Business Innovation Design White Paper

8/13/2019 Business Innovation Design White Paper

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JOOAWDXJAO CEDHE\PBJV XB\AUKB LUPJOEPP HEPJKO 4

Meggrey Xmeohrd

JOOAWDXJAO CEDHE\PBJV XB\AUKB LUPJOEPP HEPJKO wbjte pdper


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LUPJOEPP JOOAWDXJAO HEPJKO NAHEC


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[by lusjoesses oeeh jooavdtjao1

[bdt dre tbe lusjoess `bdcceokes jo wbj`b jooavdtjao js tbe doswer1

[by exjstjok hjs`jpcjoes dre jodhequdte1

[bdt js Lusjoess Jooavdtjao Hesjko1

[bdt js tbe tbjoijok lebjoh Lusjoess Jooavdtjao Hesjko1

Baw Lusjoess Jooavdtjao Hesjko waris1

[bdt js tbe jnpd`t ag Lusjoess Jooavdtjao Hesjko ta lusjoesses1 (@dse Ptuhy)

Xbjs pdper dssesses tbe gaccawjok=

4. Xbe oeeh gar lusjoesses ta `redte vdcues ly eodlcjok jooavdtjao oat aocy usjok aoe hjs`jpcjoe,

lut tbraukb d `anljodtjao ag nuctjpce hjs`jpcjoes su`b ds hesjko tbjoijok, cedo stdrtup, doh

jooavdtjao ndodkeneot.


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JO D BZVE\-@ANVEXJXJWE ND\IEX, LUPJOEPPEP @DO OA CAOKE\ @ANVEXE

LZ UPJOK AOE HJP@JVCJOE DP D WDCUE @\EDXA\ GA\ K\A[XB. LUPJOEPPEP

NUPX @ANLJOE NUCXJVCE HJP@JVCJOEP JO HEPJKO XBJOIJOK, JOOAWDXJAO

NDODKENEOX, PX\DXEKJ@ L\DOHJOK, CEDO PXD\XUV, DOH PX\DXEKJ@

GA\EPJKBX XA DHAVX D BACJPXJ@ DVV\AD@B JO JOOAWDXJAO.

D lusjoess arkdojzdtjao exjsts ta pravjhe vdcue ta ùstaners jo

ex`bdoke gar tbejr naoey. Wdcue ànes jo tbe garn ag prahu`ts,

servjès doh experjeoès. Lusjoesses tbdt pravjhe sjnjcdr vdcueaggerjoks anpete dkdjost ed`b atber ta ndxjnjze tbejr strdtekj`

eggarts jo d`qujrjok oew doh retdjojok exjstjok ustaners.

Xbjs js tbe ldsjs tbdt heoes ànpetjtjve strdteky wbere ed`b

ànpdoy strjves ta kdjo anpetjtjve dhvdotdke jo arher ta

d`bjeve ndriet hanjodtjao.

Xbjs usudccy resucts jo d hawowdrh spjrdc wbere vdcue aggerjoks

leàne annahjtjes ds anpdojes eokdkeh jo prjè wdrs doh

ldttces ag authajok ed`b atber. Jo tbe annahjty lusjoess, tbe

wjooers dre tbase wba pravjhe bjkbest qudcjty ag prahu`ts dohservjès dt tbe cawest prjè passjlce, wbjce recjkjauscy uttjok

expeoses doh jo`redsjok eg`jeo`y. Xbjs js lusjoess-ds-usudc.

Xbere do aocy le aoe caw-àst wjooer jo every johustry. Xbe

rest ag tben nust survjve, kraw, doh wjo ly kdjojok anpetjtjve

dhvdotdke tbraukb hjggereotjdtjao. Xa hjggereotjdte vdcue

aggerjoks nedos anpdojes oeeh ta jooavdte.

Jooavdtjao Expcdjoeh


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Lusjoess-ds-usudc jo arkdojzdtjaos preseot d serjes ag

`bdcceokes gdèh ao latb sbart doh caok terns wbere jooavdtjao

js pdrdnauot. Xbere dre teo jheotjeh lusjoess `bdcceokes jo

wbj`b jooavdtjao js tbe doswer.

4. Baw ha we enpdtbjze wjtb aur ùstaners doh pragt

gran jt1

Xuro ùstaner josjkbts jota user-èotereh jooavdtjao

Lusjoesses bdve uoherstaah tbdt ta le pratdlce, tbey oeeh ta

pravjhe vdcue aggerjoks tbdt neet tbe oeehs ag tbejr ustaners.

