Cannes Lions 2012 Winning Campaigns - Cyber

Grand Prix

Brand: Swedish Institute/VisitswedenAgency: Volontaire, Stockholm

Industry: Transport & TourismMedia: CyberMarket: Sweden

CURATORS OF SWEDEN

Click for full credits Click for all Cannes Lions winners

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Brand: NikeAgency: R/GA, New York City, NY

Industry: Apparel, Clothing & FootwearMedia: CyberMarket: United States

Executive Creative Director: Tara GreerCreative Director: Keith Byrne, CesarMarchetti, Gaurabh Mathure, Kirill YeretskyCopywriter: Keith ByrneArt Director: Ray Sison

NIKE+ FUELBAND


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Gold

Brand: IntelAgency: Projector Inc., Tokyo

Industry: Electronics & Audio-VisualMedia: CyberMarket: Japan

Creative Director: Koichiro TanakaCopywriter: Latina InternationalCorporation, Lilia SilvaArt Director: Masanori SakamotoDirector: Eiji Tanigawa

THE MUSEUM OF ME


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Brand: HondaAgency: Dentsu, Tokyo

Industry: Automotive & ServicesMedia: CyberMarket: Japan

Creative Director: Kaoru SuganoCopywriter: Nadya Kirillova, SotaroYasumochiArt Director: Ryuta Modeki, Orai YuDirector: Rhizomatiks, Keisuke Arikuni

CONNECTING LIFELINES


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Brand: The NFB (National Film Board)Agency: JAM3, Toronto, ON

Industry: Culture, Recreation & SportMedia: CyberMarket: Canada

Creative Director: Adrian Belina, Pablo VioCopywriter: Jb Mackinnon

BEAR 71


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Brand: American ExpressAgency: Crispin Porter + Bogusky, Boulder, CO

Industry: Financial & Legal servicesMedia: CyberMarket: United States

Chief Creative Officer: JeffBenjamin, Lincoln Bjorkman, Rob ReillyExecutive Creative Director: AllenRichardson, Mark TaylorCreative Director: Dan LigonCopywriter: Adrian Alexander, KellyMcCormick, Jens McNaughtonArt Director: Mike Blanch, DanielBurke, Josh Gross, Laura Postic, RochelleRaiss

SMALL BUSINESS GETS AN OFFICIAL DAY


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Brand: PhilipsAgency: DDB, Amsterdam

Industry: Electronics & Audio-VisualMedia: CyberMarket: Netherlands

Executive Creative Director: Chris BaylisCopywriter: Pol HoenderboomArt Director: Bart MolDirector: Henk Rijks

OBSESSED WITH SOUND


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Brand: GoogleAgency: Hakuhodo, Tokyo

Industry: Internet sites & ServicesMedia: CyberMarket: Japan

ALL IS NOT LOST


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Brand: VolkswagenAgency: DDB, Berlin

Industry: Automotive & ServicesMedia: CyberMarket: Germany

Chief Creative Officer: Eric SchoefflerCreative Director: Nils Haseborg, MarcIskenCopywriter: Valerie Von MeissArt Director: Lilli Langenheim

DON´T MAKE UP AND DRIVE


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Brand: GoogleAgency: North Kingdom, Skellefte?

Industry: Internet sites & ServicesMedia: CyberMarket: Sweden

ROME 3 DREAMS OF BLACK


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Brand: OnlyAgency: Grey, Copenhagen

Industry: Apparel, Clothing & FootwearMedia: CyberMarket: Denmark

Executive Creative Director: Jimmy BlomCreative Director: Johan Belin, Daniel IlicCopywriter: Mia Lykkegaard, Katrine JoMadsenArt Director: Mia Lykkegaard, Katrine JoMadsen, Daniel Nicolajsen, Jakob NylundDirector: Christoffer von Reis

THE LIBERATION


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Silver

Brand: AIDESAgency: JWT, Paris

Industry: Public interest & Non-profitMedia: CyberPublished: Jun., 2011Market: France

Executive Creative Director: Ghislain deVilloutreysCreative Director: Ghislain de VilloutreysArt Director: Elodie Matyjasik

With just a finger, you can also test for HIV

Sexy Fingers


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Brand: Mountain DewAgency: BBDO, Auckland

