Simplified Access with Cross-platform

Mobile Advertising SDK

Media & Technology | ADTECH

ADTECH is a digital marketing company, providing publishers, agencies and ad networks with products to

manage, serve and evaluate online advertising campaigns, including display, video and mobile formats.

Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is the ad serving platform of AOL's

digital advertising business.

With the mobile advertising market continuously evolving, ADTECH wanted to expand their mobile

offering with a new in-app advertising delivery solution that would meet the current and future needs of

publishers.

The Business Context

We were impressed with iQuest's professionalism. Their development

methodology and expertise on the iOS and Android platforms perfectly

matched our high expectations.

Christian RuckProduct & Research Manager, ADTECH

its kind to be fully compliant with the IAB’s

MRAID 2.0 and VAST 2.0 rich media and video ad

standards, ensuring high interoperability,

uniform ad delivery and support for industry

standard ads.

The new product was successfully integrated into

ADTECH’s ad serving platform (ADTECH IQ),

already enabling publishers and ad networks

across the world to get the most out of their in-

app advertising.

iQuest was engaged by ADTECH to design,

develop and test a mobile advertising SDK

(Software Development Kit) for iOS, Android and

Windows Phone platforms that could be easily

integrated into third party mobile applications,

enabling publishers and advertisers to

accommodate ad delivery into their apps.

The main focus was to create a solution compliant

with the IAB’s MRAID (Rich Media Standard) and

VAST (Video Ad Serving Template) standards. The

SDK had to be robust, light, easy to integrate and

simple to use, while being able to handle ad

mediation for full flexibility. Together with ADTECH

we developed and laid the foundation for a single

unified architecture that we used to develop the

mobile SDK’s in a consistent matter across all

platforms.

We built the new kit from the ground up and

designed it to provide all the necessary tools to

integrate adverts into apps, in addition to

established ad serving features. The SDK was fully

integrated with ADTECH’s rich media tool, allowing

it to display rich media ads that can access device

native features including screen size, gestures,

camera, GPS, compass, calendar, SMS and phone.

The Solution

Media & Technology | ADTECH

Mobile Solutions Case Study

The result of our partnership with ADTECH is a

mobile SDK with a setup and integration time of

under 10 minutes, capable of displaying rich

media and video ads that can exploit and make

use of devices capabilities, thus creating user-

tailored ads with a more interactive feel to them.

The SDK contains the header files, a sample

application, the program library – the actual SDK

as one single file, as well as the SDK

documentation and its key features including

preloading and ad caching, online and offline ad

viewing, ad mediation between different

vendors, full screen overlays, targeting of app

name and SDK version and cross app unique

user detection.

Showcased at the 2012 Mobile World Congress,

the new mobile SDK was at that time the first of

The Business Impact

The mobile SDK completes

ADTECH’s end-to-end solution

for campaign management of

mobile devices, allowing them

to exploit emerging market

opportunities.

Key Benefits:

Improved usability

Fast ad delivery for iOS, Android and

Windows Phone SDK’s with easy

integration into third party mobile apps.

Improved flexibility

Easy to integrate, robust, light and simple

to use ad mediation inside the handling

process

Improved personalisation

Cross-platform, interactive and user-

tailored ads delivered better through

device capabilities

Copyright 2015, iQuest Group. All rights reserved. All rights reserved. No part of this document may be reproduced, stored in a retrieval system,

transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the express written permission from

iQuest. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

iQuest is an independent, global IT services and solutions provider that for more than 17 years has been delivering

first-class software solutions to leading companies in Life Sciences, Telecom, Transportation, Financial Services, and

Energy. With a growing international presence, iQuest provides a full range of software development services,

integration services, and software products, all of which rely on the latest commerce, cloud, big data, and analytics

platforms.

Headquartered in Germany, iQuest currently employs more than 600 people, distributed across delivery centers in

Romania, as well as local and affiliate offices in Europe, the US and Asia.

www.iquestgroup.com

About iQuest

ADTECH, a wholly-owned subsidiary of the AOL Advertising.com Group, is a leading provider of ad serving and ad

management solutions. ADTECH provides integrated digital marketing solutions that enable web publishers, ad

networks, agencies and advertisers all over the world to manage, serve and evaluate their online advertising

campaigns, including display, video and mobile formats.

Globally, ADTECH, works with customers in more than 74 countries and serves over 175 billion ad impressions

monthly.

www.adtech.com

About ADTECH