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& DSMR496/001 Fall 2010 Group #3 Katrina Ballesteros - [email protected] Lauren Hotz - [email protected] Courtney Paff - [email protected] Gina Vigilante - [email protected]

Bubbles & Brew

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Page 1: Bubbles & Brew

&DSMR496/001

Fall 2010

Group #3Katrina Ballesteros - [email protected]

Lauren Hotz - [email protected] Paff - [email protected] Vigilante - [email protected]

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Table of Contents

Executive Summary.............................................................2

Company Description..........................................................4

Industry Analysis & Trends.............................................6

The Target Market...............................................................8

The Competition...................................................................9

Strategic Position & Risk Assessment......................11

Marketing Plan & Sales Strategy................................12

Operations............................................................................15

Technology Plan.................................................................18

Management & Organization........................................19

Social Responsibility & Sustainability.......................22

Development, Milestones & Exit Plan........................25

The Financials.....................................................................27

Appendix...............................................................................32

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In University City there is little established for the locals to complete their laundry in a clean, well-lit place, while simultaneously executing other daily tasks. Bubbles & Brew will provide a laundromat with free Internet service, as well as a cafe with . The combination of these amenities has never been implemented in the area, and we believe this would be an asset in the local economy. Our innovative swipe card system will also be more efficient and accommodating than coin operated machinery. Everyone from students to working professionals would be able to utilize Bubbles & Brew to fulfill their needs in a welcoming environment that will redefine the negative connotations associated with the laundromats they are used to frequenting. Bubbles & Brew’s mission is to provide a clean, safe, and relaxing environment for our customers. It is our goal to make sure that our customers are able to complete the chore of doing laundry while using their wait time to their advantage in our cafe setting. While the laundry is being done, our customers will be able to order from a variety of coffee and tea options. Along with these drink choices our customers will be able to buy environmentally-friendly detergent and dryer sheets. The concession stand is also where our customers can buy and reload their swipe cards. It will be located in the front entrance along with comfortable chairs and tables available for lounging and using the free Internet service. Bubbles & Brew provides an innovative combination of popular amenities that the area between the campuses of University of Pennsylvania and Drexel University lack .The economy of University City will be greatly stimulated by the increase in foot traffic after Bubbles & Brew is open for business, and over 40,000 students as well as surrounding residents will benefit from our services. Currently the laundromats in the University City district have negative reputations with the local demographic because of their unclean conditions and lack of amenities. The distance between the laundromats and the colleges’ residential areas also discourages students from using their services. The founders of Bubbles & Brew’s have created a unique solution to these problems that will provide a significant competitive advantage.

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Executive Summary

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Co-owners Gina Vigilante and Katrina Ballesteros bring their past work experience in retail, marketing, and design to Bubbles & Brew. Gina has a Bachelors of Science in Design and Merchandising from Drexel University. She has worked for a variety of companies including Scunci International, Indulge Boutique, and Aldo Group. She was the store manager for both Indulge Boutique and Aldo. Katrina Ballesteros also has a Bachelors of Science in Design and Merchandising from Drexel University. She worked for Drexel University’s Historic Costume Collection and printmaking lab, a cafe within the Seven at Seven Music Group venue, and at Cashman & Associates Special Events and Public Relations company. Both Gina and Katrina’s prior experiences will make Bubbles and Brew a successful business. Looking ahead to the future, Bubbles & Brew has two distinct goals to improve the company over time. We would like to start by upgrading to eco-friendly and energy efficient machines that are compatible with swipe card technology. Additionally, we would also like to add several other locations of Bubbles and Brew in Philadelphia to cater to a larger network of consumers.

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Executive Summary

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Bubbles & Brew is a Philadelphia based company providing a laundromat service, with a clean and relaxing atmosphere, high-speed Internet access, and full service coffee bar. Thanks to Bubbles & Brew laundry no longer needs to be a dreaded chore, and never again will you have to sacrifice your other tasks for the sake of clean clothes. Bubbles & Brew aims to serve the Powelton Village sector of West Philadelphia, catering not only to the large student population from both Drexel University and University of Pennsylvania, but also to local residents and businesses.

Mission Statement

Bubbles & Brew’s goal is to make sure that our customer is always able to continue on with their normal daily activities and obligations while they complete life’s necessary chores. Not having a washer or dryer in your home is no longer a punishment.

Trademarks, Copyrights, & Other Legal Issues

Bubbles & Brew will be considering trademarking for future expansion and franchising possibilities. In the City of Philadelphia there are numerous licenses and regulations need to be met in order to operate legally. The Business Privilege License and Tax Account Applications must be approved by the city. The location must be properly zoned for use as a laundromat. For the café portion of our business we will need to meet all Board of Health Regulations and Standards. A Food Preparing and Serving License must also be obtained.

Services

In this fast paced world we live in, Bubbles & Brew enables customers to not have to put their life on hold in order to do their laundry. At Bubbles & Brew, while your laundry is washing, you can be sipping your favorite cafe beverage, accessing our free wireless Internet, all while relaxing on our plush sofas with your favorite program on one of out flat screen televisions, just as if you were at home. All

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Company Description

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the amenities are here for you so that you no longer have to sit around and wait hopelessly for your laundry to be finished so that you can go on with your life.

We offer the benefit of extended hours, and our swipe card payment system gives the added convenience of not needing to carry change. There are no more quarters to carry and juggle with our debit swipe system, simply bring your card and swipe at security door to access the cafe. Then use that same card to start washers, dryers, purchase detergent, or coffee. It is all deducted from your prepaid account with us. There always being a staff member on site you never need to worry about running out of funds on your card, simply refill it at the cafe.

Management

Bubbles and Brew will be set to open in August of 2011. Founding partners Katrina Ballesteros and Gina Vigilante would be responsible for managing the shift in which they work. Each member would also take on the role that best suited their own individual strength: i.e. VP of Sales, Marketing, Operations/Logistics, or Technology/Maintenance. A few part-time employees would be needed to help maintain cleanliness, serve customers, and assist is other various light work duties. A local independent maintenance man would be contracted to service machines when needed. Security may or may not be needed (dependent upon location and other security measures put into place).

Location and Geographical Information

Bubbles & Brew aims to serve the Powelton Village/University City sector of West Philadelphia. We are located at 11 S. 36th Street, Philadelphia, PA 19104.

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Company Description

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The coin laundry market consists of an estimated primary customer base of 86 million people living in rental housing. As the population grows, so does the need for this service. Demographics show that renters, as opposed of homeowners, are the fastest growing segment in the nation.

Industry Maturity

The coin laundry industry is at a stable development stage. Demographics show that the amount of people living in apartments is growing, which will lead to continued prosperity in this industry.

Competition in the laundry inudstry is based on location. Due to the less than a handful of laundromats in University City, most of which are close to the perimeter of the district and not near the colleges, there is the opportunity for Bubbles & Brew to get ahead of the competition by being closer to the University of Pennsylvania and Drexel University college campuses and the nearby residents.

The key to success in the laundry industry in University City is to differentiate itself from the competition. This is so that customers will be more intrigued to go to Bubbles & Brew rather than another competitor. At this stage of the industry, customer loyalty is harder to get for a new company. It will be either a hit or a miss in gaining already loyal customers of the competition to be loyal customers of Bubbles & Brew.

Sensitivity to Economic Cycles

Coin laundry services thrive in periods of both growth and recession. When home ownership decreases during periods of recession, the self-service laundry market expands as more people are unable to afford to repair, replace, or purchase new washers and dryers, or as they move to apartment housing with inadequate or nonexistent laundry facilities. The public consistently needs this service, because doing laundry is a daily task.

As a small business laundromat and Internet cafe, it will not need many employees to keep the business running. It will need employees that have been trained in a cafe and customer service setting, to provide customers with a satisfactory experience.

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Industry Analysis & Trends

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Prices will need to be able to cover the costs and upkeep of the business, but also be a suitable price for customers to stay loyal, and not give up the amenities that we provide for a cheaper competitor.

Seasonal Factors

Bubbles & Brew will have year round business thanks to the permanent local residents within our district. We do recognize that a large portion of clientele will be college students from the two local colleges and anticipate a temporary decline in business during holidays and semester breaks.

Technological Factors

A swipe debit card system will be used to make all purchases once inside the establishment including: coffee, detergents, washers and dryers. This card would be refillable at the register on location.

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Industry Analysis & Trends

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Bubbles & Brew is located in the heart of University City District, at 11 S. 36th Street, Philadelphia, Pennsylvania. This district is bounded by 29th Street and the Schuylkill River on the east; 50th Street on the west; Spring Garden Street (to 40th Street), Powelton Avenue (to 44th Street), and Market Street (to 50th Street) to the north; and Civic Center Boulevard, University Avenue, and Woodland Avenue to the south. This downtown suburbia area of Philadelphia also includes the neighborhoods of: Cedar Park, Garden Court, Spruce Hill, Squirrel Hill, Powelton Village, Walnut Hill, and Woodland Terrace. University City, named after the six colleges and universities in the district, encompasses Drexel University, The University of Pennsylvania, and University of the Sciences in Philadelphia campuses. Over 40,000 students reside in University City for all or part of the year, making students our primary target market. The average student, traditionally between the ages of 17 to 25, is a multi-tasking person with many priorities in their life making mundane errands and chores insignificant next to their studies, extracurriculars, and social life. What this primary target market seeks is a place where they can fulfill their laundry chore in a clean and safe environment, while having the option of grabbing a cup of coffee in the lounge area and use the complimentary Wi-Fi for work or leisure. This demographic group also has limited income, so they are also looking for a facility that accommodates their needs and wants at a price they can afford. According to the 2009 University City Report Card the University City District released, with data recorded as of 2008, the district has a population of approximately 46,876 people. Of that approximately 18% of University City’s 17,004 households are homeowners, as noted by the U.S. Census Bureau. Demographics show that renters, as opposed to homeowners, are the fastest growing segment in the nation. The coin laundry market consists of an estimated primary customer base of 86 million people living in rental housing. As the population grows, along with the amount of people renting homes, so does the need for this laundry service.