Industry: Non-alcoholic drinksMedia: CyberMarket: Australia

Creative Director: Dan WrightCopywriter: Will BinghamArt Director: Victoria DaltreyDirector: Warren Green, Jae Morrison

SKATE PINBALL


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Brand: DoveAgency: Ogilvy, London (England)

Industry: Beauty & HealthMedia: CyberMarket: United Kingdom

Executive Creative Director: Gerry HumanCreative Director: Ivan PolsCopywriter: Laura Rogers, Margo YoungArt Director: Trevallyn Hall, StephanieSymonds

THE DOVE AD MAKEOVER


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Brand: GoogleAgency: Grow Interactive, Norfolk, VA

Industry: Internet sites & ServicesMedia: CyberMarket: United States

HILLTOP RE-IMAGINED FOR COCA-COLA


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Brand: LGAgency: Y&R, Amsterdam


Creative Director: Sheldon Bont, LionellSchuringCopywriter: Andrew Maaldrink, LionellSchuringArt Director: Sheldon Bont, Theo Korf, NickPlompDirector: Hans Knaapen

THIEF


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Brand: GoogleAgency: Fi, New York City, NY

Industry: Internet sites & ServicesMedia: CyberMarket: United States

PROJECT RE: BRIEF




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Brand: KAISER CHIEFSAgency: Wieden+Kennedy, London (England)

Industry: Media & PublishingMedia: CyberMarket: United Kingdom

Executive Creative Director: TonyDavidson, Kim PapworthCreative Director: Andy Cameron, GavinGordon-RogersDirector: Andy Bruntel

BESPOKE ALBUM CREATION EXPERIENCE


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Brand: KAISER CHIEFSAgency: Wieden+Kennedy, London (England)

Industry: Media & PublishingMedia: CyberMarket: United Kingdom

Executive Creative Director: TonyDavidson, Kim PapworthCreative Director: Andy Cameron, GavinGordon-RogersDirector: Andy Bruntel

BESPOKE ALBUM CREATION EXPERIENCE



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Brand: IKEAAgency: Ogilvy, Dubai

Industry: House, Garden & PetsMedia: CyberMarket: United Arab Emirates

Creative Director: Ben Knight, Robin SmithCopywriter: James Bisset, SaschaKuntze, Gary RolfArt Director: Gary Rolf

THE SMALLEST IKEA STORE


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Brand: ToyotaAgency: Happiness, Brussels

Industry: Automotive & ServicesMedia: CyberMarket: Belgium

Copywriter: Patrick GlorieuxArt Director: Naim BaddichDirector: Bob Jeusette

IQ STREETVIEW


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Brand: ToyotaAgency: Happiness, Brussels

Industry: Automotive & ServicesMedia: CyberMarket: Belgium

Copywriter: Patrick GlorieuxArt Director: Naim BaddichDirector: Bob Jeusette

IQ STREETVIEW



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Brand: TNTAgency: Duval Guillaume, Antwerp

Industry: Media & PublishingMedia: CyberMarket: Belgium

Executive Creative Director: KatrienBottez, Geoffrey HantsonCopywriter: Dieter de RidderArt Director: Ad van OngevalDirector: Koen Mortier

PUSH TO ADD DRAMA


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Brand: VolkswagenAgency: Achtung!, Amsterdam

Industry: Automotive & ServicesMedia: CyberMarket: Netherlands

Photography: Klaasjan Timmermans

FANWAGEN


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Brand: MontblancAgency: Leo Burnett, Milan

Industry: Personal accessoriesMedia: CyberMarket: Italy

Executive Creative Director: PaoloDematteis, Riccardo RobiglioCreative Director: Paolo BoccardiCopywriter: Markus Johansson, FrancescoSimonettiArt Director: Uprising, AndreGidoin, Gabriele Vinci

THE BEAUTY OF A SECOND


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Brand: SnickersAgency: BBDO, London (England)

Industry: Confectionery & SnacksMedia: CyberMarket: United Kingdom

Executive Creative Director: Paul BrazierCreative Director: Alex Grieve, Adrian Rossi

YNYWYH


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Brand: mortierbrigadeAgency: Mortierbrigade, Brussels

