BUSWORLD KORTRIJKKEEPS ON GROWINGYou can be forgiven about notwanting to think of events in thechilly Belgian autumn when you havenot enjoyed the summer season, butno one can stop the clock or thecalendar!

Busworld Kortrijk will be held in theExhibition Centre in Kortrijk from 21to 26 October. The smallest hall hasbeen demolished since the 2003exhibition and replaced with a newand much larger hall, giving morespace than ever before. Even so,temporary tented pavilions will beadded at the front of the ExhibitionCentre to cater for theunprecedented demand for standspace.

As we closed for press, MiekeGlorieux reported that all availablestand space had been booked andsome potential exhibitors werebound to be disappointed. Some ofthe largest exhibitors have asked formore floor space than previousyears, because they will useBusworld Kortrijk to launch newmodels.The timing of Busworld Kortrijk couldhardly be more perfect. Euro 4

engine emission limits come intoeffect for new models in October2005 and for existing models byOctober 2006. There are likely to berecord numbers of new models andmany other technical, material and

commercial innovations.The organisers of Busworld Kortrijkconfidently believe that, once again,the numbers of visitors will reachrecord levels. In 2003, 24,224professional and trade visitors camefrom 105 different countries.

Number 13 - July 2005This Busworld newsletter appears in january, may, july, september and november (5/year) - Afgiftekantoor 8900 Ieper 1 - P409506

VU: BAAV - Luc Glorieux - Busworld - Kasteel van Rumbeke - Moorseelsesteenweg 2 - BE-8800 Roeselare - Tel. +32.51.22.60.60 - Fax +32.51.22.92.73

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JJ ii nnhhuuaa NNeeoopp ll aann ,, aa ll ss oo kknnoowwnn aa ss YYoouunnggmmaann ,, ii ss aann aauutthhoorr ii ss eedd ll ii cc eennss ee ee oo ff NNeeoopp ll aann aanndd sshhoowweedd tthh ii ss vvee rryy aa tt tt rraacc tt ii vvee cc ooaacchh ,, wwii tthhtthhee dd rr ii vvee rr aanndd ccoouurr ii ee rr aacc ccoommmmooddaatt eedd ii nn aa ll ooww ddrr ii vv ii nngg ppooss ii tt ii oonn ..

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TTwwoo CChh ii nnee ss ee eexxhh ii bb ii tt oo rr ss pprr ee ss eenntt eedd vvee rryy ppaass ssaabb ll ee ii nn tt ee rrpprr ee ttaatt ii oonnss oo ff tthhee nneewwNNeeoopp ll aann SS ttaa rr ll ii nnee rr ,, ff ii rr ss tt ll aauunncchheedd aa tt HHaannoovvee rr ll aa ss tt SS eepptt eemmbbee rr ..

BBuusswwoorrdd KKoorr tt rr ii jj kk oo cc ccuupp ii ee ss aann iimmpprr ee ss ss ii vvee aanndd eeaass ii ll yy aacc cc ee ss ss ii bb ll ee aa rr eeaa .. II nn aadddd ii tt ii oonn tt oo tthheeppee rrmmaanneenntt hhaa ll ll ss ,, tthhee rr ee aa rr ee ttwwoo ll aa rrggee tt eemmppoorraarryy ppaavv ii ll ii oonnss .. FFuurr tthhee rr vveehh ii cc ll ee ss aa rr ee ppaarrkkeeddoouutt ss ii ddee tthhee hhaa ll ll ss ,, mmaakk ii nngg ii tt tthhee bb ii ggggee ss tt bbuuss aanndd ccooaacchh eexxhh ii bb ii tt ii oonn ii nn EEuurrooppee ..

Time marches on in our industry.

Many of the new models that werelaunched at Busworld Kortrijk in2003 are now in volume productionand earning revenue for theircustomers. Think of vehicles like theSetra ComfortClass family, theMercedes-Benz Tourino midicoach,Neoplan’s TourLiner, the Evadys highcapacity coach from Irisbus and theMidys minicoach from the samestable, Temsa’s new Diamondcoach, Salvador Caetano’s Winnercoach body and VDL’s Phileasadvanced bus that is now running inEindhoven.

