Bank MandiriA Case Study by Fortune

Indonesia

As the biggest bank in Indonesia, Bank Mandiri often get trapped into the game created by competitors. Biggest challenge is how to create a communication that projects Bank mandiri’s own personality and project it across all communication line.

What We Do:We strengthen Bank Mandiri Personality and consistently project it to create distinctive recognition

Overall Result• Set up a new standard in reward for saving product (choose your own

reward)• Total Third Party Funds significantly increase to 41% from IDR 277 trillion

in Q1 2009 to IDR 312,9 trillion in Q1 2010.• Total credit increase 14,2%• Current account and saving increase 13,5%