Industry: Corporate self-promoMedia: CyberMarket: Belgium

Creative Director: Joost Berends, Philippede Ceuster, Jens Mortier

HOTEL FOR INTERNATIONAL TRAINEES


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Brand: Kinetic SingaporeAgency: Kinetic, Singapore

Media: CyberMarket: Singapore

Creative Director: Pann LimCopywriter: Joseph DaviesArt Director: Pann Lim, Jack TanPhotography: Clay Kuok

KINETIC V5


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OBSESSED WITH SOUND



















Brand: ChipotleAgency: Creative Artists Agency, Los Angeles,CA

Industry: Confectionery & SnacksMedia: CyberMarket: United States

BACK TO THE START


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Brand: K-SwissAgency: 72andSunny, Los Angeles, CA


Chief Creative Officer: Glenn ColeExecutive Creative Director: Glenn ColeCreative Director: Glenn Cole, BartonCorley, Matt MurphyCopywriter: Matt HeathArt Director: Jay KamathDirector: Jody Hill

MFCEO


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Brand: Swedish Institute/VisitswedenAgency: Volontaire, Stockholm


CURATORS OF SWEDEN



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ALL IS NOT LOST




























Brand: OnlyAgency: Grey, Copenhagen

Industry: Apparel, Clothing & FootwearMedia: CyberMarket: Denmark

Executive Creative Director: Jimmy BlomCreative Director: Johan Belin, Daniel IlicCopywriter: Mia Lykkegaard, Katrine JoMadsenArt Director: Mia Lykkegaard, Katrine JoMadsen, Daniel Nicolajsen, Jakob NylundDirector: Christoffer von Reis

THE LIBERATION



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Brand: WarnerAgency: Party, Tokyo

Industry: Media & PublishingMedia: CyberMarket: Japan

Creative Director: MasashiKawamura, Qanta ShimizuDirector: Masashi Kawamura, QantaShimizu

BELL


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Creative Director: MasashiKawamura, Qanta ShimizuDirector: Masashi Kawamura, QantaShimizu

BELL



















Brand: Dermablend ProfessionalAgency: Agence Tuxedo, Montreal, QC

Industry: Professional & Public servicesMedia: CyberMarket: Canada

Creative Director: Ludwig CiupkaArt Director: Ludwig Ciupka

GO BEYOND THE COVER


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Bronze




OBSESSED WITH SOUND



















Brand: DoveAgency: Ogilvy, London (England)

Industry: Beauty & HealthMedia: CyberMarket: United Kingdom

Executive Creative Director: Gerry HumanCreative Director: Ivan PolsCopywriter: Laura Rogers, Margo YoungArt Director: Trevallyn Hall, StephanieSymonds

THE DOVE AD MAKEOVER



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Brand: Space Shower NetworkAgency: Party, Tokyo


Creative Director: Masashi Kawamura, DaitoManabe, Qanta ShimizuArt Director: Jeong-ho Im, MasashiKawamura

SPERM VISUALIZER


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Brand: VolkswagenAgency: BBDO, São Paulo

Industry: Automotive & ServicesMedia: CyberMarket: Brazil

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: Luciana Haguiara, SandroRosa, Luiz SanchesCopywriter: André AlmeidaArt Director: Raul Arantes, VictorBritto, Sandro Rosa

THE ORIGINAL CLICK


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Brand: DONATE DOTCOMAgency: Great Works, Stockholm

Industry: Public interest & Non-profitMedia: CyberMarket: Sweden

DONATE DOTCOM


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Brand: IntelAgency: Projector Inc., Tokyo

Industry: Electronics & Audio-VisualMedia: CyberMarket: Japan

Creative Director: Koichiro TanakaCopywriter: Latina InternationalCorporation, Lilia SilvaArt Director: Masanori SakamotoDirector: Eiji Tanigawa

THE MUSEUM OF ME


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Brand: HondaAgency: Wieden+Kennedy, London (England)

Industry: Automotive & ServicesMedia: CyberMarket: United Kingdom

Executive Creative Director: TonyDavidson, Kim PapworthCreative Director: Andy Cameron, GavinGordon-Rogers, Chris Groom, Sam Heath

THE EXPERIMENT GAME


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Brand: HBOAgency: BBDO, New York City, NY

