Cam Nang Internet

CM NANG KHAI THC INTERNET

Investment & Trade Promotion Center ITPC URL: www.itpc.hochiminhcity.gov.vn

Internet l ngun ti nguyn thng tin th trng

Do CBI bin son Facts Figures Future

Bin dch: ITPC - HCMC Email: [email protected]

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Investment & Trade Promotion Center ITPC URL: www.itpc.hochiminhcity.gov.vn Email: [email protected]

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MC LC GII THIU ................................................................................................................................. 1. TM KIM ............................................................................................................................ 1.1 Cc thng tin cn thit :.................................................................................................. 1.2 Ngun ti nguyn ........................................................................................................... 1.2.1 Cng c tm kim ........................................................................................................ 1.2.2 Cc ch dn ................................................................................................................. 1.2.3 Tm kim bn trong v cc phng tin lin kt......................................................... 1.2.4 Cc c s d kin (trang web v hnh) ...................................................................... 1.2.5 Dch v c tin RSS .................................................................................................... 1.3 Xem xt v nh gi....................................................................................................... 2. CNG C TM KIM .......................................................................................................... 2.1 Google ............................................................................................................................

2.2 Cng c tm kim ca cc quc gia EU / theo ch ................................................... 2.3 Chc nng tr gip ....................................................................................................... 3. CC MO THC HNH ................................................................................................... 3.1 Nhng gi khi lt web............................................................................................... 3.2 Qun l Favorites ........................................................................................................... 4. CC TRANG WEB HU DNG V TH TRNG EU .................................................... 4.1 Thng tin th trng cc nc Chu u ni chung........................................................ 4.2 Thng tin v cc nc trong khi EU............................................................................. 4.3 Hi ch ........................................................................................................................... 4.4 Tm kim trin vng th trng EU............................................................................. 4.5 Cc yu cu tip cn vo th trng EU ........................................................................ 4.5 Ro cn thng mi (Phi thu quan)............................................................................ 4.6 Thng mi v th trng mc tiu................................................................................ 4.7 Tin tc v xu hng ....................................................................................................... 4.8 Gi c ............................................................................................................................. 4.9 Thc hnh hng ngy ....................................................................................................



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GII THIU Nhng g bn c c t Internet tht ng kinh ngc Cors Dieterich thuc Orga Schiedam (ngi H Lan) ni: Trn Internet, ti c th tm thy th trng, cc nh cung cp, khch hng, gi c. Tm li, ta c th tm thy mi thng tin trn cc trang web (Ngun: Fenedexpress)

Internet qu tht l mt kho bu thng tin. N c sn v min ph d liu v cc quc gia, cc th trung, cc ngnh kinh t, cc cng ty, sn phm, cch thc marketing v nhiu thng tin hu ch khc. Tuy nhin lm sao c th tra cu c nhng thng tin cn thit t ngun ti nguyn ny. Internet l mt cng c tuyt vi tin hnh cc nghin cu th trng EU. Ta c th tm thy cc thng k thng mi, cc bo co nghin cu th trng, khch hng tim nng, thng tin sn phm, yu cu v cht lng v thm ch l cng c chuyn ng mt on vn bn hay c mt trang web. Ngoi ra, ta c th s dng Internet tm kim cc thng tin chuyn ngnh trong mt quc gia mc tiu. Ch cn mt ng tc tm kim n gin, bn c th tip cn c vi cc nh chuyn mn, nh cc nh t vn, nh nhp khu, cc i l v vn phng i din ca cc t chc thng mi, bng email, hay in thoi c c kin t vn, nh gi ca h. Internet lm cho bn tr nn giu c v kin thc th trng. Cun cm nang ny s gip bn khai thc m vng Internet. Ti liu ny l tp hp cc kin thc c bn, chung nht v hng dn s dng Internet. N cha ng cc mo gip tm kim hiu qu trn Internet, kin thc v cc cng c tm kim v mt s trang web hu ch. Cc trang web tng qut gip bn tip cn cc d liu th trng ca tt c cc quc gia EU. Chng l xut pht im cho cng vic tm kim thng tin v cc th trng EU. Ti liu ny c bit nhm n cc nh xut khu cc quc gia ang php trin cng nh cc t chc h tr kinh doanh (BSO) cc quc gia ny. tm thm cc thng tin thm v Internet v cc khi nim c bn, xin tham kho ti a ch http://whatis.com. Ti y c nh ngha ca trn 2.000 khi nim v 12.000 bi lin quan n nhiu ch . 1. TM KIM Theo nghin cu ca Bright Planet (Sioux Falls, USA), Internet cha hn 550 t trang web. Trong mt rng hng trm t trang web nh vy, lm cch no bn c th tm thy trang web c lin quan cn thit? S dng mt chin lc tm kim thng tin hiu qu s gip tm thy cc thng tin c lin quan nhanh chng hn. Hng dn sau y s cung cp cho bn 4 bc gip tm kim thng tin trn Internet mt cch c trng tm hn.

Xc nh thng tin cn (mc 1.1) La chn cc ngun ti nguyn s s dng (mc 1.2) La chn ngn ng tm kim (mc 1.3) Xem xt v nh gi kt qu (mc 1.4)

1.1 Thng tin cn. Dung lng khng l ca Internet c bit trc, iu v cng quan trng l bn phi xc nh chnh xc bn mun tm kim g trc khi bn bt u bt k mt vic tm kim no. Theo cch ny, bn s trnh c kt qu tm kim c qu nhiu d liu khng lin quan. a ra thng tin cn truy vn chnh xc l iu ht sc cn thit khi lm vic vi Internet. Vic pht sinh nhiu kt qu tm kim l iu hon ton t nhin, do tm kim trn Internet phi c bt u bng vic xc nh ng thng tin cn v xc nh r vn . Xc nh c th cng vi gii hn ch tt l yu t rt quan trng khi tm kim thng tin trn Internet.



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V d, 1 nh xut khu t Nam Phi mun bn hoa sang th trng c v mun tm hiu xem th trng ny nh th no. Thng tin cn ca cng ty ny bao gm hoa v nc c. Tuy nhin, cc ch ny cha thc s r rng. Nu chng ta tm kim bng 2 t kha ny, th thng tin cn thit l bo co v th trng v cc sn phm trang tr c s khng c tm thy, mc d chng ta bit rng bo co trn c thng tin v ch ny. V th, iu ht sc quan trng l xc nh iu kin tm kim cho mi ch , cc iu kin ny phi m t c mt cch hiu qu hn ch cn tm kim. Cc iu kin tm kim cho ti hoa c th l: hoa, hoa cnh, ngh thut trng hoa v /hoc ngh trng hoa. Bn cng c th m rng iu kin c, v d nh trong phm vi Chu u chng hn. Cc iu kin tm kim khc c th chuyn sang ngn ng c, Php v/hoc Ty Ban Nha, v Internet khng th t ng chuyn ng cc iu kin tm kim ny. Ngn ng ph bin nht trn Internet l ting Anh, nhng cc thng tin a phng thng s dng ngn ng ring theo tng quc gia. 1.2 Ngun ti nguyn Bn c th tm thy cc trang web ca Internet bng cch nhp a ch ca n vo khung a ch ca trnh duyt. N i hi phi c a ch Internet chnh xc, v d nh http://www.cbi.eu. Tuy nhin, ngi s dng kh c th bit trc c thng tin chnh xc cn tm nm u. Tuy nhin, nhng cng c, hng dn di y s gip bn tm ra c ni cha cc thng tin cn thit.

