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Build. Engage. Recruit.

Build Engage Recruit September

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Page 1: Build Engage Recruit September

Build. Engage. Recruit.

Page 2: Build Engage Recruit September

THE WORLD IS

CHANGING FAST…

Candidates

More Connectivity

More Choice

More Channels

1980’s 1990’s 2000’s 2010’s

Filing Cabinet

Recruiters

Offline Database

Job Channels

Social Media

Page 3: Build Engage Recruit September

SOCIAL MEDIA IS HERE TO STAY, EMBRACING ITS POWER IS THE KEY

57%

of the decision to ‘buy’ is now made before any

commercial contact with your business

Page 4: Build Engage Recruit September

PROFESSIONALS USE LINKEDIN FOR

3 VALUABLE REASONS

KNOWLEDGE The definitive professional

publishing platform

NETWORK We connect the world’s

professionals

IDENTITY The professional profile

of record

Page 5: Build Engage Recruit September

are passive and not

looking to move

80%

60%

of them are open

to opportunity!!

Page 6: Build Engage Recruit September

THE BEST RECRUITERS

ACT LIKE MARKETERS

SOCIAL MEDIA KEEPS THE CONVERSATION GOING 1

…BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE

SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY 2

Page 7: Build Engage Recruit September

CREATING ‘FOLLOWERS’ WILL

FUEL YOUR SUCCESS

? ? ?

? ? ?

? ? ?

What good is a post on Facebook if you

have no friends?

Followers are more likely to recommend your business 2.5 x

78%

Followers are 78% more likely to respond to an InMail

of members are interested in job opportunities from companies they are following 79%

Page 8: Build Engage Recruit September

WE RECOMMEND

3 SIMPLE STEPS

YOUR FOLLOWERS

& YOUR BRAND

NURTURE YOUR

TARGET

AUDIENCES

DO WHAT

YOU DO BEST

BUILD ENGAGE RECRUIT

Page 9: Build Engage Recruit September

RECRUIT

RELEVANT

JOBS

RECRUITER

ENGAGE

CONTENT

UPDATES

CAREER

PAGES

YOUR LINKEDIN JOURNEY

STARTS HERE

BUILD

EMPLOYEE

ADS

TARGETED

MEDIA

Page 10: Build Engage Recruit September

YOUR LINKEDIN JOURNEY

RECRUIT ENGAGE BUILD

Page 11: Build Engage Recruit September

ACCELERATE FOLLOWER GROWTH

Reach out to potential candidates and convert them into followers

BUILD

TARGETED CAMPAIGNS

300% Follower base increase - Symphony Teleca

Your total number of followers 946

Page 12: Build Engage Recruit September

YOUR LINKEDIN JOURNEY

RECRUIT ENGAGE BUILD

Page 13: Build Engage Recruit September

LEVERAGE YOUR EMPLOYEES

EMPLOYEE PROFILE

ADS

of page views are members looking at members 76%

ENGAGE

Views on your employee profiles this month

1964

Page 14: Build Engage Recruit September

IMPROVE YOUR FOLLOWER ENGAGEMENT WITH

RELEVANT MESSAGING ENGAGE

Page visitors see the content that is relevant to them

≤ 400%

increases in candidate conversions achievable with targeted content

CAREER PAGES

IMAGES

VIDEOS

JOBS

Page 15: Build Engage Recruit September

KEEP YOUR FOLLOWERS

UP TO DATE

Ensure you are always top of mind

Relevant content Encourages likes & shares

ENGAGE

CONTENT UPDATES

Your content updates this month

13

Your potential audience

137,500

Page 16: Build Engage Recruit September

ACCELERATE YOUR

ENGAGEMENT REACH

uplift in click through rates for updates 25%

the usual content traffic 3x

Reach a wider audience before you even have them as followers

ENGAGE

SPONSORED UPDATES

Page 17: Build Engage Recruit September

YOUR LINKEDIN JOURNEY

RECRUIT ENGAGE BUILD

Page 18: Build Engage Recruit September

PROMOTE YOUR JOBS TO THE BEST

CANDIDATES RECRUIT

RELEVANT JOB POSTS

Only the most suitable candidates will see your jobs

Job posts are a great engagement tool

Job visibility can be increased with Sponsored Jobs

of members are interested in job opportunities from

companies they are following

79%

Page 19: Build Engage Recruit September

PROACTIVELY SOURCE CANDIDATES

RECRUIT

RECRUITER

Increased access to the network

Reach out using InMail

Workflow and Collaboration tools 78%

Followers are

78% more likely to respond to

an InMail

Page 20: Build Engage Recruit September

Fo

llow

ers

Time

BUILD, ENGAGE AND RECRUIT FOR SUCCESS

RELEVANT JOBS

CAREER PAGES

TARGETED MEDIA

RECRUITER CONTENT UPDATES

BUILD ENGAGE RECRUIT

EMPLOYEE

ADS

Page 21: Build Engage Recruit September