Busworld Kortrijk 2005 promises tobe a tremendous event. Demand for accommodation is fillingup fast, but please look at theseparate feature in this Newsletterabout hotels if you have not yetmade a booking.

EUROPEAN COACH WEEK:2005

A number of other associatedevents coincide with BusworldKortrijk, including European CoachWeek, the Coach or Bus Builder ofthe Year trophy, the European GrandPrix Award for Coach Tourism, theIRU-Eurochallenge for PublicTransport, along with severalseminars, workshops andconferences.

The first European Coach Week ofKortrijk was held in 1981 andedition number 12 will run fromSaturday 15 to Tuesday 18 October,immediately before Busworld opensits doors.

Entry is restricted to manufacturerstaking part in Busworld Kortrijk andvehicle age is limited to a maximumof a single season of active touringwork.

A series of tests are carried out byseveral juries, looking at technical,aesthetic, ecological, safety andcomfort features on coaches.Facilities for drivers, tour guides andpassengers on coach tours are alljudged in depth, including extensiveroad tests.

In 2003, for the first time, therewas a separate category formidicoaches and this will continue in2005. The results of the EuropeanCoach Week will be announced onthe opening day of BusworldKortrijk.

The magazine interviewed around15 exhibitors who were pleased thatthey had taken stands and wereencouraged by the level of enquiriesreceived. For instance, Mr MSankar, Area Manager (Marketing)of Indiaan Coach said that hiscompany had received goodinternational exposure and enquiresfrom 150 clients. His company was

BUSWORLD INDIA REVIEWS

“MotorIndia”, the leading Indianindustry trade magazine and theonly official publication for BusworldIndia, wrote a lengthy review of thefirst Busworld India exhibition in itsApril edition.

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TT rraa ff ff ii cc cc oonndd ii tt ii oonnss ii nn DDee ll hh ii aa rr ee cchhaaoott ii cc ..NNoott ee tthhee ll aaddyy rr ii dd ii nngg ss ii ddee ssaadddd ll ee oonn aass ccoooo tt ee rr aanndd tthhee ggooaatt bbee ii nngg ccaa rr rr ii eedd ii nn oonneeoo ff tthhee ssmmaa ll ll tthhrr ee ee --wwhheeee ll sshhaarr eedd ttaaxx ii sstthhaatt aa rr ee eevvee rryywwhhee rr ee ii nn tthhee cc ii tt yy ..

TTaa ttaa aanndd tthhee AAuuttoommoott ii vvee CCooo rrppoorraatt ii oonnoo ff GGooaa sshhoowweedd tthh ii ss nneeww cc ii tt yy bbuuss wwii tthhmmuucchh oo ff tthhee ff ll oooo rr oonn ll yy ttwwoo ss tt eeppssaabboovvee tthhee gg rroouunndd ..

TTee cchh-- FFoo rr cc ee CCoommppooss ii tt ee ss ddee ss ii ggnnss aannddmmaakkee ss cc oommpp ll ii ccaa tt eedd ff ii bb rr eegg ll aa ss ssmmoouu ll dd ii nnggss ,, ii nncc ll uudd ii nngg tthhee cc oommpp ll ee tt eeff rr oonntt eenndd aa ss ss eemmbb ll yy ff oo rr aa VVoo ll vvoo ccooaacchhbbuu ii ll tt ii nn II nndd ii aa ..

CCBBCC II vvee ccoo wwoonn aa ccoonntt rraacc tt tt oo ssuupppp ll yy 5500 ll ooww ff ll oooo rr aa rr tt ii ccuu ll aa tt eedd vveehh ii cc ll ee ss ff oo rr tthheeff ii rr ss tt BBuuss RRaapp ii dd TT rraannss ii tt ss yy ss tt eemm ii nn BBee ii jj ii nngg ..

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very keen to participate in futureevents.

Mr Steve Colquhoun, GeneralManager of Hanover Displays Ltd ofthe United Kingdom, said that theshow had rich potential, like theChinese Busworld, which started ina small way (and has grownenormously). There was readyacceptance of his company’sproducts from private operators.

