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Gambit Mobile Inc. now offers Cars-2Go, a solution that allows car buyers to shop a dealer’s inventory, read vehicledescriptions and view photos right from their mobile devices. Shoppers gain access to a dealer’s inventory by texting a dealer keyword to a five-digit short code. Cars2Go will thensend a return message containing the URL link to thedealership’s mobile Website or GoSite. The platform also provides dealers with a variety of options for contactingthe customer, including Click2Call, e-mail and phone numbers. For more information, visit Http://www.gambitmobileinc.com.
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One-source provider of mobile search, marketing & content solutions to the
automotive industry
By Ron GalardiDirector Mobile Marketing973-886-5300 [email protected]
Concept:
• Cars2Go is a leading mobile web destination for auto dealers
• Leverages AMS’s mobile technology and Digital Motorworks data to create turn-key mobile solutions for auto dealers
• Generates high value leads at for auto dealers providing dealers with a new distribution platform--mobile
Cars2GO.com
Cars2GO.com
Cars2GO.com
Mobile Marketing
• 30% of car searches on Cars.com are done from mobile handsets. A year-and-a-half ago it was zero. Sharon Knitter – Nov, 2008 - Cars.com
• 30% of M.Cars.com searchers are 1st time users. Cars.com
• 18% of auto shoppers use mobile during the car buying process.JD Powers 10/08
• 40% of mobile searches on Cars.com occur when the person is standing on the dealers lot. Cars.com
• Cars.com reports 40% of users of their mobile site use Click2Call [Currently over 200,000 calls per month]
Cars2GO.com
Cars2Go Delivers:
• Turn-key dealer mobile web optimized search solution• No-hassle data solution via partnership with leading national data
provider• SMS search and mobile marketing component • Includes shared short code - represents $1,000 monthly investment• Ability to track media using multiple dealer keywords• The highest conversion %’s of user traffic to leads generated• Instant alerts notifying dealer sales team of mobile leads• Comprehensive daily, weekly, monthly web traffic stats and lead
reports• Increased vehicle sales!!!
Cars2GO.com
Where Does the Data Come From?
• Performs nightly data collection from 20,000 dealerships (46,000 franchises)
• Serves 80% of US and Canadian dealerships
• DMi also serves the industry's leading portals, major dealer groups
Dealers Data
Cars2GO.com
Cars2GO.com
Unique Dealer Keyword Shared 5 digit shortcode
(LNW = Lynnes Nissan West)
Text LNW to 53555Search-by-Cell Find your Nissan NOW!!
Call 877-535-6227
Cars2GO.com
How Can the Data Be Used?
Text LNW to 53555Search-by-Cell Find your Nissan NOW!!
Call 877-535-6227
On the web @:
“Search our inventory on your cell phone right now by
texting LNW to 53555.”
Promote dealer mobile search in virtually any medium
Detailed Descriptions and Graphics
Cars2GO.com
Types of Leads generated for dealers:
1. Phone #’s (phone numbers are captured when users text to a shortcode)
2. Click2Call
3. Email• Email to a Friend• Email dealership• Email directions
4. Live Help/IM
Cars2GO.com
Click2Call Leads:
Cars2GO.com
Email Leads
Cars2GO.com
Cars2GO.com
Economics:
Lead Pricing:
$15.00 for each “click2call” lead$10.00 for each opt-in phone number$10.00 for each unique email address (can include: specific car listing,
name, phone number and message)
Mobile Web Site Pricing:
• Hosting of mobile website (“Go Site”)• Turn-key set-up• Shared Mobile shortcode • Text messages Included• Low risk capital commitment of only $500/month
Thank YouThank YouGambit Mobile Inc.
Ron Galardi
973.886.5300
www.gambitmobileinc.com
Cars2GO.com
