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BTEC Extended Diploma in Creative Media Production (Broadcast) Final Major Project Assignment Handbook Learner Name:………………………. Tutor: Broadcast team Academic Year:…………..

BTEC NATIONAL DIPLOMA IN MEDIA PRODUCTION · BTEC Extended Diploma in Creative ... DIPLOMA IN CREATIVE MEDIA PRODUCTION ... criteria 2 & 3 of Unit 16: Film and Video Editing Techniques

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BTEC Extended Diploma in Creative Media Production (Broadcast)

Final Major Project Assignment Handbook

Learner Name:………………………. Tutor: Broadcast team Academic Year:…………..

BTEC LEVEL 3 EXTENDED DIPLOMA IN CREATIVE MEDIA PRODUCTION - Broadcast

Assignment title:

My Final Major Project

Unit number: 1, 2, 3, 4, 5, 16, 28

Unit title: Pre-Production Techniques for the Creative Media Industries Communication Skills for the Creative Media Industries (improve on grade for year 12) Research Techniques Production Management Project Working to a Brief in the Media Industries Film and Video Editing Techniques (criteria 2 and 3) Corporate and Promotional Programme Production

Assessors: Broadcast Team Internal Verifier: Simon Bunyard

Issue Date: 09/10/2013 Submission Date: 16/05/2014

The work for this assignment must be submitted in accordance with the instructions given in the assignment. Learner Tracking record

Stages Completed Date Learner signature Tutor signature

Stage 1

Stage 2

Stage 3

Stage 4

Stage 5

Learner declaration I declare that all the work submitted for this assignment is my own work or, in the case of group work, the work of myself and the other members of the group in which I worked, and that no part of it has been copied from any source. I understand that if any part of the work submitted for this assignment is found to be plagiarised, none of the work submitted will be allowed to count towards the assessment of the assignment.

Learner Name:……………………………………………..Signed: ……………………………………………………… Date: …………………

Introduction to ‘The Final Major Project’ - General overview ‘The Final Major Project’ is a real-world experience which leads to the production of a promotional video for a live client. By the end of the project you will have produced a polished and creative professional production to a specified client brief provided by your course leaders. By completing the assignment you should be able to demonstrate achievement of all the criteria of the units listed above (individual unit assignment briefs provided). Through completing this project you will:

develop essential professional practice skills whilst working with a client

professionally manage a production from start to finish

develop theoretical skills by analysing existing products, and develop your ability to identify codes and conventions

develop your understanding of pre-production techniques (including research) and put them into practice

use your developing skills in production whilst shooting your programme

further your skills in editing when taking your project into post-production

present your work to a client and adjust it in light of their feedback

develop important general skills such as efficient working procedures and time management.

Your experiences at each stage of this project will build your skills and understanding in media production. Careful note of your progress should be made in your assignment production diary.

Scenario Corporate and promotional video production accounts for a fair proportion of media employment. Commissions for this type of work range from small-scale jobs for cash-strapped organisations to quite lavish productions that will accompany the release of a big movie. In both cases, however, the client will expect creativity and technical excellence on a very tight budget (hypothetical budget of £10000), and completion to a seemingly realistic deadline. In other words, it is not easy money, but it is probably the commonest source of that rare commodity for a freelance video producer. Your client requires a 5 minute or more film to use for promotional and marketing purposes. The video/film will need to target an audience identified by the client. You have a hypothetical budget of £10,000 and the deadline will be set in your brief

General procedure Media students are to individually produce one short promotional video (about five minutes, may vary dependant on client) in accordance with the production brief presented by the client, highlighting the key themes/issues the Client would like covered. Students will select a production team to help produce footage for a video, and each member of each team (if you are working in pairs) will do an individual edit and produce an individual production diary. All work must be presented in a physical project folder.

Summary of stages of project Stages Completion

date Units

Covered Grading Criteria Covered

Pass Merit Distinction

1: Generate & develop ideas, Research and client pitch Research for and prepare an initial idea for your video and present it to your client.

1 1 1 1

2 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5

3 1 2 3 1 2 3 1 2 3

4 1 2 1 2 1 2

5 1 2 3 1 2 3 1 2 3

28 1 1 1

2: Pre-production Produce a portfolio of pre-production documentation in preparation for production of your programme.

1 1 2 1 2 1 2

4 3 3 3

28 2 2 2

3: Production Conduct the production (shooting) stage of your project.

1 3 3 3

4 3 3 3

28 3 3 3

4: Editing Complete the planned post-production process, editing your captured footage.