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The Target Market

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There is a handful of coin operated laundromats that service the University City area but none are directly located within the area between University of Pennsylvania and Drexel University in which we are looking to open. Many of these laundromats are on the outskirts of the college campuses and in less favorable neighborhoods, leaving students to walk several blocks with their laundry. Many of these locations have received negative reputations for cleanliness, and thanks to public reviews we are also able to take note of the local patrons’ approval of low pricing.

Ultra Clean Laundromat, located at 4620 Baltimore Ave, is one of better facilities in the neighbor with customers enjoying the “family run business” that has been noted as being “very clean.” Ultra Clean Laundromat also offers a drop-off service where they will do your wash for you. This is a very convenient service that we may need to consider offering in the future in order to stay competitive.

We have also found that many of the local laundromats offer dry cleaning and tailoring services, neither of which we will be offering. U-Do-It Laundry and Dry Cleaning, at 1513 Spruce Street, slightly outside of our neighborhood, offers excellent tailoring and the washers has been noted as “seem clean.” Although the complaint was made that “Clientele is sometimes questionable and there could be more seating while you wait.”

Tiong’s Laundry, 3953 Lancaster Ave, is in our neighborhood, but with its older equipment, the need for quarters, and the gated and barred doors and windows, we feel that our demographic would prefer to use our modern facilities and enjoy our atmosphere.

Hau Lin Huo is a decent laundromat located at 4303 Locust Street. This section of Locust Street is clean and has neighboring businesses that include a CVS, deli, pizza shop, and a cafe. We view this laundromat as our most aggressive competitor. Our edge above Hau Lin Huo is that we offer the additional amenities within our establishment. There would be no need to leave the laundromat to get coffee, nor would our client feel the need to leave to occupy their time, which is necessary at Hau Lin Huo due to its lack of seating. We also have the technological advantage of updated equipment and in-house debit system so there is no need for heavy

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The Competition

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quarter filled pockets. We are confident that our safe and relaxing environment will draw customers to our facility over the competition. Neither one of the laundromats within the area offer cafe or Internet services while you wait, nor a safe and secure environment. We believe it is this level of service that will set us apart from our industry competitors and help us establish a successful and loyal relationship with our clients.

Another of our competitors is the possible laundry services located within the dorms and apartments. We have researched and surveyed many students in the area and realized that many students use the laundry services within their dorm, or apartments, but with a high level of dissatisfaction. Students have complained about having to wait for others to finish their wash so that they may be able to do their own, or having their wet clothes taken out of the washer by someone else and left aside without being dried. Many of these laundry facilities are located in dark and dank basements leaving students no choice but to leave their laundry and return to their dorm room to complete their homework, because of this theft of clothing prevalent. We believe that the multitude of services we offer would attract college students to our establishment. Students could meet with friends and do their laundry together while studying or doing homework, or just having a cup of coffee. Thanks to Bubbles & Brew, doing the laundry would no longer be a dreaded chore.

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The Competition

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Bubbles & Brew was created after discovering the need for a clean, safe laundromat cafe in the area. We wanted to improve the existing laundromat and create a new place where students and other residents in the area could do their laundry and relax in our Internet cafe. By becoming the first clean, safe laundromat in the area, we hope to gain the attention of this existing and growing market and become industry leaders. Bubbles & Brew’s objective is to be the leading laundromat cafe in Philadelphia’s University City area. To achieve this goal, Bubbles & Brew has developed a strategic position that emphasizes:

• An environment that provides a safe and comforting setting during all hours of operation.

• Several services so that customers can accomplish many of their daily tasks in one location.

• A meeting place and lounge for schoolmates, coworkers, and friends, while accomplishing a time consuming task.

• Quick and easy laundry, Internet, and cafe services.

Bubbles & Brew will be the place for customers to get their laundry done while being able to meet with friends or get work done. Due to the various services that we provide every customer will be able to complete tasks off of their to-do list. These services include a laundry facility, wireless Internet service, a cafe, and a comfortable seating lounge area. Another strength is our convenient location. This allows students and permanent residents who live in the area easy access to our services. The most potential threat for us is our competition with the available laundry facilities in the surrounding dorms and apartment buildings. Another risk is our competition with the local coffee shops in the area. We hope that the combination of a laundry facility, a cafe, and wireless Internet capabilities will bring in consumers because it will be seen as a convenient one-stop shop.

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Strategic Position & Risk Assessment

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The main focus of Bubbles & Brew is understanding the needs and wants of its customers. Our marketing plan parallels this and concentrates on how to best reach our target market so that Bubbles & Brew is easily accessible and, most importantly, convenient. Our consumer is interested in the ability to socialize in a place that is clean and functional at an affordable price. Our marketing plan is based on selling the service of a laundromat and cafe, but we focus our customers’ want to multitask. Our consumers can drink a cup of coffee, meet with friends, and do some work, while being able to do their laundry chore in the same space at the same time. Bubbles & Brew is the functional “Place to Be”. Since Bubbles & Brew’s target community is the University City district, we will post advertisements in local publications that are distributed within the area. “Close at Hand” is a neighborhood directory of goods and services in University City which we will put an advertisement in. Because our company will have a phone number and an address in the neighborhood, we will also be able qualified for a free listing in the publication. Other publications we are looking to advertise in are the University City college newspapers: Drexel University’s “The Triangle” and The University of Pennsylvania’s “The Daily Pennsylvanian”. These college publications will help us attain our primary target market, the college student. Since our primary target market is the Internet-savvy college student, online publications will conveniently fit into their busy schedules, but these are also easily accessible to the non-student residents of University City. “Close at Hand” provides an electronic edition available on www.ucityphila.org and www.ucreview.com. Two other online publications affiliated to the University City District, that we are looking into for advertisements and/or article mentions are the “University City Community Email Newsletter”, published bi-monthly, and “The Quest”, a quarterly newsletter. Both newsletters are easy to sign up for by emailing [email protected]. The University City Network” (www.UCnet.com) is another major marketing tool Bubbles & Brew can use to its advantage. UCnet has a member database of more than 75,000 members. Of that 75,000, approximately 45,000 are students, faculty, and staff of The University of Pennsylvania, Drexel University, and

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Marketing Plan & Sales Strategy

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the University of the Sciences in Philadelphia. UCnet is able to provide Bubbles & Brew with more business from potential customers. UCnet also creates “Welcome Packs” for new students each Fall. Bubbles & Brew can put coupons and a sample detergent with promotional information and packaging in these “Welcome Packs” to continue reaching out to new customers with every Freshmen class that comes in. Along with a personal web page, we will create a Facebook page for Bubbles & Brew where customers can “like” it and “share” information with their friends. This page will display general information, images, coupons, and events for customers to view and use. We also have a Twitter account that customers can follow for updates, as well as special coupons and discounts not provided anywhere else. Along with print advertisements, e-mailable and online newsletters, and a place in social networking, Bubbles & Brew will also market through other channels. We will be giving away promotional sample detergents that provide our company’s information and location on school campuses and high foot traffic streets in University City. Additionally, we will find local businesses that have boards or counters that allow other local businesses place fliers and business cards up for customers to look at and leave items there as well. Bubbles & Brew will have seasonal promotional events for our customers to participate in. These will include Monday Night Football nights, Phillies games, and Glee nights. For each of these events, we will have varied discounts on products. This is another way to be involved with the community and grow customer loyalty.

One of our most effective sales strategies also happens to be one of our most convenient features. Our in house debit swipe card system allows customers to add money to their account for use of any items within our establishment. Once money is deposited into the account it can only be used within the cafe or the laundromat. This ensures that money stays in house and almost guarantees repeat customers. Customers will return at least to use the remaining funds in their account, if the remaining funds are not enough for the desired transactions, then the customer will need to put more money in their account, again ensuring a repeat business. Our educated and knowledgeable staff is always present to assist our customers

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Marketing Plan & Sales Strategy

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in any way that may be needed, whether it is purchasing our products or friendly customer service. It is our staff that will play an integral role in our sales strategy and tactics. Through their knowledge and recommendations, we can push multiple items per transaction, also known as Unit’s Per Transaction (UPT’s). Increasing our average sale dollar amount through UPT’s is a proven way to drive sales and earn increased revenue. Our staff/sales team will be capable of informing consumers about the Seventh Generation laundry products we offer; as well introducing the customer to any new products or sales promotions we may be offering during their visit. It is also at this time that our trained staff will be able to offer customers a sale of beverage or any other service or product from the cafe section of Bubbles & Brew. All employees will be trained in being a cashier and a barista, so they will know how to operate both areas whenever needed. At any given time during the work day, there will be two employees on shift, as well as one of the business owners. This way one employee will be running the cash register, while the other is creating the drinks. This will keep laundry products a safe distance away from where the customers’ coffee will be made. Ensuring a relaxing and productive environment promises to keep the customers in our establishment potentially increasing our dollar per hour and overall sales. If we can keep customers in our establishment enjoying our atmosphere we can keep them drinking our coffee beverages and doing their laundry assuring repeat customers, a loyal local following, and a successful business.

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Marketing Plan & Sales Strategy

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Bubbles & Brew, located at 11 S. 36th Street in Philadelphia, plans to begin operation in August 2011. It will be open 7 days a week from 7:00 am to 11:00 pm. A Bubbles & Brew barista, cashier, and at least one manager will be on site at all times. Complying with the City of Philadelphia’s laundromat regulations, the manager and employees on duty will arrive at the premises at approximately 6:00am and leave before 12:00am with all outside lights being shut off by timer at precisely 12:00am.

The five hired baristas will work part time and will be compensated with an hourly pay of $10. The employee’s primary duty will be to work behind the service counter which is where he/she will prepare the beverages, sell and reload swipe cards, and sell laundry items such as detergent. They will also be responsible for wiping down tables and keeping the laundry facilities in clean, working order.

