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C3 for Washington Newspaper Publishers Association

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These are the slides for my Oct. 2 presentation on the Complete Community Connection to the Washington Newspaper Publishers Association.

Text of C3 for Washington Newspaper Publishers Association

  • 1.TheComplete CommunityConnec0on SteveBu(ryWashingtonNewspaperPublishersAssocia;on October2,2010sbu([email protected]

2. Resourcesforfurtherreading BlueprintfortheCompleteCommunityConnec;on&Mobile-FirstStrategyonmyblog:stevebu(ry.wordpress.com tbd.com @stevebu(ryonTwi(er #wnpaonTwi(er Slideshare.net/stevebu(ry 3. GraphicfromReec;onsofaNewsosaurbyAlanMu(er 4. Publisherscantstandbeing thersttodoanything innova;ve.When confrontedwithapoten;ally game-changingidea,therst ques;onpublishersalwaysask is,Whoelseisdoingit?That phrasecouldwellstandasthe industrysepitaph. 5. Thischangeistectonic,notcyclical 6. Collegestudentsmediause 7. NewspaperNext 8. N2lessonsforC3 Jobstobedone=opportuni;es Goodenoughopensdoorstonewavenuesofexcellence Poten;almarketsexceedwhatyoucanimagine(orwhatresearchcanproject) Bewarethesuckingsoundofthecore 9. ReadmoreinC3blueprint 10. C3snewrela0onships Forthepublic:Wewillbetheiressen;al connec;ontocommunitylifenews, informa;on,commerce,sociallife.Like manyInternetusersturnrsttoGoogle, yourcommunityshouldturnrsttoC3, whatevertheneed. 11. C3snewrela0onships Forbusinesses:Wewillbetheiressen;al connec;ontocustomers,oeenmaking thesaleandcollec;ngthemoney. 12. Ourcurrentrela0onshipwithbusinesscustomers Hugeexpenselineinbudget Lotsofineciency Adratesdropping Adrevenuesdropping Lotsofdigitalcompe;;on 13. C3srevenueapproach Movebeyondadver;sing Directsales(;ckets,reserva;ons,gieregistries,giecer;cates) Leadgenera;on&targetedads Sponsorships,memberships&events Mobileads&applica;ons Handlemul;pleneeds(yes,compe;ngads) 14. TheC3rela0onshipwithbusinesspartners Revenuelineinbudget(expenseline,too) Deliveringhighvalue,tailoredtoneeds One-stopshopforconnec;ngwithcustomers 15. CommunityContent Driving Home Conversa;on Calendar Localknowledge 16. Driving Howoeendoyoubuyacar? Howoeendoyoudrive,gasup,servicecar? Databases,conversa;ons,servicesfocusedondriverseverydayneeds 17. Driving Howoeendoyoubuyacar? Howoeendoyoudrive,gasup,servicecar? Databases,conversa;ons,servicesfocusedondriverseverydayneeds Connectautoserviceswithdrivers(emergencyrepairservices) 18. Personalcontent Births Divorce Youthmilestones Jobs,pets,holidays, School food,interests,health Gradua;on Illness Collegelife Emptynesters Militaryservice Re;rement Weddings Reunions Parenthood Obituaries 19. Gradua0on Manynewspapersgathermugs,namesanywayforgradua;onsec;on Launchpageforeachgraduate Senior,familyllinstories,photos,videos Gieregistry Fillinschool,targetadsappear Fillincareer,signupforemail,textalerts 20. Entertainment Tradi;onalentertainmentindigitalform Entertainmentnews User-generatedentertainment,events Games 21. Businessservices Directsales Localsearch Communica;on&marke;ngservices 22. Enrichednewscontent Whatshappeningnow(Twi(er,liveblogging,real-;mevideo,trac,scanners,live-streaming) Communityengagementinnews,enterprise,sportscoverage Storytelling(narra;ve,mul;media,interac;ve,games) Aggrega;on,cura;on 23. Whatsyoursocialmediastrategy? 24. Mobile-FirstStrategy 25. Upheaval&Opportunity 82%ofadultsusecellphones 23%ofadultsliveinhouseholdw/cellphone&nolandline 35%ofadultshavecellphonesw/apps Avg.cellphoneuserhas18appsSource:PewInternet&AmericanLifeProject 26. Mobileopportunity Source:BorrellAssociates,MobileAdver;sing&Promo;onsForecast 27. MobileopportunityLocalmobileadopportunityisbiggerthan: Sources:BorrellAssociates&NewspaperAssocia;onofAmerica 28. MobileopportunityLocalmobileadopportunityisbiggerthan: Newspapers2009adrevenuedrop Sources:BorrellAssociates&NewspaperAssocia;onofAmerica 29. MobileopportunityLocalmobileadopportunityisbiggerthan: Newspapers2009adrevenuedrop Newspapersretailaddrop2005-2009 Sources:BorrellAssociates&NewspaperAssocia;onofAmerica 30. MobileopportunityLocalmobileadopportunityisbiggerthan: Newspapers2009adrevenuedrop Newspapersretailaddrop2005-2009 Total2008newspaperclassiedrevenue Sources:BorrellAssociates&NewspaperAssocia;onofAmerica 31. MobileopportunityLocalmobileadopportunityisbiggerthan: Newspapers2009adrevenuedrop Newspapersretailaddrop2005-2009 Total2008newspaperclassiedrevenue Anynewspaperclassiedver;calatpeakSources:BorrellAssociates&NewspaperAssocia;onofAmerica Details:stevebu(ry.wordpress.com 32. Mobile-rststrategy Textmessages Email Applica;ons Tweets,check-ins,othersocialmedia Loca;on-basednews,info&commerce Easy-to-usemobilewebsites Device-exible(notdevice-agnos;c) 33. Amobile-rstproject Communitygoingtodistantevent Twi(erhashtag Videoof Photocontests synchronizedphotos TextalertsLocaladsalesMobilecouponsto Liveblogrestaurants,bars Map Collaboratew/ Shortcode mediainhostcity 34. Mobile-rststrategy Execu;vesemphasizemobilepriority Journalistsfocusonmobilenews&infodelivery&presenta;on Techstafocusesonmobileapps Designersfocusonmobiledesign Salesstameetsbusinesscustomersmobileneeds 35. Whatcanyoudo? UseTwi(eronyourphone.Alot. UseFoursquare(dontsyncw/Twi(er)&checkinregularly(yeah,becomeamayor). Useseveralapps(includingyours)onyourphone. Leadcompanyplanningofmobile-rststrategy. Appoint&empowermobileleader. 36. Inmee0ngsnextweek Planmobile-rstcoverageofanevent. Planmobile-rstserviceforbusinesscustomer. Inrou;neplanningmee;ngs,askabouthashtags,maps,shortcodes,Ushahidi. Changeaweeklyordailyplanningmee;ngtoamobileplanningmee;ng. 37. Ques0ons?Askques;onsnow,byemail (sbu([email protected])orDM(@stevebu(ry) 38. Resourcesforfurtherreading BlueprintfortheCompleteCommunityConnec;on&Mobile-FirstStrategyonmyblog:stevebu(ry.wordpress.com tbd.com @stevebu(ryonTwi(er Slideshare.net/stevebu(ry 39. Whendidyour organiza;onexcelin thefaceofhugeobstacles? 40. Transforma;onisyourbigstoryDontletobstaclesbecomeexcuses

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