1) Cc cng c tm kim. 2) Cc cng in t v cc danh mc. 3) Tm kim theo trc gic v cc lin kt. 4) C s d kin. 5) Gi th n cc t chc/hip hi c lin quan.

1.2.1. Cc cng c tm kim Cng c tm kim l mt c s d liu khng l c th tm ra nhiu trang web trn World Wide Web. Khi nhp mt t kha vo cng c tm kim, cng c ny s tm cc kt qu da vo cc siu th, cc site cha ni dung, v cch sp xp, phn loi cc trang web. Sau khi nhp t kha hay mt cm t, kt qu s cho ra mt danh sch cc a ch Internet ph hp vi cc iu kin tm kim cho trc. Danh sch ny c sp xp theo th t c th theo tiu ch v mc lin quan.

Cng c tm kim ch l mt c my, do cn phi c nhng ch dn r rng t ngi s dng. S dng cc cng c tm kim khc nhau s to nhng kt qu khc nhau v mi cng c u c k thut v phm vi tm kim ring. Cng c tm kim c coi l hon ho, ni ting v hiu qu nht ti thi im ny l Google (http://www.google.com), xem hnh 1.1. Thng tin thm v Google s c cp trong mc 2.1 ca ti liu ny.



Hnh 1.1 Cng c tm kim Google

Mo: Hy s dng nhiu hn mt cng c tm kim Khng c cng c tm kim no c phm vi tm kim bao trm c tt c cc trang web trn th gii. Nu khng tha mn vi kt qu tm c bng mt cng c tm kim no , hy th s dng thm t nht mt cng c khc. S hiu qu hn khi chn lm vic vi 2 hay 3 cng c tm kim. 1.2.2. Danh b v cng in t Cc danh mc v cng in t l 2 cng c khc gip tm kim thng tin trn Internet. Chng c thit lp bng mt cu trc tp hp d liu do con ngi to ra (khng hon ton s dng phn mm nh trong cc cng c tm kim). Nhng nh bin tp s sp xp cc trang web theo tng ch v phn loi chng theo nhm. im u vit l d liu trong cc cng c ny c la chn, sp xp, phn nhm bi cc nh chuyn mn ca tng ch c lin quan. Danh b Danh b l mc lc cc trang web c t chc, sp xp theo tng ch trong cc nhm khc nhau. Cc nhm c xy dng theo ch th bc. Bng cch ny, n s gip bn thc hin tm kim v thu hp ch cn tm. Mt v d ph bin v danh b web l trang Yahoo (http://www.search.yahoo.com/dir ) xem hnh 1.2. Bn c th bt u tm kim trong danh b bng 1 t kha. Khc vi cng c tm kim, cng c ny ch hot ng trong phm vi danh b m thi.

Email: [email protected]

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Hnh 1.2 - Danh b Yahoo

Cc cng in t Cc cng in t l hnh thc thu hp bc tm kim tip theo sau cc danh b. Chng l cc trang web chuyn v mt lnh vc c th no , v d nh thng mi quc t, n tng t nh cng vo cc trang trang web trong cng mt lnh vc. Mt cng in t rt hu ch i vi thng mi quc t l http://www.fita.org. Nt ni bt ca n l c th tm kim d liu trong lin kt vi vi hng ngn trang web v thng mi quc t. V d mt la chn sau:

really useful links tip theo l Business Directories and Trade Information nhn tm kim Industry Specific Directories tip theo l chn sn phm Textiles and Apparel Directories (v d)

Kt qu s xut hin cc trang web c lin quan n sn phm, VD: cc t chc thng mi, th trng, nh ch bin, nhu cu th trng v.v. Xem hnh 1.3 bn di.


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Hnh 1.3 Cng FITA

Mt s cng in t hu ch khc

1) Leathernet - http://www.leathernet.com

Cc thng tin v ngnh da: Cc th trng, tin tc, thng tin sn phm, gi c 2) Fruitnet - http://www.fruitnet.com

Cc thng tin v hoa qu v cc sn phm ti khc: s liu thng k, cc ng dn ti cc cng ty trong ngnh, gi th trng .v.v. 3) Fis (Thu sn & dch v) - http://www.fis.com Cc thng tin v thy sn: cc bo co th trng, gi v thng tin cc cng ty 4) Global Wood - http://www.globalwood.org

Cc thng tin v g: gi c, tin tc, thng tin th trng 5) Cc cng chnh ph in t - http://www.gksoft.com/govt/en

Trang ny bao gm danh b a ch ca cc t chc chnh ph sp xp theo nhm Email: [email protected]

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1.2.3 Tm kim bng gic quan v cc phng tin lin kt Tm kim bng kh nng trc gic. ng qun s dng kh nng trc gic ca mnh khi tin hnh tm kim theo phng php truyn thng. V d: Bng cch m rng tn min theo kh nng trc gic ca mnh vo sau tn ca sn phm hay t chc, bn c th tm ra c a ch web ng. V d: bn mun tm trang web ca Heineken, hy th nhp http://www., tip theo l heineken v tn min .nl v kh nng trc gic ca bn cho bn bit y l mt cng ty ca H Lan nn c tn min l .nl. Kt qu l ta c trang web http://www.heineken.nl . i lc kh nng trc gic gip bn rt nhiu trong cng vic tm kim trn Internet. Cc lin kt Cc trang web thng cha nhiu a ch lin kt sang cc trang khc. S dng cc ng lin kt vi mt trang web tt c ch hn vic bt u tm kim trn Internet t u. T cc trang bn tm thy bng cch ny, n c th c nhiu ng lin kt ti cc trang khc v c bc cu nh th ngi ta gi l "qu bng tuyt" ang ln. V d: trang web ca CBI (http://www.cbi.eu), ni c th th tm thy cc d liu thng tin th trng (xem mc 4). Khi bn chn kho st mt lnh vc no th pha bn tay phi mn hnh s xut hin mt s ng dn lin kt ti cc trang web ca EU lin quan n lnh vc ny. Xem hnh 1.4 Hnh 1.4 - Cc lin kt trong http://www.cbi.eu