The manager on duty will be in charge of opening and closing the store, keeping track of the monthly budget, transactions, and expenses. We do not expect significant seasonal factors to effect hours of operation and scheduling of staff, however, we will closely monitor our staffing needs to determine when additional employees may be added to ensure our superior level of quality and service. At point of sale, customers may use cash, Visa, MasterCard, and American Express, to load their own personal Bubbles & Brew swipe card. This card is necessary to start our washers and dryers, and may also be used to purchase café beverages. Cash, Visa, MasterCard, and American Express may be used to purchases beverages and detergents but will not operate the washers or dryers. Bubbles & Brew will be entering a 1 year net lease with the landlord at 11 S. 36th Street requesting minimal concessions. We will reserve the right to renew at the end of that first year. At the time of renewal we would also reserve the right to renegotiate our lease agreement terms and possibly extend the length of the new lease agreement. We are requesting that the lease begin in July of 2011 so that 1 month’s time can be spent to make necessary improvements to the premises. We ask that this first month of rent not be charged to Bubbles & Brew due to several leasehold improvements that will need to be made prior to opening for business in August

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Operations

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2011. These leasehold improvements will only increase the value of the property and Bubbles & Brew will not be removing these improvements at the end of the lease, if the lease is not renewed at the discretion of either party. These improvements include, but are not limited to, paint, electrical upgrades, waste water systems, upgraded lighting systems, installation of high speed wireless Internet, and cosmetic structural (non-load bearing) changes. All improvements will be made by licensed professionals, with the proper permits, and under all codes of the City of Philadelphia. Any construction modification will be approved by the landlord prior to the beginning of construction. A cleaning company will be hired to clean the premises weekly not during the hours of operation. They will be employees of a reputable outside cleaning company who have passed sufficient background checks and have been bonded for our protection. Service and maintenance is provided by our laundry equipment dealer Mac-Gray. Mac-Gray provides Bubbles & Brew with around the clock service and regularly scheduled maintenance. Mac-Gray is available via phone, email, or through their online service request system. After normal business hours they are also available through their phone answering system. All service requests are sent immediately to the closest service technician guaranteeing prompt reliable service. Service for the cafe portion of our business will also be provided by our coffee equipment vendor and included in the lease of the equipment. Additional services including, but not limited to, heating, air conditioning, electrical, and various plumbing needs (not related to the washing machines) will be scheduled and paid for by Bubbles & Brew utilizing local independent certified technicians. Bubbles & Brew will be utilizing a perpetual inventory system in our point of sale which will ensure that supplies can be easily monitored by management. All supplies will be ordered on an as needed basis and a monthly budget of $50 will be allotted in a petty cash account for use of miscellaneous office supplies (envelopes, pens, paper, etc.) All invoices will be paid upon receipt by either partner, but must also be

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Operations

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initialed by the other partner. All deposits as well as checks and withdrawals must also be initialed by both partners. This is to guarantee that both partners are aware of all financial decisions. An independent accountant will be hired to file all periodic taxes and audits.

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Operations

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Bubbles & Brew requires several technological support systems to effectively satisfy its customers. Our wireless internet server must be compatible with all computer software and operating system, and accessible to only customers of our business. Bubbles & Brew will issue an access card, which will not only give customers a unique PIN to access the Internet within the store, it will allow them to operate laundry machines as well as serve as a debit card for the store. Bubbles & Brew will also need software to manage inventory, track finances, and view the performance of each machine. A central phone system will also be necessary for communication between employees throughout the establishment, to accept incoming calls, contact vendors, and for emergency purposes. Bubbles & Brew will use technologies such as a website and email blasts to reach out to customers to receive feedback, distribute coupons, and inform them of upcoming news. Customers will be able to review information about Bubbles & Brew on the website, as well as share personal stories in our blog section, to give honest input on how our service benefits them. A video surveillance system will also be put in to place to ensure the safety of our employees and our customers. This will also help minimize theft and deter other various crimes.

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Technology Plan

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The Bubbles & Brew management team is comprised of equal partners Gina Vigilante and Katrina Ballesteros. Individually, each partner through their own work experience has developed the critical skills needed to turn their dream into a thriving business. The personal experiences and achievements of Gina Vigilante and Katrina Ballesteros make them each valuable assets and perfect compliments in business. They have the necessary skill sets and determination to make Bubbles & Brew a success. GINA VIGILANTE, CO-OWNER. Prior to launching Bubbles & Brew, Gina Vigilante began her diverse business career working as a Pre-Production Technician at Scunci International where she learned what it takes to succeed in a high competitive, multi-million dollar industry. It was with Scunci that she was able to merge her creative abilities and practical sense to develop trade show displays and sales presentations that eventually landed Scunci International the number one spot in the hair accessory industry. Accomplishments such as these support Ms. Vigilante’s track record as a major force in driving sales and increasing sales volume through marketing and promotions. Following her work at Scunci International, Gina took her skills and knowledge gained in the corporate world and applied them to the independent retail market sector. After being hired as a Store Manager for Indulge Boutique in Manhattan, and nearly doubling sales in her first year, she quickly rose to the position of Buyer and Business Operator. It was in this position that she became a forceful negotiator and fiscal watchdog. She was particularly adept at creating effective sales displays that attract new customers and grew the business. After being offered a partnership Ms. Vigilante decided it was time to return to her native Philadelphia and continue her education. Upon returning to Philadelphia Gina Vigilante enrolled at Drexel University where she received numerous awards and scholarships. She completed her Bachelors of Science in Design and Merchandising in just 3 years. While pursuing her degree Ms. Vigilante also maintained a full-time position as a Store Manager with Aldo Groupe USA. Her combination of corporate experience

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Management & Organization

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(Scunci International) combined with her experiences in independent business (Indulge Boutique) taught her to be adaptable to all environments and has given her the opportunity to work with many different personalities. It was with Indulge that Gina Vigilante set new records for profits each year and she was able to carry those skills with her to Aldo Group where she continuously was a top performer and transformed numerous struggling locations into success stories. Ms. Vigilante excels in challenging situations and her extensive management skills allowed her to become a great team leader. Staff training and motivating has always been a passion for Ms. Vigilante who believes that you are only as strong as those with whom you are surrounded. KATRINA BALLESTEROS, CO-OWNER. While pursuing her Degree in Design and Merchandising at Drexel University Ms. Ballesteros has held many positions both within the University and with outside businesses and organizations. While working within the university community as both an Assistant to the Drexel University’s Historic Costume Collection and as a Printmaking Assistant in the Drexel University Printmaking Lab, Katrina formed many professional relationships that are significant to promoting a successful business. Her work in the Drexel University’s Historic Costume Collection, where she photographed and maintained the university’s online collection database, taught her technical skills that will be valuable in maintaining the Bubbles & Brew website. Her work in the printmaking lab, where she was responsible for the regulation of inks and chemicals, is an asset that will prove essential to the maintenance of our waste water management system and stock tracking system. Her work at the Drexel University Printmaking Lab in the area of quality control will also prove to be a key attribute to our customer service plan and to the handling of maintenance needs. Katrina’s supervisory position will ensure that the staff performs under a watchful eye. Katrina has extensive experience in the graphic design field. She has a proven track record in the areas of promotions and marketing. As Graphic Designer and Promotions Leader at The River: 2008 Men’s and Women’s Conferences, she created all the artwork and layout of the t-shirts to be sold at

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Management & Organization

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the conference. That position also taught her the necessary skills of managing and leading a team through a project from beginning to end. This speaks volumes to her level of commitment and personal determination as a budding entrepreneur. Katrina acquired cafe experience while working at the Seven at Seven Music Group venue. Her cafe knowledge combined with her management skills will be essential to our cafe employee training program. This is an area where her quality control background will prove to be a key element in selecting vendors for the cafe portion of Bubble & Brew, ensuring our cafe customers receive the highest quality beverage which, in return, will make us a destination cafe in the University City neighborhood. It was while at the Seven at Seven Music Group venue that Ms. Ballesteros honed her merchandising skills as she was in control of all merchandise selling displays, photographing bands and updating promotional media including online outlets. The knowledge gained by Katrina while working at Cashman & Associates will prove invaluable to the marketing and promotions portion of our business. At Cashman & Associates she was responsible for the creation of over 30 invitations, presentations, press kits, and event coordination during her six month stay with the company. Her work with various clients has taught her the skills necessary for public relations through honing her communication skills and meeting the needs of clients. The personal experiences and achievements of Katrina Ballesteros and Gina Vigilante make them each valuable assets and perfect compliments in business. They have the necessary skill sets and determination to make Bubbles & Brew a success.

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Management & Organization

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Bubbles & Brew is committed to be socially conscious and ethically responsible to our customers, consumers, and co-workers. We strive to make an impact in the Philadelphia community through outreach by donating clothing to Dawn’s Place and Project H.O.M.E. We also will be making environmentally responsible and sustainable company decisions in the workplace. In our efforts to be ethically responsible to our customers, we want to provide the best customer service that we can offer. Bubbles & Brew employees will always be honest with our customers and always keep our customers’ needs in mind. Knowing that it is a necessity to gain a profit, we will do our best to make a profit within ethical guidelines. We will not take advantage of our customers by overpricing our products and services. Not only do we want to be ethical with our customers, but also to our co-workers. All workers will take responsibility for their actions and be honest with each other. We want to keep a friendly environment that everyone enjoys to come to work at. When conflict arises, workers will not address the issue in front of customers, but will address the problem in the back office area in a respectable manner. Bubbles & Brew plans to develop a number of ongoing community outreach projects to make an impact in our area. In our laundromat/cafe, we will set up drop bins for customers to drop off gently worn clothes that they no longer want. These drop bins will be emptied and sorted in our backroom. These garments will be distributed to organizations in the area including: Dawn’s Place and Project H.O.M.E. We will distribute and deliver the donated garments that are collected at our laundromat/cafe to Dawn’s Place and Project H.O.M.E.’s Our Daily Threads Thrift Store. Dawn’s Place located at an undisclosed address, for the women’s privacy and safety, in the Germantown neighborhood of Philadelphia. This non-profit organization is a shelter for trafficked and commercially sexually exploited women. The shelter helps traumatized women regain a positive self-image through therapy and counseling. While living in the shelter, women are also given life-skills classes to prepare them to leave the house and enter the job market.

