Gruchow Member of the Managing Board, Deutsche Messe AGMr Andreas Luttmann Managing Director, Hannover Messe International (HMI)Mr Hartwig von Sass Company spokesman & Press spokesman CeBIT, Deutsche Messe AGMr Andreas Dammann Managing Director, Uvex Safety Australia


CeBIT Australia 2008 generated more media attention and coverage than ever before, across the entire media spectrum. Key influential, national and state daily media covered the event, as well as a growing number of online and trade publications.

M A


Media Attendance and Coverage

Over 230 journalists attended CeBIT Australia during the three days of the event, with around 80 of them using the media lounge to gather information, set up interviews and prepare content.

The AustralianAustralian Financial ReviewSydney Morning HeraldDaily TelegraphHerald SunThe AgeCanberra timesSky NewsABC Local RadioABC Radio AustraliaSBS Radio2GBnews.com.auafr.com2NSB FM99.34square Media ACP MagazineAdelaide NowThe AdvertiserAllure MediaAnt MediaARNAsian Press GroupAtomicAustralian PC AuthorityBetaNewsBlueline MediaBrisbane TimesBurn MediaCBN MediaCDN publicationschannel-iCHOICE (Australian Consumers Assn)CIO AustraliaCNETComputerworld AustraliaComputerworld NZ

Corto CircuitoCRN AustraliaCurrent.com.auD & D International Media GroupDecisive PublishingDialog Technology MarketingDigital Media WorldDOMUS Software AG Dynamic Export Elektronik I Nordenferret.com.auFuture AustraliaGartnerGestalt Communicationsggii BYTEXT and AffilatesGHANA Broadcasting CorporationsHaymarketHe said She saidI.T.A.U.SIDMinsideretailing onlineInternational Technology Press AgcyIRISAIslamonline.netIT Market InsightsiTnewsiTWireKey MediaLexisNexisLinux MagazineLinuxWorld .com.auMacTalkMelcrumMetarand.comMISaustralia.comNeo Tokyo MediaNetCast Australia

NettNiche MediaNitroWare.netNorg MediaPicture MediaPPGProduct update PublicationsPro-TalkReal MDARetail MediaRust ReportSilicon Chip PublicationsSmart Office NewssmartcompanysmartphoneMag.comSouth Pacific Science presstandlnews.com.auTB Tech BlogTechtrumTelstra BigPondTerrace MediaThe Intermedia GroupTransport and Logistic NewsTriton Securetvover.netVHB, Axel-SpringerVoIP Monitor.netVoIP News UKWirtschftswocheZack PublishingZDNet AustraliaZDNet.co.uk


2

1

3

1. The Australian IT – 22, April 2008 2. The Australian – 6, May 20083. Daily Telegraph – 19 May 2008

Press Clippings


Press Clippings 1. The Australian Financial Review – 27 May 2008 2. The Australian IT, 6 May 2008 3. Daily Telegraph – 19 May 2008

1

2

3


1

23

1. The Australian IT, 13 May 20082. The Australian IT, 29 April 20083. The Advertiser, Tuesday, 13 May 20084. The Australian Business, 21 May 2008

Press Clippings

4


Press Clippings

1

2

1. The Australian IT, 20 May 20082. The Australian IT, 29 April 2008

KEYEXHIBITIONDATA

It is the exhibitors that make an event like CeBIT Australia the success it is. Their commitment to being on the show floor, presenting their products and services and adding value to the visitors by giving them a tailored advice on how to improve their business.

At CeBIT Australia 2008 many of the exhibitors used the options of presenting on their technology and solutions in seminars or forums, freely accessible on the show floor, giving visitors access to more knowledge and more information than ever before. The sponsors and supporting organisations ensured that CeBIT attracts the right business audience - addressing their members and contacts in a relevant manner and supporting the event wholeheartedly.



CeBIT Australia 2008 attracted a total of 753 exhibitors, a record year. The exhibition show floor is segmented into 30 categories, showcasing all aspects of the information and communications industry.