1 3 3 3

4 3 3 3

5 4 4 4

16 2 3 2 3 2 3

28 3 3 3

5: Final presentation Present your final cut to the client, outlining the links to the codes and conventions of the genre and any alterations made to original plans.

4 3 3 3

5 4 4 4

28 1 3 1 3 1 3

PMD – Represent PASS, MERIT and DISTINCTION

Time allowed

This project will take up two days of each week for the next two and a half terms. The finished video must be completed and ready for submission in the first week of May. As this is a large project in several stages, you will be given deadlines for each stage, 1 - 5 (Schedule provided). It is vital that you keep to this schedule of deadlines. Meeting deadlines is a ‘professional expectation’ of all those working in the media industries. If you fail to meet the deadlines set in the individual assignments in this sequence you will therefore not meet that element of certain distinction criteria in the units covered and will therefore not be able to get a distinction for those units.

Assessment

By completing ‘The Final Major project’ production you will cover all the criteria for 6 units - Unit 1: Pre-Production Techniques for the Creative Media Industries, Unit 2: Communication Skills for the Creative Media Industries Unit 3: Research Techniques for the Creative Media Industries, Unit 4: Creative Media Production Management Project, Unit 5: Working to a brief in the Creative Media Industries and Unit 28: Corporate and Promotional Programme Production) and two of one other (criteria 2 & 3 of Unit 16: Film and Video Editing Techniques). At the end of each stage you will be given an indication of how well you have done in relation to the assessment criteria covered by that stage through an interim assessment. When the work for the entire project has been completed, your tutors will review all your work for the project and arrive at a final grade for Unit 1: Pre-Production Techniques for the Creative Media Industries, Unit 2: Communication Skills for the Creative Media Industries, Unit 3: Research Techniques for the Creative Media Industries, Unit 4: Creative Media Production Management Project, Unit 5: Working to a brief in the Creative Media Industries and Unit 28: Corporate and Promotional Programme Production. The grades you will be given for criteria 2 & 3 of Unit 16: Film and Video Editing Techniques will be combined with your grade for the IOV/Video Forum assignment to create a final grade for Unit 16. Remember that in order to achieve a particular grade for a unit, you have to achieve that grade in all the unit’s assessment criteria. NB: A major complication of a large project such as this is keeping and organising your work. When you hand work in, your material must be organised and labelled so that it is clear to the assessor what work belongs to which unit. You will be given plenty of help with this in your tutorial sessions.

My Final Major Project - Stage 1 – Overview

This stage is about codes, conventions and current practice in corporate and promotional programming. Having organised yourselves for the rest of the assignment, you will experience a client briefing — one of the fundamental elements of much media production activity, especially for the freelance worker and small company. You will then do your preliminary research for the assignment by investigating the theories and methodologies behind corporate or promotional video production. You will look at the corporate or promotional programme as a media form and study its codes and conventions. Using your understanding of the genre, you will develop your initial ideas and present them to the client.

The work you produce for this stage will be used for assessment of criteria 1 of unit 1, 1 2 3 4 & 5 of unit 2, 1 2 & 3 of Unit 3, Criteria 1 & 2 of Unit 4, criteria 1, 2 & 3 of Unit 5, criterion 1 of Unit 28.

Procedure

1. Organise yourselves into pairs or individually, allocate your main roles and define responsibilities within the team. You should allocate team roles that reflect personal strengths or career aims. Take notes on who is doing what and why.

2. You must attend a meeting with your tutor (after meeting with client) week commencing 7th October 2013, to discuss ideas for the campaign and the budget

available. Careful notes of the meeting must be kept and a report on the meeting circulated to the client and other team members. You must use this meeting to identify clearly the target audience (or audiences) for the video.

3. You will be given a range of corporate and promotional programmes which your team should watch carefully. As guided by your tutor, you need to analyse these

examples and think about the way in which they have been created. Make careful notes on the codes and conventions in the style and content of products of this kind. This information will be key in developing your ideas further. You will need to explain how your idea employs or plays with these codes and conventions when you pitch your brief to your client.

4. You must identify and investigate, and you must take individual notes on, appropriate codes of practice that should be observed when producing corporate or

promotional programmes (primarily regulations regarding copyright, legal and ethical issues). 5. Conduct Market and Production Research (including a bibliography using the Harvard referencing system, and information trail (where necessary) 6. You must next decide how you are going to ‘sell’ your college in this promotional product. From this you should develop an initial idea that can be presented to the

client. 7. You should present your proposal to the client using appropriate presentation techniques. Your presentation will need to give the client an outline of your idea for

the programme with reference to the codes and conventions you identified in your analyses of existing products. The presentation will be recorded and you will review the presentation in light of feedback from the client. All your notes and reports must be kept in your production log, and must be complete and up-to-date by November 2013.

