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Careers in Marketing April 11, 2006

Careers in Marketing April 11, 2006. Types of Marketing Positions Market Research Marketing Strategy Advertising Public Relations Field Marketing Analytics

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Page 1: Careers in Marketing April 11, 2006. Types of Marketing Positions Market Research Marketing Strategy Advertising Public Relations Field Marketing Analytics

Careers in Marketing

April 11, 2006

Page 2: Careers in Marketing April 11, 2006. Types of Marketing Positions Market Research Marketing Strategy Advertising Public Relations Field Marketing Analytics

Types of Marketing Positions Market Research Marketing Strategy Advertising Public Relations Field Marketing Analytics Product Marketing &

Management Sales Support

Marketing Communications

Competitive/Market Intelligence

Business Development

Channel/Partner Marketing

Branding Product Development

Page 3: Careers in Marketing April 11, 2006. Types of Marketing Positions Market Research Marketing Strategy Advertising Public Relations Field Marketing Analytics

Choices for Focus & Structure Market Focus

B:B (Business to Business) B:C (Business to Consumer)

Company Structure Centralized De-centralized

Page 4: Careers in Marketing April 11, 2006. Types of Marketing Positions Market Research Marketing Strategy Advertising Public Relations Field Marketing Analytics

Choose the Culture Company Culture

Process, procedures, infrastructure Assess your personal style Build your expertise and credentials

Page 5: Careers in Marketing April 11, 2006. Types of Marketing Positions Market Research Marketing Strategy Advertising Public Relations Field Marketing Analytics

Even More Choices Large, Medium or Small Company Specialized Expertise or Broad Consulting

Page 6: Careers in Marketing April 11, 2006. Types of Marketing Positions Market Research Marketing Strategy Advertising Public Relations Field Marketing Analytics

Good Luck and Best Wishes!!

Deb Sieglewww.marketingsolns.com