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8/13/2019 CBS Email Marketing Success Stories - Auto Industry
1/9
CASE STUDY
CBS Email Marketing Program - Success Stories
Each advertiser has an experienced tech team that builds a creative, effective
email and an assigned account executive to work with the them through the
entire deployment process - FOR FREE
CBS deployed advertisers emails to their target demo demographic based on
geography and behavior.
Each advertiser received a report showing all user activity after 72 hours of
deployment.
The following success stories are from advertisers in the Auto Industry.
Information provided by:
Gary Morgan, CBS Local Account Executive
310-359-3034 (mobile)
323-930-5564 (office)
mailto:[email protected]:[email protected]8/13/2019 CBS Email Marketing Success Stories - Auto Industry
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CASE STUDY
REPORT & MEASURE CLICKS BY SPECIFIC LINK
Social Media ButtonsLinks to Respective Pages 125
Logo ImageLinks to Main Page 441
Website NavigationLinks to Respective Pages 313
Service Button ImageLinks to Service Page 425
Shop Nokian ButtonLinks to Product Page 227
Location HyperlinksLink to Directions Page 173
Print Coupon ButtonLinks to Printable Ad 42
Foot LinksLinks to Main Page 72
Unsubscribe 41
TOTAL 1,859
VERTICAL:Automotive
OBJECTIVE:Brand Awareness and Sales
TARGETING:Auto owners
SUBJECT: Winter Tire Sale at Suburban Tire Auto Care Centers, Nov 25 Dec 5
Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes
12/10/13 100,000 11,644 11.64% 1,859 1.86% 15.97% 41
8/13/2019 CBS Email Marketing Success Stories - Auto Industry
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CASE STUDY
REPORT & MEASURE CLICKS BY SPECIFIC LINK
Header/Logo Links to Main Page 162
KBB Value ButtonLinks to Trade in Page 289
Side Navigation/ Car ImagesLink to Respective Pages 162
Service Specials TextLink to Service Page 74
Footer NavigationLinks to Respective Pages 71
Unsubscribe 7
TOTAL 765
Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes
12/17/13 50,000 5,203 10.41% 765 1.53% 14.70% 7
VERTICAL:Automotive
OBJECTIVE: Brand awareness
TARGETING: Volvo Owners, Auto Intenders, HHI $75K+,Presence of Children
SUBJECT:Volvo Holiday Sale Event-We Want to Buy YourCar
8/13/2019 CBS Email Marketing Success Stories - Auto Industry
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CASE STUDY
REPORT & MEASURE CLICKS BY SPECIFIC LINK
HeaderLinks to Main Page 540
Website NavigationLinks to Respective Pages 204
Holiday SpecialsLinks to Specials Page 79
Car Images/Buttons -- Links to Respective Pages 43
Footer Specials ButtonLinks to Specials Page 10
Unsubscribe 7
TOTAL 883
Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes
12/13/13 50,000 5,021 10.04% 883 1.77% 17.59% 7
VERTICAL:Automotive
OBJECTIVE: Brand awareness
TARGETING:Adults 35-54 AND Auto Intenders within radiusof client furnished zip
SUBJECT:Holiday Super Sales Event thru January 6th
8/13/2019 CBS Email Marketing Success Stories - Auto Industry
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CASE STUDY
REPORT & MEASURE CLICKS BY SPECIFIC LINK
Firestone logo/navigation bar - Links to respective locations 1316
Find Store buttonLinks to store locator 4419
Print Coupon buttons - Links to printable page 5264
Download app text - links to "My Firestone" page 93
Credit Card text - Links to Firestone credit card page 25
Social media icons - Links to respective locations 247
Unsubscribe 3891
TOTAL 15,255
VERTICAL:Automotive
OBJECTIVE: Increase Brand Awareness and Promote NewYears Day Sales Event