Mr Hanumantha B Rao, MarketingManager of VR Coatings Pvt, saidthat the “response for his company’sproducts was overwhelming indeed”.

Mr U K Verma, General Manager –Works, of Sietz Technologies IndiaPvt, said that the overall responseto his company was excellent. “Beinga North-based seat manufacturer,we received more than 400 visitorsfrom the related field”.

Mr Rajan Sharma, ManagingDirector Inter Ads Ltd, Busworld’spartner in India, was delighted bythe response by Indianmanufacturers and customers tothe first Busworld India and,together with Busworld, hopes tomake it a regular biennial event.

He was particularly pleased with thelevel of support from theGovernment and from industry-related organisations, including the

Vice-President of India, the Ministerof State for Heavy Industries andPublic Enterprises, the Ministry ofShipping, Road Transport andHighways, the Automotive ResearchAssociation of India, the AutomobileAssociation of India, the CentralInstitute of Road Transport(representing the State RoadTransport Undertakings), and theIndian Association of TourOperators.

That confirmed that buses are onthe political agenda in India!

LILLE HOTEL SHUTTLE

Finding accommodation can be achallenge for visitors to BusworldKortrijk, especially with growingnumbers and many people comingfrom other countries. Busworld hasmade block bookings at five hotels inLille and will be running a regularshuttle service between them andthe Exhibition Halls in Kortrijk. Door-to-door journey times are less thanhalf-an-hour and Lille is a hospitablecity with a fine selection ofrestaurants.

Bookings should be made direct tothe hotels by the email addresseslisted below, but you must mentionBusworld in order to obtain one ormore of the block-booked rooms.

The hotels are:

www.hotelhermitagegantois.comwww.lille-crowneplaza.comwww.grandhotelbellevue.comwww.hotelartdecoromarain.comwww.hoteldelatreille.com

Details of the shuttle bus service willbe confirmed before BusworldKortrijk, but please book soon.Rooms are available on a first-come,first-served basis.

If you leave it too late, try

www.hotelboeken.be orwww.kortrijk.be/logies for hotels inthe Kortrijk region.

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TT rraa ff ff ii cc cc oonndd ii tt ii oonnss ii nn DDee ll hh ii aa rr ee cchhaaoott ii cc ..NNoott ee tthhee ll aaddyy rr ii dd ii nngg ss ii ddee ssaadddd ll ee oonn aass ccoooo tt ee rr aanndd tthhee ggooaatt bbee ii nngg ccaa rr rr ii eedd ii nn oonneeoo ff tthhee ssmmaa ll ll tthhrr ee ee --wwhheeee ll sshhaarr eedd ttaaxx ii sstthhaatt aa rr ee eevvee rryywwhhee rr ee ii nn tthhee cc ii tt yy ..

TTaa ttaa aanndd tthhee AAuuttoommoott ii vvee CCoo rrppoorraatt ii oonnoo ff GGooaa sshhoowweedd tthh ii ss nneeww cc ii tt yy bbuuss wwii tthhmmuucchh oo ff tthhee ff ll oooo rr oonn ll yy ttwwoo ss tt eeppssaabboovvee tthhee gg rroouunndd ..

TTee cchh-- FFoo rr cc ee CCoommppooss ii tt ee ss ddee ss ii ggnnss aannddmmaakkee ss cc oommpp ll ii ccaa tt eedd ff ii bb rr eegg ll aa ss ssmmoouu ll dd ii nnggss ,, ii nncc ll uudd ii nngg tthhee cc oommpp ll ee tt eeff rr oonntt eenndd aa ss ss eemmbb ll yy ff oo rr aa VVoo ll vvoo ccooaacchhbbuu ii ll tt ii nn II nndd ii aa ..

CCBBCC II vvee ccoo wwoonn aa ccoonntt rraacc tt tt oo ssuupppp ll yy 5500 ll ooww ff ll oooo rr aa rr tt ii ccuu ll aa tt eedd vveehh ii cc ll ee ss ff oo rr tthheeff ii rr ss tt BBuuss RRaapp ii dd TT rraannss ii tt ss yy ss tt eemm ii nn BBee ii jj ii nngg ..