Xberegare jheotjgyjok uodrtjùcdteh ar uonet oeehs, doh cdteot

hesjres ag tbejr tdrket ùstaners ly cedrojok dlaut tben doh

uoàverjok lebdvjardc josjkbts. Xbese josjkbts dre useh ta

jnprave ar hevecap oew vdcue aggerjoks ta sdtjsgy tbejr oeehs.


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ànpeccjok experjeoè. Vranjses ndhe dre re-drtjùcdteh ta

eosure pranjses hecjvereh dre ànnuoj`dteh.

;. Baw ha we exeùte aur lusjoess strdteky1

@redte jnpceneotdtjao pcdo tbraukb jooavdtjao strdteky

Every ànpdoy bds d tap-hawo lusjoess strdteky tbdt oeehs ta

le d`bjeveh aver d perjah ag tjne. Jooavdtjao tbdt pergarns wecc

jo tbe ndriet js pdrtcy hue tbe resuct ag egge`tjve strdteky, doh

vjè versd jooavdtjao strdteky exe utes wbdt lusjoess strdteky

djns ta d`bjeve.

2. Baw ha we s`dce aur lusjoess gar krawtb1

Vratatype ta jheotjgy sustdjodlce lusjoess nahecs drauoh vdcue

aggerjoks

Pndcc doh cdrke ànpdojes wjcc àostdotcy garèh ta oh oew

lusjoess nahecs hue ta `bdokjok cdohs`dpes. Xbjs js usudccy

le`duse exjstjok lusjoess nahecs dre oat sujtdlce ar s`dcdlce gar

krawtb praveo ly netrj`s. Xbjs nedos anpdojes oeeh ta pjvat

doh requjres tbe rejoveotjao ag lusjoess nahec tbdt dre egge`tjve

doh sustdjodlce. D sustdjodlce lusjoess nahec js s`dcdlce doh

vjdlce gar lusjoesses, doh hesjrdlce ly ùstaners.

:. Baw ha we njtjkdte rjsis1

Hjversjgy doh ccjok kdps jo partgacja

Every ndriet `dtekary bds appartuojty kdps tbdt `do le cceh,

expdoh jota, ar redte oew dtekarjes ta laasts reveoue.

[betber jt js tbraukb tbe jotrahu`tjao ag caw-àst nahec ta

hjggereot acars ar ndterjdcs, tbese requjre tbe jheotj`dtjao ag

appartuojtjes gar jooavdtjao doh redte oew vdcue aggerjoks.

46. Baw ha we jo`redse pragtdljcjty doh kraw sustdjodlcy1

Expdoh exjstjok doh eoter oew ndriets tbraukb jooavdtjao

Gar lusjoesses ta eoter dhmdèot ar hjggereot ndriet, tbey oeeh

ta pravjhe oew prahu`ts doh servjès gar tbe spe`j` ndriet.

Xbjs sjtudtjao dccs gar tbe oeeh ag hjsàvery ag ustaner

josjkbts doh krawtb pateotjdc, tbeo do jooavdtjao strdteky doh

tbe redtjao ag jooavdtjao.

Xbese dre tbe teo `bdcceokes tbdt lusjoesses typj`dccy gdè jo

wbj`b jooavdtjao js tbe doswer. \ekdrhcess dt wbj b pajot ag

eotry `bdcceokes dre lejok sacveh, tbjs wjcc resuct jo `bdokjok

tbe stdtus qua ag baw lusjoesses `redte doh ar`bestrdte vdcues.


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d) Wdcue @redtjao tbraukb Hesjko Xbjoijok

Hjggereotjdtjao do le d`bjeveh tbraukb vdcue aggerjoks. Xa hjggereotjdte vdcue aggerjoks nedos anpdojes oeeh ta jooavdte. Ds

P`att Dotbaoy, NH ag Jooasjkbt puts jt9 ta jooavdte js ta `redte sanetbjok hjggereot wjtb jnpd`t. Xbus, Hesjko Xbjoijok js tbe

praveo dpprad`b ta redtjok jooavdtjao. D``arhjok ta d kcaldc survey ao lreditbraukb jooavdtjao doh krawtb ly Vw@,


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l) Ldì-eoh Jooavdtjao tbraukb Jooavdtjao Ndodkeneot

Jooavdtjao gucccs wbdt hesjko tbjoijok js oat pajseh ta d`bjeve jotekrdtjok redtjve praèss jota lusjoess praèss. Xbe hjs`jpcjoe

ag jooavdtjao ndodkeneot js hesjkoeh ds d kdteh dpprad b ta trdosjtjao jheds gran aoèptjao doh exeùtjao wbjce jotekrdtjok

jota lusjoess aperdtjaos. Gaùsjok ao ldì-eoh jooavdtjao, jooavdtjao ndodkeneot js do egge`tjve hjs`jpcjoe tbdt bds praveo jts

wartb.

