Business Portfolio Research

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1 Customer Profile78705 DemographicThe information that has been researched and compiled gives a better idea of the demographic that Ednas will be accommodating. The characteristics of area code 78705 are highlighted to easily identify the group that will shop at Ednas. The target consumers demographics have been compiled to put into perspective who the consumer will be for this retail store. 1 2 1 City-Data 2 Zipskinny.com GenderFemale:47.3%Male:52.7% Education Levels(among people 25 years or older) Less than 9th Grade: 0.8% 9th-12th Grade:2.3% High School graduate:6.1% Some college: 14.7% Associate degree:3% Bachelors degree: 42.3% Graduate/Professional:30.7% High school or higher: 96.9% Bachelors or higher: 73.1% Marital Status (Among 15 years or older) Never married: 83.1% Married: 13.1% Separated:0.3% Widowed: 0.7% Divorced: 2.8% Stability Appeal:Same home 5+years:9.3% Race: Hispanic/Latino:10.1% White:69.4% Black: 2.9% Native American: 0 % Asian: 14.8% Hawaiian/Pacific Islander0.1% Other:0.3% Multiracial: 2.2% 2 3 Gui de, Mobi l . Mo bi l Tr ave l Gui de 2008Te xas . Mobi l Travel Gui de, 2008. Pri nt .4Ibid Age: Male % of males/ % of All0-9 years:1.4% / 0.8% 10-19 years: 27.6% /14.5% 20-29 years:55.1% / 29% 30-39 years:8.1% / 4.3% 40-49 years:3.9% / 2.1% 50-59 years:2.3% / 1.2%60-69 years:0.8% / 0.4% 70-79 years:0.5%/0.2% 80+ years: 0.3%/ 0.1% Age: Female0-9 years:1.2%/0.6% 10-19 years: 33.9%/16% 20-29 years:51.4%/24.3% 30-39 years:6.1%/2.9% 40-49 years: 3%/1.4% 50-59 years:2.2%/1% 60-69 years:0.9%/0.4% 70-79 years:0.7%/0.3% 80+ years:0.6%/0.3% House-hold income