Business Plan.docx

1.0 Introduction

1.1 Name of Company

3 Dreams Studio

1.2 Company Logo

Nature of Business

We provide high quality 3D printing and design services for experimental and

exhibition purposes. We help people to make their ideas come to life.

1.3 Industry Profile

We seek to provide the best 3D printing and design service to produce models and

prototypes for our customers. Our technicians possess 3D modeling software skills

and also hands-on skills. Each model is produced with the finest materials under the

supervision of our technicians.

1.4 Location of Business

2-46 Jalan Kebudayaan 25, Taman Universiti, 81300 Johor Bahru, Johor, Malaysia

1.5 Date of Commencement

21ST April 2014

1.6 Factors in selecting the proposed business

People have always been thinking that printing is in 2D. What they imagine in

their mind can only appear on computer screen and paper. They need to manually

produce 3D models with the traditional way – board and penknife. With the latest

printing technology, ideas and concepts can be brought to life. People can produce

prototypes easily and test their models immediately. It costs lesser time and effort to

produce high quality models.

3 Dreams Studio

1.7 Future Prospects

We hope that in every model that we produce, we could give satisfactions to our customers. We hope to bring model-making to another advanced level where our ideas and concepts can be brought to reality in just a few minutes.

2.0 Purpose

2.1 About Us

3 Dreams Studio provides assistance on 3D printing for prototyping and

modeling in engineering and architecture industries. 3 Dreams Studio serves as a

consultant and also design team of commercial 3D model-making. Our service

provides comprehensive and thorough solutions to produce high quality design and

model to meet our customer’s satisfaction. Our expertise extends to all stages of an

experimental or exhibition-based project, from conceptual design to digital modeling

and finally model-making using 3D printing. Our team is structured to work in

collaboration with our customers in the most appropriate manner for their project

needs.

2.2 Vision

Our vision is seeing people’s concept, ideas and imagination comes to life

instantly in the form of 3D, bringing model-making to a more advanced level.

2.3 Mission

Our mission is to develop and demonstrate 3D printing to enhance people’s

ideas or for prototyping which is a continuous process.

3.0 Company Background

a) Name of the business : 3 Dreams Studio

b) Business Address : 2-46 Jalan Kebudayaan 25,

Taman Universiti, 81300 Johor Bahru,

Johor, Malaysia.

c) Correspondence address : 2-46 Jalan Kebudayaan 25,

Taman Universiti, 81300 Johor Bahru,

Johor, Malaysia.

d) Telephone number : 07-48564259

e) Form of business : 3D Printing and design services

f) Main activity or activities : To provide consultations, advices and

quality services in 3D design and

modelling.

g) Date of commencement : 21 APRIL 2014

h) Date of registration : 21 APRIL 2014

i) Registration number : 473566-A

j) Name of bank : CIMB BANK

k) Bank account number : 284981-000-245

4.0 Owners or Partners Background

a) Partner 1

i. Name : Mohamad Amerul Bin Jasiman

ii. Permanent address : No 93 jalan ss 7/1 Taman Sri Saujana

81900, Kota Tinggi, Johor

iii. Correspondence address : No 93 jalan ss 7/1 Taman Sri Saujana

81900, Kota Tinggi, Johor

iv. Telephone number : 012-7455305

v. Academic qualifications : Graduated as an architect from Universiti

Technology Malaysia (UTM)

vi. Courses attended : Organization Management Training

Workshop.

i. Skills : Expertise in organising the paperwork

and schedule.

vii. Present occupation : Student

b) Partner 2

i. Name : Alvin Thia Kee King

ii. Permanent address : 124, Taman Sunny Hill, Batu 3, Jalan

Rock, 93250, Kuching, Sarawak

iii. Correspondence address : 124, Taman Sunny Hill, Batu 3, Jalan

Rock, 93250, Kuching, Sarawak




vi. Courses attended : Photoshop Workshop

3D Rendering Software Workshop

ii. Skills : Expertise in computer simulations,

3D graphical design


c) Partner 3

i. Name : Izyan Hafizah bt Samin

ii. Permanent address : Kg Suangon, Kinarut.

iii. Correspondence address : Peti Surat 16542, 88870 Kota Kinabalu,

Sabah.




vi. Courses attended : Microsoft Office Workshop,

Coral Draw Workshop

i. Skills : Gathering information and learning


d) Partner 4

i. Name : Muhamad Naqib B Mohd Noor

ii. Permanent address : No 171,Lorong 7,Taman Sri Bahagia,

36000, Teluk Intan, Perak

iii. Correspondence address : No 171,Lorong 7,Taman Sri Bahagia,

36000, Teluk Intan, Perak

iv. Telephone number : 010 4613085



vi. Courses attended : Revit Workshop,

iii. Skills : Good in designing and producing 3D

product.


e) Partner 5

i. Name : Ahmad Faiz Bin Mohamad Nazir

ii. Permanent address : PT2051-K, Taman Permin Jaya, Fasa 4.