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1.2.4 C s d liu (trang web v hnh) Internet cha v s c s d liu khng th tm thy c bng cc cng c tm kim thng dng. Cc c s d liu ny c th cha cc s liu thng k hay bo co nghin cu th trng, cc bi bo v cc a ch c th ca cc c quan nghin cu. Thng thng chng l mt phn d liu ni b c th truy cp c ca cc web site. Mun tm kim ti liu trn cc c s d liu ny, cn phi nhp t kha vo cc cng c tm kim ni b ca trang web . Chng c gi v v hnh v cc cng c tm kim thng dng khng tm vo c cc c s d liu ny. Xut pht t c tnh ny chng c coi l trang web v hnh. c bit phn d liu v hnh ny trn Internet li thng rt c gi tr v cht lng tt. N lin quan n thng tin ca chnh ph hay cc trng i hc. Nu bit a ch trang web c cha cc d liu ny th ta c th truy cp c trang web v hnh. V d 1 trang cha cc c s d liu c gi tr http://www.fas.usda.gov/scriptqw/attacherep/default.asp (xem hnh 1.5). y l trang c cc bo co th trng, sn phm. Xem chi tit ti mc 4. Hnh 1.5 - Trang c s d liu FAS trc tuyn

Ngun: USDA (2007)


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1.2.5. Dch v c tin RSS Dch v c tin cho php bn d dng t ng cp nht tin tc v cc thng tin ca mt trang web no . V d ta c th bit c cc tin chnh mi nht ca CBI mt cch sm nht m khng cn phi vo trang web ny khi bn s dng dch v c tin. Dch v ny c th gi l RSS (Really Simple Syndication). Bng cch ny bn c th t ng k nhn cc thng tin mi a ln mng ca cc trang web m bn quan tm. Hnh 1.6 minh ha RSS trn trang Reuters, ngi c c th ng k nhn tin mi theo tng ch (http://www.reuters.com/tools/rss)

Hnh 1.6 - Dch v c tin RSS trn Reuters

s dng dch v ta cn dng mt phn mm gi l RSS News Reader (Chng trnh nhn tin RSS). Chng trnh ny s nhn tin tc v thng tin RSS t trang web c chn c th c trn my vi tnh ca mnh. Cc chng trnh nhn tin RSS hot ng khc nhau trn cc h iu hnh khc nhau, v th cn chn la chng trnh ph hp. RSS News Reader dng cho h iu hnh Windows c th ti v t: http://www.awasu.com, http://desktop.google.com v http://www.newzcrawler.com. Cc chng trnh dng cho my MAC c th ti v ti http://www.newsfirerss.com hoc http://www.newsgator.com 1.3 Xem xt v nh gi Phi hiu rng khng c cch hon ho tm kim thng tin trn Internet. c kt qu tm kim tha mn thng phi s dng tng hp cc bin php v phng tin tm kim. Khi c kt qu cui cng th cu hi c t ra l cc thng tin ny c tt v c gi tr hay khng? Cc hng dn di y s gip ch cho cng vic tm kim:


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Xem xt 1 trang web

Cch ny gip bit c kt qu tm thy c gi tr hay khng? N l cu hi mang tnh ph hp v khoa hc Tc gi

Tc gi l ai v a v ca h? L trang web thng mi, c nhn, chnh ph hay t chc gio dc?

Mc tin cy thng c xc nh theo tn min. Cc trang web ca cc c quan chnh ph c tn min l .gov hay trang web ca cc t chc phi li nhun c tn min l .org c coi l cc ngun thng tin tt. Vic th hin r a ch, s in thoi lin lc ca ch trang web biu th mc tin cy ca thng tin c trn cc trang web ny.

Ni dung Cu ch trn trang web c c vit chun mc khng? Cc thng tin c nu chnh xc ngun, dn chng r rng khng?

Trang web c cp nht ln cui vo lc no? n c c cp nht thng xuyn khng? nh gi Sau khi thc hin thao tc tm kim, kt qu s c hin th ln mn hnh trong vng vi giy. Thng thng danh mc s ch ra a ch ni cc ti liu cn tm c th c trong . S dng mt cng c tm kim c th cho mt danh sch kt qu di v tn, tuy nhin iu ny cng khng sao v cc kt qu lin quan n vn cn tm nht thng nm u danh sch. Tuy nhin, khng phi lc no cng tm c thng tin mong mun trong ln u tm kim, do cn phi ngh ti ln tm kim mi vi t kha mi thuc ch quan tm ca mnh. Trong mt s trng hp, ta phi s dng nhiu t kho hoc cng c tm kim khc. 2. CC CNG C TM KIM Cc cng c tm kim u c phng php v k thut tm kim theo t kho ring ca mnh. Do vy s dng cc cng c tm kim khc nhau thng c nhng kt qu khc nhau. S d nh vy l do mi cng c u c:

o H thng thu thp a ch v c s d liu c s ring ca mnh o H thng t chc sp xp d liu c s ring o Cch thc tm kim tra cu ring t c s d liu. o Cch xc nh cc thng tin c lin quan v a ra kt qu ring

Do chng ti s gii thiu mt s cng c tm kim v cch s dng chng mt cch c hiu qu nht. Theo kinh nghim ca chng ti th nn bt u vi cng c tm kim Google. 2.1. Google.

Ngi sng lp ra Google: Google l mt v d tuyt vi ca nhng iu c th xy ra trong tng lai. H thng ca chng ti cha ng kin thc nhiu hn bt k sinh vt sng no. Nhng tng lai s nh th no th ti khng tr li c. Trong ca s tm kim ca Google ti g vo t kha Tng lai Internet v hy vng l c th tm c cu tr li. Nhng tht tic l n khng lm vic, do vy ti ch phng on rng tng lai ca Internet l vn tip tc lm vic vi Google (Ngun: S thnh cng ca Google). Hin nay cng c tm kim ln nht th gii l Google (http://www.google.com). Trong phn ny chng ti s cung cp cho bn cc k nng lm vic vi cng c tm kim Google mt cch c hiu qu nht. Truy vn thng tin vi t hp t kha trong Google rt n gin: bn khng phi s dng cc ton t Boolean. Khi c hn 1 t kha th c coi nh mt t hp. Khng cn thit s dng lnh A + hoc AND.



Mo: lu gi kt qu trong khi m a ch va tm bn c th nhp chut vo open search results in a new window trong ty chn preferences v lu li bng cc nhp chut vo nt save preferences. Tm kim nng cao Vi chc nng tm kim nng cao, bn c th tm kim mt cch trc tip, c trng tm hn. Vo tnh nng ny bng cch nhn vo mc tm kim nng cao t trang chnh ca Google. Chc nng ny s a ra mt ca s giao din bn in cc thng tin c lin quan. Lc ny chc nng V v HOC c thay th bng mt thc n m ngi s dng c th s dng con chut la chn. Xem hnh 2.1 Hnh 2.1 Ca s giao din tm kim nng cao ca Google

Vi bng cc mc ca s giao din ny bn c th:

Tm kim vi mt t kha n Tm kim vi mt cm t chnh xc Tm kim theo ch S dng cc iu kin tm kim ph p dng thm cc iu kin khc Chn kt qu t trang hoc tn min c th iu kin loi tr. Tm kim theo nh dng tp tin v nhiu tnh nng khc.


