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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Carrie The Musical Online Marketing/Print/Street/Social Media
DMA: Los Angeles Project Manager: [email protected]
Overview of Campaign This report recaps our marketing efforts for CARRIE: THE MUSICAL. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2. Dedicated Emailing – To CC members in LA. 3. Social Media Outreach – Content posts on FB (10.3K+ likes)/Twitter (28K+) 4. Newsletter Ads/Calendar Listing/Trailer Post – Promoting show release 5. Sweepstakes – Pages hosted on campuscircle.com 6. Print Ad Campaign – In Campus Circle 7. Street Marketing – Postering campaign in Los Angeles
The campaign has 3,887 clicks (includes 523 bitly clicks), 10,743 content related page views and 417 social media interactions to date. The total reach for the Facebook campaign was 21,448.
Cover of Campus Circle
Content in Campus Circle
Cover of Campus Circle
Street Marketing Ex. – L.A.
Original Content Page Views – 842
Social Media Interactions - 404 Website Traffic 733,000/month
Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 2MIL+ to date. Clicks – 593
Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Dedicated Email
Delivered – 21K+ Opened – 1,861
Clicks - 272
Campus Circle
Newsletter Emails – 21,458 Opens – 1,775
Weekly Newsletter Campaign over 10 weeks
Clicks– 98
Calendar Listing
Page Views – 129
Website Traffic 733,000/month
Unique Visitors – 466,000/month
Film Trailer
Page Views – 115
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Social Media #1
Social Media #2
Social Media #3
Sweepstakes Page (LA) Page Views– 940
Entries – 355 SM Interactions - 13
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status
![Carrie the Musical (1988 Broadway)...sport in musical follows. Then]: GIRLS And some day If I don't stand out one bit Oh, some day I may be normal enough- To fit IN Smack! Right on](https://img.dokumen.tips/doc/110x75/60c27dd4024005246f4bed56/carrie-the-musical-1988-broadway-sport-in-musical-follows-then-girls-and.jpg)
