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Cupcakes Magazine is the first magazine about cupcakes, celebrities, and charities that are focused on spotlighting cupcake chefs and designers from all over the world. They are providing a permanent place for cupcake aficionados to go and find recipes, showcase celebrities who enjoy and/or bake them, and promote and host cupcake charity events…
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June/July 2012
www.caseyscupcake.com
June/July 2012
June/July 2012
www.caseyscupcake.com
June/July 2012
What inspires your cupcakes and flavors? Unique flavor profiles that tie into the season, using the freshest ingredients. I love being creative and I am inspired by beautiful, glamorous things in life. For our May cupcake, I was inspired by a decadent piece of chocolate filled with caramel and marshmallow. For my grand opening at the iconic shopping center, Fashion Island, I was inspired by a designer stiletto. We created three cupcakes topped with a glitter stiletto shoe to celebrate high fashion, which we unveiled on a red carpet, runway style.
What are your plans for events and
charities this year? I will be attending the Ryan Scheckler Foundation Skate for a Cause event on May 5, where we are donating cupcakes to benefit the skate foundation which is a non-profit that allows children with autism to be a part of our social world through skateboarding. I will also be attending the cars and cigars event presented by Mardo’s Fine Jewelry benefiting WTLC (transitional shelter and children’s facility). I am also passionate about my own foundation, the C.A.S.E.Y. Foundation where I work towards enriching the lives of children who are less fortunate by promoting the importance of education and building self-esteem.
What is your favorite cupcake and why?
I am a chocolate lover! My all time favorite is the decadent dark chocolate. We use rich Belgian chocolate chips baked in the cake, topped with Belgian chocolate shavings and my signature logo medallion. It is pure decadence!!
What are your plans for the Casey’s Cupcakes,
TV shows, and career? We are focusing on expanding our locations throughout the United States and abroad. We have been approached by several producers about a new TV show but have not yet found the right fit. In the meantime, I continue to focus on building Casey’s Cupcakes business.
June/July 2012
www.caseyscupcake.com
June/July 2012
www.caseyscupcake.com
June/July 2012
Where do you see yourself at this time next year? We are planning to open new locations, expanding our wedding
cake services and offer new innovative products and services. Stay tuned…there are so many new ideas and locations we are planning
to share.
What do you think makes your cupcakes
different/better than others? What sets yours apart from the rest? It is truly about using the highest
quality, freshest ingredients like Tahitian vanilla, Belgian chocolate and fresh fruit in our recipes. We never cut corners. I also like to keep our menu creative with a cupcake flavor of the month, which is always a big hit with our customers. Additionally, we design our stores to be an experience, a destination like Disneyland inspired by a classic Parisian
café with a glamorous Hollywood twist.
How do you choose your ingredients? I have a sensitive palate so I feel it is important to taste test the finest
ingredients for all of our recipes. For instance, we use only the freshest strawberries in our sassy strawberry cupcake and after tasting other vanillas and chocolates, i have found the Tahitian vanilla and
Belgian chocolate are the finest.
Do you have organic and/or sugar free yet? If not do you plan to have those?
Yes, we offer sugar free coconut vanilla and gluten free rockin' red velvet cupcakes on our daily menu. We also offer organic and vegan options by special order. We are always open to new ideas and are
proud to offer options that appeal to every customer.
www.caseyscupcake.com
June/July 2012
June/July 2012
www.caseyscupcake.com
June/July 2012
www.caseyscupcake.com
June/July 2012
Casey's Loca1ons Irvine Spectrum Center
!!! NOW OPEN !!! 59 Fortune Drive Suite 330
Irvine, CA 92618 Contact Store (949) 379-‐7300
Riverside
The Historic Mission Inn Hotel & Spa Loca1on 3649 Mission Inn Avenue, Riverside, CA 92501
Contact Store (951) 328-‐6908
Newport Beach
Fashion Island, 1041 Newport Center Dr Newport Beach, CA 92660
Contact Store (949) 706-‐2525
Irvine Woodbury Town Center
Woodbury Town Center, 6258 Irvine Blvd. Irvine, CA 92620 Contact Store (949) 333-‐2228
Laguna Beach
303 Broadway Street at Ocean Avenue Laguna Beach, CA 92651
Contact Store (949) 715-‐8245