22

Social Responsibility & Sustainability

Page 25: Bubbles & Brew

Project H.O.M.E. (Housing, Opportunities for Employment, Medical Care, Education) located at 1515 Fairmount Avenue. This organization provides services for the homeless community of Philadelphia while addressing the public and educating them about the causes of homelessness. This organization offers housing and street outreach, education, and employment. One of Project H.O.M.E.’s employment services is their Social Enterprise Job Initiatives. This program provides job training and employment opportunities for former homeless people through H.O.M.E. Page Cafe and Our Daily Threads Thrift Store. It is part of Bubbles & Brew to be environmentally responsible and sustainable in all areas of the laundromat and cafe, as well as in its general everyday operations. In the laundromat area, we will only offer environmentally friendly laundry detergents and dryer sheets to our customers. At Bubble & Brew’s point of sale section, we will be selling Seventh Generation Natural Powdered Laundry Detergent as well as Seventh Generation Natural Fabric Softener Sheets. Bubbles & Brew will be working hand in hand with the City of Philadelphia and the Pennsylvania Department of Environmental Protection to not only meet but exceed the water waste regulations set forth by the city. It is our personal goal to ensure the neighborhood that we care about what gets put back into the city’s water system and that minimum standards are just that, minimum. We will strive daily to ensure the safe and efficient return of our waste water back to the city because we live and work here alongside our clients. In Bubbles & Brew cafe and lounge section, we want our customers to be environmentally responsible without any hassle to them. For customers who will be staying in our lounge and laundromat areas, and not leaving the vicinity of Bubbles & Brew, we will encourage customers to use mugs for their purchased beverages. These mugs can be returned to our counter for our on-site employees to wash and re-use for future customers. For the on-the-go Bubbles & Brew customer, we will help our customers to reduce their carbon footprint through providing to-go cups that are environmentally friendly. For hot beverages, we will use Evolution World PCF Hot Cups, made up of 24% post-consumer fibers, and offer EcoGrip Coffee Jackets, made from 100% recycled content with up to 90% post-consumer waste. For cold beverages, we

23

Social Responsibility & Sustainability

Page 26: Bubbles & Brew

will use Recycled Content Cold Cups, made up of 50% post-consumer recycled PET bottles. Both cups reuse materials, save resources, and reduce the amount of wastes in landfills. Bubbles & Brew brews only free trade coffee. Bubbles & Brew will also be environmentally conscious through our everyday operations. We will be using Seventh Generation cleaning supplies for every day cleaning such as: wiping down counters and laundry machines, clean windows, and washing mugs and other cafe items. We will use rags that can be washed on scene and be re-used.

24

Social Responsibility & Sustainability

Page 27: Bubbles & Brew

It is our goal at Bubbles & Brew within the first year to penetrate the market establishing a strong customer base and impeccable reputation within our neighborhood. This will ensure a steady stream of income for the partners as well as allowing us the ability to begin paying back our lenders. By the end of the first year it is also our goal to have a fully trained staff of reliable employees who can be trusted in the store to uphold the standards that we have set before them. This will allow the owners time away from the bricks and mortar location enabling them to focus on promotions, drawing in new clientele, and business expansion. Within 5 years it is our goal to have a minimum of 2 additional locations located within the Philadelphia city limits. It is also our goal for these additional locations to meet the same expectations as our original location: high quality products and services, friendly and helpful staff, are able to produce income and be profitable. Bubbles & Brew will also have paid back our creditors and lenders for the first location and will be paying back any additional funds that were borrowed to open additional locations. By the ten year anniversary of our first location in University City Bubbles & Brew aims to be a debt free privately owned business with a total of 5 locations within Philadelphia city limits providing adequate incomes for both owners and all of its employees. It is only when the aforementioned has been accomplished that original founders of Bubbles & Brew will begin to offer franchise opportunities at a nationwide level. Both original partners will still maintain control over standards and have the final say in what franchises will be allowed to open. All marketing, promotions, and visual standards will be controlled by the original partners, as well as operational and supplier control to ensure the solidity of the brand that we have worked so hard to develop. We are aware that there can be risks associated with expansion. Many times companies may expand too quickly over saturating the market, or expanding without the proper business model for other locations to follow. There are many factors that can contribute to a company’s demise, many of which can be foreseen, and all though we have set many goals for ourselves, including expansion, we are not inflexible to changes that may come about. Economic times may delay expansion, or customer demand may force

25

Development, Milestones & Exit Plan

Page 28: Bubbles & Brew

things to move more quickly than anticipated, it is our job as forward thinking entrepreneurs to be able to react to change and use our keen business skills to adjust as necessary. If at any point of time it seems as though we are not meeting our goals, or that will we not be meeting one of our future goals, we will need to call in a team of business consultants to get us back on track. We will adjust our goals to be more attainable. if needed, and seek the aid of accountants, marketing specialists, industry experts, and/or economic analyst to help us formulate a new plan of action. We realize that all businesses have highs and lows but it is how you deal with your low points that separate the successful from the failures. If at any time one of the partners would like to depart prior to going public, it is their obligation to buy out the existing partner. When the time has come that both partners have agreed to leave Bubbles & Brew behind we find that our most viable option is to go public and offer stock in the company. This is an excellent option for the young partners because this does not mean the end of income for them. As founders they will hold equal shares in stock options with dividends paying quarterly. This will allow both partners to exit the day to day maintenance of Bubbles & Brew and still allow them the chance to continue profiting from their previous hard work and success. Going public will also ensure that those employed by Bubbles & Brew will carry forward in their current position. The public option also allows us the opportunity to offer our employees IPO’s before the stock goes public. For us this is a small way to thank our employees and franchise owners for their continued hard work that helped make Bubbles & Brew so successful. We believe it is our ethical duty to be sure our employees lives are not disrupted upon our departure.

26

Development, Milestones & Exit Plan

Page 29: Bubbles & Brew

27

Balance Sheet

ASSETSCurrent Assets

Cash $23,113Accounts Receivable $0Inventory $0Other Current Assets $0Total Current Assets $23,113

Fixed AssetsLand $0Facilities $0Equipment $43,000Computers & Telecommunications $0Total Fixed Assets $43,000

Other Assets $0TOTAL ASSETS $66,113

LIABILITIESCurrent Liabilities

Short-Term Notes Payable $0Income Taxes Due -$37,306Other Current Liabilities $0Total Current Liabilities -$37,306

Long-Term LiabilitiesLong-Term Notes Payable $54,590Other Long-Term Liabilities $0Total Long-Term Liabilities $54,590

NET WORTHPaid-In Capital $63,847Retained Earnings -$15,018Total Net Worth $48,829

TOTAL LIABILITIES AND NET WORTH $66,113

Bubble & Brew End of Year One: July 31, 2012

Balance Sheet

ASSETSCurrent Assets

Cash $16,196Accounts Receivable $0Inventory $0Other Current Assets $0Total Current Assets $16,196

Fixed AssetsLand $0Facilities $0Equipment $43,000Computers & Telecommunications $0Total Fixed Assets $43,000

Other Assets $0TOTAL ASSETS $59,196

LIABILITIESCurrent Liabilities

Short-Term Notes Payable $0Income Taxes Due $33,691Other Current Liabilities $0Total Current Liabilities $33,691

Long-Term LiabilitiesLong-Term Notes Payable $49,719Other Long-Term Liabilities $0Total Long-Term Liabilities $49,719

NET WORTHPaid-In Capital $63,847Retained Earnings -$88,061Total Net Worth -$24,214

TOTAL LIABILITIES AND NET WORTH $59,196

Bubble & Brew End of Year Two: July 31, 2013

The Financials

Page 30: Bubbles & Brew

Cash Flow 2011August September October November December January February March April May June July TOTAL

CASH RECEIPTSIncome from Sales

Cash Sales $0 $48,069 $48,069 $41,202 $13,734 $34,335 $41,202 $27,468 $41,202 $41,202 $27,468 $20,601 $384,552Total Cash from Sales $0 $48,069 $48,069 $41,202 $13,734 $34,335 $41,202 $27,468 $41,202 $41,202 $27,468 $20,601 $384,552

Income from FinancingLoan Proceeds $58,847 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $58,847Equity Capital Investments $20,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $20,000

Total Cash from Financi $78,847 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $78,847TOTAL CASH RECEIPTS $78,847 $48,069 $48,069 $41,202 $13,734 $34,335 $41,202 $27,468 $41,202 $41,202 $27,468 $20,601 $463,399

CASH DISBURSEMENTSInventory $1,792 $896 $845 $642 $794 $845 $743 $845 $845 $845 $743 $693 $10,528Operating Expenses $28,509 $9,009 $9,009 $9,009 $9,009 $9,009 $9,009 $9,009 $9,009 $9,009 $9,009 $9,009 $127,608Equipment Purchases $44,300 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $44,300Loan Payments $0 $624 $624 $624 $624 $624 $624 $624 $624 $624 $624 $624 $6,866Income Tax Payments $0 $7,584 $7,584 $6,221 $769 $4,859 $6,222 $3,496 $6,223 $6,223 $3,497 $2,134 $54,812Owner's Draw $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $60,000

TOTAL CASH DISBURSE $79,601 $23,113 $23,062 $21,496 $16,196 $20,337 $21,598 $18,974 $21,701 $21,701 $18,873 $17,460 $304,112

NET CASH FLOW -$754 $24,956 $25,007 $19,706 -$2,462 $13,998 $19,604 $8,494 $19,501 $19,501 $8,595 $3,141 $159,287

Opening Cash Balance $0 -$754 $24,202 $49,209 $68,915 $66,453 $80,451 $100,055 $108,549 $128,050 $147,551 $156,146Cash Receipts $78,847 $48,069 $48,069 $41,202 $13,734 $34,335 $41,202 $27,468 $41,202 $41,202 $27,468 $20,601Cash Disbursements $79,601 $23,113 $23,062 $21,496 $16,196 $20,337 $21,598 $18,974 $21,701 $21,701 $18,873 $17,460

ENDING CASH BALANCE -$754 $24,202 $49,209 $68,915 $66,453 $80,451 $100,055 $108,549 $128,050 $147,551 $156,146 $159,287 $159,287Cash Flow 2011

August September October November December January February March April May June July TOTAL

