CabinetOffice Behavioural Insights Team Applying Behavioural
Insights to Public Policy Owain Service, Deputy Director
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CabinetOffice Behavioural Insights Team Crown Copyright. Do not
reproduce this document without written permission. 2. Build your
insights 3. Test, learn, adapt 1. Understand the system The
Behavioural Insights Team has developed a three-part
methodology
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Dont change anything Apply behavioural insights What is a
Randomised Controlled Trial? UNCLASSIFIED
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Organ Donation
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UNCLASSIFIED 1 Control 2 1000s 3 People 4 Heart
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UNCLASSIFIED 5 3 Die 6 9 Lives 7 Would you 8 Action
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CabinetOffice Behavioural Insights Team Which messages increase
sign-up rates the most? Source: Behavioural Insights Team, 2013
96,000 additional completed registrations a year 12345678
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Increasing Employment
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Slide 10
CabinetOffice Behavioural Insights Team Loughton Trial 1. Cut
down process 2. Commitments UNCLASSIFIED
Slide 11
CabinetOffice Behavioural Insights Team Loughton trial results
UNCLASSIFIED
Slide 12
CabinetOffice Behavioural Insights Team Commitments (iterations
of booklet) 1 Jobcentre (Loughton) 12 Jobcentres (Essex)
UNCLASSIFIED