Each category is specifically marketed to a different audience, has its own website and in some cases has a specialised business conference running in conjunction with it.

Segmenting the show in this fashion allows some of the biggest names in the industry to target a specific job function or industry to produce a very focussed marketing campaign, delivering a high return on investment. The categories for CeBIT Australia 2008 were:

Total Exhibitor Numbers

Government Sponsored Pavilion Co-Exhibitors

International Exhibitors

Exhibition Data

> Business Software> Clean Tech> Components & Peripherals> CRM> Digital & Mobile Content> e-Finance> e-Government > e-Health > e-Marketing & SEO> Export Alley > Research & Development> Imaging & Printing> IPTV & Web TV> IT Security> IT Services> Managed Services> Mobile Computing> Navigation > Networking & Wireless> Open CeBIT> Retail IT / POS> RFID> Satellite & Broadcast> Skills> Smart Cards> Supply Chain Management> Telecommunications> Web 2.0 Solutions> VoIP & IP Comms> Web Applications

CanadaChinaDenmarkFijiGermanyHong KongIndiaIrelandKorea

753733721603

521421

384

2007

2006

2005

2004

2003

2002

NetherlandsNew ZealandPakistanSingaporeSri LankaTaiwanUKUSA

2008

Number of International Exhibitors

Number of countries

14017

South Australia

AGIMO

NSW

Queensland

10

9

18

16

EXHIBITION PROGRAMCeBIT AUSTRALIA 08 /

”“

Related Categories:• Web Applications • CRM • Digital & Mobile Content • IPTV & Web TV • Navigation

Visitors who nominated e-Marketing & SEO as a primary reason for attending:

Key Exhibitors: • Yahoo! Search Marketing• Melbourne IT• Hot Goanna• Hitwise• MAD• Steak Media• clixGalore• e-channel• Hiser Group • Jupiter Research• Searchworld• Yodel• Webtrends• The Galaxy• TPP Internet• Helloworld• Devnet• Dots & Coms• Directclicks• Amplify

CeBIT has been a great success for us. It’s the first year that we have exhibited, and it has been well worth the investment. We had three strong business objectives, to educate the Australian market about search engine advertising and help them to start their first Yahoo! Search Marketing account, to generate leads for our business, and to connect with senior business leaders from around the world. In partnership with the CeBIT organisers, we have achieved all three objectives after just two days, so I’m thrilled at the results.

CeBIT has taken the time to understand our business, and has helped us immensely to achieve our objectives.

Janet Shi, Head of MarketingYahoo!

Marketing & SEO

10,204

Sponsors:

EXHIBITION PROGRAM / CeBIT AUSTRALIA 08

”“

Related Categories:• e-Marketing & SEO• VoIP & IP Comms• Networking & Wireless • Digital & Mobile Content • CRM• e-Finance • Business Software

Visitors who nominated Web Applications & Web 2.0 as a primary reason for attending:

Key Exhibitors: • Yahoo! Search Marketing• Hitwise• Salesforce.com• Eastriver Software• The Galaxy Group• Bluelabs Technology• S4• Arrow Internet Marketing• TerraPages• Dots & Coms• Service Seeking• Sublime Vision• UltraServe• KND Web Consultants• Caign Group• Public eye• imagin8• cmsadvantage• Devnet• AussieHQ

6,546

Web Applications& Web 2.0

Sponsors:

We are very pleased with the outcomes from CeBIT 08. Increased number of visitors has presented even more opportunities.The quality of visitors has also improved significantly, seeing tech and business savvy attendees to the show.Our presence at CeBIT has provided us with the opportunity to communicate directly with thousands of customers and we’ve successfully generated hundreds of fully qualified leads, with a potential conversion of over $500k in new revenue.