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Tm kim vi mt t kha n G medical vo Find results with all of the words box, tip theo nhp chut vo th Google Search (nh hnh di)

10 kt qu u tin s hin ra (nh hnh sau, tuy nhin c mt s kt qu b che lp). Phn u ca danh sch kt qu s hin ln s lng trang web c cha t kha (trong trng l 480 triu). Cc iu kin tm kim c nh du ni bt bng cc t in m. Google lit k danh sch kt qu theo cch: cc kt qu c thng tin gn nht vi ch tm kim c a ln trn. Cc kt qu c phn loi trong mi lin h vi trang khc ti ca s hin th kt qu tm kim theo s lng cc ng dn ti cc a ch web khc. Nhng phi lu rng kt qu c phn loi ch c gi tr hng dn, tham kho - bn vn phi xem ht c trang kt qu thm nh cc kt qu u danh sch c p ng c yu cu ca bn hay khng. Mt iu cn lu na l cc a ch kt qu thng dn n cc a ch c nhiu kh nng lin quan (n ch tm kim) tng ng, nhng cc a ch kt qu u tin thng cha cc thng tin hu ch.


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Tm kim mt cm t chnh xc. C 2 cch tm kim mt cm t. G cm t cn tm vi Find results - with the exact phrase box Tm kim kt qu - c mt cm t chnh xc

Hoc nhp cm t cn tim kim vo : results with all of the words box


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Kt qu tm kim theo cm t chnh xc bng c 2 cch (4,4 triu trang)


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Tm kim theo ch : Chng ta c th tm kim theo ch : Market study about medical devices in Europe -nghin cu th trng v thit b y t chu u. y c 2 cm t v ta c th s dng nhiu cch a iu kin tm kim vo, v d nh

Cc iu kin tm kim ph Gi s ch tm kim l a market study on medical devices in Europe - nghin cu th trng v thit b y t chu u nn m rng tm kim cc trang c t kho EU. in iu kin tm kim ph vo Find results tm kt qu vi bt k t kha no.


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Thay i tm kim Vi kt qu tm kim ln n hng chc ngn thm ch l hng triu trang, iu ny rt kh khn trong vic xc nh kt qu no l c ch v ph hp. Phn ny s gii thiu vi cc bn mt s k thut hu ch thu hp phm vi hay tp trung tm kim bng vic s dng chc nng tm kim nng cao ca Google bao gm:

o Thm iu kin tm kim o Xc nh tn min c th o Xc nh thi gian o Cc iu kin loi tr.

Thm iu kin tm kim Tp trung vo cc chi tit c th lin quan n ch tm kim, v d: A market study on medical devices in European importers

Gi y, ch nhng kt qu trong s cc kt qu tm kim trc c cha t kha importer mi xut hin (902 trang thng 6/2007).


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Ch nh tn min c th din t mt cch n gin nht, a ch internet (URL) ca cc trang web tu thuc vo loi hnh t chc c th v quc gia xut x. Cc c im thng tin ny quyt nh tn min ca n. V d: Tn min cc trang web ca chnh ph vng quc Anh s c dng: .gov.uk. Gii hn vic tm kim trong 1 tn min c th l vic tp trung vo tm kim t mt ngun xc nh trc. V d: khi tm kim trong tn min .gov.uk ta s c cc bo co chnh thc hay cc thng tin chnh sch ca chnh ph Vng quc Anh. Hoc t tn min .edu.uk c cc bo co, cc bi bo, hay cc thng tin t cc trng i hc, cc trung tm nghin cu thuc Vng quc Anh. V d sau y s minh ho iu ny. gii hn tm kim ch : medical devices in the UK ch trn cc trang web ca chnh ph Anh, ta nhp thng tin v tn min vo Domains box


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Kt qu: nu khng hn ch tm kim theo tn min th google s cho 14,5 triu trang kt qu, nu hn ch ch tm kim trong cc trang web c tn min .gov.uk thi kt qu ca google ch cn li 19 ngn trang.


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iu kin loi tr Khi tm kim vi t kho medical devices cho chng ta tt c kt qu cc trang c cha c 2 t kho ny. tm kim c trng tm hn, iu chnh iu kin tm kim bng cch in thm t kho gloves vo Find results without the words box - khng c cc t. Tnh nng ny nn c s dng thn trng.


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Tm kim theo nh dng tp tin. Google cho php bn tm kim theo nh dng tp tin xc nh, v d tp tin *.ppt (nh ang ca tp tin powerpoint presentaion) hay *.PDF (tp tin Adobe Acrobat). Tnh nng ny rt hu dng v a s cc bo co hay ti liu chnh thng a ln Internet u c nh dng PDF. i vi phn ln ti liu v hi tho, cc hi ch quc t, cc cuc gii thiu, ni chuyn, hc tp, nghin cu xu hng th trng u c a ln Internet theo nh dng *.ppt.

Cc la chn khc Thc n tm kim nng cao cho php tm kim theo thi gian. Ly v d vi thc n tm kim nng cao Google, ta c th la chn iu kin ch hin th cc kt qu a ln mng trong vng 3,6 hoc 12 thng. Theo cch ny bn c th tm c cc ti liu mi nht. Thm vo mi kt qu tm kim li a ra la chn tm kim pha di similar pages - cc trang tng t. Khi bn nhp chut vo la chn ny, google a 1 trang danh sch cc trang a ch c lin quan.

V d nh khi tm kim trn google vi t kho Heineken ta c kt qu u tin l trang ch ca bia Heineken, khi nhn vo similar pages pha di kt qu u tin ny ta c mt danh sch trang ch ca cc cng ty bia khc nh Budweiser, Carlberg v mt s cng ty c cng ngnh ngh. V cui cng l s dng s tin li ca la chn cache - d liu lu trong b nh trong google. B nh lu tr ny l nh ca mt trang web ti nhiu thi im. N c s dng khi trang web bn quan tm ny khng cn tn ti trn my ch. 2.2 Cng c tm kim ring ca cc quc gia EU/ theo ch ring Nhiu lc s dng cc cng c tm kim ring ca cc quc gia li tr nn hu ch hn so vi cc cng c tm kim ton cu. Bng cch ny ta c th tm kim cc thng tin ring lin quan n 1 quc gia trong EU. Bn c th s dng Whiteline. y l mt trang web tng hp bao gm c cng c tm kim ti a ch: http://www.whitelines.nl.

Bn c th thy khi qut v cc cng c tm kim quc gia v cc danh b bng cch la chn danh sch cc quc gia. Bng cch ny bn c th tm kim cc thng tin mong mun ch trong phm vi mt quc gia no . V d: tm kim cc lnh vc thuc H lan bn c th tm kim trn 34 cng c tm kim khc nhau. Xem hnh 2.2


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Hnh 2.2 - Whitelies: danh mc cc cng c tm kim

Cc a ch khc Sau y l 2 a ch cung cp danh mc tng qut v cc cng c tm kim, cc cng in t, cc danh mc theo tng quc gia.