Industry: Media & PublishingMedia: CyberMarket: United States

Chief Creative Officer: David LubarsExecutive Creative Director: GregHahn, Mike SmithCopywriter: Rick WilliamsArt Director: Marcel YunesDirector: Tim Godsall

DIG DEEPER


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Brand: WranglerAgency: Stinkdigital, New York City, NY


Director: Arno Salters

GET YOUR EDGE BACK


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Brand: ChevroletAgency: Goodby Silverstein & Partners, SanFrancisco, CA

Industry: Automotive & ServicesMedia: CyberMarket: United States

Executive Creative Director: JamieBarrett, Hunter HindmanCreative Director: Andrew Bancroft, JoakimBorgström, Niklas LiljaCopywriter: Damian Fitzgerald, TreyTyler, Hanna WittmarkArt Director: Azin Ashourvan, DavidByrd, Susan Cartland, Javier TorokDirector: Ty Evans, Brian L. Perkins

CHEVY SONIC INTEGRATED


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Brand: Anthon BergAgency: Robert/Boisen & Like-minded, Copenhagen

Industry: Confectionery & SnacksMedia: CyberMarket: Denmark

Creative Director: Michael RobertArt Director: René SohnKammersgaard, Anders Kure, Mark RifTorbensenDirector: Niels Nørløv

THE GENEROUS STORE


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Brand: Missing Children Society of CanadaAgency: Grey, Toronto, ON

Industry: Public interest & Non-profitMedia: CyberMarket: Canada

Chief Creative Officer: Patrick ScissonsCopywriter: Marshneill Abraham, JamesAnsleyArt Director: Todd Lawson, Yusong Zhang

WORLD'S MOST VALUABLE SOCIAL NETWORK


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Brand: Old SpiceAgency: Wieden+Kennedy, Portland, OR

Industry: Beauty & HealthMedia: CyberMarket: United States

Executive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Craig Allen, JasonBagley, Matt O'Rourke, Dan WiedenCopywriter: Jason KreherArt Director: Max Stinson

DEVASTATING EXPLOSIONS


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Executive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Craig Allen, JasonBagley, Matt O'Rourke, Dan WiedenCopywriter: Jarrod Higgins, JasonKreher, Andy Laugenour, David NeevelArt Director: Max StinsonPhotography: David EmmiteDirector: Jason Bagley, Eric Baldwin, JasonKreher

MANTA CLAUS


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Executive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Craig Allen, JasonBagley, Eric Baldwin, Dan WiedenCopywriter: Jason Bagley, EricBaldwin, Brandon Davis, JarrodHiggins, Michael Illick, Eric Kallman, KarlLieberman, David NeevelArt Director: Craig Allen, Jimm LasserDirector: Craig Allen, Jason Bagley, EricBaldwin, Jimm Lasser

MANO A MANO IN EL BÃNO


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Brand: Mercedes-BenzAgency: Jung von Matt, Hamburg


Chief Creative Officer: Fabian Frese, ArminJochum, Goetz Ulmer, Thimoteus WagnerCreative Director: Jonas Keller, MichaelOhanian, Martin StrutzCopywriter: Michael OhanianArt Director: Jonas Keller, Andreas WagnerDirector: Daniel Schmidt

THE INVISIBLE DRIVE


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Brand: Kern & SohnAgency: Ogilvy, London (England)

Industry: Professional & Public servicesMedia: CyberMarket: United Kingdom

Executive Creative Director: Emma de laFosse, Charlie WilsonCreative Director: Graham Jenks, JamesNesterCopywriter: James NesterArt Director: Nick Hearne, Graham JenksPhotography: Piet Johnson

THE GNOME EXPERIMENT


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Brand: IntouchAgency: BBDO, Moscow

Industry: Financial & Legal servicesMedia: CyberMarket: Russia

Creative Director: Luis Tauffer, AndresVergaraCopywriter: Polina ZabrodskayaArt Director: Cloves Menezes, LuisTauffer, Andres Vergara, Lucas ZaidenPhotography: Artiom Gelvez Kostenko

CAR VS PIANO


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Brand: CoronaAgency: JWT, Madrid

