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By Abdul Muizz Creative Director / Marketing Strategist www.4mdesigners.c om Digital Marketing

By Abdul Muizz Creative Director / Marketing Strategist Digital Marketing

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Page 1: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

By Abdul Muizz Creative Director / Marketing Strategist

www.4mdesigners.com

Digital Marketing

Page 2: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

Design Makes a Difference

Page 3: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

What makes a design good?

User-centricCall to action

Realistic goalsResult-oriented

Page 4: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

How to create luvvy-duvvy?

Proper homework

Visual Design & Content Presentation

Short and long terms goals

Page 5: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

Win the race

Page 6: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

AIDA Marketing

Page 7: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

Attention

Page 8: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

Attention

Page 9: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

Interest

Page 10: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

Interest

Page 11: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

Desire

Page 12: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

Desire

Page 13: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

Action

Page 14: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

Internet Marketing

Page 15: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

Components of Internet Marketing

www.4mdesigners.com

Search Engine Optimization

Search Engine Marketing

Social Media Marketing

Page 16: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

SEO

Page 17: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

SEO vs SEM

Page 18: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

Benefits of Internet Marketing

www.4mdesigners.com

Lets them find you and hire you

Cheaper and effective than traditional medium

Long term

Keeps on growing

Page 19: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

Determining Search Intent

www.4mdesigners.com

Page 20: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

Determining Search IntentA Challenge for Both Marketers and Search Engines

• Navigational Queries– Opportunity

• Pull searchers away from destination.

– Value• Generally low. Except for established brands where conversion is very high.

Page 21: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

Determining Search IntentA Challenge for Both Marketers and Search Engines

• Informational Queries– Opportunity

• Potentially convert to sign up or purchase.• Attract inbound links• Receive attention from journalists

– Value• Informational queries that are focused

on researching commercial products or services can have high value.

Page 22: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

Determining Search IntentA Challenge for Both Marketers and Search Engines

• Transactional Queries– Opportunity

• Achieve transaction (financial or other)• Become a site member• Signup for gmail/hotmail account

– Value• Very high• Last minute searches

Page 23: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

Determining Search IntentLets look at the sample search intent

Page 24: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

Keyword Research

Page 25: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

Search Engine OptimizationSuccess is with two broad factors

Page 26: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

Search Engine OptimizationSuccess is with two broad factors

Page 27: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

First Stages of SEOAuditing an existing site for SEO

Page 28: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

Auditing an existing site for SEO

Usability

Accessibility/spiderability

Duplicate content checksKeyword health checks

Search engine health check

URL health check

Title tag reviewMeta tag reviewContent review

Internal linking checksPage load time

Hosting server check Image alt tags

Code quality

Page 29: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

Keyword Cannibalization

Page 30: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

Solution to Keyword Cannibalization?

Page 31: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

Solution to Keyword Cannibalization?

Page 32: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

Lets look at the relevance

Value of conversion

Keyword: baby clothes

Keyword: unique baby clothes

People searching for “unique baby clothes” are going to be more valuable conversions.

Page 33: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

Lets look at the competition level

You cant just rank for games, golf, cricket overnight – can you?

Figure out the less competitive keywords but with high relevancy to save your precious time. Time is money.

Keyword: infants, Competition Level: Very High

Keyword: baby clothes, Competition Level: Very High

Keyword: unique baby clothes, Competition Level: Moderate

Keyword: unique baby shower gifts, Competition Level: High

Use: allintitle:”keyword here” to estimate the competition

Page 34: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

Keyword balancing act

Lower Popularity/Higher Relevance

Higher Competitiveness/Higher Relevance

Higher Popularity/Lower Competition/Higher Relevance

Page 35: By Abdul Muizz Creative Director / Marketing Strategist  Digital Marketing

Thank you