Michael McGoogan, Managing DirectorAussieHQ ”


”“

Related Categories:• Telecommunications • Business Software• Web Applications • Networking & Wireless • Digital & Mobile Content • Components & Peripherals

Visitors who nominated VoIP & IP Comms as a primary reason for attending:

Key Exhibitors:

9,364

Sponsors:

VoIP & IP

• Siemens• Optus• Engin• MyNetFone • Intrapower• Internode• Voice IP • IP Systems• Trixbox• Grandstream• Dialogic• Virtual PABX• Global PABX• Global IP Solutions• T-Life (Telstra)

Comms

As a major sponsor at CeBIT 2008, MyNetFone are very pleased with the quality and quantity of leads at CeBIT this year. The exposure that we got from CeBIT is very important and Co-operative Marketing was very impressive.

Andy Fung, Managing DirectorMyNetFone


” ”“

Related Categories:• Supply Chain Management • Retail IT• RFID• Components & Peripherals • Mobile Computing

Visitors who nominated Telecommunications as a primary reason for attending:

Key Exhibitors:

7,082

Sponsors:

Telecommunications

• T-Life (Telstra)• Optus• Siemens• Engin• Alloy Computer Products• Motorola• Plantronics• Thomson• Tyco electronics• Snom• Maxon• ICS Industries• Modular Building Systems• John Holland Telecommunications• Diamond• Internode• Rohde & Schwarz• Sennheiser Communications• Grove Communication Supplies

CeBIT Australia 2008 for T[life]™ has been a very successful first experience. Both the quality and quantity of customers far exceeded expectations. As a result, T[life]™ experienced an overwhelming amount of brand exposure and new business opportunities over the course of this event. We look forward to other successful events with CeBIT in the future.

Linmarie Hardy, Marketing & Events CoordinatorT[life] ™


Sponsors:

”“

Related Categories:• e-Finance• e-Government• Open CeBIT• CRM• IT Security• Web Applications

Visitors who nominated Business Software as a primary reason for attending:

Key Exhibitors: • Sage Business Solutions• Oracle• Altech Computers • Argent Software• BlueFire Corporation• IP Payments• Admerex• IECOM Group• Laser Corporation• Holocentric• S4 Consulting• Total ERP• Iron Mountain• Mobidata• SME Solutions• Thomson Legal and Regulatory • IPscape• East River Software• Business Smart Solutions• Centennial Solutions

We have participated in CeBIT Australia since 2002, and it proves to be a very successful event for Pronto Software. 2008 was no different and we are looking forward to next year’s event.

Paul Goepfert, Marketing DirectorPronto Software

BusinessSoftware

9,518


”• e-Finance• e-Government• Open CeBIT• CRM• IT Security• Web Applications

Software

”“

Related Categories:• Imaging & Printing• Mobile Computing • Networking & Wireless • VoIP & IP Comms • Navigation & Location

Visitors who nominated Components & Peripheralsas a primary reason for attending:

Key Exhibitors: • Sony• Panasonic• Alloy Computer• Altech Computers• D-Link• Siemens• Motorola• Laser• Hallam• Plantronics• 4cabling• Advantech• Digicor• Eaton Powerware• Grove Communication• Motion Computing• Westwell• Thermaltake• Emerson Network Power• Soanar

Emerson Network Power recognised a good quality of visitors at the show this year. There was enough interest in the key products that Emerson Network Power were showcasing and Emerson Network Power feels confident that the leads we acquired from the show will turn into good sales.The show fits with where Emerson Network Power is going. Emerson Network Power partners and distributors travelled from interstate to see our Knurr range of rack products at the show. The show provided a great opportunity to demonstrate to the IT market that we have high quality racks products.