Industry: Alcoholic drinksMedia: CyberMarket: Spain

Creative Director: Eduardo Battiston, MiguelBemfica, Jaime Chávarri, Juan Garcia-Escudero, Curro RubiraCopywriter: Jaime Chávarri, Carlos LasernaArt Director: Felix Ajenjo, Juan Garcia-Escudero

POLE OF INACCESSIBILITY


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Brand: CoronaAgency: JWT, Madrid

Industry: Alcoholic drinksMedia: CyberMarket: Spain

Creative Director: Eduardo Battiston, MiguelBemfica, Jaime Chávarri, Juan Garcia-Escudero, Curro RubiraCopywriter: Jaime Chávarri, Carlos LasernaArt Director: Felix Ajenjo, Juan Garcia-Escudero

POLE OF INACCESSIBILITY



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Brand: ASOSAgency: BBH, London (England)

Industry: Internet sites & ServicesMedia: CyberMarket: United Kingdom

Creative Director: Dominic GoldmanCopywriter: David KolbuszArt Director: Dominic GoldmanDirector: Ben Newman, Sebastian Strasser

URBAN TOUR


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Brand: ASOSAgency: BBH, London (England)

Industry: Internet sites & ServicesMedia: CyberMarket: United Kingdom

Creative Director: Dominic GoldmanCopywriter: David KolbuszArt Director: Dominic GoldmanDirector: Ben Newman, Sebastian Strasser

URBAN TOUR



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Brand: Mercedes-BenzAgency: Lukas Lindemann Rosinski, Hamburg


Creative Director: Thomas Heyen, MarkusKremer, Arno Lindemann, Bernhard LukasCopywriter: Teja Fischer, Tobias SchroederArt Director: Moritz FrehseDirector: Tibor Glage, Daniel Schmidt

KEY TO VIANO


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THE GOOGLE PUZZLE


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Brand: VolkswagenAgency: DDB, Stockholm

Industry: Automotive & ServicesMedia: CyberMarket: Sweden

Creative Director: MagnusJakobsson, Fredrik SimonssonCopywriter: Stefan Gustafsson, MartinLindestaf, Martin LundgrenArt Director: Simon Higby, Gustav HolmPhotography: Agent Molly, Erik HagmanDirector: Agent Molly, Erik Hagman

THE WINTER ADJUSTED BEAR


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Executive Creative Director: MarkFitzloff, Susan HoffmanCreative Director: Craig Allen, JasonBagley, Matt O'Rourke, Dan WiedenCopywriter: Jason KreherArt Director: Max Stinson

DEVASTATING EXPLOSIONS


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Brand: Getty ImagesAgency: BBDO, São Paulo

Industry: Professional & Public servicesMedia: CyberMarket: Brazil

Chief Creative Officer: Marcello SerpaExecutive Creative Director: Luiz SanchesCreative Director: André Kassu, MarcosMedeiros, Luiz Sanches, Renato SimõesCopywriter: Sophie SchoenburgArt Director: Marcos KotlharDirector: Denis Cisma, Marcos Kotlhar

FROM LOVE TO BINGO


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Brand: Steinway & SonsAgency: DDB, Dusseldorf

Industry: Culture, Recreation & SportMedia: CyberMarket: Germany

Chief Creative Officer: Eric SchoefflerExecutive Creative Director: Dennis MayCreative Director: Jan Propach, HolgerScheuermannCopywriter: Tobias Hecking, MichaelSchillingArt Director: Christian Bültmann, NadimHabib, Fabian JungDirector: Martin Schoen

PIANO FOR PEACE


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OBSESSED WITH SOUND



















Brand: JordanAgency: Blast Radius, Vancouver, BC

Industry: Apparel, Clothing & FootwearMedia: CyberMarket: Canada

Executive Creative Director: Mark WaggonerCreative Director: Ryan Leeson, Greg LiburdCopywriter: Greg Liburd, MarcusMcLaughlin, Ryan SantosArt Director: Gavin Froome, Mitsuaki YajimaPhotography: Sven Boecker

CHOOSE YOUR FLIGHT


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Brand: VolkswagenAgency: DDB, Berlin


Chief Creative Officer: Eric SchoefflerCreative Director: Nils Haseborg, MarcIskenCopywriter: Valerie Von MeissArt Director: Lilli Langenheim

