Building the Market & Octavia Plan!

Veronica Hinkley Reck Ignition Architecture !

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D. THE SITE

The Central Freeway was originally

constructed over Market Street and ran

10 blocks to its northern terminus at Turk

Street. The freeway’s demolition opened

a total of 22 developable parcels that are

each assigned alphabetical designations,

from A – V. Together, these parcels will

yield between 750-900 housing units.

This competition focuses on Parcels K,

M & N together, O & P together, and

Parcel V, all of which front either Hayes

Green or Octavia Boulevard. The San

Francisco Redevelopment Agency will

subsidize parcels K & O as 100%

affordable housing. The City of San

Francisco will sell the remaining parcels

for construction of market rate housing.

Because of their proximity and shared

characteristics, Parcels O and P have

been joined together for the purposes of

the competition, so that participants

submitting for these sites shall submit

one design for both parcels,

encompassing approximately two full city

blocks. Similarly, parcels M and N have

been joined together, with participants

interested in these sites submitting one

entry that includes both parcels. Entries

for Parcels K and V will be considered

separately. Freeway land parcels

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digital veil / video canvasThe angled corner, acting as gateway signage, is a canvas for digital artists, with an undulating mechanical veil, projection surfaces and interwoven decks and catwalks

solar panelsSolar panels, oriented to the south and southeast, are incorporated into the roofdecks and interwoven into the digital veil

fourth fl oor

fi fth fl oor

seventh fl oor / roof

ninth fl oor / roof

sixth fl oor

eighth fl oor / roof

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circulationThree cores allow staggered horizontal circulation,

affording portions of units to extend the full width of the site

retailRetail locations at the upper and lower ends of street level are confi gured with mezzanines to address the slope and provide interest within the spaces

art galleries / studiosA cafe and gallery activate the lower street level. The penthouse, usually private and exclusive, is public, containing galleries, studios, and viewing decks

composite model

section / perspective of three story unit and lower studio

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25 26 26 26 26 25

43

4544

52

3

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3

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39

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61

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56

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ground fl oor / Market Street

second fl oor

third fl oor / Haight Street

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t O C T A V I A

haight elevationoctavia elevation market elevation section looking north

28 study29 living30 dining31 powder room32 unit kitchen33 bath34 bedroom35 balcony36 vertical garden37 glazed folding doors38 view terrace 39 digital veil screening terrace40 community room41 garden shed /

greywater storage42 faculty offi ces43 art studios44 gallery storage45 upper gallery46 gallery overlook47 adjacent building48 solar panels49 backlit steel signage50 stair tower52 digital art veil comprising

computer activated steel pins

1 entry2 corridor3 elevator lobby4 cafe terrace5 cafe6 lower gallery7 offi ce8 restroom9 event kitchen10 storage11 mechanical room12 electrical room13 corridor14 fl orist15 refrigeration16 roof garden17 green roof18 green path19 green wall20 garden gate21 vegetable garden22 unit stair/ventilation tower23 studio unit24 1 bedroom unit25 2 bedroom unit26 3 bedroom unit27 unit entry

53 unit bay54 stainless steel fabric55 storefront glazing56 horizontal translucent glass

& steel bifold doors57 vertical translucent glass &

steel bifold doors 58 horizontal perforated powder

coated steel bifold shades59 vertical recycled wood glare

control louvers60 pre-cast concrete61 glass railing 62 to public transportation via

muni, bus & BART63 bicycle storage

A R T SA R T S

modularityThe project consists of three unit types that slip into a three dimensional frame. Individualization is introduced with a variety of facade and interior arrangements

view looking at roof gardens at near Octavia and Market

view from above of the digital veil, video canvases, and viewing catwalks

view of digital veil from Octavia, showing interwoven solar array

gardens / green spaceEach unit has its own green rooftop terrace and also a vertical garden, which fi lters light and landscape framed views into the core of the unit

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24252516161616

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o c t a v i a b o u l e v a r d

m a

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at facade: 56, 57, 58, 59, 60, 61

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53

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view of seventh fl oor roof gardens & arts complex looking toward freeway ramp

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128

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MODULARITYBase� modules� come� in� 1,� 2,� and� 3� story� configurations

RETAILPublic services are integrated into the streetscape

GARDENSPublic and private gardens provide a variety of outdoor spaces

SUSTAINABILITYSolar panels are integrated into the architecture

DIGITAL VEILActiviates the corner and provides an outlet for local artists

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San Francisco General Plan

4

Franklin

GoughLaguna

Lagu

Webster

Fillmore

Fillmo

Steiner

Miss

ion

10th12th

Valenciai

Guerrero

Dolores

Church

Sanchez

DivisionD vi

PagePage

HaightHaight

HayesHaye

Fell

Oak

Grove

Golden GateG lden Gate

McAllisterM Allister

TurkT rk

14th14th

15th15th

FultonF lton

16th

GougL

guna

hG

ougLaguna

hG

u

Polk

Van Nessss

Mark

et

Improve pedestrian safety on major traffic streets

Enhance the existing cluster of cultural and institutional uses in the Civic Center area

Improve the quality, vitality and accessibility of the area's neighborhood commercial streets

Support new mixed use residential development on the former freeway parcels

Create a network of civic streets and open spaces, with new parks, street improvements and extensive tree planting

Support residential infill within the fine-grained physical pattern of existing residential neighborhoods

Encourage high density housing and supporting uses close to the transit services on Van Ness and Market Streets

Create a new mixed-use residential neighborhood in the SoMa West area

Encourage more housing and intensified commercial activities along the area's core transit streets

Strengthen the role of Market Street as the city's cultural heart and most important transit street

Improve the intersection of Church and Market Streets as a major transit hub

A

B

C

D

E

G

H

I

J

K

F

A

B

C

D

E

G

H

I

J

KF

Figure 2.Plan Framework: Map

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David Baker David Baker Architects !

Owen KennerlyKennerly Architecture and Planning !

Adrienne Steichen"Pyatok Architects !