CASH RECEIPTSIncome from Sales

Cash Sales $0 $48,069 $48,069 $41,202 $13,734 $34,335 $41,202 $27,468 $41,202 $41,202 $27,468 $20,601 $384,552Total Cash from Sales $0 $48,069 $48,069 $41,202 $13,734 $34,335 $41,202 $27,468 $41,202 $41,202 $27,468 $20,601 $384,552

Income from Financing

2012August September October November December January February March April May June July TOTAL

$32,047 $54,883 $54,883 $47,271 $16,824 $41,202 $42,802 $29,068 $42,802 $42,802 $32,047 $24,436 $461,067$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

$32,047 $54,883 $54,883 $47,271 $16,824 $41,202 $42,802 $29,068 $42,802 $42,802 $32,047 $24,436 $461,067$794 $947 $947 $896 $693 $845 $896 $794 $896 $896 $794 $743 $10,140

$31,253 $53,936 $53,936 $46,375 $16,131 $40,357 $41,906 $28,274 $41,906 $41,906 $31,253 $23,693 $450,927

$4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $48,000$800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $9,600$100 $0 $0 $100 $0 $0 $100 $0 $0 $100 $0 $0 $400

$84 $84 $84 $84 $84 $84 $84 $84 $84 $84 $84 $84 $1,008$1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $22,200

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

$227 $226 $224 $222 $221 $219 $217 $216 $214 $212 $211 $209 $2,619$7,061 $6,960 $6,958 $7,056 $6,955 $6,953 $7,051 $6,950 $6,948 $7,046 $6,945 $6,943 $83,827

$24,192 $46,976 $46,978 $39,319 $9,176 $33,404 $34,855 $21,324 $34,958 $34,860 $24,308 $16,750 $367,100$6,048 $11,744 $11,745 $9,830 $2,294 $8,351 $8,714 $5,331 $8,740 $8,715 $6,077 $4,188 $91,775

$18,144 $35,232 $35,234 $29,489 $6,882 $25,053 $26,141 $15,993 $26,219 $26,145 $18,231 $12,563 $275,325

Cash Flow 2011August September October November December January February March April May June July TOTAL

CASH RECEIPTSIncome from Sales

Cash Sales $0 $48,069 $48,069 $41,202 $13,734 $34,335 $41,202 $27,468 $41,202 $41,202 $27,468 $20,601 $384,552Total Cash from Sales $0 $48,069 $48,069 $41,202 $13,734 $34,335 $41,202 $27,468 $41,202 $41,202 $27,468 $20,601 $384,552

Income from FinancingLoan Proceeds $58,847 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $58,847Equity Capital Investments $20,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $20,000

Total Cash from Financi $78,847 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $78,847TOTAL CASH RECEIPTS $78,847 $48,069 $48,069 $41,202 $13,734 $34,335 $41,202 $27,468 $41,202 $41,202 $27,468 $20,601 $463,399

CASH DISBURSEMENTSInventory $1,792 $896 $845 $642 $794 $845 $743 $845 $845 $845 $743 $693 $10,528Operating Expenses $28,509 $9,009 $9,009 $9,009 $9,009 $9,009 $9,009 $9,009 $9,009 $9,009 $9,009 $9,009 $127,608Equipment Purchases $44,300 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $44,300Loan Payments $0 $624 $624 $624 $624 $624 $624 $624 $624 $624 $624 $624 $6,866Income Tax Payments $0 $7,584 $7,584 $6,221 $769 $4,859 $6,222 $3,496 $6,223 $6,223 $3,497 $2,134 $54,812Owner's Draw $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $60,000

TOTAL CASH DISBURSE $79,601 $23,113 $23,062 $21,496 $16,196 $20,337 $21,598 $18,974 $21,701 $21,701 $18,873 $17,460 $304,112

NET CASH FLOW -$754 $24,956 $25,007 $19,706 -$2,462 $13,998 $19,604 $8,494 $19,501 $19,501 $8,595 $3,141 $159,287

Opening Cash Balance $0 -$754 $24,202 $49,209 $68,915 $66,453 $80,451 $100,055 $108,549 $128,050 $147,551 $156,146Cash Receipts $78,847 $48,069 $48,069 $41,202 $13,734 $34,335 $41,202 $27,468 $41,202 $41,202 $27,468 $20,601Cash Disbursements $79,601 $23,113 $23,062 $21,496 $16,196 $20,337 $21,598 $18,974 $21,701 $21,701 $18,873 $17,460

ENDING CASH BALANCE -$754 $24,202 $49,209 $68,915 $66,453 $80,451 $100,055 $108,549 $128,050 $147,551 $156,146 $159,287 $159,287Cash Flow 2011

August September October November December January February March April May June July TOTAL

CASH RECEIPTSIncome from Sales

Cash Sales $0 $48,069 $48,069 $41,202 $13,734 $34,335 $41,202 $27,468 $41,202 $41,202 $27,468 $20,601 $384,552Total Cash from Sales $0 $48,069 $48,069 $41,202 $13,734 $34,335 $41,202 $27,468 $41,202 $41,202 $27,468 $20,601 $384,552

Income from Financing

2012August September October November December January February March April May June July TOTAL

$32,047 $54,883 $54,883 $47,271 $16,824 $41,202 $42,802 $29,068 $42,802 $42,802 $32,047 $24,436 $461,067$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

$32,047 $54,883 $54,883 $47,271 $16,824 $41,202 $42,802 $29,068 $42,802 $42,802 $32,047 $24,436 $461,067$794 $947 $947 $896 $693 $845 $896 $794 $896 $896 $794 $743 $10,140

$31,253 $53,936 $53,936 $46,375 $16,131 $40,357 $41,906 $28,274 $41,906 $41,906 $31,253 $23,693 $450,927

$4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $48,000$800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $9,600$100 $0 $0 $100 $0 $0 $100 $0 $0 $100 $0 $0 $400

$84 $84 $84 $84 $84 $84 $84 $84 $84 $84 $84 $84 $1,008$1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $22,200

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

$227 $226 $224 $222 $221 $219 $217 $216 $214 $212 $211 $209 $2,619$7,061 $6,960 $6,958 $7,056 $6,955 $6,953 $7,051 $6,950 $6,948 $7,046 $6,945 $6,943 $83,827

$24,192 $46,976 $46,978 $39,319 $9,176 $33,404 $34,855 $21,324 $34,958 $34,860 $24,308 $16,750 $367,100$6,048 $11,744 $11,745 $9,830 $2,294 $8,351 $8,714 $5,331 $8,740 $8,715 $6,077 $4,188 $91,775

$18,144 $35,232 $35,234 $29,489 $6,882 $25,053 $26,141 $15,993 $26,219 $26,145 $18,231 $12,563 $275,325

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The Financials

Page 31: Bubbles & Brew

Cash Flow 2012August September October November December January February March April May June July TOTAL

CASH RECEIPTSIncome from Sales

Cash Sales $32,047 $54,883 $54,883 $47,271 $16,824 $41,202 $42,802 $29,068 $42,802 $42,802 $32,047 $24,436 $461,067Total Cash from Sales $32,047 $54,883 $54,883 $47,271 $16,824 $41,202 $42,802 $29,068 $42,802 $42,802 $32,047 $24,436 $461,067

Income from FinancingLoan Proceeds $20 $0 $1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $21Equity Capital Investments $15 $0 $1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Cash from Financi $35 $0 $2 $0 $0 $0 $0 $0 $0 $0 $0 $0 $37TOTAL CASH RECEIPTS $32,082 $54,883 $54,885 $47,271 $16,824 $41,202 $42,802 $29,068 $42,802 $42,802 $32,047 $24,436 $461,104

CASH DISBURSEMENTSInventory $794 $947 $947 $896 $693 $845 $896 $794 $896 $896 $794 $743 $10,141Operating Expenses $9,193 $9,093 $9,093 $9,193 $9,093 $9,093 $9,193 $9,093 $9,093 $9,193 $9,093 $9,093 $109,516Equipment Purchases $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Loan Payments $624 $624 $624 $624 $624 $624 $624 $624 $624 $624 $624 $624 $7,488Income Tax Payments $4,307 $8,923 $8,924 $7,412 $1,363 $6,209 $6,519 $3,793 $6,520 $6,520 $4,390 $2,878 $67,758Owner's Draw $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $60,000

TOTAL CASH DISBURSE $19,918 $24,587 $24,588 $23,125 $16,773 $21,771 $22,232 $19,304 $22,133 $22,233 $19,901 $18,338 $254,903

NET CASH FLOW $12,164 $30,296 $30,297 $24,146 $51 $19,431 $20,570 $9,764 $20,669 $20,569 $12,146 $6,098 $206,201

Opening Cash Balance $159,287 $171,416 $201,712 $232,007 $256,153 $256,204 $275,635 $296,205 $305,969 $326,638 $347,207 $359,353Cash Receipts $32,082 $54,883 $54,885 $47,271 $16,824 $41,202 $42,802 $29,068 $42,802 $42,802 $32,047 $24,436Cash Disbursements $19,918 $24,587 $24,588 $23,125 $16,773 $21,771 $22,232 $19,304 $22,133 $22,233 $19,901 $18,338

ENDING CASH BALANCE $171,451 $201,712 $232,009 $256,153 $256,204 $275,635 $296,205 $305,969 $326,638 $347,207 $359,353 $365,451 $365,451

2012August September October November December January February March April May June July TOTAL

$32,047 $54,883 $54,883 $47,271 $16,824 $41,202 $42,802 $29,068 $42,802 $42,802 $32,047 $24,436 $461,067$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

$32,047 $54,883 $54,883 $47,271 $16,824 $41,202 $42,802 $29,068 $42,802 $42,802 $32,047 $24,436 $461,067$794 $947 $947 $896 $693 $845 $896 $794 $896 $896 $794 $743 $10,140

$31,253 $53,936 $53,936 $46,375 $16,131 $40,357 $41,906 $28,274 $41,906 $41,906 $31,253 $23,693 $450,927

$4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $48,000$800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $9,600$100 $0 $0 $100 $0 $0 $100 $0 $0 $100 $0 $0 $400

$84 $84 $84 $84 $84 $84 $84 $84 $84 $84 $84 $84 $1,008$1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $22,200

