Can LinkedIn increase business & consumer engagement?2013 Payroll Giving Conference, 25 Jun 2013

Emily Miller, MD & LinkedIn Trainer

Agenda

1. Introduction2. Value of LinkedIn3. Increasing Engagement4. Q&A

Marshall Walker Associates

• 15+ years in professional services business development and marketing

• MBA from London Business School

• LinkedIn training and coaching since 2010

Emily Miller, Founder & LinkedIn Trainer

LinkedIn: 225+ million users

US based36%

Outside of US64%

Source: LinkedIn 2013

Value of LinkedIn

• Largest online professional networking site in the world

• LinkedIn visitor-to-lead conversion rate (2.74%) almost 3 times higher than both Twitter and Facebook

• Over 90% influence business decisions in their companies

• Includes 11 million people in the UK

• 49% of LinkedIn users have a household income over £63K

• Executives from all Fortune 500 companies

• Members are nearly 50% more likely to purchase from a company they engage with on LinkedIn

Source: LinkedIn, June 2012 & Hubspot

Using LinkedIn to grow your Payroll Giving schemes

• Research and find new Payroll giving scheme business prospects

• Raise your charity’s profile with businesses and consumers

• Strengthen current business relationships• Transform cold calls into warm ones• Find potential partners/suppliers

Increasing Engagement

Achieve an ‘All Star’ profile • Industry and postal code• A current position with description• Use key words• Two more positions• Education• At least 5 skills• Profile photo – a professional one!• At least 50 connections

Increasing Engagement

LinkedIn Groups • Find the right groups for you• Raise your profile• Find potential clients• Follow potential clients• Take new online business relationships offline as

well

Increasing Engagement

Company Pages

• Status Updates• Banners• Highlight products & services• Request recommendations• Attract followers

Case Study: 3rd Sector

Developed strategy for LinkedIn use. Set up LinkedIn profiles & company page.• Results:– Approached by Social Enterprise for collaboration– Offered a stall at a exhibition free of charge– Initiated relationships with two major prospects

and set up meetings offline

Oxfam

Oxfam

Save the Children UK

Save the Children UK

Learning a new skill

Questions?

Emily Miller, LinkedIn CoachEmail | emily@linkedintutors.com

Web | www.linkedintutors.comTwitter| @LinkedInTutors