DON´T MAKE UP AND DRIVE




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Brand: KodanshaAgency: Hakuhodo, Tokyo


Executive Creative Director: TomokiHarada, Hiroshi HoriCreative Director: Takaki Kobayashi, JunyaMasudaCopywriter: Tomoki HaradaArt Director: Masayasu Fujimoto

SOCIAL BOOKMARK


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Brand: Tipp-ExAgency: Buzzman, Paris

Industry: Office equipmentMedia: CyberMarket: France

Creative Director: Georges Mohammed-CherifCopywriter: Tristan DaltroffArt Director: Louis AudardDirector: Adrien Armanet

2012 BIRTHDAY PARTY


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Brand: Tipp-ExAgency: Buzzman, Paris

Industry: Office equipmentMedia: CyberMarket: France

Creative Director: Georges Mohammed-CherifCopywriter: Tristan DaltroffArt Director: Louis AudardDirector: Adrien Armanet

2012 BIRTHDAY PARTY



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Brand: Easy WayAgency: Loducca, São Paulo

Industry: EducationMedia: CyberMarket: Brazil

Creative Director: André Faria, GugaKetzer, Cassio MoronCopywriter: Alex Adati, Raphael Franzini

EASY WAY TEST


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Brand: Adam TenstaAgency: R/GA, New York City, NY

Industry: Culture, Recreation & SportMedia: CyberMarket: United States

Chief Creative Officer: Nick LawExecutive Creative Director: ChuckTso, Taras WaynerCopywriter: Joanna Crean, Mark Molloy

ONE COPY SONG


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Brand: Stichting LezenAgency: Leo Burnett, Brussels

Industry: Media & PublishingMedia: CyberMarket: Belgium

Creative Director: Jorrit Hermans, TomLoockx

OUT OF OFFICE POETRY


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Creative Director: MasashiKawamura, Qanta ShimizuArt Director: Masashi Kawamura, QantaShimizuDirector: Masashi Kawamura, MasatsuguNagasoe, Qanta Shimizu

BRIGHT SIREN


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Brand: Sherwin-WilliamsAgency: McKinney, Durham, NC

Industry: House, Garden & PetsMedia: CyberMarket: United States

Chief Creative Officer: Jonathan CudeCreative Director: Ellen SteinbergCopywriter: Stevie ArcherArt Director: Adam Carroll, Rocky ReedDirector: Debbie Colberg

CHIP IT!


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Brand: CNNAgency: Heimat, Berlin

Industry: Media & PublishingMedia: CyberMarket: Germany

Executive Creative Director: Guido HeffelsCreative Director: Martien Delfgaauw, MylesLord, Luc SchurgersCopywriter: Ramin SchmiedekampfArt Director: Alexander Brimijoin, FrankHose

ECOSPHERE


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Brand: VolkswagenAgency: TRY, Oslo

Industry: Automotive & ServicesMedia: CyberMarket: Norway

Copywriter: Petter Bryde, AndersHolm, Sebastian Prestø, Eva SannumArt Director: Markus Lind, Thorbjorn Ruud

BLUEMOTION ROULETTE


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Brand: SmartAgency: BBDO, Dusseldorf


Chief Creative Officer: Wolfgang SchneiderCreative Director: Ton Hollander, JensRingenaCopywriter: Fredric Antonsson, Lukas LiskeArt Director: Sebastian Forsman, DanielSchweinzer

SMART EBALL


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Brand: Call + ResponseAgency: MUH-TAY-ZIK | HOF-FER, SanFrancisco, CA

Industry: Public interest & Non-profitMedia: CyberMarket: United States

Executive Creative Director: John MatejczykCreative Director: Diko DaghlianCopywriter: Melissa Blaser, MikeGallucci, John Matejczyk, Aaron SanchezArt Director: Diko Daghlian, Omid Rashidi

SLAVERY FOOTPRINT


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Brand: SwebusAgency: Åkestam Holst, Stockholm


Creative Director: Andreas UlleniusCopywriter: Adam ReuterskioldArt Director: Fredrik Josefsson

JACKPOT


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Documents

Cannes Lions 2012 Winning Campaigns - Cyber