Searchenginecolossus (http://www.searchenginecolossus.com) v Searchenginewatch (http://www.searchenginewatch.com).

2.3. Chc nng tr gip Mt lu l c rt nhiu cng c tm kim trn Internet: quy m ln, b, phm vi ton th gii hay ch trong mt quc gia c th. Mi cng c u c k thut tm kim ring, c cch sp xp ti liu, cch th hin kt qu ring. Do vy cch s dng chng cng c khc nhau. Mt s ch chp nhn loi k t ton t Bloolean trong khi s khc ch lm vic vi + v - Mt phn ba cng c tm kim khng cn cc du ny. Bi vy ta phi tm hiu chc nng tr gip ca cc cng c tm kim v xem chc nng ny cp n vn g. Bn c th m xem chc nng ny di nhng cc tn nh: about, how to, search help v Advance search.

iu ny gip bn s dng cng c tm kim hiu qu v cho kt qu tt nht. Bi vy bn nn tm hiu k mt s t cng c tm kim a thch v s dng chng tm kim thng tin trn Internet.


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3. CC MO THC HNH Trong phn ny s gii thiu mt s mo, chng gip bn d dng hn khi lt mng Internet. 3.1 Gi khi lt mng Internet. Tm kim nhanh 1 ti liu Trong IE (Internet Explorer), m thc n edit trn menubar v chn find on this pages. Vi la chn ny bn c th tm kim mt t c th hoc mt cm t trong 1 trang web. Bng cch ny bn c th nhanh chng tm c t mnh cn trong mt tp tin ln, gip bn tit kim thi gian cng sc. Xem hnh 3.1 Hnh 3.1- Tm kim trong 1 trang ti liu

Ct v dn mt trang Internet vo mt trang ca trnh son tho vn bn S dng cng c ct v dn d dng chuyn 1 on vn bn t trang web sang mt trang son tho vn (v d sang Microsoft Word). u tin, s dng con chut nh du vng vn bn cn chuyn sau nhp chut phi v chn COPY, tip theo vn dng chut phi dn on vn bn copy vo vng son tho. Bng cch ny chng ta c th bin tp li c on vn bn ny. Tit kim c thi gian nh my li. Thao tc tng t vi cc ti liu bng hnh nh hay s . Bn c th s dng chc nng paste special trong thc n edit v chn non-formated text - vn bn khng nh dng) PDF

Cng c th thao tc tng t vi cc tp tin c nh dng *.PDF (Acrobat reader). Xem v d hnh 3.2. Trc khi thao tc bn phi nhp chut vo Seclect Text tool trn thanh cng c ca PDF, sau la chn vng vn bn cn v dng chut phi thc hin vic ct v dn vo trang son tho vn bn. Tng t nh th vi hnh nh, th trong PDF, xem hnh 3.3, u tin la chn cng c snapshot tool, tip theo Text select.

Lu : Ch trch dn vn bn v hnh nh cho mc c nhn v nghi r ngun gc ca ti liu. Nu nh bn cn bn khon v bn quyn khi copy ni dung trong tp tin th nn lin h vi tc gi hay ngi nm gi bn quyn.


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Hnh 3.2- Ct v dn vn bn t tp tin PDF

Hnh 3.3 - Ct v dn hnh nh, th t tp tin PDF


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M mt ca s mi Trnh duyt web Internet Explorer c th cho php m 2 hay nhiu trang web cng mt lc. Thao tc nh hnh 3.4, m thc n file chn new windows (hoc s dng t hp phm tt Ctrl + N). Trang gc nm sau trang va m v c ni dung ging ht nhau. Bn c th nhn thy n thanh Taskbar pha di ca mn hnh.

Hnh 3.4 - M mt ca s mi

Khi mun kim tra kt qu tm kim, ch cn a chut n a ch trang kt qu, nhn chut phi v chn open in a new window. Trang web la chn s c m ra ca s trnh duyt ring, lc ny ca s qu cha danh sch cc a ch kt qu vn c gi nguyn. Tm cc n bn c ca trang web Waybackmachine ti a ch http://www.archive.org l cng c cho php quay tr li thi im trc ca mt trang web. Bn c th tm cc n bn c ca trang web c th truy tm cc thng tin c xut hin trc nhng hin b g ra khi trang web.


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3.2 Qun l cc trang web a thch Internet Explorer c chc nng lu li a ch cc trang web hay ving thm gi l Favorites. Thit lp chc nng ny c th tm thy trn thc n chnh ca IE theo cc bc 1. Chn thc n con Favorites 2. Chn Organize Favorites, xut hin hp thoi Organize Favorites 3. T hp thoi ny ta c th thm hay loi b cc th mc, sp xp cc a ch trang web hay dng v nhiu tnh nng khc qun l danh mc cc trang web hay dng ca mnh. Nt MOVE cho php di chuyn a ch trang web hay dng ca bn sang mt th mc khc. Nt RENAME cho php bn i tn mt trang web hay dng no . Nt DELETE dng xa mt trang web hay dng ra khi danh mc favorites.

1. To mi mt th mc t hp thoi Organize Favorites nh trnh by trn. 2. Trong hp thoi ny, nt trn cng pha bn tri cho php to mt th mc mi (nt c khoang hnh bn). Nhn chut vo nt ny v 1 th mc mi xut hin. 3. Tn mc nh ca th mc mi ny l New Folder. i tn bng cch g tn mi vo ngay khi dng ch New Folder c bi en v du nhc nhp nhy. Cng c th thay i bt lc no bng cch ch chut vo th mc cn i tn, nhn chut phi v chn rename


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Thm vo danh mc favorites 1. Bn ang m mt trang web, nu mun thm trang web ny vo danh mc favorites ca mnh ch cn m thc n Favorites v nhp chut vo mc Add to Favorites. Lc ny s xut hin mt hp thoi v bn c th i tn trang web trong danh mc favorites ca mnh. 2. Nhn OK lu a ch trang web vo danh mc favorites hin thi.

Xo favorites

1. T hp thoi Organize Favorite, chn tn favorites mun xa 2. Nhn vo nt delete v xc nhn Yes xa favorites chn.


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Di chuyn danh mc favorites sang my tnh khc Internet Explorer phin bn 6 (IE 6.0) c chc nng Import and Export - xut v nhp trong thc n file. Chc nng s t ng hng dn tng bc xut/ nhp danh mc favorites hoc/v cookie (Cookie l cc thng tin lu trong my tnh thng c dng nhn ra ngi dng khi ving thm mt trang web ). Nu s dng cc phin bn IE c hn th thc hin theo cc bc sau:

M n th mc c cha tp tin danh mc favorite trong my tnh ca bn Chp cc tp tin trong th mc sang thit b lu tr di ng (UBS, CD Rom v,v,.) v chuyn sang

my tnh khc.

