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Business Library Resources. HB 475 – Bonnie Knutson January 24, 2013 By Breezy Silver. Using the Business Library. The Business Library has several resources for you including: Databases and books Remote access to databases Research Guides and help guides for the databases 24/7 Help Line - PowerPoint PPT Presentation
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Business Library Resources
HB 475 – Bonnie Knutson
January 24, 2013By Breezy Silver
The Business Library has several resources for you including: Databases and books Remote access to databases Research Guides and help guides for the
databases 24/7 Help Line Group Study Rooms E-Token Printing
Using the Business Library
http://libguides.lib.msu.edu/hb475
It also can be found linked on the Business Library web site.
Your Course Guide
These resources will help answer the questions: What is going on the industry? What are new trends? What are the major companies in
the industry?
Industry Analysis
Mintel Oxygen Reports IBISWorld Global Market Information
Database (Passport GMID) MarketLine Advantage BizMiner Plunkett Research Online
Industry Analysis
Industry overview and trends Consumer spending and buying patterns Demographic profiles Marketing and Attitudes Create account with MSU email address Connect to Mintel Oxygen Reports Examples:
Fast Casual Restaurants – US – October 2012 Attitudes Towards Independent Restaurants – US – July 2011 Trends in Snacking and Value Menus in Foodservice – US – June
2012 Baby Boomers’ Leisure Trends – US – January 2013 Snacking Preferences of the Black Consumer – US – September
2012
Mintel Oxygen Reports
Similar to Mintel but less consumer
information Covers other areas Look at both to give a good overview of the
industry Connect to IBISWorld Examples:
Movie Theaters in the US Fast Food Restaurants in the US Look at Main Activities
IBISWorld
Includes industry and company information. Trends in consumer attitudes and spending
habits Great source for statistics! Connect to
Global Market Information Database (Passport GMID)
Examples: Movie Theatres in the US Consumer Foodservice in the US Consumer Lifestyles in the US
Global Market Information Database
(Passport GMID)
Find information about your
company. Find other companies (restaurants)
so you can see what they are doing.
What are other companies in the area?
Company Analysis
MarketLine Advantage ReferenceUSA Mergent Online LexisNexis Academic PrivCo
Company Analysis
Industry and company information Includes SWOT analyses Connect to MarketLine Advantage
MarketLine Advantage
Good for smaller local companies Information is limited Find Competitors Radius Search – nearby
businesses/competitors Connect to ReferenceUSA
ReferenceUSA
These resources will help answer the questions: Who are the target market? What are the consumer
demographics, psychographic, and behavioral factors?
Consumer Analysis
Mintel Oxygen Reports Simply Map eMarketer Statista SRDS New Strategist Titles ProQuest Entrepreneurship Many other resources including MSU
Demographics
Consumer Analysis
Great for local information! Provides information on what people are doing -
Consumer spending, buying patterns, and activities Nice graphics. Help Guide Available 5 Users at a time Create account using MSU email address Connect to Simply Map Examples: Percentage who agree a lot that I AM A
REGULAR MOVIE THEATER GOER, where and when people eat
SimplyMap
Online marketing statistics Articles and reports Consumers, media usage, mobile, social
media, and more Connect to eMarketer
eMarketer
Statistics on over 80,000 topics including
marketing and hospitality Connect to Statista
Statista
Has local information Includes hobbies and activities Also has advertising information like radio
stations and newspapers in the area. Use in Internet Explorer Connect to SRDS
SRDS
These resources will help you find
articles in magazines, journals, and newspapers about companies and industries.
Use various keywords (ex. theater try cinema)
News & Articles
Hospitality & Tourism Complete Business Source Complete ABI/INFORM Complete Communication & Mass Media Complete Factiva LexisNexis Academic Lansing State Journal
News & Articles
National Association of Theatre Owners Michigan Restaurant Association National Restaurant Association Greater Lansing Michigan Convention & Visitors
Bureau Lansing Regional Chamber of Commerce Associations Unlimited What are competitors doing – not theaters
necessarily but restaurants?
Local and Other Resources
Citing Business Databases in APA S
tyle
Citing Your Sources
Contact me for research assistance.
Breezy Silver – 432-4181 or [email protected]
(when sending email include course number in subject heading)
For Database Access Problems Contact Distance Learning Services -
http://www.lib.msu.edu/howto/onlineoffcampus.jsp or 1-800-500-1554.
Need more help?