Richard WixonNational Sales Manager - Racks departmentEmerson Network Power

Components& Peripherals

8,102

Sponsors:


”“

Related Categories:• e-Health • Clean Tech • IT Services• Managed Services • Future Parc

Visitors who nominated e-Government Solutions as a primary reason for attending:

Key Exhibitors: • NSW DSRO• Government of South Australia• Queensland Government• UK Trade and Investment• The British Midlands• SouthEast England Development Agency• Scottish Development International• International Business Wales• South African High Commission

GovernmentSolutions

4,710

Sponsors:

CeBIT has allowed Soprano Design to demonstrate our interactive SMS & MMS mobile messaging solutions to a large number business and industry leaders. The marketing exposure itself has proven to be invaluable.

Lucy Zou, Product MarketerSoprano Design

”“When launching a new product, particularly one with a highly technical flavour, it is difficult to locate an audience receptive to your message. CeBIT provided an opportunity for us to present our products to a technically competent audience looking for new solutions to their database development problems.

Robert RogersIQ Design


Related Categories:• e-Health • Clean Tech • IT Services• Managed Services • Future Parc

””

“Related Categories:

• Components & Peripherals • Telecommunications • VoIP & IP Comms • Web Applications • RFID • Supply Chain Management • Navigation

Visitors who nominated Networking & Wireless as a primary reason for attending:

Key Exhibitors:

7,736

Sponsors:

Networking

• T-Life (Telstra)• Brightpoint• Siemens• Plantronics• Ausoptic• AFC• D-Link• Netgear• SNC• Emerson Network Power• Control Synergy• Call Direct• Netcomm• Diamond• 4cabling• Lan 1• Panorama Antennas• GN Netcom• Wave1• Optus

& Wireless

We found CeBIT 2008 to be a successful show for us at D-Link and we have noticed an improvement in the quality of delegates attending. Well done to the organizers.

Maurice FamularoMarketing Director Australia & New ZealandD-Link


”“

Related Categories:• Wireless & Networking • Components & Peripherals • Telecommunications • Supply Chain Management• RFID • Digital & Mobile Content • Web Applications • Satellite & Broadcast

Visitors who nominated Navigation & Telematics as a primary reason for attending:

Key Exhibitors: • Navteq• Magellan• Geo-Systems • Motorola• Neltronics• Antenna Plus• Clic On• Gizmosis• Mach Communications• Datawind• Neltronics

6,478

Sponsors:

Navigation

CeBIT Australia has proven itself to be the right environment for us to meet with potential customers and resellers. With the launch of our in-car computer we were unsure whether we would be inundated by loads of tyre kickers...I am extremely happy to say that we were kept constantly busy over the course of the show by visitors of the highest calibre! We look forward to attending CeBIT Australia in 2009.

Alex Kain, Managing DirectorGizmosis

& Telematics

5,170


” ”“Related Categories:

• Components & Peripherals • Networking & Wireless • e-Government • Retail IT

Visitors who nominated Mobile Computing as a primary reason for attending:

Key Exhibitors:

5,170

Sponsors:

Mobile

• Emerson Network Power• Control Synergy• Siemens• Westwell • Motion Computing• Altech Computers• Panasonic• Advantech• Motorola• Amplified Engineering• Blackbay• Gizmosis• Braetec• Holocentric• ICP Digital Signage• Lex System• M2M Connectivity• RDA Group• Kensington• Maser Technology

Computing

CeBIT is an excellent opportunity to present Panasonic as the leaders in Digital Signage to the relevant market segments.

Mark Deere-Jones, Director BSGPanasonic Australia


”“

Related Categories:• e-Government

Visitors who nominated Skills Alley as a primary reason for attending:

Key Exhibitors: • TAFE NSW - Northern Sydney Institute• SEEK Learning• Migration Expert• University of Technology, Sydney• Training Masters• Master of Business and Technology Program• Australian Computer Society• New Horizons Learning Centre• Agile Consulting• Fast Lane Asia Pacific• Opportunities Australia Expo • Diversiti (Chandler Mcleod)• WGL Enterprises • AFRAME• ThirdForce• MyFutureinIT Australia• Carmichael Fisher - Executive Search• Cliftons• JB Metrics

6,635Skills Alley

Sponsors:

This was the first time that SEEK Learning took part in CeBIT Australia. The response we got from visitors to our stand was very good and also got more traffic than we anticipated. We will be keen to make this a regular occurrence. The team of organizers was very helpful and we are looking forward to working with them in the future.

