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, 2001 (3)-
( Creative Industries)>
, (Ministry for Culture, Media and Sports)

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3,800 4,104 4,925 8% 20%
9,014 11,134 14,454 23.5% 29.8%
35,800 50,574 64,000 41.2% 26.5%
7,982 7,962 10,350 (0.2%) 30%
3,000 2,534 3,294 (15.5%) 30%
10,985 15,379 23,069 40% 50%
70,581 91,687 120,092 29.9% 29.8%
: 1. 2001 20%
2. 2001 ,
30%
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- 9
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Best Practice( , , KBS
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Leading Company
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LVMH( ):
LVMH
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(Moet Hennessy) LVMH
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(1828), (1854), (1911)
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1990

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5.
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6.
1. (Gen e a l o g y ) 1. (Gen e a l o g y )

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LVMH 1854
(Loius Vuitton) 5
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( )
(Design Standards)
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(1996 )
· ·

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for Design : SFD)
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1997 'Made in Germany'
'German Design'
,
.
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, Ornamo Design
Forum ,
: , : ,1998.
, , 1999 .
, , 1998 .
()
2. CMN, , (2002.4.10)
3. , 2002 ,(2001)
4. , ,(2000.8),
5. , , , (1999),
6. , 2000
8. , : ,
(1998)
10. , , (1998)
11. ,, , , <2001 (3)>
12. THE WORLD IN 2002, /
13. , ], (2000)
http://www.jangup.com
15. , http://www.fabrica.it
16. , http://www.benetton.com
18. , www.nokia.com
19. "Every cloud has a satin lining," The Economist, March 23, 2002
20. Laushway, Ester (2000), The haute and mighty, Europe(May).
pp. 30-34
24. , www.richemont.com, Annual Report and Accounts
2001
()