SS ii nncc ee ll aa ss tt ssuummmmeerr ,, CChh ii nnaa hhaass ppee rrmmii tt tt eedd rr ii gg ii dd vveehh ii cc ll ee ss uupp tt oo 11 33 .. 77 mmeett rr ee ll oonngg ..SS eevvee rraa ll mmaannuuffaacc ttuurr ee rr ss eenntt ee rr eedd ll oonnggee rr vveehh ii cc ll ee ss ff oo rr tthhee aawwaarrddss ,, ii nncc ll uudd ii nnggDDaannddoonngg HHuuaanngghhaa ii AAuuttoommoott ii vvee CCoo ..

With the experience built up at fiveBusworld Shanghai exhibitions, weare sometimes asked if Chinesemanufacturers will come to Europe –and when.

It is not an easy question to answer.The signals coming from some ofthe main players in the Chineseindustry are mixed. It was noticeableat the last Busworld Shanghai thatsome of the leading manufacturershad recruited bright younggraduates, mainly female, who arefluent in English. They have beentaken on to help develop exportactivities.Their employers believe it is easierto take someone who has acquiredproficiency in a foreign language andgive them the necessary levels ofcommercial and technical training,rather than expecting some of theirtechnical people to come up tospeed in foreign languages. Thereare now more pupils learning Englishin China than there are in the UnitedKingdom!

The Chinese have also watched howEuropean, Japanese and Korean busand coach builders have approachedthe Chinese market, working withtheir joint venture partners. Theyhave established parts and servicenetworks in the main cities and willexpand those networks with the

growing numbers of their vehicles incirculation. They have emphasisedthe importance of regular servicing,at agreed intervals, and of usinggenuine parts.

While some of the leading Chinesemanufacturers recognise theimportance of this strategy, othershave tended to sell their productsand forget them. Their vehicles aresimple and unsophisticated,therefore repairs can be carried outby customers and workshops allacross the country. That is part ofthe problem of recognising Chineseexport activities. The range ofproducts that they produce for theirdomestic market vary from verysimple truck-derived buses with highfloors to relatively sophisticatedvehicles that would not be out ofplace in Western European markets.Of Western Europeanmanufacturers, probably onlyMercedes-Benz can offer such awide range, but their low-costproducts are built in countries likeBrazil, with Turkey offering mid-priced premium vehicles and, at thetop end, the factories in Germanyoffering buses and coaches atquality and price levels rarely seen inChina.

Most export sales from China havefallen into one of two similarcategories with the sameexpectations. Either they have been

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TT rraa ff ff ii cc cc oonndd ii tt ii oonnss ii nn DDee ll hh ii aa rr ee cchhaaoott ii cc ..NNoott ee tthhee ll aaddyy rr ii dd ii nngg ss ii ddee ssaadddd ll ee oonn aass ccoooo tt ee rr aanndd tthhee ggooaatt bbee ii nngg ccaa rr rr ii eedd ii nn oonneeoo ff tthhee ssmmaa ll ll tthhrr ee ee --wwhheeee ll sshhaarr eedd ttaaxx ii sstthhaatt aa rr ee eevvee rryywwhhee rr ee ii nn tthhee cc ii tt yy ..

TTaa ttaa aanndd tthhee AAuuttoommoott ii vvee CCoo rrppoorraatt ii oonnoo ff GGooaa sshhoowweedd tthh ii ss nneeww cc ii tt yy bbuuss wwii tthhmmuucchh oo ff tthhee ff ll oooo rr oonn ll yy ttwwoo ss tt eeppssaabboovvee tthhee gg rroouunndd ..

TTee cchh-- FFoo rr cc ee CCoommppooss ii tt ee ss ddee ss ii ggnnss aannddmmaakkee ss cc oommpp ll ii ccaa tt eedd ff ii bb rr eegg ll aa ss ssmmoouu ll dd ii nnggss ,, ii nncc ll uudd ii nngg tthhee cc oommpp ll ee tt eeff rr oonntt eenndd aa ss ss eemmbb ll yy ff oo rr aa VVoo ll vvoo ccooaacchhbbuu ii ll tt ii nn II nndd ii aa ..