Trn trnh duyt IE ca my tnh mi m hp thoi Organize Favorites T hp thoi Organize Favorites, nhp chut vo mi tn chuyn sang hp thoi folder. Di

chuyn thanh cun tm th mc cha cc tp tin m ta va sao chp t my c. (c th trong cc thit b lu tr di ng)

Nhp chut vo th mc ny m cc tp tin cha danh mc favorites. 3.3. Bin dch C th chuyn ng mt on vn bn hay ton b trang web ang m sang cc ngn ng khc nhau ta ch vic s dng cc cng c c ti cc a ch sau: http://babelfish.altavista.com (xem v d); http://www.stars21.com; http://www.tranexp.com:2000/InterTran ; http://dict.leo.org; http://europa.eu.int/eurodicautom/login.jsp; http://www.freetranslation.com

V d: Mun chuyn trang http://www.lemonde.fr t ting Php sang ngn ng ting Anh. Bc 1: M trang http://babelfish.altavista.com Bc 2: in a ch trang web cn bin dch ( y l http://www.lemonde.fr); Chn ngn ng gc - ngn ng ch (v d ny l: French to English)


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4. CC TRANG WEB HU CH I VI TH TRNG EU Di y ta c th tm thy cc trang web hu ch v cc ngun ti nguyn Internet i vi tt c cc quc gia thuc lin minh chu u. Chng l cc trang web chung c thng tin v cc quc gia c th. Bn c th tm c cc thng tin mong mun da vo s m t v cc hng dn tm kim trong cc trang web ny. Tham kho thm trang web kho st th trng ca CBI ti a ch http://www.cbi.eu/marketinfo i vi ngun ti liu thuc cc lnh vc c th khc. 4.1. Thng tin th trng EU CBI - http://www.cbi.eu/marketinfo

Trc khi tin hnh nghin cu th trng bn nn tham kho Trung tm D liu Th trng ca CBI (MID) v ni y c th cung cp cho bn rt nhiu thng tin lin quan n th trng EU. Lm vic vi Trung tm ny nh th no? Vui lng bt u t 3 bc sau y: Tm kim, lc thng tin, c thng tin. Ngoi ra, bn s c cung cp mt s hng dn s dng MID v cch khc phc mt s kh khn thng gp. 1) Tm kim trn MID ca CBI


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Chn lnh vc, quc gia EU

nhp vo GO

Nhp t kho vo v nhp

GO

Tm kim theo lnh vc, loi. (search by category) Nu bn ang mun tm kim trong c s MID thng tin v mt lnh vc th trng c th v d nh food), kt hp vi mt quc gia m bn ang quan tm th cch tm kim theo lnh vc, loi l la chn tt nht. Kt qu tm kim s bao gm mt danh sch cc ti liu c lin quan n sn phm trong lnh vc m bn chn. Trang danh sch kt qu km theo tm tt ca ti liu gip nhanh chng xc nh c mc c lin quan ca thng tin i vi yu cu ca bn. Tm kim theo t kho (search by keyword) Nu mun tm kim thng tin c th hn, v d nh tm kim 1 ch c th, mt sn phm c th ( ISO 9000, hay Cadmium) th cch tm kim theo t kho l hp l nht. Kt qu l danh sch cc ti liu c cha chnh xc t kho m bn la chn lm iu kin tm kim. Lu rng thng tin trong MID ca CBI c chia theo lnh vc ch khng phi theo sn phm c th. iu ny c ngha ti liu lin quan c n sn phm c th ca bn nhng u hay trong ni dung li khng



cp n sn phm c th . V d: Ti liu c v Lut Thc phm chung ca EU p dng cho tt c cc sn phm thc phm nhng bn khng th tm thy tn sn phm c th (Mango jam, organic coffee .v.v) c cp n trong ti liu ny. Do nn kim tra thng tin c cung cp theo lnh vc th trng c cha loi sn phm tm kim. 2) Lc thng tin Bn c th xc nh kt qu tm kim ca mnh bng cch s dng b lc. Nhp chut vo loi thng tin m bn quan tm. B lc cho php nhanh chng chuyn n vng thng tin m bn ang quan tm trong qu trnh tm kim. ng qun tip tc s dng b lc khi bn chuyn sang bc tm kim tip theo.


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3) c thng tin Kt qu tm kim trong MID ca CBI bao gm 1 danh sch cc ti liu c lin quan. Nhp chut vo mc 1 ti liu chn. Lc ny trang web s chuyn sang (xem hnh)

Cc bo co Attach - http://www.fas.usda.gov/scriptsw/attacherep/default.asp

C trn 20.000 bo co th trng, tm tt v sn phm, bo co trong lnh vc bn l. Ch bao gm: cc loi nng sn nh cam qut, c ph, cacao v cc hng dn cc nh xut

khu vo cc quc gia thuc EU. Chn ch bn quan tm ti thc n pha bn tri, tip theo chn quc gia m bn quan tm

pha bn phi. Nn nh la chn mc thi gian tm kim V d: tm kim thng tin sn phm Dried fruit ti th trng France


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Bc 1: Chn Dried fruit ti France


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Bc 2: Chuyn mc tm kim v nm 2004

Bc 3: Nhp chut vo nt tm kim Search Bc 4: Hin th kt qu tm kim


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Bc 5: Ti kt qu tm kim. - Chn View the Acrobat version xem dng PDF hoc download the MS Word version ti v

theo nh dng MS Word - Tip theo nhp chut m

y ban thng mi c: http://www.austrade.gov.au

C y d liu v cc ngnh, cc quc gia La chn for Australian exporters (ginh cho nh xut khu c) tip theo chn Industry and country information ( thng tn v ngnh v quc gia) S dng thanh cun la chn ngnh hay quc gia hoc c 2.

C quan tr gip cc quc gia ang pht trin ca EU - http://export-help.cec.eu.int Nhim v ca U ban chu u l to iu kin thun li cho cc quc gia ang pht trin thm nhp th trng EU. Ch :

- Cc yu cu v thu ni a - Quy nh Hi quan - Th trng - Thng k thng mi

V d: Tm kim s liu nhp khu hoa ct cnh ca EU t Kenya giai on 2002-2004: Bc 1: Nhp chuc vo trade statistics (thng k thng mi) tip theo nhn Search tm kim. Nhp tn sn phm - v d Flower (hoa)


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Bc 2: Chn chnh xc sn phm t danh sch m sn phm

Bc 3: Nhp cc tiu ch tm kim khc bng cch s dng thanh cun.


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Bc 4: kt qu La chn: ti kt qu v my tnh, v d ti tp tin v theo nh dng ca MS Excel XLS.

FAOSTAT T chc Nng Lng - http://faostat.fao.org D liu phong ph, tp trung vo lnh vc nng nghip, trng cnh

- D liu v sn xut nng nghip (d liu 10 nm lin) - Thng mi, xut nhp khu ( gi tr, khi lng theo thi gian) - D liu c tnh ton cu.

