Businessmodelsforstartups

Aprac3calapproach!

SergioEspañaSlingerJansen

SjaakBrinkkemper

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Content

1.  Valueofbusinessmodels2.  Visualizingbusinessmodels3.  Developingaviablebusinessmodel4.  Leanstartup5.  PaNernsinbusinessmodels6.  Lessonslearned

1.VALUEOFBUSINESSMODELS

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2.WAYSTOVISUALIZEABUSINESSMODEL

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3.METHODTODEVELOPAVIABLEBUSINESSMODEL

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2.Design&Select

“There’snotasinglebusinessmodel…Therearereallyalotofopportuni=esanda

lotofop=onsandwejusthavetodiscoverallofthem.”

TimO’Reilly,CEO,O’ReillyMedia

2.Design&Select

2.Design&Select

1.  Pushvs.pullsupplychain

2.  Storevs.marketplace

3.  Pay-per-usevs.subscribe

2.Design&Select

3.Evaluate&Adapt

“Yourbusinessmodelisnothingmorethanasetofuntested

hypotheses.”SteveBlank,SiliconValleyguru

3.Evaluate&Adapt

3.Evaluate&Adapt

3.Evaluate&Adapt

3.Evaluate&Adapt

Don’tbeafraidtopublishyourideas!

4.Scale

“Youwilleitherstepforwardintogrowthorstepbackward

intosafety.”AbrahamMaslow

4.LEANSTARTUPSTOPWASTINGTIMEANDMONEY!

5.PATTERNSINBUSINESSMODELS

Freemium

Mul3-sidedplaaorm/Free

Bewareofnetworkeffects

“Everyindustrythatbecomesdigital

eventuallybecomesfree.”

ChrisAnderson,Editor-in-Chief,WiredMagazine

“Google’snotarealcompany.It’sahouse

ofcards.”SteveBalmer,CEO,Microsos

LongTail

6.LESSONSLEARNED

• Makesureyouhaveagreatteam!• Don’ttrytobethefirst,trytobethebest!• Goout,talktocustomers!• Justdoit!• Don’tbeafraidtoaskmoney!

Finally,someinteres3ngreads…