Vik Singh, IT Certifications Team LeaderSeek Learning


” ”“

Related Categories:• e-Finance • Open CeBIT • Business Software

Visitors who nominated CRM as a primary reason for attending:

Key Exhibitors: • Pronto Software• Salesforce.com• Legrand• Insightful Solutions• Pitney Bowes• Percepta• Zoho• Enotia• ACT Today• Info@Hand CRM• ITZ Australia• The Contact Group• Trion Technology Solutions• Voice Perfect Systems• Get A Programmer• OneSource.com• StayinFront Group• Select Software• IECOM Group• Macfin Technology• SAGE

As a long time visitor to CeBIT Australia I was confident of a positive first-time exhibitor experience, however, the reality far exceeded all expectations.In addition to an overwhelming number of new client opportunities, we met with numerous strategic alliance partnership prospects, which has the potential to rapidly elevate our business to a much higher level.We’re so impressed by the quality and quantity of CeBIT visitors we met we have already committed to twice the space at next year’s show.

Tony Bartlett, CEOEnotia Pty Ltd

CRM

4,966

Sponsors:


”“Related Categories:

• Components & Peripherals • Digital & Mobile Content • IPTV & Web TV

Visitors who nominated Image & Printing as a primary reason for attending:

Key Exhibitors: • Fujitsu• Motion Computing• ICP Digital Signage• Braetec• Imagetec• Upstream Print Solution• Optoma• Backplane Systems Technology• Encomtech• Ozical Technology

3,397

Sponsors:

Imaging & Printing

CeBIT is an excellent opportunity to present Panasonic as the leaders in Digital Signage to the relevant market segments.

Mark Deere-Jones, Director BSGPanasonic Australia


”“

Related Categories:• Clean Tech• e-Health• e-Government

Visitors who nominated Future Parc as a primary reason for attending:

Key Exhibitors: • NICTA• CSIRO• DSTO• Australian Technology Park• ATP Innovations• Commonwealth of Pennsylvania• Innovation Campus, University of Wollongong• Innovation Xchange Network ( IXC Australia )• Office Range• Sublime Vision• Warp Systems

4,496

Sponsors:

We found this to be the best CeBIT since CSIRO started exhibiting in the Future Parc area. The visitors and the show are of the highest quality and we will be returning next year.

Daniel Legovich, Communication OfficerCSIRO ICT Centre

”“CeBIT 2008 has been a great place to do business. It has once again given us great profile and great leads. Well done to the CeBIT team!

Clare Gill, Director Branding and CommunicationsNICTA


”“

Related Categories:• Business Software • CRM• VoIP & IP Comms • IT Security • IT Services• Managed Services• e-Government

Visitors who nominated Open CeBIT as a primary reason for attending:

Key Exhibitors: • Red Hat• Fujitsu• Oracle• Joomla User Group• Drupal User Group• Linux Australia• Obol Software• Ingres Australia

2,336

Sponsors:

The Sydney Joomla! User Group stand at CEBIT Australia exhibition put us in touch with a whole new audience for Joomla! and allowed hundreds of existing Joomla! afficionados to ‘find’ us, highlighting where our Internet marketing had failed. We have broadened our community and brought in a great deal of work as a result. We definitely consider it a success.