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

$227 $226 $224 $222 $221 $219 $217 $216 $214 $212 $211 $209 $2,619$7,061 $6,960 $6,958 $7,056 $6,955 $6,953 $7,051 $6,950 $6,948 $7,046 $6,945 $6,943 $83,827

$24,192 $46,976 $46,978 $39,319 $9,176 $33,404 $34,855 $21,324 $34,958 $34,860 $24,308 $16,750 $367,100$6,048 $11,744 $11,745 $9,830 $2,294 $8,351 $8,714 $5,331 $8,740 $8,715 $6,077 $4,188 $91,775

$18,144 $35,232 $35,234 $29,489 $6,882 $25,053 $26,141 $15,993 $26,219 $26,145 $18,231 $12,563 $275,325

Cash Flow 2012August September October November December January February March April May June July TOTAL

CASH RECEIPTSIncome from Sales

Cash Sales $32,047 $54,883 $54,883 $47,271 $16,824 $41,202 $42,802 $29,068 $42,802 $42,802 $32,047 $24,436 $461,067Total Cash from Sales $32,047 $54,883 $54,883 $47,271 $16,824 $41,202 $42,802 $29,068 $42,802 $42,802 $32,047 $24,436 $461,067

Income from FinancingLoan Proceeds $20 $0 $1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $21Equity Capital Investments $15 $0 $1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Cash from Financi $35 $0 $2 $0 $0 $0 $0 $0 $0 $0 $0 $0 $37TOTAL CASH RECEIPTS $32,082 $54,883 $54,885 $47,271 $16,824 $41,202 $42,802 $29,068 $42,802 $42,802 $32,047 $24,436 $461,104

CASH DISBURSEMENTSInventory $794 $947 $947 $896 $693 $845 $896 $794 $896 $896 $794 $743 $10,141Operating Expenses $9,193 $9,093 $9,093 $9,193 $9,093 $9,093 $9,193 $9,093 $9,093 $9,193 $9,093 $9,093 $109,516Equipment Purchases $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Loan Payments $624 $624 $624 $624 $624 $624 $624 $624 $624 $624 $624 $624 $7,488Income Tax Payments $4,307 $8,923 $8,924 $7,412 $1,363 $6,209 $6,519 $3,793 $6,520 $6,520 $4,390 $2,878 $67,758Owner's Draw $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $60,000

TOTAL CASH DISBURSE $19,918 $24,587 $24,588 $23,125 $16,773 $21,771 $22,232 $19,304 $22,133 $22,233 $19,901 $18,338 $254,903

NET CASH FLOW $12,164 $30,296 $30,297 $24,146 $51 $19,431 $20,570 $9,764 $20,669 $20,569 $12,146 $6,098 $206,201

Opening Cash Balance $159,287 $171,416 $201,712 $232,007 $256,153 $256,204 $275,635 $296,205 $305,969 $326,638 $347,207 $359,353Cash Receipts $32,082 $54,883 $54,885 $47,271 $16,824 $41,202 $42,802 $29,068 $42,802 $42,802 $32,047 $24,436Cash Disbursements $19,918 $24,587 $24,588 $23,125 $16,773 $21,771 $22,232 $19,304 $22,133 $22,233 $19,901 $18,338

ENDING CASH BALANCE $171,451 $201,712 $232,009 $256,153 $256,204 $275,635 $296,205 $305,969 $326,638 $347,207 $359,353 $365,451 $365,451

2012August September October November December January February March April May June July TOTAL

$32,047 $54,883 $54,883 $47,271 $16,824 $41,202 $42,802 $29,068 $42,802 $42,802 $32,047 $24,436 $461,067$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

$32,047 $54,883 $54,883 $47,271 $16,824 $41,202 $42,802 $29,068 $42,802 $42,802 $32,047 $24,436 $461,067$794 $947 $947 $896 $693 $845 $896 $794 $896 $896 $794 $743 $10,140

$31,253 $53,936 $53,936 $46,375 $16,131 $40,357 $41,906 $28,274 $41,906 $41,906 $31,253 $23,693 $450,927

$4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $48,000$800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $9,600$100 $0 $0 $100 $0 $0 $100 $0 $0 $100 $0 $0 $400

$84 $84 $84 $84 $84 $84 $84 $84 $84 $84 $84 $84 $1,008$1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $22,200

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

$227 $226 $224 $222 $221 $219 $217 $216 $214 $212 $211 $209 $2,619$7,061 $6,960 $6,958 $7,056 $6,955 $6,953 $7,051 $6,950 $6,948 $7,046 $6,945 $6,943 $83,827

$24,192 $46,976 $46,978 $39,319 $9,176 $33,404 $34,855 $21,324 $34,958 $34,860 $24,308 $16,750 $367,100$6,048 $11,744 $11,745 $9,830 $2,294 $8,351 $8,714 $5,331 $8,740 $8,715 $6,077 $4,188 $91,775

$18,144 $35,232 $35,234 $29,489 $6,882 $25,053 $26,141 $15,993 $26,219 $26,145 $18,231 $12,563 $275,325

29

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Income Statements 2011August September October November December January February March April May June July TOTAL

INCOMEGross Sales $0 $48,069 $48,069 $41,202 $13,734 $34,335 $41,202 $27,468 $41,202 $41,202 $27,468 $20,601 $384,552

(Commissions) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0(Returns and allowances) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Net Sales $0 $48,069 $48,069 $41,202 $13,734 $34,335 $41,202 $27,468 $41,202 $41,202 $27,468 $20,601 $384,552(Cost of Goods) $0 $896 $896 $845 $642 $794 $845 $743 $845 $845 $743 $693 $8,787

GROSS PROFIT $0 $47,173 $47,173 $40,357 $13,092 $33,541 $40,357 $26,725 $40,357 $40,357 $26,725 $19,908 $375,765

EXPENSES - General and AdministrativeSalaries and wages $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $48,000Payroll taxes $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $9,600Professional services $400 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $400Marketing and advertising $1,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $1,000Rent $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $22,200Secruity Deposit $3,700 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $3,700Other Fees: Municipal Water Dis $2,400 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $2,400Insurance $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $2,400Telephone service $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $840Utilities $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $21,600Initial Inventory $1,792 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $1,792Office supplies $79 $79 $79 $79 $79 $79 $79 $79 $79 $79 $79 $79 $948Cleaning Supplies $60 $60 $60 $60 $60 $60 $60 $60 $60 $60 $60 $60 $720Cleaning Service $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $1,800Furniture $3,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $3,000Cash Register $1,800 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $1,800Computers/Software $4,500 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4,500Improvements/Remodeling $12,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $12,000Machinery/Equipment $35,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $35,000Interest on loans $0 $245 $244 $242 $240 $239 $237 $236 $234 $232 $231 $229 $2,609TOTAL EXPENSES $74,601 $9,254 $9,253 $9,251 $9,249 $9,248 $9,246 $9,245 $9,243 $9,241 $9,240 $9,238 $176,309Net income before taxes -$74,601 $37,919 $37,920 $31,106 $3,843 $24,293 $31,111 $17,480 $31,114 $31,116 $17,485 $10,670 $199,456

Provision for taxes on inco $0 $9,480 $9,480 $7,777 $961 $6,073 $7,778 $4,370 $7,779 $7,779 $4,371 $2,668 $49,864NET PROFIT -$74,601 $28,439 $28,440 $23,330 $2,882 $18,220 $23,333 $13,110 $23,336 $23,337 $13,114 $8,003 $149,592

2012August September October November December January February March April May June July TOTAL

$32,047 $54,883 $54,883 $47,271 $16,824 $41,202 $42,802 $29,068 $42,802 $42,802 $32,047 $24,436 $461,067$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

$32,047 $54,883 $54,883 $47,271 $16,824 $41,202 $42,802 $29,068 $42,802 $42,802 $32,047 $24,436 $461,067$794 $947 $947 $896 $693 $845 $896 $794 $896 $896 $794 $743 $10,140

$31,253 $53,936 $53,936 $46,375 $16,131 $40,357 $41,906 $28,274 $41,906 $41,906 $31,253 $23,693 $450,927

$4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $48,000$800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $9,600$100 $0 $0 $100 $0 $0 $100 $0 $0 $100 $0 $0 $400

$84 $84 $84 $84 $84 $84 $84 $84 $84 $84 $84 $84 $1,008$1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $22,200

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

$227 $226 $224 $222 $221 $219 $217 $216 $214 $212 $211 $209 $2,619$7,061 $6,960 $6,958 $7,056 $6,955 $6,953 $7,051 $6,950 $6,948 $7,046 $6,945 $6,943 $83,827

$24,192 $46,976 $46,978 $39,319 $9,176 $33,404 $34,855 $21,324 $34,958 $34,860 $24,308 $16,750 $367,100$6,048 $11,744 $11,745 $9,830 $2,294 $8,351 $8,714 $5,331 $8,740 $8,715 $6,077 $4,188 $91,775

$18,144 $35,232 $35,234 $29,489 $6,882 $25,053 $26,141 $15,993 $26,219 $26,145 $18,231 $12,563 $275,325

Income Statements 2011August September October November December January February March April May June July TOTAL

INCOMEGross Sales $0 $48,069 $48,069 $41,202 $13,734 $34,335 $41,202 $27,468 $41,202 $41,202 $27,468 $20,601 $384,552

(Commissions) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0(Returns and allowances) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Net Sales $0 $48,069 $48,069 $41,202 $13,734 $34,335 $41,202 $27,468 $41,202 $41,202 $27,468 $20,601 $384,552(Cost of Goods) $0 $896 $896 $845 $642 $794 $845 $743 $845 $845 $743 $693 $8,787

