CULTIVATE WINES

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For us, wine is a connector—wine connects people to the earth, both as they work the vines and appreciate the bounty of the earth, and wine connects people to each other as they share time around the dinner table.

With the development of each of our brands, the com-mon factor is just that: connections. That is what in-spires our passion and our journey. At every turn, our path has been directed by the friendships we’ve made and the places we have learned to love. As these rela-tionships and places have taken us around the world, we’ve uncovered rare treasures that have increased both our determination and our excitement about produc-ing spectacular wines. Each new label is an expression

A WELCOME NOTE Why Wine?

of those people and places we’ve embraced on this jour-ney.

This book includes most of our current offerings, with wines at a range of price points, from a host of origins, and in many different varietals and blends to suit a va-riety of audiences and situations. Because we continue to seek out the very best in the industry, this portfolio will only continue to grow. We have several in the works that we hope to share with you very soon, so be on the lookout for our next fantastic find!

Cheers,

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In the 80’s, The J. Peterman catalog was much more than a catalog. It was a source of inspiration. It allowed one to armchair travel, just by reading the stories of each of the products and where they came from. The catalog was such a cultural fixture that the brand even made guest appearances on the Seinfeld as Elaine’s place of work. It was this globe-trotting, treasure-hunting model that was one of the inspirations for Cultivate. We deploy our winemaking team across the globe in search of great juice to blend and bring back home to share with you, each time with a unique story and personality. As lovers of all styles and types of wines, this model gives us flexibility to create a broad assortment of wines all under the Cultivate label.

But bringing wines from around the world was only one of the inspirations for Cultivate. As you can see from this catalog, we were already involved in many interesting adventures in the wine world.

CULTIVATE WINES Story

There was something else that pushed us to start Cultivate-- we had been bitten by the “connected capitalism” bug, and we wanted to find a way to use our specialty - wine - to make a difference in the world.

Former President Bill Clinton, Nobel peace prize winner Muhammed Yunus, former CEO of Coca Cola, Neville Isdell, and many other thought leaders are outspoken in their belief that for-profit companies with a socially responsible mission have incredible potential to change the world, and we aim to prove them right.

We created an innovative program, The GIVE, as a fundamental tenet of our business. The GIVE is our model of donating the first ten cents of every dollar that we make to non-profits supporting education and basic human needs. The revolutionary twist is that we do not direct the funds -- instead, non-profits submit their cause and we allow

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CULTIVATE WINES Story

customers to vote on our website. Our goal is to allow customers to express their values through their purchases, which means they need a voice in determining where the money goes.

President Ronald Reagan, the great communicator, once said, “All great change in America starts at the dinner table.” We agree. The wines in the Cultivate portfolio are meant to be opened and enjoyed around the table with friends and family on days both ordinary and extraordinary.

As you can imagine, our J. Peterman approach, combined with The GIVE, is a constant generator of amazing stories about people, wine, cultures, food, design, purpose, philanthropy, and change. All those stories need to be shared. That is what inspired us to make a website that would encourage sharing and collaborative content. We invite you

to visit the site and see for yourself how wine truly is a link to enhancing and cultivating life. The stories of our wines are there but that is just the beginning. The content is ever-changing. Open a bottle, visit the site, and start dreaming.

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COPA CABANA Cabernet Sauvignon, Carmenere

TASTING NOTE Copa Cabana is a smooth, easy-drinking red wine. Full of juicy red fruits and with a peppery spice on the finish, Copa’s balance and finesse make for great sipping or pairing with meals

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COPA CABANA Cabernet Sauvignon, Carmenere

REGION Curico Valley in Chile’s Central Valley.

CLIMATE Curico is situated wellinland in the warmest pocket of the Valle Central. Cool air descends nightly from the Andes Mountains to moderate the sometimes incredibly hot days.

SOIL The soil in Curico is gener-ally more uniform in profile and depth. Some loam, but clay predominates.

NOTES We spent a tremendous amount of time circling back through Curico and its prime subregion of Lontue, seeking out the producers with the best combination of land and at-tention to detail in the cellar, finally settling on one singular producer.

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THE WONDERLUST Chardonnay

TASTING NOTE Wonderlust Chardonnay offers a bright, tasty everyday-drinking white wine. Notes of pineapple, melon, meyer lemon and banana create a balanced and pleasing wine from the cool, coastal regions of Chile.

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COPA CABANA Cabernet Sauvignon, Carmenere

REGION Colchagua Valley in Chile’s Central Valley (with a smidge from Limari in thenorth).