Dinah Randall,Sydney Joomla! User Group


””

“Related Categories:

• Business Software • e-Finance • CRM • e-Government • Open CeBIT • Web Applications

Visitors who nominated IT Security as a primary reason for attending:

Key Exhibitors: • AVG• ContentKeeper• Lampertze• Mobotix• ESSET Australia • GFI Asia Pacific• Gemalto• Mailguard• PC Locks• Power Parameters• Intelliguard• Kingsoft Corp • Renz Mastermind• TMS Offsite Data Storage• Universal Defence• The Datalocking Company• Powerfirm • Orion Computers• Sentry Networks• Business Continuity

5,900

Sponsors:

IT Security

When planning the marketing budget for AVG and deciding which exhibitions to attend, we always ask the desert island question — If you could only do one, which would it be? CeBIT Australia is always our answer. Year after year CeBIT Australia delivers to us results an order of magnitude better than any other exhibition we participate at. CeBIT Australia 2008 was no exception. A record number of visitors resulted in an overwhelming number of people at the AVG stand, great brand exposure, plus a record number of business leads. And the quality and value of those leads just keeps improving each year.So if there is one exhibition you should do, it’s CeBIT Australia. But can you keep it to yourself. If word of this gets out, our competitors might show up as well.

Lloyd Borrett, Marketing ManagerAVG (AU/NZ) Pty Ltd – avg.com.au


”“

Related Categories:• Managed Services• IT Security • e-Government • e-Health • Business Software

Visitors who nominated IT Services as a primary reason for attending:

Key Exhibitors:

Netforce went down the road of rebranding early in 2008. We aimed to present this to the market at CeBIT 2008 as previous experience proved this was the place to get the greatest exposure. We weren’t disappointed. With over 3000 people visiting our stand the exposure couldn’t have been better.

Leanne Roe, Marketing CoordinatorNetforce

4,610

Sponsors:

IT Services

• Blue Labs Technology Solutions• Digicor• BackUp.com• S4 Consulting• Business Smart Solutions• ITIC IT Consulting• Select Software• TES - AMM Australia• Wave• Trion Technology Solutions• ITZ Australia• Server101• Select Software• Mobidata• Bluefire


” ”“

Related Categories:• IT Services • IT Security • e-Government • e-Health • Business Software

Visitors who nominated Managed Services as a primary reason for attending:

Key Exhibitors: • Blue Labs Technology Solutions• Digicor• BackUp.com• S4 Consulting• Business Smart Solutions• ITIC IT Consulting• Select Software• TES- AMM Australia • Wave• Trion Technology Solutions• ITZ Australia• Server101• Select Software• Mobidata• Bluefire

2,396

Sponsors:

ManagedServices

Netforce went down the road of rebranding early in 2008. We aimed to present this to the market at CeBIT 2008 as previous experience proved this was the place to get the greatest exposure. We weren’t disappointed. With over 3000 people visiting our stand the exposure couldn’t have been better.

Leanne Roe, Marketing CoordinatorNetforce


”

“

Related Categories:• e-Marketing & SEO • Web Applications • Telecommunications• VoIP & IP Comms • Navigation

Visitors who nominated Digital & Mobile Contentas a primary reason for attending:

Key Exhibitors: • TerraPages• Webtrends• SMS Global• Hitwise• Thomson• Maser Technology• Command Digital Signage• IPscape• Yahoo! Search Marketing• mHITs• AAMHatch• Sublime Vision

Digital &Mobile Content

3,397

Sponsors:

CeBIT 2008 provided the opportunity for Devnet to demonstrate the latest in cloud computing applications for business. We were able to reach a wide audience over the 3 days at CeBIT 2008 and Devnet used the event to launch a new range of business applications. We spoke to CEOs, Directors, ICT professionals and other business people looking to learn more about what is available in the ICT space. We gained hundreds of leads and completed over 200 demonstrations over 3 days. The evening events were also beneficial to network with industry professionals. The exhibition floor traffic was constant and we were delighted to see people lining up every day to make their way through the exhibition hall. I would recommend other organisations to consider CeBIT as one of their core event marketing activities in the 08/09 financial year.