GROSS PROFIT $0 $47,173 $47,173 $40,357 $13,092 $33,541 $40,357 $26,725 $40,357 $40,357 $26,725 $19,908 $375,765

EXPENSES - General and AdministrativeSalaries and wages $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $48,000Payroll taxes $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $9,600Professional services $400 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $400Marketing and advertising $1,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $1,000Rent $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $22,200Secruity Deposit $3,700 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $3,700Other Fees: Municipal Water Dis $2,400 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $2,400Insurance $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $2,400Telephone service $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $840Utilities $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $21,600Initial Inventory $1,792 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $1,792Office supplies $79 $79 $79 $79 $79 $79 $79 $79 $79 $79 $79 $79 $948Cleaning Supplies $60 $60 $60 $60 $60 $60 $60 $60 $60 $60 $60 $60 $720Cleaning Service $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $1,800Furniture $3,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $3,000Cash Register $1,800 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $1,800Computers/Software $4,500 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $4,500Improvements/Remodeling $12,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $12,000Machinery/Equipment $35,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $35,000Interest on loans $0 $245 $244 $242 $240 $239 $237 $236 $234 $232 $231 $229 $2,609TOTAL EXPENSES $74,601 $9,254 $9,253 $9,251 $9,249 $9,248 $9,246 $9,245 $9,243 $9,241 $9,240 $9,238 $176,309Net income before taxes -$74,601 $37,919 $37,920 $31,106 $3,843 $24,293 $31,111 $17,480 $31,114 $31,116 $17,485 $10,670 $199,456

Provision for taxes on inco $0 $9,480 $9,480 $7,777 $961 $6,073 $7,778 $4,370 $7,779 $7,779 $4,371 $2,668 $49,864NET PROFIT -$74,601 $28,439 $28,440 $23,330 $2,882 $18,220 $23,333 $13,110 $23,336 $23,337 $13,114 $8,003 $149,592

2012August September October November December January February March April May June July TOTAL

$32,047 $54,883 $54,883 $47,271 $16,824 $41,202 $42,802 $29,068 $42,802 $42,802 $32,047 $24,436 $461,067$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

$32,047 $54,883 $54,883 $47,271 $16,824 $41,202 $42,802 $29,068 $42,802 $42,802 $32,047 $24,436 $461,067$794 $947 $947 $896 $693 $845 $896 $794 $896 $896 $794 $743 $10,140

$31,253 $53,936 $53,936 $46,375 $16,131 $40,357 $41,906 $28,274 $41,906 $41,906 $31,253 $23,693 $450,927

$4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $48,000$800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $9,600$100 $0 $0 $100 $0 $0 $100 $0 $0 $100 $0 $0 $400

$84 $84 $84 $84 $84 $84 $84 $84 $84 $84 $84 $84 $1,008$1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $22,200

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

$227 $226 $224 $222 $221 $219 $217 $216 $214 $212 $211 $209 $2,619$7,061 $6,960 $6,958 $7,056 $6,955 $6,953 $7,051 $6,950 $6,948 $7,046 $6,945 $6,943 $83,827

$24,192 $46,976 $46,978 $39,319 $9,176 $33,404 $34,855 $21,324 $34,958 $34,860 $24,308 $16,750 $367,100$6,048 $11,744 $11,745 $9,830 $2,294 $8,351 $8,714 $5,331 $8,740 $8,715 $6,077 $4,188 $91,775

$18,144 $35,232 $35,234 $29,489 $6,882 $25,053 $26,141 $15,993 $26,219 $26,145 $18,231 $12,563 $275,325

30

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Page 33: Bubbles & Brew

Income Statements 2012August September October November December January February March April May June July TOTAL

INCOMEGross Sales $32,047 $54,883 $54,883 $47,271 $16,824 $41,202 $42,802 $29,068 $42,802 $42,802 $32,047 $24,436 $461,067

(Commissions) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0(Returns and allowances) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Net Sales $32,047 $54,883 $54,883 $47,271 $16,824 $41,202 $42,802 $29,068 $42,802 $42,802 $32,047 $24,436 $461,067(Cost of Goods) $794 $947 $947 $896 $693 $845 $896 $794 $896 $896 $794 $743 $10,140

GROSS PROFIT $31,253 $53,936 $53,936 $46,375 $16,131 $40,357 $41,906 $28,274 $41,906 $41,906 $31,253 $23,693 $450,927

EXPENSES - General and AdministrativeSalaries and wages $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $48,000Payroll taxes $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $9,600Professional services $100 $0 $0 $100 $0 $0 $100 $0 $0 $100 $0 $0 $400Marketing and advertising $84 $84 $84 $84 $84 $84 $84 $84 $84 $84 $84 $84 $1,008Rent $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $22,200Secruity Deposit $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other Fees: Municipal Water Dis $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Insurance $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $2,400Telephone service $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $840Utilities $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $21,600Initial Inventory $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Office supplies $79 $79 $79 $79 $79 $79 $79 $79 $79 $79 $79 $79 $948Cleaning Supplies $60 $60 $60 $60 $60 $60 $60 $60 $60 $60 $60 $60 $720Cleaning Service $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $1,800Furniture $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Cash RegisterComputers/SoftwareImprovements/RemodelingMachinery/EquipmentInterest on loans $227 $226 $224 $222 $221 $219 $217 $216 $214 $212 $211 $209 $2,619TOTAL EXPENSES $9,420 $9,319 $9,317 $9,415 $9,314 $9,312 $9,410 $9,309 $9,307 $9,405 $9,304 $9,302 $112,135Net income before taxes $21,833 $44,617 $44,619 $36,960 $6,817 $31,045 $32,496 $18,965 $32,599 $32,501 $21,949 $14,391 $338,792

Provision for taxes on inco $5,458 $11,154 $11,155 $9,240 $1,704 $7,761 $8,124 $4,741 $8,150 $8,125 $5,487 $3,598 $84,698NET PROFIT $16,375 $33,463 $33,464 $27,720 $5,113 $23,284 $24,372 $14,224 $24,449 $24,376 $16,462 $10,793 $254,094

2012August September October November December January February March April May June July TOTAL

$32,047 $54,883 $54,883 $47,271 $16,824 $41,202 $42,802 $29,068 $42,802 $42,802 $32,047 $24,436 $461,067$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

$32,047 $54,883 $54,883 $47,271 $16,824 $41,202 $42,802 $29,068 $42,802 $42,802 $32,047 $24,436 $461,067$794 $947 $947 $896 $693 $845 $896 $794 $896 $896 $794 $743 $10,140

$31,253 $53,936 $53,936 $46,375 $16,131 $40,357 $41,906 $28,274 $41,906 $41,906 $31,253 $23,693 $450,927

$4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $48,000$800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $9,600$100 $0 $0 $100 $0 $0 $100 $0 $0 $100 $0 $0 $400

$84 $84 $84 $84 $84 $84 $84 $84 $84 $84 $84 $84 $1,008$1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $22,200

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

$227 $226 $224 $222 $221 $219 $217 $216 $214 $212 $211 $209 $2,619$7,061 $6,960 $6,958 $7,056 $6,955 $6,953 $7,051 $6,950 $6,948 $7,046 $6,945 $6,943 $83,827

$24,192 $46,976 $46,978 $39,319 $9,176 $33,404 $34,855 $21,324 $34,958 $34,860 $24,308 $16,750 $367,100$6,048 $11,744 $11,745 $9,830 $2,294 $8,351 $8,714 $5,331 $8,740 $8,715 $6,077 $4,188 $91,775

$18,144 $35,232 $35,234 $29,489 $6,882 $25,053 $26,141 $15,993 $26,219 $26,145 $18,231 $12,563 $275,325

Income Statements 2012August September October November December January February March April May June July TOTAL

INCOMEGross Sales $32,047 $54,883 $54,883 $47,271 $16,824 $41,202 $42,802 $29,068 $42,802 $42,802 $32,047 $24,436 $461,067

(Commissions) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0(Returns and allowances) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Net Sales $32,047 $54,883 $54,883 $47,271 $16,824 $41,202 $42,802 $29,068 $42,802 $42,802 $32,047 $24,436 $461,067(Cost of Goods) $794 $947 $947 $896 $693 $845 $896 $794 $896 $896 $794 $743 $10,140

GROSS PROFIT $31,253 $53,936 $53,936 $46,375 $16,131 $40,357 $41,906 $28,274 $41,906 $41,906 $31,253 $23,693 $450,927

EXPENSES - General and AdministrativeSalaries and wages $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $48,000Payroll taxes $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $9,600Professional services $100 $0 $0 $100 $0 $0 $100 $0 $0 $100 $0 $0 $400Marketing and advertising $84 $84 $84 $84 $84 $84 $84 $84 $84 $84 $84 $84 $1,008Rent $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $22,200Secruity Deposit $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Other Fees: Municipal Water Dis $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Insurance $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $2,400Telephone service $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $70 $840Utilities $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $21,600Initial Inventory $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Office supplies $79 $79 $79 $79 $79 $79 $79 $79 $79 $79 $79 $79 $948Cleaning Supplies $60 $60 $60 $60 $60 $60 $60 $60 $60 $60 $60 $60 $720Cleaning Service $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $1,800Furniture $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Cash RegisterComputers/SoftwareImprovements/RemodelingMachinery/EquipmentInterest on loans $227 $226 $224 $222 $221 $219 $217 $216 $214 $212 $211 $209 $2,619TOTAL EXPENSES $9,420 $9,319 $9,317 $9,415 $9,314 $9,312 $9,410 $9,309 $9,307 $9,405 $9,304 $9,302 $112,135Net income before taxes $21,833 $44,617 $44,619 $36,960 $6,817 $31,045 $32,496 $18,965 $32,599 $32,501 $21,949 $14,391 $338,792

Provision for taxes on inco $5,458 $11,154 $11,155 $9,240 $1,704 $7,761 $8,124 $4,741 $8,150 $8,125 $5,487 $3,598 $84,698NET PROFIT $16,375 $33,463 $33,464 $27,720 $5,113 $23,284 $24,372 $14,224 $24,449 $24,376 $16,462 $10,793 $254,094

2012August September October November December January February March April May June July TOTAL

$32,047 $54,883 $54,883 $47,271 $16,824 $41,202 $42,802 $29,068 $42,802 $42,802 $32,047 $24,436 $461,067$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

$32,047 $54,883 $54,883 $47,271 $16,824 $41,202 $42,802 $29,068 $42,802 $42,802 $32,047 $24,436 $461,067$794 $947 $947 $896 $693 $845 $896 $794 $896 $896 $794 $743 $10,140

$31,253 $53,936 $53,936 $46,375 $16,131 $40,357 $41,906 $28,274 $41,906 $41,906 $31,253 $23,693 $450,927

$4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $48,000$800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $9,600$100 $0 $0 $100 $0 $0 $100 $0 $0 $100 $0 $0 $400

$84 $84 $84 $84 $84 $84 $84 $84 $84 $84 $84 $84 $1,008$1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $22,200

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

$227 $226 $224 $222 $221 $219 $217 $216 $214 $212 $211 $209 $2,619$7,061 $6,960 $6,958 $7,056 $6,955 $6,953 $7,051 $6,950 $6,948 $7,046 $6,945 $6,943 $83,827

$24,192 $46,976 $46,978 $39,319 $9,176 $33,404 $34,855 $21,324 $34,958 $34,860 $24,308 $16,750 $367,100$6,048 $11,744 $11,745 $9,830 $2,294 $8,351 $8,714 $5,331 $8,740 $8,715 $6,077 $4,188 $91,775

$18,144 $35,232 $35,234 $29,489 $6,882 $25,053 $26,141 $15,993 $26,219 $26,145 $18,231 $12,563 $275,325

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Market Research Survey Questions............................33

Vendors.................................................................................34

Location................................................................................35

Storefront.............................................................................35

Store Layout........................................................................36

Packaging..............................................................................37

Advertisements & Promotional Pieces.....................38

Resumes...............................................................................40

Sources.................................................................................42

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Market Research Survey Questions:

1) How often do you do your laundry?