[bere tbe jooavdtjao ndodkeneot praèss cdìs

jts egge`tjveoess js dt graot-eoh jooavdtjao wbere

jt enucdtes wbdt hesjko tbjoijok prahuès very

wecc redtjve praèss ta keoerdte lreditbraukb

jheds tbdt dre user-èotrj`. [jtb do aversjnpcjeh

jhedtjao praèss tbraukb lrdjostarnjok, jheds

dre keoerdteh doh anpjceh jo d pjpecjoe. Xbe

enpbdsjs ag jhed keoerdtjao js oat heternjoeh

ly qudcjty, lut ao qudotjty. Gurtbernare,jooavdtjao ndodkeneot praèss haes oat tdie

jota d`àuot tbe race ag lrdohjok jo hrjvjok

jooavdtjao. Xbjs js esseotjdc gar arkdojzdtjaos

ds lrdohs ta hecjver pranjse tbraukb jooavdtjao

tbdt bdve leeo annuoj`dteh. [jtbaut do

uoherstdohjok doh prd`tjè ag baw redtjve jheds

dre aoèptudcjzeh, jooavdtjao prd`tjtjaoers gran

L-s`baacs prd`tj`jok jooavdtjao ndodkeneot

typj`dccy hecjvers jo`reneotdc jooavdtjao, wbjce

gdjcjok ta hecjver hjggereotjdteh vdcue aggerjokstbraukb lreditbraukb doh hjsruptjve jooavdtjaos,

ds wecc ds jkoarjok tbe dspe`t ag lrdohjok ds do

jooavdtjao hrjver.


9/35JOOAWDXJAO CEDHE\PBJV XB\AUKB LUPJOEPP HEPJKO :

`) Ndijok Nedojok wjtb tbe Lrdohjok

D lrdoh js tbe bundo jheotjty ag do arkdojzdtjao. Cjie bundos, tbe race ag lrdohjok js ta lujch recdtjaosbjp lujct doh perèjveh,

doh kujhe he`jsjao-ndijok ag ustaners. @anpetjtars wjcc joevjtdlcy àpy anner`jdcjzeh jooavdtjao. Xa preveot anpetjtars

gran stedcjok yaur ndriet sbdre doh ànpete tbraukb prj`jok, lrdohjok js requjreh ds d hjggereotjdtar gd`tar. @anpdojes tbdt bdve

jovesteh jo lujchjok d lrdoh eomay bjkber ldrrjer ag eotry, jo`redseh njohsbdre cedhjok ta dttdjojok nare ndriet sbdre. Xbjs js

le`duse tbe pawer ag lrdohjok cjes jo tbe dljcjty gar lusjoesses ta kujhe ùstaners jo ndijok pasjtjve nedojok tawdrhs tbejr vdcue

aggerjoks. Ds tbe true pateotjdc ag lrdohjok bds leeo uotdppeh ao baw jt àooe`ts ta jooavdtjao, tbe awoer ag lrdohjok jo lusjoess

uojt bds scawcy sbjgteh gran lejok awoeh ly ndrietjok jota tbe eotjre arkdojzdtjao. [bere lrdohjok wds sjnpcy do dhheh vdcue

js oaw d kujhjok prjo`jpces tbdt js oeèssdry ds d ànpaoeot ag lusjoess jooavdtjao ta kujhe lebdvjar, doh strdtekj` `bajès jo

jooavdtjao doh ndodkeneot doh jooavdtjao.

Nast lrdoh dkeo`jes dre stjcc aperdtjok ao

tbe stdtus qua wjtb tbe trdhjtjaodc pdttero ag

tbjoijok doh hecjvery. Lrdoh dkeo`jes dre typj`dccy

spe`jdcjzeh jo hesjkojok strdteky doh drtegd`ts taànnuoj`dte lrdoh pranjse, lut oat jo hecjverjok

lrdoh pranjse. Hecjverjok lrdoh pranjse requjres

lrdohs ta jooavdte. Bawever, nast lrdohs dre oat

dlce ta lujch d lusjoess ar `redte oew prahu`t/

servjè jooavdtjao hrjveo ly lrdohs.


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h) Lujchjok Oew Lusjoess wjtb Cedo Ptdrtup

Oa atber hjs`jpcjoes dre ds dhept ds tbe cedo stdrtup ta `redte doh exeùte jooavdtjao, doh lujch d lusjoess ly hecjverjok pranjses.