REFLECTIONS ON BUSWORLD SHANGHAI

CCBBCC II vvee ccoo wwoonn aa ccoonntt rraacc tt ttt oo ssuupppp ll yy 5500 ll ooww ff ll oooo rr aa rr tt ii ccuu ll aa tt eedd vveehh ii cc ll ee ss ff oo rr tthheeff ii rr ss tt BBuuss RRaapp ii dd TT rraannss ii tt ss yy ss tt eemm ii nn BBee ii jj ii nngg ..

SS ii nncc ee ll aa ss tt ssuummmmeerr ,, CChh ii nnaa hhhaass ppee rrmmii tt tt eedd rr ii gg ii dd vveehh ii cc ll ee ss uupp tt oo 11 33 .. 77 mmeett rr ee ll oonngg ..SS eevvee rraa ll mmaannuuffaacc ttuurr ee rr ss eenntt ee rr eedd ll oonnggee rr vveehh ii cc ll ee ss ff oo rr tthhee aawwaarrddss ,, ii nncc ll uudd ii nnggDDaannddoonngg HHuuaanngghhaa ii AAuuttoommoott ii vvee CCoo ..

made to neighbouring territories, forinstance, Siberian Russia, wheremany customers are closer toChinese suppliers than the factoriesof the Russian bus industry, or theyare to customers in developingcountries, where initial price is themost important factor.

The leading Chinese builders nowrecognise that, if they are to besuccessful in mature and developedmarkets like those in WesternEurope, they will have to investheavily in parts and service support.They can mitigate that to someextent by using some WesternEuropean content, but that will pushup their prices and take away someof their competitive advantage.

Engines will have to meet Europeanemissions legislation, but customerswill also expect other WesternEuropean components in thedriveline.

The Xiamen King Long UnitedAutomotive Industry Co has madethe most progress in Europe so far.Nearly 80 buses, built to an overalllength of 11 metres, have beensupplied to customers in Malta as

part of the Government’s plans tomodernise the local bus fleets.Malta was renowned for its veryelderly and colourful buses, but theywere hardly user friendly.

The King Long vehicles have a lowfloor from the front entrance to apoint shortly ahead of the rear axle.

Power is provided by a Cumminsengine mounted vertically in line atthe rear, driving through a ZF fullyautomatic gearbox to a conventionalrear axle. Other features include fullair suspension.

It is relatively easy to support a fleetof buses on an island, because they

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BBuusswwoorrdd KKoorr tt rr ii jj kk oo cc ccuupp ii ee ss aann iimmpprr ee ss ss ii vvee aanndd eeaass ii ll yy aacc cc ee ss ss ii bb ll ee aa rr eeaa .. II nn aadddd ii tt ii oonn tt oo tthheeppee rrmmaanneenntt hhaa ll ll ss ,, tthhee rr ee aa rr ee ttwwoo ll aa rrggee tt eemmppoorraarryy ppaavv ii ll ii oonnss .. FFuurr tthhee rr vveehh ii cc ll ee ss aa rr ee ppaarrkkeeddoouutt ss ii ddee tthhee hhaa ll ll ss ,, mmaakk ii nngg ii tt tthhee bb ii ggggee ss tt bbuuss aanndd ccooaacchh eexxhh ii bb ii tt ii oonn ii nn EEuurrooppee ..

N E W A D D R E S S

BUSWORLDHEADQUARTERS

Kasteel van RumbekeMoorseelsesteenweg 2

B-8800 RoeselareBelgium-Europe

N E X T

BUSWORLDKORTRIJK(21.10.05 > 26.10.05)

never stray far from the depot. It isa totally different story with touringcoaches. However, at the beginningof June, after several months ofrumours, a British importer finallyunveiled the first right hand driveKing Long luxury coach. It receivedfavourable reviews in the tradepress. The appearance was quiteEuropean, with a styling feature oneach side inspired by Setra’s LaLinea, and a rear aspect with astrong hint of Irizar’s PB range.

The King Long coach was pricedcompetitively, but not aggressively.Coach customers have to think notonly in terms of initial purchaseprice, but also residual value. If theywant to trade in a coach for a newmodel four or five years in thefuture, what will that vehicle beworth?