V d: Tm kim v d liu v tr (tea) v ngi gip vic (Mate) Kenya, Sri Lanka v Vit Nam. Bc 1: Chn Production tip theo chn core production data Bc 2: Bn ang trang thc n chnh, tin hnh la chn nh hnh sau:


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Bc 3: Hin th d liu Nhn vo nt show data (hin th d liu) Bn c th thay i tham s tm kim.

Trang thng tin xut khu: Info Export - http://www.infoexport.gc.ca

- L trang ca T chc Xc tin Thng mi Canada - Bo co th trng v cc trang web hu ch v cc ngnh v cc quc gia EU. - Phn ln ti liu trn trang ny l min ph. - Chn ting Anh -> Cc bo co th trng


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Trung tm Thng mi Quc t - http://www.intracen.org Trang web c quan hp tc k thut ca UNCTAD v WTO D liu thng tin v sn phm, ngnh theo tng quc gia (Nhp vo products and services, tip theo nhn market development services)

P-Maps http://www.p-maps.org

ITCs P-Maps bao gm 5.000 sn phm c phn loi theo 72 nhm sn phm, t ph tng xe hi cho n hoa qu v g. Mi nhnh c rt nhiu ti liu thng k thng mi quc t ca trn 180 quc gia v vng lnh th. Chng cho php cc nh xut khu, cc t chc h tr kinh doanh (BSO) cc quc gia ang php trin phn tch lung giao thng t/n bt k quc gia no trn th gii. Trang ny yu cu phi ng k ng ph, ph dao ng khong t 200USD i vi cc t chc cc quc gia pht trin n 100USD i vi cc t chc thuc cc quc gia km pht trin. SIPPO Chng trnh xc tin nhp khu Thy S - http://www.sippo.ch Trang web ca c quan Xc tin Thng mi thuc chnh ph Thy S. M phn publications and news (cc n bn v tin tc) tip n m phn publications tm kim cc kho st th trng v cc lnh vc:

- Nng sn v thc phm - Qun o v thi trang - Du lch


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- Phm mm v cng ngh thng tin (IT) Hip hi thng mi EU Nhn chung, cc hip hi ngnh ngh hay cc t chc xc tin thng mi thng c sn cc thng tin hu ch v a dng. i ch thng c dng tm kim thng tin v danh mc cc ngnh c th cc quc gia EU l http://www.fita.org (xem thm phn 1.2.2)

Cng ni thm rng, c mt s quc gia c ngun thng tin t hip hi c gi tr nh : c: http://www.verbandsforum.de, bng ting Anh Tm cc hip hi ngnh ngh ca c, s dng t kha German sau bin dch kt qu bng cng c http://babelfish.altavista.com (xem phn 4.9) : http://www.italtrade.com/countries/links/links3.htm

Cc t chc v hip hi ngnh ngh ca Vng Quc Anh - http://www.taforum.org/ Chn Trade Association Directory tm kim hip hi, nghip on thng mi bng tn ngnh hay tn ca t chc 4.2. Thng tin ca cc quc gia EU Chnh ph in t - http://www.gksoft.com/govt C s d liu tng hp ca cc c quan chnh ph. S dng ti nguyn ny t tm kim thng tin hay gi yu cu bng th in t ti cc c quan chnh ph. T gii thiu v a ra mt vi cu hi, nh cung cp cho h a ch chi tit ca mnh


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4.3. Cc Hi ch thng mi AUMA Hip hi cc nh t chc hi ch cng nghip c http://www.auma.de C s d liu phong ph vi cc thng tin v cc trin lm khc nhau chu u. Thng tin v thng k chi tit La chn English tip n chn world wide Khi tip cn vi c s d liu la chn:

Thi gian cc nm ( v d: 2007-2008) T kho ( VD: fish) Chu lc/quc gia (VD: Europe)

Cc s kin http://www.eventseye.com C s d liu v trin lm v hi ch thng mi trn ton th gii 4.4. Tm kim trin vng EU Vic u tin hy xem xt t chc thng mi c lin quan n sn phm c th ca bn (xem mc cui ca phn 4.1 trong ti liu ny) Nhn chung, hu ht trong s chng u c sn danh sch. Nhng thng tin chi tit c tit l bao gm tn, a ch, lnh vc hot ng v cc sn phm ca h. Tip n l cc trang web v hi ch thng mi s gip chng ta bit cc thng tin chi tit hn v cng ty. Cui cng l mt s d liu ca cng ty c th s dng chn ra cc cng ty ph hp vi lnh vc quan tm ca bn. Ch : chn mt danh sch di s c th mt nhiu thi gian! Nn dnh thi gian v lm quen vi cc trang web v d liu c s c lin quan. Europages - http://www.europages.com

Tm kim cc cuc tip xc kinh doanh nh vi cc nh nhp khu, nh bn bun ti chu u. Tiu ch la chn:


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- Quc gia EU - Vng / tnh thuc quc gia EU - Lnh vc hot ng (sn xut, phn phi, bn l) v/hoc - Quy m lc lng lao ng.

V d: Gi s bn ang cn tm nh phn phi chi ti cc ht North Rhine v Westphalia ti c, vi quy m nhn lc di 200 lao ng. Thc hin theo cc bc sau: Bc 1: tm kim vi t kha chi Toys


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Bc 2: Nhp chut vo dng Also search according to type of activity or size of company pha cui trang


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Bc 3: Tm kim chi tit - Sn phm Game and toys - Lnh vc hot ng distributors v exclusive distributors - Nhn lc 1-10 + 10-50 + 101-200


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Bc 4: Nhn OK Bc 5: La chn quc gia m bn quan tm Tt c cc nh phn phi ti EU ph hp vi s la chn ca bn s c hin th, v by gi cc quc gia ring thuc EU c th c chn thu hp s lng cc cng ty kt qu. La chn quc gia pha bn phi mn hnh.

Bc 6: La chn tnh/ ht trong mt quc gia EU C th cho php la chn tnh/ht ca quc gia EU m bn chn Chn tnh/ht phi bn phi mn hnh


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Kellysearch http://www.kellysearch.com

- D liu kinh doanh - Tm kim nh phn phi, nh sn xut v cng ty khc EU - Tp trung vo Vng quc Anh, c v H Lan.

