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>Company Profile 2011
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>content
01 Who we are >>wecreate. listen.connect
02 What we do >>crisp brand identities
03 Clients >>they want to be in the game
04 Our action plan >>what we have in mind 04 Case studies
>>great work for great brands
4.1 Jack Daniels Promo Program 2010-2011
4.2 Rip Curl Pro Search
05 Team >>eager to help your business grow 5.1 lets
meet
06 Connect >>dont be shy
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>who we are
>Buena Vibra is a true, lifestyle marketing agency
specializing in promotions, branding & special
events. Through CREATIVEconcepts & technology
we help brands ENGAGEthe connected CULTURE.Creativityis at the
heart of everything we do our design team is
equally adept at creating crisp brand identities .
>Buena Vibra is also a lifestyle brand itself within the
18-26 Target, branching out into trendsettingapparel, art,
music, events, sports & education
among other aspects of daily life in Puerto Rico.
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>clients
>Our clients are happy for us to help their business .
They
know we do it in the most effective way!
>Our clients value our marketing opinion and expertise
the
same way we value their business and marketing needs.We trust
each other - this is how we work together!
>Want to be part of the team? Just connect!
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>clients
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>our action plan
2011
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>case studies
>BriefIncrease brand awareness among the young target
audience ofstudents and professionals. Actively promote Jack
Daniels as analternative to scotch drinkers while preserving the
key elements
associated with the brand.>Strategy: Present to the Entry
Level Consumer (18-25) in a way that
refreshes its perception & increases its awareness. We are
utilizingmodern trends in music, art, fashion & lifestyle to
engage the connectedconsumer in the communications channels (Social
Media, Grassroots)to create impactful connections with the target
costumer trough theyear.
>Results: The campaign obtain a consumer feedback by 25%
andstimulated new consumer reach. Over 10 unique bars experience
theart-music event platform nationwide. The total reach of the
JackDaniels Black Book on events was approximately 60,000 &
socialmedia channels reached 500,000 over a weeks time.
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>case studies
>Brief: PRTC & Coors Light became partners for the first
ASP Surfing
Championship to be held in the Caribbean: Rip Curl Pro
Search.
Our team developed the key exposition guidelines for the
event.
>Strategy: Create an experiential event for the local target
andworldwide surfing industry. We perform the promotional plans
for:
Rip Curl PRTC, Coors Light, Jeep, Snickers including all the
event
production set-up. Through our fan base we create a
connection
between target and a top prestigious event.
>R
esults: The event obtain a worldwide exposition including
media,and online presence (webcast, real time feed, & crowd
sourcing.
The event became the most profitable in short terms meanings
for
the PRTC having an impact in the economy of an estimated
4,000
room nights and 4.5 million dollars.
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>lets Meet
Emil Medina, Partner; Business Manager
relationship matters
>is a marketing communications professional oriented
intolifestyle branding & social media strategies. His Focus is
toincorporate out of the box concepts in brand campaigns
development. Has be in charge of the PR Tourism Companyevent
managementincluding: CopaTutoMarchand, ASTAConference @Turkey,
Mayaguez 2010 & Rip Curl Pro Search,beyond others.
>Developed and delivered BTL campaigns for an impressivearray
of local & global brands such as: Nestle, McDonalds
Listerine & Neutrogena.>Is a natural public speaker who
is driven to work in team group,
often motivate clients & partners to perform brand
overallplans.
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>lets Meet
Jose Max Perez; Partner, Operations Manager
workflow
>is an events producer & marketing
communicationsprofessional dedicated to develop experiential
events. Hasbeing responsible in the development of Puerto Rico
nightlifescene developing high visibility events such as: Coors
LightSilver Sessions, Electric Daisy Carnival, Temple of
Sound,beyond others.
>Delivered top notch BTL campaigns& tactical programs for
theliquor industry, providing continuous sales increase
witheffective promotional plans.
>Has developed an effective team of promoters in charge
toperform weekly promotional programs for clients like:
AT&T,Brown Forman, V. Suarez & B. Fernandez.
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>lets meet
Jeff Fontanez, Partner, Executive Director
people person
>is an events management & marketing professional
dedicated to
improve clients exposition. Has worked with most of the local
artist
and producers, developing strong links between BVG and the
industry.
>Has be in charge to perform continuous BTL campaigns for
the
technology industry, developing nationwide POS plans for:
Sony,
Windows 7 & One Link.
>His role is to deliver in clients action plans, driven to
provide clients
the extra value; in order to maintain business
relationships.
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>lets meet
Luis Jimenez, Creative Director
creativity junkie
>strategic-thinker and outstanding team worker, his passion
is building
engaging bonds between brands and consumers through
lifestyle
experiences.> Is driven to analyze & audit brand
opportunities in order to develop
Creative Strategic Planning.
>Has be in the marketing & events industry since his
beginning
indentifying consumer local trends as part of his daily
basis.
>Recently has exposed the Jack Daniels brand to the
trendsetters inPuerto Rico connecting to a new consumer target with
a traditional
brand.
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>lets meet
Mayrel Gonzalez, Executive Director
the go getter
>is marketing & public relations professional dedicated
to perform
detailed brand action plans. Stands out in the market because of
her
organization & attention to brand needs.>Is dedicated to
provide memorable experiences between sales &
promotions team and brand executives. Delivered promo plans
for
worldwide recognized brand such as: Coors Light, Peroni,
Listerine
& Neutrogena.
>Keeps constant touch with our customers needs and events
stayingon the cutting-edge of functionality and creativity.
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>connect
Memberships:
www.buenavibrapr.com
facebook.com/buenavibragroup
twitter.com/buenavibrapr
Buena Vibra Group