2) Where do you go to do your laundry?

3) How much do you pay to do your laundry?

4) Would you be willing to pay a little extra money to do your laundry if you could have a place to relax with free Internet while you wait?

5) Would you be more inclined to go to a Laundromat if it provided other services such as a cafe and free Internet?

6) Would it be convenient to be able to purchase detergent, dryer sheets and other products for your laundry for a small price where you do your laundry?

7) Would you go to a cafe if it was located at a Laundromat even if you were not there to do laundry?

8) Would you trust a Laundromat if extra security measures were put in place, such as scan cards to open the entrance and machines (so your things were not stolen)?

9) Would you prefer to use a Laundromat that worked on a refillable debit card ac-count system instead of having to carry quarters?

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Vendors:

Crimson Cup Coffee & Tea700 Alum Creek DriveColumbus, OH 43205(888) [email protected]://www.crimsoncup.com/

Eco Products3640 Walnut StreetBoulder, CO 80301(303) [email protected]://www.ecoproducts.com/

Mac-Gray404 Wyman Street, Suite 400Waltham, MA 02451(781) 457-7600http://www.macgray.com/contact_macgray.html

Seventh Generation60 Lake StreetBurlington, VT 05401(802) [email protected]://www.seventhgeneration.com/

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Location:

11 S 36th St

Philadelphia, PA 19104

Storefront:

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Store Layout:

36

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Packaging:

Cold Cups

SleevesHot Cups

Customer Card

this customer card belongs to:

______________________________

&

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Advertisements & Promotional Pieces:

Business Card Front

Business Card Back

Laundromat/CafeOpen Everyday 7:00am-11:00pm

11 S. 36th StreetPhiladelphia, PA 19104

(215) 382-8000www.bubblesandbrew.com

&

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Advertisements & Promotional Pieces:

Grand Opening Advertisements

&&

Complimentary Coffeewith first use our laundry services!

Open Everyday 7am-11pm!

NOW OPEN!Your one stop laundromat and cafe

with free wi-fi is finally here!

11 S. 36th StreetPhiladelphia, PA 19104

(215) 382-8000www.bubblesandbrew.com

Appendix

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Resumes

Gina Vigilante58 Cedarbrook Drive, Churchville, PA 18966 - 267.471.2416 - [email protected]

EducationDrexel University Philadelphia, PABachelor of Science in Design and Merchandising June 2010 GPA: 3.25ExperienceAldo USA Inc. Willow Grove, PAStore Manager August 2007 - April 2009-Balanced financial cash and credit transactions, responsible for night deposits-Managed daily/weekly/monthly financial budget and sales accrual-Organized and coordinated shipments received and stocked inventory-Recruited and trained new staff members on sales techniques and inventory comprehension-Responsible for visual presentation and merchandise arrangements-Executed promotional initiatives and identified successful sales strategies-Achieved sales quotas and developed strong interpersonal skills

Indulge Boutique New York, NYManager/Business Operator March 2004 - August 2007-Responsible for all purchasing decisions within a specialized market niche-Researched upcoming style trends to keep the boutique on the cutting edge-Supervised inventory control system to maximize merchandise availibility-Structured pricing to satisfy company revenue objectives-Created store layout, window dressing, and all visual displays-Full oversight of staff and scheduling

L&N Sales and Marketing/Scunci International Hatboro, PAPre-Production Design Technician September 2001 - September 2004-Designed and built elaborate trade show booths for national display-Packaged die auditor and prototype specialist-Created and set planograms according to account specifications-Stylist on the set of photoshoots and the filming of infomercials-Designed trend boards for buyers and worked hard in hand with national sales representatives to create effective sales presentations

SkillsProficient in Adobe Photoshop, Illustrator, InDesignCompetent in Microsoft Word, Excel, and PowerPointSuccessful design and installation of business window frontsEffectively designed store layouts and assisted in developing brand image in multiple Bucks County businesses

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Resumes

Katrina Ballesteros1822 Augusta Drive, Jamison, PA 18929 - 267.614.7613 - [email protected]

EducationDrexel University Philadelphia, PABachelor of Science in Design and Merchandising Anticipated Graduation - June 2011Fashion Promotion and Special Event Concentration Current GPA: 3.2

ExperienceCashman & Associates Philadelphia, PAGraphic Design Intern March 2010 - September 2010-Created invitations, e-mailable invitations, auction signage, and/or presentations for various events including La Scala’s dinner, Krispy Kreme pitch presentation, Utley All-Star Animals auction signage, and Gary Papa Run 4 Your Life signs and invitations using the Adobe Creative Suite programs.-Collaborated and organized information with account executives and clients to create the Cashman & Associates press kit; various signs and invitations for Salon Rouge; In My Body’s press kit and event invitation; and Ball On the Square event, Patron Party attendees, and advertisement book.

Seven at Seven Music Group Cherry Hill, NJCafe Cashier, Band Assistant January 2009 - November 2009-Prepared foods and beverages in cafe area.-Insured band members’ and guests’ happiness by providing them with food, beverage, stage set up, merchandise set up, and movies in the green room.

Drexel University Printmaking Lab Philadelphia, PAPrintmaking Assistant April 2009 - August 2009-Regulated stock amounts of inks and chemicals that can be used at any given time.

The River: 2008 Men’s Conference and 2008 Women’s Conference Cherry Hill, NJGraphic Designer, Promotions/Giveaway Leader February 2008 - November 2008 -Created designs for graphic t-shirts to be sold at the conference-Oversaw which materials and color ways the t-shirts were to be printed on.-Managed a team to collect giveaways, such as Phantom of the Opera on Broadway tickets

Drexel Historical Costume Collection Philadelphia, PAAssistant Janurary 2008 - April 2008-Photographed vintage apparel, shoes, and accessories for the online database.-Utilized visual merchandising skills for the mannequin displays used in the Costume Collection.

SkillsComputer Skills - Microsoft Word, Microsoft PowerPoint, Adoble Illustrator, Adobe InDesign, Adobe PhotoshopLanguage Skills - Basic in Spanish, Proficient in Tagalog/Filipino

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ResourcesBluejy, Michael. “Washing Machines: Saving Electricity.” Michael Bluejay - Official

Home Page. Web. Dec. 2010. <http://michaelbluejay.com/electricity/laundry.html>.

“Coin Laundry Industry Overview.” Coin Laundry, Laundromat and Laundry Industry. Coin Laundry Association. Web. Oct. 2010. <http://coinlaundry.org/resources/industryoverview.cfm>.

Eco-Products Store. Eco-Products. Web. Nov. 2010. <http://www.ecoproductsstore.com/>.

Fischer, John. “University City - A Profile.” A Guide to Philadelphia and South Jersey. Web. Oct. 2010. <http://philadelphia.about.com/od/neighborhoods/p/univer-sity_city.htm>.

Green Cleaning Products. Seventh Generation. Web. Nov. 2010. <http://www.seventh-generation.com/Laundry-Detergents>.

“How to Start a Coin-Operated Laundry.” Business & Small Business. Web. Nov. 2010. <http://www.entrepreneur.com/article/190424-1>.

“Laundromat Card Payment Systems from Mac-Gray.” Mac-Gray Commercial Laundry Equipment & Management Services. Mac-Gray Corporation. Web. Nov. 2010. <http://www.macgray.com/laundry_equipment/laundromats/card_systems.html>.

“Laundromat Sample Business Plan.” Sample Business Plans. Web. Nov. 2010. <http://www.bplans.com/laundromat_business_plan/management_summary_fc.cfm>.

“Laundry Self Service License.” City of Philadelphia. Web. Nov. 2010. <http://www.phila.gov/li/UpdDocs/Laundry%20Self%20Service%20license.pdf>.

Mortgage Calculator & Loan Calculator. Web. Nov. 2010. <http://www.mlcalc.com/#loan-58847.20-10-5-9-2011-month>.

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Resources“The Laundromat Industry.” IRS. Web. Nov. 2010. <http://www.irs.gov/pub/irs-mssp/

laundry.pdf>.

“The State of University City.” University City District. Web. Nov. 2010. <http://www.universitycity.org/_files/docs/state_of_university_city.pdf>.

“University City: Close at Hand.” University City: Left at Center. University City Dis-trict. Web. Nov. 2010. <http://www.universitycity.org/_files/docs/closeath-and06.pdf>.

“University City Report Card.” University City District. Web. Nov. 2010.

<http://www.universitycity.org/_files/docs/2009_ucd_reportcard.pdf>.

“Verizon Small Buisness.” Small Business Phone, Internet, and TV. Verizon. Web. Nov. 2010. <http://smallbusiness.verizon.com/bundles/build_results.aspx>.

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