My Final Major Project - Stage 2 – Overview

At this stage of the assignment you will do all the pre-production planning for your promotional video — script, camera script, storyboards, audio requirements, arrangements for presenters/actors/talent (if applicable) and locations, permissions, risk assessments, copyright clearances and, above all, shooting schedules. You will also produce a budget breakdown sheet that reflects the costs that would be incurred if you were a professional production company. By the end of this stage you should have everything in place ready to shoot. The work you produce for this stage will be used for the assessment of criteria 1 & 2 of Unit 1, criterion 3 of unit 4 and criterion 2 of Unit 28.

Procedure

1. 1 Undertake a resources audit to find out what equipment and materials you will need and — more importantly — be able to use. Check that the video you have decided to make can be made with the resources available to you.

2. You have a hypothetical budget of £10,000 so you must determine how you will spend this money. Using the costings sheet you will be given, you must complete

a budget that will detail clearly what equipment, personnel and resources you will be using. 3. Develop the initial research you conducted into codes of practice and regulations.

You will need to find out if any of the material you are using is copyright and, if so, how to clear it for use. You will need to consider legal issues, for example in making remarks about competitors or libel, and ethical issues such as representation of people or companies.

4. Produce the script, camera-script, storyboard and notes on audio requirements for your video. 5. Undertake location recces, arrange casting and, loan of costumes and props as necessary. Get all permissions forms signed and copyright clearances as necessary. 6. Undertake risk assessments. 7. Write shooting and audio-recording schedules.

Pre-production work must be completed by January 2014. (ensure that production diary is up-to-date)

My Final Major Project - Stage 3 - overview

Following your pre-production (planning), you must now complete the production stage. You should aim to follow closely the planning you have done as this will make your shoot more efficient in terms of time, energy and budget. However, you should also be prepared to respond creatively to unforeseen circumstances if they occur. Through completing this assignment, you should learn to recognise the difference between unforeseen circumstances and poor planning. The work you produce for this stage will contribute to the assessment of criterion 3 of Unit 1, criterion 3 of Unit 4 and criterion 3 of Unit 28.

Procedure

1. Shoot the script as planned, making careful use of all the information, resources and documents you gathered during pre-production. 2. Record all audio/visual material as planned.

Throughout the production process, regular production meetings must be held to review progress and minutes of these meetings must be kept in your production log. This should also carefully record how you used all of the preparatory work completed in pre-production during the shoot. The client should be kept informed of your progress. Deadline for completion of production work is March 2014. (ensure that production diary is up-to-date)

My Final Major Project - Stage 4 – Overview

You must next complete individually a cut of the video your team has been working on, closely following the script, structure and/or storyboard you agreed in Stage 2. As before, it is important to learn how to plan efficiently. Editing suites are very expensive to hire, and it is therefore vital not to waste time there. Careful planning will ease the process and save money. You should also learn from this exercise, when you compare your edit with those of the other members of your team, how differently the same material can be edited, even when following the same script and storyboard. The work you produce for this stage will be used for the assessment of criterion 4 of Unit 5, criteria 2 & 3 of Unit 16, and criterion 3 of Unit 28.

Procedure

Working in pairs 1. Review the camera original material and log the tapes, commenting on content and quality. 2. Discuss with the team any changes to be made as result of the shoot, bearing in mind the shooting script that the team decided on.

Working individually 1. Produce a paper edit with time codes and indications of effects to be used, eg cut, fade, dissolve. 2. Produce a rough cut (or offline version) of the programme according to the paper edit. Review this version with the rest of your production team and teachers

making notes of any changes needed. 3. Create a final cut (or online version) of the programme that includes a title and credit sequence.

The finished video must be ready for the presentation to the client — see Stage 5. (ensure that production diary is up-to-date)

My Final Major Project - Stage 5 – Overview

You will present your finished video to your client. You will also produce a written report on the production, including an evaluation of your final, individual cut of the video. The work you produce for this stage will be used for the assessment of criterion 3 of Unit 4, criterion 4 of Unit 5, and criteria 1 & 3 of Unit 28.