Kompass - http://www.kompass.com

- Danh mc kinh doanh ton cu, Cho php t to danh mc ring cc cng ty c trin vng ca bn - S dng k thut tm kim n gin, min ph

Chc nng tm kim nng cao trong trang ny ch dnh cho ngi dng c ng k. Chc nng ny c rt nhiu la chn nh: chn theo vng, lnh vc hot ng, m kompass, nhn lc v doanh thu. V d: Tm c hi kinh doanh v lnh vc giy dp bo h (Protective footwear) vng quc Anh. Bc 1: Nhp t kho footwear v chn United Kingdom


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Bc 2: Chn sn phm cn quan tm (vd: Footwear, industrial, protective and special purpose)


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Bc 3: Hin th kt qu (ngi dng khng ng k s khng thy ht ton b kt qu)


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Bc 4: Nhp chut vo tn cng ty xem thng tin

Thomas Global Register Europe http://www.trem.biz

- D liu cc cng ty chu u (tp trung vo cc sn phm cng nghip) - Cha ng trn 21.000 nh cung cp cng nghip t 21 quc gia ( bao gm c USA)

Wer Liefert Was http://www.wlwonline.de

- Cung cp cng c tm kim cho lnh vc 2B - u tin chn quc gia (mc nh l c, c th chn o, Thy in, Vng quc Anh hoc cc

quc gia khc bao gm Sc, Slovakia, Croatia v H Lan) - Tip theo nhp t kho v nhn nt tm kim

4.5 Cc yu cu thm nhp th trng CBI http://www.cbi.eu/marketinfo

D liu thng tin th trng ca CBI v cc yu cu thm nhp th trng c chia thnh 4 nhm :


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1) Nhm yu cu thuc lut php khi thm nhp th trng: y l nhm yu cu quan trng m cc nh xut khu phi i mt khi xut khu sn phm hng ho sang EU. D liu thng tin th trng ca CBI gii thiu lut l lin quan n tt c cc nh sn xut sn phm nm trong phm vi ca CBI. 2) Nhm yu cu khng thuc lut php: L tt c nhng yu cu ca cc nh nhp khu EU dnh cho nh cung cp hoc dnh cho nh xut khu mt li th cnh tranh khi tip th sn phm ca mnh EU. 3) Thu quan v hn ngch p dng cho mt s lnh vc, thu nhp khu v hn ngch 4) Yu cu v s hu tr tu. L cc hnh thc yu cu v bo v bn quyn, mu m, kiu dng cng nghip, thng hiu v b mt thng mi. D liu thng tin th trng ca CBI v cc yu cu thm nhp th trng c bit phong ph cho cc nh xut khu v cc t chc h tr thng mi ca cc quc gia ang pht trin. N bao gm tt c cc yu cu m nh xut khu phi tun th nu mun thnh cng th trng EU. Tt c cc thng tin ny u min ph. Nhng nh xut khu phi nm c chnh xc mong mun ca khch hng, i tc thng mi v chnh ph. D liu thng tin th trng ca CBI gip cc nh xut khu tit kim thi gian sc so Internet hay trong th vin. Cc yu cu thm nhp th trng l cc i hi ca EU hay ca cc t chc t nhn u da trn mc ch bo v sc khe ngi tiu dng, an ton sn phm, mi trng, x hi v c trng lin quan. C quan h tr cc nc quc gia ang pht trin ca EU - http://export-help.cec.eu.int

- Biu thu nhp khu v cc ngha v khc - Chn import tariffs tip theo chn m HS hoc tn sn phm ( xem v d trc v cch la chn

sn phm) Hip hi hi quan th gii: http://www.wcoomd.org/ie/En/en.html

- Ni vi cc trang web ca cc c quan hi quan trn ton th gii - Chn c quan hi quan cn quan tm.

4.6. Ch dn thng mi v th trng Alibaba http://www.alibaba.com

Tm kim ch dn thng mi cho sn phm c th Emarket services http://www.emarketservices.com

- Khi qut v th trng in t, xp hng theo ngnh - Xem cc kin v thng mi in t - La chn E-market directory sau chn lnh vc quan tm - Xem tng th trng bng cch chn trc tip vo n. Bn s c thm nhiu thng tin lin quan n

sn phm ca mnh, v d cc cng ty ang hot ng trn th trng, phm vi a l.



4.7 Tin tc v xu hng Nhn chung, cc trang web v hi ch thng mi u cha nhiu thng tin hu dng. a s thng c cc bn thng co bo ch cp nht th trng hay xu hng gn nht. Ti a ch http://www.biofach.de bn c th tm v d v cc thng co bo ch v Successful development of international organic markets hay v Organic develops its international market position. Hn th, ti a ch http://ambiente.messefrankfurt.com c cc biu chi tit c th ti xung c v xu hng mu sc v nguyn liu ca sn phm th cng v dt may.

Bo co thng nin Chng ti khuyn bn nn dnh thi gian c bo co thng nin ca cc cng ty hng u thuc lnh vc ca bn. Phn ln cc bo co ny u cha ng mt lnh vc th trng, xu hng v d bo. Bo co thng nin c th tm thy trn trang web ca cc cng ty hoc s dng Google tm kim. 4.8. Gi c Gi thc s l kh tm trn Internet. L do l cc sn phm khc nhau v khi lng, c im, nguyn liu, kch c .v.v. Tuy nhin, i vi mt s lnh vc, Internet c th gip to ra tng th trng EU. Bn c th tham kho mt s ngun di y: Theo lnh vc Cc lnh vc ring Market News Service - http://www.intracen.org/mns/pmiddlev1.html


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- Gi chi tit , cp nht v thng tin th trng. - Lnh vc: Gia v, dc, thuc c bn, tho dc, cao, nc tri cy, hoa cnh v rau qu nhit i - Lu : C thu ph nhng ng s dng

Sn phm ti Agribusiness online - http://www.agribusinessonline.com/prices/

Gi hng tun, tp trung vo th trng EU v mt s th trng khc Agriholland - http://www.agriholland.nl/marktprijzen/mp_tuinbouw-europa.html

Kt ni vi th trng ti sng bao gm thng tin gi c ti mt s quc gia EU chnh. S dng biu tng quc k chn quc gia Freshplaza - http://www.freshplaza.com/pricewatch.htm

Gi bn bun trung bnh EU, th trng sn phm ti sng c Da - Leather

Hidenet - http://www.hidenet.com

C thu ph

Hi sn - Seafood Globefish - http://www.globefish.org

Bo co rt chi tit v din bin gi c ti EU. Nhn vo fish price indicators G Global wood - http://www.globalwood.org/

Tm gi cc sn phm, nguyn liu g Trang web ring ca cc cng ty Trang web ring ca cc cng ty c th tham kho gi c.

- Linh kin in t: https://www.em.avnet.com, http://www.ibsstore.com . - Ni tht, dng gia nh: http://www.ikea.com, http://www.mfi.co.uk. - Hng cng nghip: http://www.edelstahl.de (chn prices), http://www.fginox.fr.

Thm vo cc trang web c th so snh gi c cc sn phm tiu dng V d: http://www.kelkoo.com v http://www.pricerunner.com. DMOZ ti a ch http://dmoz.org/Home/Consumer_Information/Price_Comparisons.

Kho st th trng CBI v c lnh vc c th EU c cha thm cc v d v ngun thng tin gi c. C ti a ch http://www.cbi.eu/marketinfo. 4.9. Hot ng hng ngy Cc a ch di y c th hu ch vi cc hot ng hng ngy T gi Oanda - http://www.oanda.com

T gi ca tt c cc loi tin tn trn th gii Chn FX history bit cc t gi c Universal Currency Converter - http://www.xe.com/ucc

Chuyn i tt c cc loi tin t.

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