CableMateNeed Power? Get CableMate!

The Original CableMates

Lia Richter

Student at Drexel University

Major: General Business

Kelly Sumbung Magnus Mathiesen

Student at Drexel University

Major: International Business

Student at University of Leeds

Major: Business Administration & Psychology

Lorraine Sharp

Student at University of Leeds

Major: Contemporary & Professional Studies

Student at University of Leeds

Major: Biotechnology with Enterprise

Jack Norcross

The company aims to make the charging process more convenient for the consumer.

The Problem:

An individual’s smartphone is running low on battery and they do not have access to a power source

The solutionCableMate is a mobile phone charging cord and app that allows consumers to share and receive power.

● Universal cord

● Mobile app that controls cord○ Allows the consumer to

select how much power they are giving or receiving

○ Special features

● Turbocharging

What We Offer:

1. Purchase the cord2. Download the free CableMate

App 3. Begin sharing and receiving

power.

How it Works:

How it Works:

Step 1Plug the cord into the two phones: one receiving the charge and one giving the charge.

Step 2Open the mobile app and select how much charge is going to be transferred.

Step 3

Let the power transfer begin!

Primary Research● Survey by SurveyMonkey● Showcase market opportunity + target market● 110 responds, 16 Questions ● 11 closed, 3 semi-closed, 2 open

Market Opportunity● Total Mobile Accessories Market: $81.5 billion in 2015● Today: 1.5 billion smartphones –> 2020: 2.5 billion

85.6%40.4% 64.4%

Target Market

● Mindset/Personality of costumers ● Smartphone users away from home ● Active smartphone users

82.2%

“Our target market is comprised of active smartphone users who reside in urban areas and have a caring and social personality”

Marketing Strategies:Intensive Distribution● Retail● Online

Advertising● University Campuses● Festivals● Bus/train stations● Malls● Airports● Social Media● Word of mouth

“At CableMate we believe that to succeed, we have to be present and visible where the need for power emerges”

Competition● Portable chargers● Cord with no app● Wireless charging

64.43% of people we surveyed use a portable charger (1)

Competitive Advantage

Offers social aspect

Connecting end of cord is

strong

●Multiple input/output connectors for various

smartphones

Latest turbocharging

technology

Tangle-proof and

waterproof material

No need for a portable charger

Made of recycled plastic

Price ● CableMate will sell for $15-$25

Question 10: Willingness to pay for a power sharing cable

£10 or higher £15 or higher £20 or higher £25 or higher

65.3% 34.7% 12.9% 4%

Secondary Research● Business Wire. 2016. Global mobile phone accessories market 2016-2020 - Research and Markets.

[Online]. [Accessed 6 November 2016]. Available from: http://www.businesswire.com/news/home/20160714005607/en/Global-Mobile-Phone-Accessories-Market-2016-2020--

● Global Industry Analysts inc. 2016. Portable battery powered products market trends. [Online]. [Accessed 6 November 2016]. Available from: http://www.strategyr.com/MarketResearch/Portable_Battery_Powered_Products_Market_Trends.asp

● I4U. 2016. Advantages and disadvantages of using a portable powerbank. [Online]. [Accessed 6 November 2016]. Available from: http://www.i4u.com/2014/04/70425/advantages-and-disadvantages-using-portable-powerbank

● IEEE Spectrum. 2016. CES 2013: Share Battery Power Between Mobile Devices. [Online]. [Accessed 6 November 2015]. Available from: http://spectrum.ieee.org/tech-talk/consumer-electronics/portable-devices/mobile-devices-share-everything

● Independent. 2016. 7 best portable chargers. [Online]. [Accessed 6 November 2016]. Available from: http://www.independent.co.uk/extras/indybest/gadgets-tech/best-portable-charger-iphone-6-pokemon-go-samsung-amazon-camping-smartphone-charger-under-20-10176373.html

● Indiegogo. 2016. Lifecable, the any device power sharing cable. [Online]. [Accessed 6 November 2016]. Available from: https://www.indiegogo.com/projects/lifecable-the-any-device-power-sharing-cable#/

● Investopedia. 2016. Developing competitive Advantage. [Online]. [Accessed 6 November 2016]. Available from: http://www.investoppedia.com/terms/c/competitive_advantage.asp

● Mackay, D. 2008. Sustainable energy - without the hot air. [Online]. [Accessed on 6 November ● 2016]. Available from: http://www.dspace.cam.ac.uk/handle/1810/217849● Markets and Markets. 2016. Portable Battery Pack Market Worth $10.94 Billion by 2020. [Online].

[Accessed 6 November 2016]. Available from: http://www.marketsandmarkets.com/PressReleases/portable-battery-pack.asp

● Power by Proxi. 2016. Wireless Charging. [Online]. [Accessed 6 November 2016]. Available from: http://powerbyproxi.com/wireless-charging/

● Qualcomm Technologies. 2016. Qualcomm Quick Charge. [Online]. [Accessed 6 November 2016]. Available from: https://www.qualcomm.com/products/snapdragon/quick-charge

● Statista. 2016. Number of smartphone users worldwide (in millions). [Online. [Accessed 6 November 2016]. Available from: https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/

● Tech Connect. 2016. Pros and cons of smartphone chargers. [Online]. [Accessed November 6, 2016]. Available from: http://www.techconnectlife.com/that-mobile-life/pros-and-cons-of-portable-smartphone-chargers/index.html

● Veloxity. 2015. 2015 Report: Phone Battery Statistics. [Online]. [Accessed November 6, 2016}. Available from: https://veloxity.us/2015-phone-battery-statistics/

● Bamberger, I. 1989. Developing Competitive Advantage in Small and Medium-size Firms. [Online]. [Accessed 6 November 2016]. Available from Long Range Planning Vol 2, No 5 pp. 80-88, 1989

CableMateNeed Power? Get CableMate!

And now we would like to open up for questions