Xbe cedo stdrtup dpprad`b js tbraukb jterdtjok jo qujì `y`ces letweeo lujchjok tbe jhed, cedro tbraukb ùstaner vdcjhdtjao,

doh nedsurjok jnpd`t doh s`dcdljcjty ag lusjoess nahec. Xbe gdst jterdtjve dpprad`b jo cedo stdrtup bds eodlceh lusjoesses

ta le estdlcjsbeh jo bjkb qudotjty doh bjkb qudcjty aperdtjok dt cawer àsts. Xbe cedo stdrtup dpprad`b bdve hjsrupteh cdrker

arkdojzdtjaos hue ta jts gaùs ao sacvjok bundo pralcens ly pravjhjok recevdot prahu`ts wjtb bjkb speeh ta s`dcdljcjty. Xbe gaùs

ag cedo stdrtup bds leeo lujchjok lusjoess ly sacvjok pralcens ag tbejr tdrket ùstaners.

Bawever, tbere js d pdttero wjtb stdrtups tbdt

lreditbraukb jooavdtjao typj`dccy bdppeos aoè

jo tbe lekjoojok, wbj`b ceh ta tbe `redtjao ag

stdrtups. Jooavdtjaos tbdt bdppeo dgterwdrhs dre

nastcy jo`reneotdc jooavdtjao ta reoe exjstjok

doh dhh oew vdcue. Xbere js d cdì ag pjpecjoe ag

jooavdtjao wjtbjo stdrtups tbdt js oeèssdry tad`ècerdte krawtb. Ptdrtups dre dcsa aperdtjok jo

tbe preseot wjtbaut pcdoojok doh dotj`jpdtjok

nu`b ag wbdt guture ag tbe johustry tbey dre jo.


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e) Guture-Vraagok wjtb Ptrdtekj` Garesjkbt

Lusjoesses tbdt dre ndjotdjojok pratdljcjty doh krawtb seei ta secg-d`tudcjze tbraukb hanjodtjok oew ndriet ar seùrjok tbejr

guture jo tbe exjstjok ndriet. Peùrjok tbe guture nedos dotj`jpdtjok enerkjok treohs tbdt wjcc jnpd`t doh sbdpe tbe johustry, doh

dhdpt tbejr lusjoesses wjtb treohs. Xbe dpprad`b ag strdtekj` garesjkbt gaùses ao jheotjgyjok wedi sjkodcs tbdt ndie up guture

treohs doh `redtjok nuctjpce guture sèodrjas ag baw tbejr johustrjes wjcc le àotextudcjzeh. Dotj`jpdtjok tbe guture js tbe d`t ag

`redtjok tbe guture. Xbe vdcue ag strdtekj` garesjkbt js jo guture-praaok arkdojzdtjaos ly `redtjok jooavdtjao ldseh ao guture

sèodrjas. Xbese jooavdtjaos dre redhy ta exeùteh wbeo tbe tjne ndtures.

Xbe ndjo burhce ag enpcayjok strdtekj` garesjkbt

jo lusjoess js sjnjcdr ta jssue gdèh jo hesjko

tbjoijok jotekrdtjok guture sèodrjas jota

lusjoess aperdtjaos. Eovjsjaojok guture sèodrjas

odturdccy jooavdtjaos ta le àoèjveh. [bdt js

njssjok js baw guture jooavdtjao le ar`bestrdteh

doh exeùteh jo hue tjne jo d netbah tbdt jsjotekrdteh jo lusjoess praèss.

@aosacjhdteh Hjs`jpcjoes

Jt js evjheot tbdt ed`b hjs`jpcjoe neotjaoeh bds ndhe pranjoeot gar jts egge`tjveoess jo dhhjok spe`j` vdcue ta lusjoesses. Ed`b

ag tben bds jts pcdè doh tjne ag wbeo tbey sbauch le useh. @-cevec exe utjves doh lusjoess awoers bdve ndoy `bajès ta baase

ao baw ta eodlce jooavdtjao doh d`ècerdte krawtb tbdt js hepeoheot upao tbe lusjoess bdcceokes gdèh. Xberegare, hjggereot

hjs`jpcjoes oeeh ta le àosacjhdteh jota d nuctjhjs`jpcjodry dpprad`b tbdt js jotekrdtjve doh nahucdr jo tbe dpprad`b, exjlce jo tbe

praèss, doh bacjstj` jo tbe autàne. Lusjoess Jooavdtjao Hesjko (LJH) js tbe resuct ag àosacjhdtjok vdrjaus hjs`jpcjoes taketber

jota d sedncess dpprad`b.


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