21080, Chendering, Kuala Terengganu,

Terengganu Darul Iman.

iii. Correspondence address : PT2051-K, Taman Permin Jaya, Fasa 4.

21080, Chendering, Kuala Terengganu,

Terengganu Darul Iman.




viii. Courses attended : LCCI Accounting Certification

(SPM level),

iv. Skills : Good in Book Keeping (Accountancy)

vi. Present occupation : Student

5.0 Location Of The Business

a) Physical location

2-46 Jalan Kebudayaan 25, Taman Universiti, 81300 Johor Bahru, Johor, Malaysia

b) Building

c) Basic Amenities

- Facilities:

Commercial Centre, Parking, Public Market, Petrol Station, Cafeteria

- Nearest Transportation:

i. Bus Station (100 m)

ii. Taxi Station (500 m)

- Utilities

i. Parking lots

ii. Electricity

iii. Water supply

iv. Lighting

v. Fan

vi. 24 hours Air-conditional supply

Managing

Director

Manager Manager

(Sales & support)

Operation

Department

Marketing

Department

Financial

Department

Organization

Department

6.0 Administrative Plan

6.1 Introduction to the Organization

3 Dreams Studio Sdn. Bhd. has a diversity of workers and staffs. They are

assigned to different departments based on their expertise and skills. Each of them has

their own role and responsibility in the process of a project. Their works are then

combined and integrated to provide high quality services and products. We operate

based on our vision and mission, status, goals, financial, quality and products to

achieve success in our industry.

6.2 Organisation Chart

Web

Designer

Digital Artist

Photographer

Head of

Department

Concept Designer

Position Roles

Head of Department -Manage and administrate all the

departments.

-Make sure and maintain a smooth

process to provide high quality services

and products.

Organization Department -Manage and facilitate in workers and

staffs’ affairs.

Operation Department -Manage and facilitate all the services

and products the company provides.

Financial Department -Manage and control the financial income

and outcome.

Marketing Department -Direct and manage the business plan.

-Create and apply new marketing

strategies from time to time

Manager - Organize and maintain the good flow of

all activities and works in every

department.

- Maintain the good quality of the

services and products the company offers.

Managing Director - Manage the activities in providing the

services and products to the customers.

- Observe and control the processes in

every stage of the service and production.

Manager (Sales and support) - Evaluate and analyse the performances

of the business.

- Collect and evaluate feedbacks from the

customers.

Photographer - Capture photos for every products.

Concept Designer - Design products based on concepts from

customers.

Digital Artist - Decorate and enhance the design of the

product for commercial and advertising

purposes.

Web Designer - Design and update the company’s

website and links for customer use.

- Publicise the company’s products and

services online.

6.3 Schedule of Remuneration

Position Quantit

y

Qualification

Head of Department 1 Degree in business, management,

communications, administration or related fields

Organization Department 1 Degree in business, management,


Operation Department 1 Degree in business, management,


Financial Department 1 Degree in business, management,


Marketing Department 1 Degree in business, management,


Manager 2 Degree in business, management,


Managing Director 2 Degree in business, management,


Manager (Sales and support) 2 Degree in business, management,


Photographer 2 Degree in arts, photography, communications,

business or related fields

Concept Designer 3 Degree in arts, design, software engineering,

communications, business or related fields

Digital Artist 3 Degree in arts, design, software engineering,


Web Designer 2 Degree in arts, web design, software engineering,


6.4 Incentives of Staff

Position Quantity Monthly

Salary

(Basic)

KWSP/

SOCSO

Others Total

(RM)

Head of

Department

1 3500 350 200 4050

Organization

Department

1 3000 300 200 3500

Operation

Department

1 3000 300 200 3500

Financial

Department

1 3000 300 200 3500

Marketing

Department

1 3000 300 200 3500

Manager 2 3000 300 200 3500

Managing

Director

2 3000 300 200 3500

Manager

(Sales and

support)

2 3000 300 200 3500

Concept

Designer

2 3000 300 200 3500

Photographer 3 2500 250 150 2900

Digital Artist 3 2500 250 150 2900

Web

Designer

2 2000 200 100 2300

7.0 Marketing plan

7.1 Product and Service Description

Our company, 3 Dreams Studio provides 3D printing and design services to

produce high quality models. Our services include design consultation and 3D

printing modeling. Our company receives design projects and produces models or

prototypes for our customers. We work in collaboration with them to understand their

ideas and concepts. Customers can also customize the design according to their needs

to meet their satisfaction.

