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    Case Analysis Presentation

    Fujian Industrial Securities Company

    CC6105 - The Dynamics of Investment in GreaterChina

    presentsalvin charles lynniceboon kok theng hweepuay leng

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    FIS problems solutions features strategies

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    FIS problems solutions features strategies

    limited size and lack of powerful ties

    limitation in the volume of business

    competition with national securities houses in Shanghai

    lack of local favoritism

    1 Size

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    FIS problems solutions features strategies

    24Shanghai : 3

    Fuzhou : 4

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    FIS problems solutions features strategies

    Offices 24 113

    Clients TransactionSettlement Fund

    (2006)

    RMB 5 BillionRanking : 18/20

    RMB 26 BillionRanking: 3/20

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    FIS problems solutions features strategies

    targeted at niche areas

    Proprietary Trading Priority Services for the riches

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    FIS problems solutions features strategies

    Income from Proprietary trading

    Operating Income= 21.5%

    Proprietary Trading: the most profitable activity

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    FIS problems solutions features strategies

    Net Profit(2006) RMB 0.3 Billion RMB 1.5 Billion

    Income fromProprietarytrading(2006)

    RMB 0.2 Billion RMB 0.74 Billion

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    FIS problems solutions features strategies

    * Return on Equity (ROE)firm's efficiency at generating profits from every dollar of net assets (assets minusliabilities)

    shows how well a company uses investment dollars to generate earnings growth

    ROE*(2006)

    48.62%

    Ranking : 9/20

    39.93%

    Ranking : 17 /20

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    FIS problems solutions features strategies

    Big client & Mid client rooms : special trading rooms for wealthycustomers

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    FIS problems solutions features strategies

    unlike other developing countries, Chinas aim at raising

    capital had accelerated the competition

    extremely competitive environment

    though market is young, M&A, financial restructuring

    and consulting services already popular

    2 Industry

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    FIS problems solutions features strategies

    Professional Advices

    Transaction Platform

    Conferences and seminars

    Analyst Reports

    Stock Tips

    Investment education prog

    ...

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    15% 6.12%

    9% 80

    110 307 6 18

    18 30%

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    FIS problems solutions features strategies

    lacked good relationship with government andenterprises in other provinces besides Fuzhou

    Guan Xi with local government : Approval of IPO listing

    missed many business opportunities as an outsider

    3 Ties

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    FIS problems solutions features strategies

    Hiring people from different regions

    Open more branches

    Search for new business

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    FIS problems solutions features strategies

    Shortage of talented and qualified employees

    4 People Management

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    FIS problems solutions features strategies

    Performance based Bonus + SalaryAdjustment

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    FIS problems solutions features strategies

    SOE Worker

    R&D

    Investment Banker

    Graduate

    RMB 800

    RMB 2000

    RMB 2000 + Bonus

    RMB 8000

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    FIS problems solutions features strategies

    : 20032004 2005 2007 4 400

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    FIS problems solutions features strategies

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    FIS problems solutions features strategies

    Inherent risks

    Professional knowledge and experience is required

    1 proprietary trading

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    FIS problems solutions features strategies

    Investment bankers can work with R&D analysts

    Research report maybe biased to suit the speculative

    trading by proprietary unit

    2 moral hazard

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    FIS problems solutions features strategies

    3 investment banking

    Securities underwritingdebt & equity capital market Corporate advisory

    Huge Potential Expansion strategy in place

    Risky Business

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    FIS problems solutions features strategies

    strong emphasis on analyst report to meet clients needs

    comfortable environment for customers

    comparative advantage of R&D analysis on medical,

    railway, food & beverage, construction, fujian

    enterprises

    4 quality service

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    FIS problems solutions features strategies

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    Thank You

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    Q&A session