Craig Deveson, CEODevnet


”

Mobile Content

”“

Related Categories:• e-Finance • e-Government • Open CeBIT• CRM• IT Security • Web Applications

Visitors who nominated e-Commerce & e-Finance as a primary reason for attending:

Key Exhibitors: • eWAY• Aussie HQ• LeaseChoice• Sparx Systems• Macfin Technology Finance• Salmon Asia Pacific• Salesforce.com• Gemalto• Tendersearch

CeBIT gives us the opportunity to forge new partnerships and establish vital contacts with decision makers in our target markets. These are partnerships and relationships that stand the test of time, making CeBIT an essential vehicle for establishing eWAY in the ICT market.

Matt Bullock, CEO/FounderEway.com.au

4,117

Sponsors:


”“

Related Categories:• RFID• Smart Cards• Retail IT• Components & Peripherals • Mobile Computing• Telecommunications• Networking & Wireless

Visitors who nominated Supply Chain Management as a primary reason for attending:

Key Exhibitors: • GS1• Motorola• RFI• Motion Computing• Pronto Software• Advantech• Radio Terminal Systems• Electro-Com• Pulse Logistics• Holocentric• Guang Zhou• Axeze

3,433Supply Chain

Management

Sponsors:

We have participated in CeBIT Australia since 2002, and it proves to be a very successful event for Pronto Software. 2008 was no different and we are looking forward to next year’s event.

Paul Goepfert, Marketing DirectorPronto Software


”

Management

”“

Related Categories:• Supply Chain Management • Smart Cards • RFID • Mobile Computing • Components & Peripherals • Business Software

Visitors who nominated Retail IT as a primary reason for attending:

Key Exhibitors:

4,117

Sponsors:

Retail IT

• GS1• Motorola• ICP Digital Signage• Advantech• Magna Systems & Engineering• Centennial Software• DH Technology• Pulse Logistics• ILID• Lex Systems• Panasonic• Abuzz

CeBIT Australia 2008 has helped Abuzz gain exposure to a broader audience. We had a generous number of visitors to our stand and we were able to showcase our range of products to a wide range of business people who we wouldn’t normally reach. It was also a great opportunity for our existing clients to review our new products and touch base with our staff. This is not Abuzz’s first time at CeBIT and because of its success, it wouldn’t be the last.

Nigel Hemer, Senior BDMAbuzz Technologies Pty Ltd


”“

Related Categories:• Navigation• Supply Chain Management • Smart Cards• Retail IT• Telecommunications • Components & Peripherals

Visitors who nominated RFID as a primary reason for attending:

Key Exhibitors: • GS1• Motorola• RFI• Motion Computing• Pronto Software• Advantech• Radio Terminal Systems• Electro-Com• Pulse Logistics• Holocentric• Good Lee• Axeze

2,157RFID

CeBIT Australia 2008 was a great show for Electro-Com and has no doubt been the best show that we have taken part in over the past 4 years. The amount of leads that were generated and the quality of those leads were a very high standard and the stand was constantly busy with qualified people wanting specific information for their projects and businesses in regards to RFID and Access Control. The event exceeded our expectations and there is no doubt that we will be signing up for the 2009 event as it’s a great way to gain greater business opportunities.

Scott Rundle, Marketing CoordinatorElectro-Com Pty Ltd

Sponsors:


” ”“

Related Categories:• Supply Chain Management • Retail IT• RFID• Components & Peripherals • Mobile Computing

Visitors who nominated Smart Card as a primary reason for attending:

Key Exhibitors:

1,912

Sponsors:

Smart Card

• GS1• Motorola• RFI• Motion Computing• Pronto Software• Advantech• Radio Terminal Systems• Electro-Com• Pulse Logistics• Holocentric• Guang Zhou • Axeze

The 2008 CeBIT expo has been an enormous success for Neotechnology Business Systems. Numerous quality sales leads and strategic business opportunities, as well as strong, targeted product and brand exposure, all combined to make this our most successful trade show ever! We look forward to bringing a bigger and even more exciting NBS stand to the 2009 CeBIT expo!

