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Building Your Personal Brand through Social Media
It is said that in this day and age a companies brand is majorly important to the success of thatcompany.
One of my six figure mentors told me about a year ago to concentrate on Building a Brand focusedon you personally and not your company. "People do business with people not companies". Mymentors were right and listening to them is one of the smartest moves I ever decided to make in mybusiness. Especially in this ever changing industry. You must find a signature image a voice thatyour followers will recognize and relate to.
Online, internet and network marketers will go through many many changes in the lifetime of theirbusinesses. Different things can happen all the time when working online....things like the companymay shut down, you might decide that you are ready to change companies or even start a companyof your own. You may decide to create your own product or write an eBook or teach through trainingpeople in your niche. In doing this you should focus on building a brand around you and not thecompany you happen to be apart of right now. If you do this, whatever changes that you go throughin your business, you still have your personal brand. The Brand of YOU!
Building Your Personal Brand
When you are building your Personal Brand youshould be asking yourself a few differentquestions. Questions like, What is you niche?How do you want people to associate you with
the brand that you are working on creating? How do you want you followers to relate to you?
Remember to keep in mind that personal Branding takes time, effort and patients. It is notsomething that will happen to you overnight. You have to consistently post to your social mediaplatforms daily as well as offering value based information out onto the internet and to yourfollowers regularly. When I say offering value based information, I mean information that you canshare through a blog, an eBook, a video, an article or on social media.
A blog is a website containing a writer's own experiences, observations, or opinions. A blog willoften having fun pictures and links to other websites. The blog should be informative but a lot lessformal than an article. Many business owners have websites to promote their businesses and somepeople have personal blogs or even journal blogs.
Articles are nonfictional compositions that form as a part of a publication, like a newspaper ormagazine. Videos, eBooks and Social media are all excellent ways for you to share information tobuild your personal brand.
If done correctly, your personal brands can be built using social media platforms such as, Facebook,You Tube, Twitter and Google+. Allowing your fan base and your followers to take a look into howyou live your life on a daily basis through social media lets them get to know you and trust you. Letthem get to know you on a personal level and see how you are creating your own freedom lifestyle.The more you share, the more your following will continue to grow.
Sharing Your Lifestyle
To get a fantastic example of a good branding practice, check out Michael Cavalieri and see how it'sset up and get a better idea. Branding yourself is essential.
Your followers will want to learn more about you and what you are doing to make this lifestyle areality and not just a dream. Your loyal followers will wait for you to publish your next valuable pieceof content. Post regularly, Keep them interested in what you have to offer and they will follow youalways. It is alright to re post some of your older content for new followers. Let yourself be knownjust by being you. Be known as an expert in your niche. Make sure that you are engaging with othermarketers in your field as well as new people interested in what you do. Meet and communicate withthose new people.
Finally, make sure whatever you are sharing has a purpose. Don't just go out there randomly postingnon related information. Make sure that whatever you are posting is relevant to your personalbrand. Again, the best way to do this is by sharing your personal story.
Hot Tip:
Never Stop Learning
Never Stop Growing
Never Stop Sharing
Learn, Do Teach! Here's to building a solid Brand featuring YOU!