S U B U C A M PA I G N S T O O L K I T

WHAT IS A CAMPAIGN?

When people think about campaigns, a common view is that they are either placard-waving demonstrations, petitions presented to an influential person or an awareness raising event. While a campaign may include any or all of these activities, the aim of campaigning is to create change and make a measurable impact.

A successful campaign may be a single event or a whole series of activities and actions – whatever it takes to achieve the change you want to see.

WHAT IS NOT A CAMPAIGN?

Holding a single event to raise awareness of an issue – campaigns aim to create change, not just get people talking about something. An awareness raising event may be PART of a campaign but only if it is used to help achieve the overall campaign goal.

Producing a report with some recommendations – if you do not campaign to make the rec-ommendations happen, you will not create change.

Creating a Facebook group – if you don’t convert online support into action then you won’t create change.

Producing a series of leaflets/posters/stickers – this can help raise awareness of a campaign but is simply a campaign tool, not the end result.

REMEMBER – CHANGE AND IMPACT ARE WHAT CAMPAIGNING IS ALL ABOUT – SEEKING A CHANGE AND THE IMPACT THAT IT CREATES.

SO HOW DO YOU RUN A SUCCESSFUL CAMPAIGN?

“A good campaign is one that uses the minimum amount of effort and resources to achieve your desired aim” (NUS)

If you have an idea for a campaign, no matter how large or small, if you follow these 5 simple steps then you’ll have the potential to make your change happen……..!

Campaign

Targets

Direct targets – whose behaviour are you trying to change? Who can make your change happen?

Indirect targets – who has influence over

those who can make the change?

Allies – are there other organisations, departments or groups who could work with you?

Opponents – who may be against your

change?