James Fagg, Marketing ManagerNeotechnology Business Systems


”“

Related Categories:• Business Software • Web Applications • Open CeBIT• e-Government

Visitors who nominated Export Alley as a primary reason for attending:

Key Exhibitors: • Austrade • Australian Institute of Export • Consensus • CyTrack Technologies• mHITs • Pacific Multimedia • Intelligent Data Systems • Helec Sales & Systems • BizzWizz • Interactive Engineering • SAVANT Systems International• FMT Worldwide • Bluedoor Technologies • TASKey • CAI Asia Pacific • Australian Export Translation Service • Airron• Di Moto

Export Alley

1,816

Sponsors:

CyTrack Technologies delivers software and services for Unified Communications and Call Centres and was invited as a winner of the ANZ Consensus Awards to exhibit in Export Alley CeBIT 08 showcasing leading Australian Companies. We were tremendously pleased with the quality and quantity of attendees to the show and our booth and have received a better than expected return on our investment. We will be planning on expanding our presence for 09 and now see CeBIT as an important part of our marketing plan.

Nick MilanCyTrack Technologies


”“

Related Categories:• e-Health• e-Government

Visitors who nominated Clean Technology as a primary reason for attending:

Key Exhibitors: • Altech Computers • PCI Case Group (Australia)• Quipoz Limited• Replica Data Security• Revolution IT• Secom Systems • ServicePoint Australia• Soanar• Soprano Design • Sparx Systems• SPB Software House• Superconnect• TenderSearch• The Service Manager• Thermaltake Australia and New Zealand• Thomson Legal & Regulatory • TMS Offsite Data Storage• NSW DSRD

CeBIT Australia, a world-class business technology event has deliv-ered a standard matched by no other in this space. The business op-portunities and brand exposure gained over the course of the event has been outstanding. We look forward to another successful event at CeBIT Australia 2009.

Nadia Rosato, Marketing managerSiemens Enterprise Communications

CleanTechnology

2,367

Sponsors:

”


”“

Related Categories:• e-Marketing & SEO • Digital & Mobile Content • VoIP & IP Comms

Visitors who nominated IPTV & Web TV as a primary reason for attending:

Key Exhibitors: • 3ivx Technologies• Envivio• Helloworld• Command Digital Signage• Tivo• Devnet• ICP Digital Signage

CeBIT Australia 2008 was a great show for us this year. The number and quality of show visitors even exceeded the success of our CeBIT 2007 show. We have already booked our 2009 stand and looking forward to an even better response. CeBIT has become one of our key marketing events giving us a fabulous return on our investment. The number of qualified leads exceeds that of any other show we have attended.

Kristy Comb, Marketing DirectorICP Digital Signage Pty Ltd

1,573

Sponsors:

IPTV& Web TV


”“

Related Categories:• Telecommunications • Networking & Wireless • VoIP & IP Comms • Navigation • Digital & Mobile Content • Mobile Computing

Visitors who nominated Satellite & Broadcast as a primary reason for attending:

Key Exhibitors:

1,688

Sponsors:

Satellite

• Siemens • AusOptic International • Envivio • ETT • Ultimate Internet• Global PABX • OPAC (Mediastar)• Syntec International • Thomson • Panorama Antennas • Tongyu Communication Equipment • Rohde & Schwarz • Thomson Grass Valley • Diamond Australia

& Broadcast

CeBIT Australia, a world-class business technology event has de-livered a standard matched by no other in this space. The busi-ness opportunities and brand exposure gained over the course of the event has been outstanding. We look forward to another successful event at CeBIT Australia 2009.

Nadia Rosato, Marketing managerSiemens Enterprise Communications

”


See You@

CeBIT Australia 200912 - 14 May

Darling Harbour, Sydneywww.cebit.com.au

Documents

CeBIT Australia - Deutsche Messe AGfiles.messe.de/cmsdb/007/15330.pdf · 2008-07-28 · CeBIT Australia continues to go from strength to strength, with seven straight years of strong