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Building a Smart SEO Budget

Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?

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Page 1: Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?

Building a Smart SEOBudget

Page 2: Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?

SEO Budgets ..or SEO on a Budget?

Page 3: Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?

How much should your SEO budget be?

What goes into SEO budgeting?

Explaining our SEO Process

How to reduce the budget

Results and ROI of SEO

Page 4: Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?

Dammit, Just tell me how much SEO costs!

Page 5: Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?
Page 6: Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?

Alexandra Tanasa

Page 7: Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?

Digital strategy done right has SEO results.

Page 8: Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?

EVERGREEN RESULTS

Page 9: Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?

“Do small businesses have a chance at competing in search?”

Any action is better than no action.

Page 10: Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?

Expensive SEO offers

Really cheapSEO offers

Page 11: Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?
Page 12: Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?
Page 13: Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?

Anything you do online can and will be used against you.

Page 14: Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?

6 Factors that affect what you’ll pay for SEO

1. Niche &Competition

2. Size of the website: number of pages and page types

3. Offline locations

4. Geographic boundaries – local, national, international

5. Previous SEO work done: Existing penalties

6. Available Resources

Page 15: Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?

Pricing Models: One-Time Project or Ongoing Relationship?

Monthly retainerIndefinite Needs: “My website needs to sell more birthday party accessories”

Project basedTemporary needs: “My website has received a manual penalty..” “I’m launching my new ecommerce website. I need somebody to manage 301 redirects.”

By-the-hour consultingSpecialized needs: “I’m building an ecommerce platform and need consulting.”

Page 16: Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?

If you don’t understand what the agency is doing month by month, then you will get frustrated when the invoice arrives.

Page 17: Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?

Explaining our SEO Process

Page 18: Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?

Month 1:

Technical WorkResearch & AnalysisPlanning

Page 19: Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?

Technical Website Audit

Keyword Analysis - uncover areas of profitability

Landing Page Analysis

Competitors Analysis

Content Analysis - inventory of your marketing assets

Editorial Calendar to support the buying cycle

Setting in Reports and KPIs

Detailed:

Page 20: Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?

Month 2-6:

ImplementingCreative workAdjusting the strategy

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Detailed:

Building a targeted media list

Creating content

Targeted promotion for content

Digital PR

Local SEO

Page 22: Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?

Setting up your Google Places / Google+ Local Page

Creating and claiming listings

Referencing the business from local sources

Reviews acquisition strategy

LOCAL SEO

Page 23: Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?

Local is an important feature

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Organic Traffic (Google Analytics)VisitsTransactionsRevenue

Keywords (Webmaster Tools)KWs Sending TrafficKWs in Top10KWs in Top3KWs in Top1

SEO Budget Measurement

Page 25: Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?

SEO budget .. Or SEO on a budget?

“Can't I just do this SEO thing on my own?”

“So many services.This looks like Upselling!”

Page 26: Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?
Page 27: Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?

How to reduce the budget

Create your own high quality content using the agency’s guidelines

Use all your resources

Find an agency that can scale activities (reporting)

Page 28: Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?

No money at all for an agency? You’ll need :

Talent Creativity Relationships Assets TIME & SWEAT

Page 29: Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?

Total costs:Consulting and implementing fees to digital agencyWeb development work to optimize siteProducing new contentInternal time managing

SEO/ROI Analysis

Total gains:Increased visits from search Sales generated from increased visits Revenue from those sales

+ Outside Branding Value

Page 30: Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?
Page 31: Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?

TakeawaysKeep it Going.

Digital marketing doesn’t have a finish line.

Page 32: Building a Smart SEO Budget. SEO Budgets..or SEO on a Budget?

@MrsAlexandra Check out other SEO presentations by Vertify

www.vertify.ro/[email protected]

Multumesc!Q&A