Build Engage Recruit September

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  • Build. Engage. Recruit.

  • THE WORLD IS

    CHANGING FAST

    Candidates

    More Connectivity

    More Choice

    More Channels

    1980s 1990s 2000s 2010s

    Filing Cabinet

    Recruiters

    Offline Database

    Job Channels

    Social Media

  • SOCIAL MEDIA IS HERE TO STAY, EMBRACING ITS POWER IS THE KEY

    57% of the decision to buy

    is now made before any commercial contact with

    your business

  • PROFESSIONALS USE LINKEDIN FOR

    3 VALUABLE REASONS

    KNOWLEDGE The definitive professional

    publishing platform

    NETWORK We connect the worlds

    professionals

    IDENTITY The professional profile

    of record

  • are passive and not

    looking to move

    80%

    60% of them are open

    to opportunity!!

  • THE BEST RECRUITERS

    ACT LIKE MARKETERS

    SOCIAL MEDIA KEEPS THE CONVERSATION GOING 1

    BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE

    SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY 2

  • CREATING FOLLOWERS WILL

    FUEL YOUR SUCCESS

    ? ? ?

    ? ? ?

    ? ? ?

    What good is a post on Facebook if you

    have no friends?

    Followers are more likely to recommend your business 2.5 x

    78% Followers are 78% more likely to respond to an InMail

    of members are interested in job opportunities from companies they are following 79%

  • WE RECOMMEND

    3 SIMPLE STEPS

    YOUR FOLLOWERS

    & YOUR BRAND

    NURTURE YOUR

    TARGET

    AUDIENCES

    DO WHAT

    YOU DO BEST

    BUILD ENGAGE RECRUIT

  • RECRUIT

    RELEVANT

    JOBS

    RECRUITER

    ENGAGE

    CONTENT

    UPDATES

    CAREER

    PAGES

    YOUR LINKEDIN JOURNEY

    STARTS HERE

    BUILD

    EMPLOYEE

    ADS

    TARGETED

    MEDIA

  • YOUR LINKEDIN JOURNEY

    RECRUIT ENGAGE BUILD

  • ACCELERATE FOLLOWER GROWTH

    Reach out to potential candidates and convert them into followers

    BUILD

    TARGETED CAMPAIGNS

    300% Follower base increase - Symphony Teleca

    Your total number of followers 946

  • YOUR LINKEDIN JOURNEY

    RECRUIT ENGAGE BUILD

  • LEVERAGE YOUR EMPLOYEES

    EMPLOYEE PROFILE

    ADS

    of page views are members looking at members 76%

    ENGAGE

    Views on your employee profiles this month

    1964

  • IMPROVE YOUR FOLLOWER ENGAGEMENT WITH

    RELEVANT MESSAGING ENGAGE

    Page visitors see the content that is relevant to them

    400% increases in candidate conversions achievable with targeted content

    CAREER PAGES

    IMAGES

    VIDEOS

    JOBS

  • KEEP YOUR FOLLOWERS

    UP TO DATE

    Ensure you are always top of mind

    Relevant content Encourages likes & shares

    ENGAGE

    CONTENT UPDATES

    Your content updates this month

    13

    Your potential audience

    137,500

  • ACCELERATE YOUR

    ENGAGEMENT REACH

    uplift in click through rates for updates 25% the usual content traffic 3x

    Reach a wider audience before you even have them as followers

    ENGAGE

    SPONSORED UPDATES

  • YOUR LINKEDIN JOURNEY

    RECRUIT ENGAGE BUILD

  • PROMOTE YOUR JOBS TO THE BEST

    CANDIDATES RECRUIT RELEVANT

    JOB POSTS

    Only the most suitable candidates will see your jobs

    Job posts are a great engagement tool

    Job visibility can be increased with Sponsored Jobs

    of members are interested in job opportunities from

    companies they are following

    79%

  • PROACTIVELY SOURCE CANDIDATES

    RECRUIT

    RECRUITER

    Increased access to the network

    Reach out using InMail

    Workflow and Collaboration tools 78%

    Followers are 78% more likely

    to respond to an InMail

  • Fo

    llow

    ers

    Time

    BUILD, ENGAGE AND RECRUIT FOR SUCCESS

    RELEVANT JOBS

    CAREER PAGES

    TARGETED MEDIA

    RECRUITER CONTENT UPDATES

    BUILD ENGAGE RECRUIT

    EMPLOYEE

    ADS