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Business Idea Presentation Template

Business Idea Presentation Template

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business idea template

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Page 1: Business Idea Presentation Template

Business Idea Presentation Template

Page 2: Business Idea Presentation Template

Content• Introduction• Background• Objectives• Project/Product/Solution• Technology Architecture• Intellectual Property• Market Needs• Customer Value Proposition (CVP)• Competitiveness• Unfair Advantage• Marketing Strategies• The 4Ps of Marketing• Business Model• Summary – Call to Action

Page 3: Business Idea Presentation Template

Introduction

• Title of the Project • Introduce Yourself• Introduce Management Team– Include key personnel– Emphasise directly related expertise and

experience

• Organisation Chart

Page 4: Business Idea Presentation Template

Background

• State project / product / solution background

• State project stage – idea / proof of concept / prototype / product or solution

• Key sponsors [if any, and state type]

Page 5: Business Idea Presentation Template

Objectives

• State the objectives of the project / product / solution

Page 6: Business Idea Presentation Template

Project / Product / Solution

• Describe project / product / solution• Describe key features / uniqueness• Describe key benefits to customer

Page 7: Business Idea Presentation Template

Technology Architecture• Technology (ies) need• Platform• How?• Software• Communications• Data• Middleware• Including …

– Technology partners– Support structure– Use of IP, licensing– SLAs

Page 8: Business Idea Presentation Template

Intellectual Property

• Protecting IP– Patent, copy right, trademark, secret?

• How do you intend to profit from IP– Retain and use– License– Sell

Page 9: Business Idea Presentation Template

Market Needs• Is there a market for the project / product /

solution?• Breakthrough / killer application /

improvement of product?• New innovative idea?• Replacement?• Cost Advantage?• Niche?• Describe the general business outlook [this

will demonstrate that you are in tune with the market]

• Market research data / statistics conducted or references

Page 10: Business Idea Presentation Template

Customer Value Proposition (CVP)• Customer’s problem / want / need• How customer satisfaction will be met• Why customer will be compelled to buy

from you• Equalise the value / price equation• CVP examples:– Small corner shop – small selection of goods,

convenient location, convenient opening times, local friendly & personal service

– IT company – cost efficiency, robustness, secure, speed

Page 11: Business Idea Presentation Template

Competitiveness

• Identify project / product / solution competitive advantage vs– Direct competitors– Indirect competitors

• Identify project barriers vs competitors• Demonstrate your ability to maintain a

Sustainable Competitive Advantage– Superior value … that …– Endures over time?

Page 12: Business Idea Presentation Template

Unfair Advantage• Your unfair advantage(s)• Why & how?• Competitive strategy• Examples of unfair advantage– Ikea

• Stylish quality furniture, unique and fun buying experience, knockdown format, affordable

– Dell• Uses leading-edge, supply chain management, real-

time inventory (zero obsolescence), customisation, passes efficiency and cost reductions to clients

Page 13: Business Idea Presentation Template

Marketing Strategies• Market segmentation• Market research• Go-To-Market Strategy• Marketing plan - Advertising & Promotions ( A & P) - Collaterals - Distributorships - Partnerships - Direct Sales• A signed contract will be a strong selling point• Marketing personnel – key – hire if need be

Page 14: Business Idea Presentation Template

The 4 Ps Of Marketing

• Product – properties of your product• Price – right price & value• Place - availability• Promotion – informing and creating

an interest in customers in a way they understand

Page 15: Business Idea Presentation Template

Business Model• How does the business make money?

– Direct sales?– Lease?– Subscriptions?– Build & Transfer?– BOT?– Build, Operate– Maintenance? Etc …

• How do you compensate your channels?– Commission?– Mark-up?– Maintenance? Etc …

Page 16: Business Idea Presentation Template

Summary - Call To Action

• Re-state your needs / requirements to commercialise idea

• Acknowledge / thank for input

Page 17: Business Idea Presentation Template