7.2 Target Market

Our target market will focus on architecture and design firms, engineering

companies in Johor area and also students studying architecture, design or engineering

in Universiti Teknologi Malaysia, Johor. We would also like to extend our business,

within five years, to produce furniture, sculpture, ornamentation, etc in interior and

exterior home design industries. Within 10 years, we would like to produce our own

products which can be branded into the international market.

7.3 Competition

3D printing is a fairly new technology in Malaysia. 3D printers are only own

by firms or companies. Therefore, the proposed service company will be pioneering

3D printing in large scale in Malaysia, starting from Johor. Basically, there is not

much direct competition in 3D printing industries. However, big firms and companies

who own 3D printer will be our indirect competitors where they can use 3D printing

in a small scale.

7.4 Product and Service Strategy

We provide 3D printing service for model-making in two ways. The first way

is walk-in service where customers can bring their design straight to us and we

immediately print the design for them. Another way is online service where customers

can send their design online to us and either pick up their models at a certain time or

we deliver the models to them.

We also provide services to our customers from conceptual stage until

modeling. Customers can come to our studio and explain their concepts to our staffs.

Our staffs will discuss with them while give consultation and advices. Our staffs will

work in cooperation with the customers and explain the products using easily

understandable diagrams and graphic. We will meet and update the project progress

with our customer in order to understand their needs and provide the satisfaction to

them.

7.5 Promotions Strategy

Our first promotion strategy is through advertising. Advertising is a non-

personal, paid form of promotion through the mass media. There are two main

advertising strategies. The main purpose of creating advertising message is to

communicate with consumers. After creating advertising message, we will choose the

type of media to advertise our products. Our company chose printed media such as

newspapers or magazines for one of the types for advertising. Besides that, we also

advertise through the internet because community nowadays often surf the internet.

We will advertise our service through social networking websites such as Facebook.

Moreover, we plan to also design our own website to promote our website. We will

provide email on our website to allow customers to contact us more conveniently.

The next promotion strategy is through sales promotion. Sales promotions are

short-term incentives or special offers to encourage purchase or speed up the purchase

decision. Students will be given discounts using Kad Mahasiswa. Besides that, firms

and companies which have business contract with us will also receive special pricing.

Free delivery service will be provided for those who purchase online. Other than that,

we will periodically distribute some discount vouchers on newspaper and also

magazines to increase our sales.

7.6 Distribution Strategy

Our company provides online-service for E-consumers for high efficiency of

business activities. They can send their model design to us and make payment using

credit or debit cards. Then, our staffs will deliver the products to them for free within

just a few days. Besides that, we also make our own website to introduce and explain

more details about our company, 3 Dreams Studio.

8.0 Operation Plan

Basically our company generates income from providing 3D printing and

design services for our customer to bring their “idea to life”. Our company helps our

client to make their model and design their idea through face to face discussion or

online dealing and that becomes a strong income foundation for our business. The

pricing for the 3D printed model is calculated based on the total amount of materials

(thermo plastic) used for each model. For our design service, we charge based on

agreement with client.

8.1 Process Flow Charge

A good working process requirea a systematic and organized flow chart for the

production line such that monitoring process can be done and paperwork can be easily

referred and filed. The simplified process of printing the model is as below.

Client approaches to search for help in

designing their idea(model)

Understanding what client requires and

need for their design

Decide type of software programme

to be used for the design

Determine type of printing material to be

use

Filter all the design and select the best

design with the agreement of client

Determine the order from online customer

Double check by other staff and view through

the details of the design to be printed

Let Client to view and check their design

Make the changes accoding to client's

demand

Payment by clientGet feedbacks and opinions from client

8.2 Production schedule

The production schedule is various from projects. However, there are some

stages of process which are fixed to be done in a given time in order to spare time for

numbers of projects that come in at one time.

Process Time Taken

Requirement of client to the design team A few hours of meeting

Design team brainstorming 2 or 3 hours

Decide the best design to be printed 1 day

Final checking the final design of the client 3 hours

Let client view through and final checking from clientDepend on client

flexibility

Amendments and changes according to client needs 1 day

Print the 3D modelDepend on model

complexity

Review the feed back from customers Few hours of meeting

8.3 Required Materials

Item Purpose

Thermoplastic Main material in printing the 3D

model. we provide the best

material which requires low cost

but produce high quality of the

product.

Colour spray Use for final touch of the printed

model to make the model become

as what client need

Sand paper Use for final touch up of the

printed model after it has been

print out.

Sharp cutting

tool

cutting the board and its coverings

to the correct size

8.4 Required Softwares

Types of software used for Digital 3D Modelling Description

Google SketchUp It is free, fun and easy to use.

