CBS Email Marketing Success Stories - Auto Industry

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    CASE STUDY

    CBS Email Marketing Program - Success Stories

    Each advertiser has an experienced tech team that builds a creative, effective

    email and an assigned account executive to work with the them through the

    entire deployment process - FOR FREE

    CBS deployed advertisers emails to their target demo demographic based on

    geography and behavior.

    Each advertiser received a report showing all user activity after 72 hours of

    deployment.

    The following success stories are from advertisers in the Auto Industry.

    Information provided by:

    Gary Morgan, CBS Local Account Executive

    [email protected]

    310-359-3034 (mobile)

    323-930-5564 (office)

    mailto:[email protected]:[email protected]
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    CASE STUDY

    REPORT & MEASURE CLICKS BY SPECIFIC LINK

    Social Media ButtonsLinks to Respective Pages 125

    Logo ImageLinks to Main Page 441

    Website NavigationLinks to Respective Pages 313

    Service Button ImageLinks to Service Page 425

    Shop Nokian ButtonLinks to Product Page 227

    Location HyperlinksLink to Directions Page 173

    Print Coupon ButtonLinks to Printable Ad 42

    Foot LinksLinks to Main Page 72

    Unsubscribe 41

    TOTAL 1,859

    VERTICAL:Automotive

    OBJECTIVE:Brand Awareness and Sales

    TARGETING:Auto owners

    SUBJECT: Winter Tire Sale at Suburban Tire Auto Care Centers, Nov 25 Dec 5

    Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes

    12/10/13 100,000 11,644 11.64% 1,859 1.86% 15.97% 41

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    CASE STUDY

    REPORT & MEASURE CLICKS BY SPECIFIC LINK

    Header/Logo Links to Main Page 162

    KBB Value ButtonLinks to Trade in Page 289

    Side Navigation/ Car ImagesLink to Respective Pages 162

    Service Specials TextLink to Service Page 74

    Footer NavigationLinks to Respective Pages 71

    Unsubscribe 7

    TOTAL 765

    Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes

    12/17/13 50,000 5,203 10.41% 765 1.53% 14.70% 7

    VERTICAL:Automotive

    OBJECTIVE: Brand awareness

    TARGETING: Volvo Owners, Auto Intenders, HHI $75K+,Presence of Children

    SUBJECT:Volvo Holiday Sale Event-We Want to Buy YourCar

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    CASE STUDY

    REPORT & MEASURE CLICKS BY SPECIFIC LINK

    HeaderLinks to Main Page 540

    Website NavigationLinks to Respective Pages 204

    Holiday SpecialsLinks to Specials Page 79

    Car Images/Buttons -- Links to Respective Pages 43

    Footer Specials ButtonLinks to Specials Page 10

    Unsubscribe 7

    TOTAL 883

    Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes

    12/13/13 50,000 5,021 10.04% 883 1.77% 17.59% 7

    VERTICAL:Automotive

    OBJECTIVE: Brand awareness

    TARGETING:Adults 35-54 AND Auto Intenders within radiusof client furnished zip

    SUBJECT:Holiday Super Sales Event thru January 6th

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    CASE STUDY

    REPORT & MEASURE CLICKS BY SPECIFIC LINK

    Firestone logo/navigation bar - Links to respective locations 1316

    Find Store buttonLinks to store locator 4419

    Print Coupon buttons - Links to printable page 5264

    Download app text - links to "My Firestone" page 93

    Credit Card text - Links to Firestone credit card page 25

    Social media icons - Links to respective locations 247

    Unsubscribe 3891

    TOTAL 15,255

    VERTICAL:Automotive

    OBJECTIVE: Increase Brand Awareness and Promote NewYears Day Sales Event

    TARGETING:Age 25-54, 5 mile radius of 90 client furnished zips

    SUBJECT:New years Day Special 20.00 Off 50.00 on ServicePurchase

    Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes

    12/30/2013 1,000,000 117,395 11.74% 15,255 1.53% 12.99% 3,891

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    CASE STUDY

    REPORT & MEASURE CLICKS BY SPECIFIC LINK

    Main Logo Banner Image - Link to Main Page 1,132

    Website and info text - Link to Main Page 239

    Locator Button - Link to Locator Page 38

    Mom and Son Image - Link to Main Page 25

    Extra Value Link Image - Link to Specials Page 594

    $10 OFF Coupon Image - Links to Coupon Offer 18

    Oil, Transmission & Cooling Services imagesLink to Service Page 74

    Facebook ImageLinks to Facebook 32

    Bottom NavigationLinks to website Navigation Pages 147

    Unsubscribe 27

    TOTAL 2,326

    VERTICAL:Automotive

    OBJECTIVE: Brand Awareness and Offer

    TARGETING:Auto Owners AND Adults 34-75

    SUBJECT: Excusive Offer on Oil Changes in December

    Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes

    12/06/13 124,838 14,768 11.83% 2,326 1.86% 15.75% 27

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    CASE STUDY

    REPORT & MEASURE CLICKS BY SPECIFIC LINK

    Company LogoLink to Main Page 297

    Website Text LinkLink to Main Page 226

    Event ImageLink to Main Page 6

    Navigation Bar - Link to College Grad Program Page 104

    Navigation Bar - Link to Specials Page 10

    Navigation Bar - Link to New Inventory Page 13

    Navigation Bar - Link to Pre-Owned Inventory Page 56

    Navigation Bar - Link to Schedule Test Drive Page 11

    Navigation Bar - Link to Apply For Financing Page 10

    Navigation BarLink to Service Appointment Page 13

    Navigation Bar - Link to Dealership Ratings Page 9

    Jetta ImageLink to Jetta Page 17

    Passat ImageLink to Passat Page 9

    Coupon ImageLink to Main Page 10

    Unsubscribe 12

    TOTAL 803

    VERTICAL:Automotive

    OBJECTIVE: Brand Awareness and Sales

    TARGETING: Interest in Purchasing an Auto, 9-mile radius surrounding location

    SUBJECT: Sign THEN Drive with $0 DownOpen Memorial Day

    Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes

    5/21/13 50,000 5,074 10.15% 803 1.61% 15.83% 12

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    CASE STUDY

    REPORT & MEASURE CLICKS BY SPECIFIC LINK

    Wolfsburg Crest Logo Image - Links to Welcome Page 23

    Volkswagen Logo Image - Links to Main Page 22

    Jennings Logo Image - Links to Main Page 12

    Jennings Website Link - Links to Main Page 23

    Best. Thing. Ever. Event Image - Links to Special Offers Page 99

    Navigation Bar Text LinksLink to Respective Pages 251

    0% APR for 60 Mos. Image - Links to Special Offers Page 177

    Car Image - Links to Main Page 81

    Carefree Maintenance Image - Links to Carefree Maintenance Page 25

    World Auto & Car Images - Link to Vehicle Results, Certified Page 37

    1.99% APR Financing Text Link - Links to Specials Certified Page 19

    Unsubscribe 19

    TOTAL 788

    VERTICAL:Automotive

    OBJECTIVE: Brand Awareness and sales

    TARGETING: Interest in purchasing an auto; 10-mile radius around location

    Subject : Get Zero APR for 60 months on all new 2013 VW models

    Deployment Date Delivered Opens % Opens Clicks % Clicks Clicks-to-Opens Unsubscribes

    07/17/13 50,000 4,954 9.91% 788 1.58% 15.91% 19

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    CASE STUDY

    For more information contact:

    Gary Morgan, CBS Local Account Executive

    [email protected]

    310-359-3034 (mobile)323-930-5564 (office)

    mailto:[email protected]:[email protected]