Can Career Search Education Revitalize Higher Ed?

Can Career Search Education Revitalize Higher Ed?

I’ve got my degree !

So where are the jobs ?

Copyright© 2012 By Boyer Management Group. All Rights Reserved. www.boyermanagment.com 2

Our Discussion Today

What’s the Problem?

What’s the Solution?

How Higher Ed is Revitalized!


“ Being hired today is almost a science in itself. All the stuff you have to navigate just to get near the top of an employer’s list. It’s not enough just to have a degree…you have to have the skills necessary to get hired so you can put that degree to work.”

Career Search Challenges for College Grads

Director, College Career Center


Some facts worth considering… THE COST OF A TRADITIONAL BACHELOR’S DEGREE

93% of respondents to a CollegeBoard.com survey said their top 2 reasons for getting a degree was to increase job opportunities and to improve earnings potential.

Key question: “Will I justify the cost of my college education by getting a decent job in my field of interest?”

For 2013 thru 2015 Graduates…

Source: CollegeBoard.Com Tuition , Room & Board, Books & FeesState College or University $24,500 per yr, times 4-5 yearsPrivate College or University $46,500 per yr, times 4-5 years


A Driving Force Behind Enrollment ChoiceUCLA’s national survey responses from an average of 200,000 freshmen at 260+ U.S. colleges and universities, per by US News & World Report.

Source: Robert Morse, director of data research for U. S. News & World Report http://www.usnews.com/education/blogs/college-rankings-blog

51.00%

52.00%

53.00%

54.00%

55.00%

56.00%

57.00%

58.00%

“I chose this school because its graduates get good jobs.”

2011 2012 2013 2014 (proj.)

http://www.usnews.com/education/blogs/college-rankings-blog


How Important are Jobs to People? The Gallup Organization said it was the

# 1 or 2 Issue in America for the for last forty eight months.

The PEW Research center says it is of concern to 84% of the people as a key issue in 2013.

Right Management reported that 86% of people surveyed were seeking new employment this year.


Welcome to Employment 2013-2015

What will the employment world look like? High unemployment, especially the 22-29 age group:

Projected 18-22% unemployment thru 2015.

Competing with grads who have 5-7 years’ work experience.

A career search will take much longer than graduates expect.

Grads aren’t nearly as prepared as they believe they are.

The rules for career search have changed radically in the last 5 years with the advent of Internet-based search.

Repaying student loans begins a few months after graduation.

Sources: 2012/2013 statistics from the US Bureau of Labor Statistics and the National Association of Colleges & Employers


Let’s Place This Into Perspective

On average, high school students spend about 300 hours educating

themselves on where they will spend their next 4 years.

300 hours education

4 Year Academic

Career

On average, college graduates receive about 8 hours of education on conducting a career search where they will spend their next 40 years.

40 years spent

in working

career

education

8hours


Are Higher Ed’s Priorities Consistent? What is a good student : faculty ratio? 25:1? 20:1? Lower?

What is the average student : career services ratio? 1,645:1, according to NACE (2013).

Add to this burden the career support that alumni ask of career services…

Bottom line: as is currently configured, career services cannot support the needs of our students in career search education without help and new resources!


In 2009 BMG built a job search competency model, based on subject matter experts who interviewed 25,000+ people for jobs (entry level to senior leader, virtually all employment sectors).

Career Research Career Search Preparation Interview Preparation Effective Interviewing Interview Follow-Up

Our model measures what people know about current and emerging best

practices in conducting an effective job search.

Job Search Readiness


Job Search ReadinessIn 2012 several thousand people completed our career search readiness assessment (GEPA℠): Average US college student – 36.6%

First generation college student – 33.8% State university student – 36.3% Private college or university – 39.1%

Average US adult employee – 44.6% White collar professional – 47.2% Blue collar professional – 41.7%

Average US HR professional – 52.9% Average US career services professional – 56.1%


Einstein Would Call This INSANITY:

Doing the same thing

over and over again,

without changing any

of the variables, but

expecting different

results!


Our Next Topic





Two-Fold Career Search Education

Career search education as a graduation requirement for students who plan to enter the workforce following school.

Career search education as a an elective for alumni and adult education.


Career Search Education for Students At minimum, one semester or quarter for every student

who plans on entering the workforce following school. Applies to undergrad and grad students.

Focus on the core skills of conducting an effective career search.

Ideally begun 8-14 months prior to student’s graduation so that he or she conducts his or her job search as part of the course.

Objective: job offer in hand before diploma is in hand.


Career Search Education for Students Develop a set of standards for

Life Skills & Professionalism the student should acquire during his or her undergrad career.

Introduce this to all students during a first semester freshman seminar or course.

Make the observed Life Skills and Professional Standards exhibited by the student worth 10% to 15% of the grade for each student’s courses throughout their school career.


Case Study: Wake Forest University Enrollment 7,400 2012 95% placement

vs. 66% nationally. All students take one

mandatory Career Ed course each year of their four-year academic career.

May 2013 Inside Higher Ed article. “Career Services Must Die” by Andy Chan, VP Career Services at Wake Forest. Download his free Roadmap for Transforming the College to Career Experience.


Career Search as an Adult Ed ElectiveHow many working adults live within 16 miles of your campus?

Tens to hundreds of thousands of people.

Most want and need Career Search Ed, and are happy to pay you to teach them.

Classrooms are unused in the evening.

Teach Career Search Ed with adjunct faculty.

New revenue stream!


Career Search Ed for AlumniIs your alumni base as engaged as you’d like them to be? Statistically, most would welcome assistance in Career Search Ed.

Offer virtual Career Search Ed classes to your alumni scattered across the globe.

If you help them with career success, where will they send their children and who will they want to support financially ?


Our Last Topic





How Career Search Ed Adds Value

Answers the question: “how will you help me to get a job after my graduation?”

1. It offers colleges and universities a significant competitive advantage in boosting enrollment and retaining students, versus those institutions which do not teach Career Search Ed.

2. It will positively impact the school’s career placement statistics and positions the institution’s students as a better group from which to recruit to fill openings.

3. It makes the learner own his or her career search by teaching him or her HOW to conduct it effectively.

4. It boosts the effectiveness of the services offered by your Career Center, focusing on helping job seekers execute what they know.


How Career Search Ed Adds Value5. Reverse declining operating margins by

providing new sources of revenue: Adult Ed and Continuing Ed courses in

career search on America’s hottest topic: JOBS. Increase facility utilization. Increase ability to draw from a grateful community for traditional

undergrad & graduate programs.

Ally with federal/state/regional job readiness programs.

6. By increasing the value of an institution’s education you can reduce the amount of institution-subsidized financial aid while keeping standards and enrollment high.

7. Your alumni base is inclined to increase alumni giving and insist their children go to your school.


Summary: How Career Search Ed…

Students and Alumni are equipped to get a better job faster in their fields of interest.

The community gets much needed answers in the area of their largest concern: JOBS.

Employers get new employees better prepared for the workplace.

The institution realizes new streams of revenue, improved endowment, better enrollment and retention, and greater relevance.

…Benefits Everyone!


Thank You for the Work You Do Helping America to be Employed

Today’s presentation is available – please provide your business card.

My contact info:Hank Boyer, CEO Boyer Management Group

www.boyermanagement.com

[email protected]

Connect with me on LinkedIn!

BMG helps institutions implement effective career search curriculum and publishes a career search textbook and blogs.

http://www.boyermanagement.com/

mailto:[email protected]

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Can Career Search Education Revitalize Higher Ed?