CLIMATE Colchagua runs East-West towards the Pacific, giving the valley a cooling influ-ence with an abundance of good airflow off the ocean, moderating the temperature swing from day to night.

SOIL Limestone and volcanic. Tremendous altitude swings with grapes planted as high as 3000 meters above sea-level.

NOTES In Chile, Colchagua is the go-to region for good Chardon-nay, and here we were able to achieve the best balance by us-ing wines that were aged only in steel tanks (no oak barrels). In 2010 we added a dash of Semillon to flesh out the texture of the wine and to reinforce that sense of bright crisp fruit. In 2011, we replaced that dash with a grape called Moscatel to maintain that sense of freshness and brightness and also add depth of flavor and texture.

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THE GAMBLER Malbec

TASTING NOTE The Gambler is a broad, brawny, and powerful red wine with flavor and texture for days. Ripe Malbec is counterbalanced with a touch of Bonarda to create a forceful and full mouthfeel of blue and black fruits, leather and spice.

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COPA CABANA Cabernet Sauvignon, Carmenere

REGION Mendoza, Argentina (Spe-cifically Lujan de Cuyo, aspecial sub-region just southof the town of Mendoza)Incredible altitude. The entire growing region is up-wards of 800 meters above sea-level.

CLIMATE Arid, temperate and breezy.

SOIL Very gravelly with mixturesof alluvial and sand.

NOTES Malbec is the ‘main event’ in Argentina. Elsewhere in theworld (namely Bordeaux) it only plays a supporting role asa blending grape, but in Argentina’s high-altitude, arid andgravelly Mendoza region, Malbec seems to shine brightest.In Mendoza, the grape generally produces a dark red winethat is full-bodied and full-flavoured, though often lackingin texture. This is where the little-known grape Bonardacomes in, which has texture in spades. We gave The Gambler just enough Bonarda (about 13%) to help give it that long dusty finish.

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DREAM WALKING Chardonnay

TASTING NOTE Dream Walking carries classic California Chardonnay aromas of toasted almonds, melon, pineapple, green apple and jasmine blossom. A gentle but bright mouthfeel rounds out towards the finish with a nice lift and notes of candied lemon peel.

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COPA CABANA Cabernet Sauvignon, Carmenere

REGION California: Mendocino, Santa Rita Hills.

CLIMATE Sourced from the gener-ally cooler growing areas of California in an effort to preserve freshness and create a wine of balance and finesse.

SOILA blend of decomposed ma-rine layer, loam, and clay

NOTESBlending Dream Walking was a process that spanned many months and included tasting thousands of samples to find the right components to make a wine showcasing finesse, balance and food-friendliness. Our aim is for Dream Walk-ing to exhibit the best of what California Chardonnay can be.

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DOUBLE BLIND Pinot Grigio

TASTING NOTE Double Blind Pinot Grigio carries the classic aromas of white flowers, marzipan and meyer lemon. The zip and zing on the palate provide a lively and refreshing pairing with all manner of seafood. The finish is a touch honeyed and followed with a bright and crisp note of acidity.

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COPA CABANA Cabernet Sauvignon, Carmenere

REGION Veneto (VEN-uh-toe) in thenortheast of Italy. Borderedby the Alps to the north andthe Adriatic Sea to the east.The capital of this regionis the canal-crossed city ofVenice. It is Italy’s largestwine producing region.

CLIMATE A large area with variableclimate depending on yourproximity to the mountains or the coast.

SOIL Almost exclusively volcanic.

NOTES Double Blind began as a quest to make more than just a Pinot Grigio. We looked into indigenous grapes like Garganega from the region of Soave. We considered a white blend of Chardonnay, Pinot Grigio, Friulano and others. But when it came down to it, the Pinot Grigio we tasted was, on its own, expressive, balanced and totally food-friendly. It was structured and driven by a bright acidity and crisp texture. Sometimes less is more!

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THE FEAST Merlot, Cabernet Sauvignon

TASTING NOTE The Merlot gives The Feast a soft, velvety textured base with aromas of incense, cinnamon and blue fruits, while the Cabernet offers structure, length and focus to the wine.

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COPA CABANA Cabernet Sauvignon, Carmenere

REGION California: Napa, Carneros, Alexander Valley, North Coast.

CLIMATE Variable from warm to breezy.

SOIL Carneros: Clay; Alexander Valley: Loam; Napa: Tufa

NOTES Top-notch Carneros Merlot and old-vines Alexander ValleyCabernet Sauvignon anchor this blend from both a flavorand texture standpoint and yield a classic right-bank blend.

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FIN

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