PowerPoint Presentation

czech republiclucie koutnaondrej kratky

goals inspiration insight campaign idea summaryunderstanding of target group that vendors are investors

increasing circulation and regularity

making The Big Issue vendors anchors of local lifegoals inspiration insight campaign idea summaryErrol Williams, age 49, CO-OP Supermarket, East DulwichIve come across people feeling down-and-out and I tend to cheer them up a lot.

Patrick Keenan, age 37, Waitrose Car Park, New MaldenMy regular customers chat to me about everything: from whats in the issue, to science and literature. Some just want to get stuff off their chest.

goals inspiration insight campaign idea summaryPeople are speeding through their lives. Its cool to be busy but there are implications. Work is the king of our lives. In their routines people covet anchors that remind them they are still human. Those anchors keep their spirits high and theres never enough of them.

goals inspiration insight campaign idea summaryprepbuzzengagementhabitturn The Big Issue into small business with local touch to create an extra anchor in peoples lives.goals inspiration insight campaign idea summaryprep

flipping pages 180 in half of magazine to demonstrate the vendors investment

splitting logo to show 50% margin.

2.50 a paper for you.1.25 margin for me.buzzengagementhabitgoals inspiration insight campaign idea summaryprep

PR campaign: media invited to vendors pitches with celebrities to reveal their background stories and their enterprise.

CAMERON: SAVES

4BN FOR PUBLIC USE

MADONNA IS MY REGULARguest celebrity editors on the streets earned media paid print ads

Jamie buys from me every time.Stella knows all about the neighbourhood.buzzengagementhabitgoals inspiration insight campaign idea summaryengagement

vendors timelines / storiescheck-in at your vendorvote for pitch of the weekpartial magazine contentcelebrity fan interactions

FB platform

Get your weekly neighbourhood updates via vendors QR codesWanna get local?

Jenny HolbornToday my big issue guy made me laugh :-))))))Kate MiddletonJealous! Whats his name. Id love to see his timeline.prepbuzzhabitgoals inspiration insight campaign idea summaryhabitprepbuzzengagement

further improve magazine quality.support vendors in local journalism.feed online content. give proof: FB timelines, documentary

creating a social anchormake vendors part of local lifegoals inspiration insight campaign idea summaryINSIGHT: people need some social anchors, familiar things reminding them they belong somewhere.CAMPAIGN IDEA:turn The Big Issue into small business with local touch to create an extra anchor in peoples lives.

GOAL:

make The Big Issue vendors anchors of local life. prep

the business principleof Big Issue (POS, rebranding)

buzz

celebrity involvementearned mediapaid print adsengagement

neighbourhood news - vendors QRFB platform, vendors timelinescelebrity interactioncheck-ins at vendorsmagazine content

habit

improving magazine and local newsonline contentproof of progress

how does it work?understandingcirculationregularity