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SEND US YOUR NEWS

Another edition of the BusworldNewsletter will be published beforeBusworld Kortrijk in October. Wewould like it to contain informationabout new products, especiallythose that will be launched for thefirst time at Busworld Kortrijk. Themore news we can provide, thegreater the number of visitors likelyto attend.

If your company has any news andwould like it reported free of charge,please contact us atsonja.vandewiele@busworld.org nolater than Friday 9 September

Coaching is almost a fashionbusiness. For some customers, thepurchase of a new coach is astatement of style. The King Longcoach does not have the “WOW”factor that makes it stand out fromthe European crowd. Indeed, it isalmost the opposite, because it canmerge quite easily with manymodern European coaches.

It is unlikely that there will be a rushof Chinese vehicles into Europe. Thecost of compliance with ourregulations is high, and many newskills have to be learned. The KingLong coach for the British markethad to comply with the stability, ortilt, test. Evidently, when that was

AAnn aa tt tt rraacc tt ii vvee ssmmaa ll ll cc ooaacchh bbyy XX ii aammeenn GGoo ll ddeenn DDrraaggoonn wwoonn aa pprr ii zz ee ff oo rr tthhee qquuaa ll ii tt yyoo ff ii tt ss ii nn tt ee rr ii oo rr ..

JJ ii nnhhuuaa NNeeoopp ll aann ,, aa ll ss oo kknnoowwnn aa ss YYoouunnggmmaann ,, ii ss aann aauutthhoorr ii ss eedd ll ii cc eennss ee ee oo ff NNeeoopp ll aann aanndd sshhoowweedd tthh ii ss vvee rryy aa tt tt rraacc tt ii vvee cc ooaacchh ,, wwii tthhtthhee dd rr ii vvee rr aanndd ccoouurr ii ee rr aacc ccoommmmooddaatt eedd ii nn aa ll ooww ddrr ii vv ii nngg ppooss ii tt ii oonn ..

ZZhhoonnggttoonngg BBuuss HHoo ll dd ii nngg ii ss ss ttaa rr tt ii nngg tt oo bbuu ii ll dd tthhee BBoovvaa MMaagg ii qq ii nn CChh ii nnaa ..

explained, King Long built a tilt tablein two days!That demonstrates their capabilityas engineers, but they are alsosensible and pragmatic businesspeople. There is such boomingdemand for their products in their

domestic market that they canafford to take time to build upexport trade.European manufacturers would beunwise to dismiss the threat ofChinese bus and coach builders.Their products have improveddramatically in the last ten yearsand fierce competition in theirdomestic market will continue todrive up standards at a rapid pace.

There was so much news in theprevious edition of te BusworldNewsletter that we held over thisselection of photographs from thelast Busworld Shangai. They showthe rapid advances being made byChinese manufacturers.

TTwwoo CChh ii nnee ss ee eexxhh ii bb ii tt oo rr ss pprr eee ss eenntt eedd vvee rryy ppaass ssaabb ll ee ii nn tt ee rrpprr ee ttaatt ii oonnss oo ff tthhee nneewwNNeeoo pp ll aann SS ttaarr ll ii nnee rr ,, ff ii rr ss tt ll aauunncchheedd aa tt HHaannoovvee rr ll aa ss tt SS eepptt eemmbbee rr ..

BBuusswwoorrdd KKoorr tt rr ii jj kk oo cc ccuupp ii ee ss aann iimmpprr ee ss ss ii vvee aanndd eeaass ii ll yy aacc cc ee ss ss ii bb ll ee aa rr eeaa .. II nn aadddd ii tt ii oonn tt oo tthheeppee rrmmaanneenntt hhaa ll ll ss ,, tthhee rr ee aa rr ee ttwwoo ll aa rrggee tt eemmppoorraarryy ppaavv ii ll ii oonnss .. FFuurr tthhee rr vveehh ii cc ll ee ss aa rr ee ppaarrkkeeddoouutt ss ii ddee tthhee hhaa ll ll ss ,, mmaakk ii nngg ii tt tthhee bb ii ggggee ss tt bbuuss aanndd ccooaacchh eexxhh ii bb ii tt ii oonn ii nn EEuurrooppee ..