3DtinIt is a simple yet functional 3D

software.

Blender

It is a powerful program which

contains different 3D features

and effects.

OpenSCADIt is a solid 3D modelling

software

Tinkercad

It is a 3D printer design

software. It has the basic tools

that can create wide range of

design.

http://sketchup.google.com/

8.5 Machine and Equipment

Item Amount Price/unit Total

Desktop

Copy Machine

Fax Machine

3D Printer

Working Table

Chairs

Printer

Air brusher with

colour

5

1

1

5

13

13

5

3

RM 5000

RM 15,000

RM 2,000

RM 6,000

RM 300

RM 150

RM 300

RM 2,000

RM 25,000

RM 15,000

RM 2,000

RM 30,000

RM 3,900

RM 1,950

RM 15,000

RM 6,000

RM 98,850

8.6 Operation Budget

Item Fixed Asset Monthly Expenses Other Expenses

Equipment

Factory Renovation

Wages + EPF + SOCSO

Utilities

Factory Rent

Deposit for rent

Deposit for utilities

RM 200,000

RM 45,000 RM 20,000

RM 65,715

RM 5,000

RM 7,000

RM 6,000

RM 1,000

Total RM 245,000 RM 97,715 RM 7,000

Meeting Room

Toilet

Project Manager Room

Designer room and secretary plus printing

Designer with printing room

Designer with printing room

Tearoom

8.7 Operation layout

With the rented office renovated as a studio, located in 2-46 Jalan Kebudayaan

25, Taman Universiti, we have here the operation layout of our production. The

finished design of the studio will be subject to changes. The figure above depicts the

preliminary (rough design) layout.

9.0 Financial Planning

9.1 Project Implementation Cost Schedule

RM RM

Capital Expenditure

Building 7,000

Machinery & Equipment

Furniture & Fixtures

Utilities

200,000

6,000

5,000

Renovation

Working Capital (1 month)

Administrative

Marketing

Operation

Pre-operational costs

Deposits

Allowance for Contingencies (10%)

45,000

5,000

2,500

5,500

263,000

13,000

2,500

500

16,000

Total cost 279,000

9.2 Sources of Finance Schedule

Source RM

Equity Contribution

Cash

Asset

Term loan

Hire-purchase finance

30,000

45,000

35,000

20,000

Total 130,000

9.3 Loan Amortisation Schedule

Loan amount : RM 50,000

Loan period : 5 years

Interest rate : 10 %

Method : Reducing balance (annually)

Year Interest Principal Payment Balance

0 0 0 0 50,000

1 5,000 10,000 15,000 40,000

2 4,000 10,000 14,000 30,000

3 3,000 10,000 13,000 20,000

4 2,000 10,000 12,000 10,000

5 1,000 10,000 11,000 0

9.4 Hire – Purchase Repayment Schedule

Cost of asset : RM 20,000

Down payment : RM 5,000

Loan amount : RM 15,000

Loan period : 5 years

Interest rate : 8 %

Method : Flat (annually)

Year Interest Principal Payment Balance

0 0 0 0 20,000

1 1,600 4,000 5,600 16,000

2 1,600 4,000 5,600 12,000

3 1,600 4,000 5,600 8,000

4 1,600 4,000 5,600 4,000

5 1,600 4,000 5,600 0

9.5 Profit and Loss Account

RM RM

Sales

Less : Expenses

180,000

Administrative 70,000

Marketing

Operational

Financial :

Interest on term loan

Interest on hire-purchase

Pre-operational expenditure

Total Expenditure

13,000

75,500

5,000

1,600

3,000

168,100

Net profit 11,000

9.6 Balance Sheet for Service Companies

RM RM

Fixed Assets

Machinery & Equipment

Furniture and Fixtures

Renovation

200,000

6,000

5,000 211,000

Current Assets

Cash

DepositsTotal Assets

1756 500

18,060

229,060

Equity

Capital

Net profit

Long-term Liabilities

Term-loan

Hire-purchase

Total equity & Liabilities

30,000

11,000

50,000

20,000

41,000

70,000

111,000

9.7 Performa Cash Flow

DE

NO

CS

EA

JUJU

MA

P

354

MF

EJA

PR

E-

MO

NT

H

10.0 Conclusion

3D Printing Technology is something new in Malaysia. Our company does not

only provide the 3D printing and design services to our customers; we also become

one of the pioneers to introduce this technology into the model-making industries.

With the services our company offers, model-making will never be the same. We use

shorter time and effort to produce the finest model. With 3D printing, we can bring

people’s idea to life! We encourage and stimulate human’s imagination because

imagination is what makes a person special and unique!

Documents

Business Plan.docx