TARGETING:Age 25-54, 5 mile radius of 90 client furnished zips
SUBJECT:New years Day Special 20.00 Off 50.00 on ServicePurchase
Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes
12/30/2013 1,000,000 117,395 11.74% 15,255 1.53% 12.99% 3,891
8/13/2019 CBS Email Marketing Success Stories - Auto Industry
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CASE STUDY
REPORT & MEASURE CLICKS BY SPECIFIC LINK
Main Logo Banner Image - Link to Main Page 1,132
Website and info text - Link to Main Page 239
Locator Button - Link to Locator Page 38
Mom and Son Image - Link to Main Page 25
Extra Value Link Image - Link to Specials Page 594
$10 OFF Coupon Image - Links to Coupon Offer 18
Oil, Transmission & Cooling Services imagesLink to Service Page 74
Facebook ImageLinks to Facebook 32
Bottom NavigationLinks to website Navigation Pages 147
Unsubscribe 27
TOTAL 2,326
VERTICAL:Automotive
OBJECTIVE: Brand Awareness and Offer
TARGETING:Auto Owners AND Adults 34-75
SUBJECT: Excusive Offer on Oil Changes in December
Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes
12/06/13 124,838 14,768 11.83% 2,326 1.86% 15.75% 27
8/13/2019 CBS Email Marketing Success Stories - Auto Industry
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CASE STUDY
REPORT & MEASURE CLICKS BY SPECIFIC LINK
Company LogoLink to Main Page 297
Website Text LinkLink to Main Page 226
Event ImageLink to Main Page 6
Navigation Bar - Link to College Grad Program Page 104
Navigation Bar - Link to Specials Page 10
Navigation Bar - Link to New Inventory Page 13
Navigation Bar - Link to Pre-Owned Inventory Page 56
Navigation Bar - Link to Schedule Test Drive Page 11
Navigation Bar - Link to Apply For Financing Page 10
Navigation BarLink to Service Appointment Page 13
Navigation Bar - Link to Dealership Ratings Page 9
Jetta ImageLink to Jetta Page 17
Passat ImageLink to Passat Page 9
Coupon ImageLink to Main Page 10
Unsubscribe 12
TOTAL 803
VERTICAL:Automotive
OBJECTIVE: Brand Awareness and Sales
TARGETING: Interest in Purchasing an Auto, 9-mile radius surrounding location
SUBJECT: Sign THEN Drive with $0 DownOpen Memorial Day
Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes
5/21/13 50,000 5,074 10.15% 803 1.61% 15.83% 12
8/13/2019 CBS Email Marketing Success Stories - Auto Industry
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CASE STUDY
REPORT & MEASURE CLICKS BY SPECIFIC LINK
Wolfsburg Crest Logo Image - Links to Welcome Page 23
Volkswagen Logo Image - Links to Main Page 22
Jennings Logo Image - Links to Main Page 12
Jennings Website Link - Links to Main Page 23
Best. Thing. Ever. Event Image - Links to Special Offers Page 99
Navigation Bar Text LinksLink to Respective Pages 251
0% APR for 60 Mos. Image - Links to Special Offers Page 177
Car Image - Links to Main Page 81
Carefree Maintenance Image - Links to Carefree Maintenance Page 25
World Auto & Car Images - Link to Vehicle Results, Certified Page 37
1.99% APR Financing Text Link - Links to Specials Certified Page 19
Unsubscribe 19
TOTAL 788
VERTICAL:Automotive
OBJECTIVE: Brand Awareness and sales
TARGETING: Interest in purchasing an auto; 10-mile radius around location
Subject : Get Zero APR for 60 months on all new 2013 VW models
Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes
07/17/13 50,000 4,954 9.91% 788 1.58% 15.91% 19
8/13/2019 CBS Email Marketing Success Stories - Auto Industry
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CASE STUDY
For more information contact:
Gary Morgan, CBS Local Account Executive
310-359-3034 (mobile)323-930-5564 (office)
mailto:[email protected]:[email protected]