Case Study:Royal Opera House

The Customer

A major performing arts venue and Opera House. Located in what’s famously known as London’s west-end, Covent Garden, lies the Royal Opera House.

Regularly visited by more than 900,000 people a year, the Royal Opera House aims to enrich lives through the power of opera and ballet.

The Challenge

ROH underwent a major refurbishment and were looking to improve their current delivery of digital content and messaging to visually engage and wow their customers.

Due to the venue’s public accessibility, 7 days a week, a key criteria for ROH was to find an organisation who could quickly respond to support requests and provide a fast and proactive service.

Royal Opera House continues to enhance user experience with Intevi

The Results

The ROH now deliver digital content and messaging to its audience, with content including commissioned artwork, production trailers and ‘What’s On’ listings.

12 screens, 1 large custom LED and 4 projectors edge blended to make one canvas.

Intevi worked with global provider Scala for its digital communication software.provider Scala for its digital communication software.

Home to two of the world’s great artistic companies – The Royal Opera and The Royal Ballet, the Royal Opera House seeks to always be accessible and engaging to develop audiences across the UK and break new ground in the presentation of lyrical theatre. As part of this ethos, the Royal Opera House were looking for an alternative way to help captivate their audience before they sat in their seats. Sharmaine Collins, Special Projects Programme Manager, approached Intevi to help.

It is always a pleasure to deal with

Intevi, they are genuinely nice team

and will do what they can you help

you.

Sharmaine Collins,Programme ManagerRoyal Opera House

“ “

Intevi worked with partner Scala and NEC Displays to provide a range of large format displays (LED and projectors) enabling an awe-inspiring presentation. The Royal Opera House have 12 screens throughout the venue, showcasing the latest arts and promoting a range of upcoming performances. Stunning collections of art are displayed across 4 edge blended projectors forming one large canvas, situated in the main foyer and a large curved LED screen in the entrance captivating their audience from the outside in.

These digital displays help the Royal Opera House generate higher sales through its targeted advertising and communications, whilst ensuring customers endure the ultimate experience by creating intelligent digital signage solutions, encouraging future returns.

ROH selected Intevi as they felt that Intevi best understood their business as a cultural venue and provided high experience working with alike institutions trying to achieve similar ambitions with their digital signage.

Intevi delivered a confident and well-

prepared pitch at tender interview

and their experience with dealing

similar complex cultural venues such

as ours set them apart from the other

tenderers.

Sharmaine Collins, Programme ManagerRoyal Opera House

“

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Benefits:

Intevi offer a very ‘hands on’

approach to their management

of services, always acting with

integrity and professionalism.

Keith Robert Nolan,Service Delivery ManagerRoyal Opera House

“ “

Content can be distributed across

multiple displays throughout the

venue

Reinforces brand messaging

Drives additional revenue through

advertising

Scheduled communications for

upcoming events in advance

Centralise management and

distribution of media

Rapid message deployment for alerts

or warnings