Procedure

1. Each team must prepare an introduction to their showing, commenting on their strategy and how the final version aims to realise that strategy. 2. You must each prepare an introduction to your individual cut. You should discuss how you have applied the codes and conventions identified in stage 1 and

summarise the alterations made to your original plans during production. 3. After each showing the client will make comments which may involve requests for changes to be made. You should take careful notes on the comments relevant

to your video, as you will need to refer to these in your evaluation. (You will also, of course, need an accurate record of these comments if your video is the one chosen subject to changes required by the client.)

Date for presentation of your video to the client is 9th May 2014 at 16.30 pm. (ensure that production diary is up-to-date) The deadline for the evaluation is 16th May 2014 at 16.30 pm.

Final Major Project Schedule

TASK COMPLETION DATES

Presentation of FMP Brief by Client 04 October 2013

Proposals and pitch negotiation (recorded on digital recorders) After careful study of the options, select one and prepare a well thought-out project proposal

By 01 November 2013

Feedback from The Client on FMP proposals Written feedback on student pitch and proposals

08 November 2013

Research Primary and secondary research to be completed and information presented in PowerPoint format

22 November 2013

Pre-production Complete breakdown of all activities, including storyboards, scripts, budgets, interview list, contingency plan, etc.

10 January 2014

Production Complete all filming and resourcing of footage for edit

07 March 2014

First Edit (Off-line) Complete off-line and ensure client approval before undertaking final on-line edit

28 March 2014

Final Edit (On-line) Final mix-down of project, mastered to various digital video formats and DVD

9 May 2014

Please note that meeting Deadlines is very important (you will be working with busy Clients)

FINAL MAJOR PROJECT PRESENTATION

PAGE TITLE

CONTAINS:

TITLE PAGE

Title of production

CONTENTS PAGE 1. Initial Ideas

2. Primary and Secondary Research (qualitative and quantitative)

3. Proposal – Content, Style and output

4. Initial Skills

5. Target Audience

6. Production schedule

7. Production Team (including roles and responsibilities)

8. Budget, Requirements and equipment requisition

9. Script

10. Interview questions/script

11. Contingency Plans

12. Risk Assessment

13. Shot List

14. Storyboards (if needed)

15. Storyboard for Title Sequence

16. Credits (end roller)

17. Permissions and consent

18. Shooting Schedule

19. Call Sheet

20. Contacts

21. Production

22. Shot log

23. Post-production/Editing

24. Evaluation

INITIAL IDEAS

Brainstormed ideas, notes of meetings with the Production Team. (Investigate proposals for combining different media.)

PRIMARY AND SECONDARY RESEARCH Product, target audience and market research using various qualitative and quantitative research techniques

PROPOSAL - CONTENT & STYLE The brief The objectives behind the production The style of the piece Use of images Type-styles Music etc

INITIAL SKILLS Should be included in the project proposal

TARGET AUDIENCE Working to the brief, showing statistics, questionnaire results (pie-charts).

PRODUCTION SCHEDULE The week-by-week breakdown of the production

PRODUCTION TEAM List of crew involved, your roles and responsibilities

BUDGET & REQUIREMENTS A breakdown of costs, transport, location requirements, equipment. List of all equipment required and booking forms/requisition

SCRIPT The treatment and the script.

INTERVIEW SCRIPTS The questions you have created for the interviewees & vox pops.

CONTINGENCY PLANS Second choice ideas with back-up plans

RISK ASSESSMENT Health & Safety issues, areas of risk for Production Team and Public

SHOT LIST A list of shots planned and required

STORYBOARDS Storyboards (drawn or digital imagery) showing visual flow and linkage of images within the documentary; a visualisation of the script showing timings

STORYBOARD FOR TITLE SEQUENCE Visualisation of the title sequence showing timings, fonts, mood etc

CREDITS (END ROLLER) A list of contributors and thanks (if necessary)

PERMISSIONS AND CONSENT Ensure that your get all permissions (for shooting at any location) in writing from the person in charge of that location. Consent forms should be completed and signed by all major interviewees and contributors.

SHOOTING SCHEDULE A schedule indicating all filming days, location, crew and equipment

CALL SHEET Call sheets for any location shooting

CONTACTS Documentary evidence of any letters, phone calls, emails etc

PRODUCTION This is when you carry out all the filming. The acquisition of footage, the recording phase

SHOT LOG A log of all recorded shots (during the production phase). This log will be used in the capturing of footage stage.

POST-PRODUCTION/EDITING Capture, assembly and exporting (mastering) of the film

EVALUATION Written report on your final complete video and the quality of your background pre-production, research and production management role. This should include some peer comment, client analysis and feedback (and any changes made in the light of that feedback). (Include “full recognition of relevant moral & ethical issues)