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BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

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Page 1: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

BT Wholesale Product Review Forum

Steve BestDirector – Product Management

Welcome, Forum aims & objectives

Page 2: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

BT Wholesale Product Review Forum - Agenda09.30 Welcome, Forum aims & objectives, scene-setting Steve Best

09:40 Product overview sessions:

• Wholesale Ethernet

• Wholesale Leased Lines

Including Q&As

Paul Beacham

Leslie Hurrell-smith

11.00 Coffee break

11.20 Product overview sessions:

• Next generation interoperability product – IP

Exchange

• Managed voice & messaging portfolio:

- Wholesale Calls

- IP voice services

- Messaging

- Conclusion

Including Q&As

Lee Hollis

Mike Ward

Andrew Newbury

Melissa Mead / Dawn Cattell

Oli Barker

13.20 Close of Forum Steve Best

13.30 Lunch

Page 3: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

BT Wholesale Product Review Forum

Product overview

sessions

Page 4: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Information in this presentation is subject to change

BT WHOLESALE ETHERNET

Paul BeachamHead of Wholesale Ethernet & Mobile Backhaul

Page 5: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

WHOLESALE ETHERNET• Product overview

• Coverage and rollout

• EFM Access

• Roadmap development

• Service update

Page 6: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Ethernet market overview

• Bandwidth explosion is driving demand for Ethernet – Flexibility of bandwidth increase compared with traditional TDM

– iPhone and iPlayer and convergence technology

– Mobile backhaul. 2Mbits – 100Mbit/s – 300Mbit/s – 1Gbit/s

• Ethernet market growing by 12%– National & International market growing at faster rate

• BTW Ethernet order growth– Monthly order volume tripled

• Market price reduction– 30% in last 12 months

Page 7: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Ethernet from BTW - background

20C Ethernet

MegaStream Ethernet

National Ethernet from c.140 nodes

Ethernet over ATM

Available up to 100Mbit/s bandwidth

BTGS Product

Followed by launch of E-Line

SHDS Migrates to Openreach

Launch of 21CN Ethernet

Wholesale Ethernet launched June 2008

BT Group’s 1st 21CN product

Wholesale launched 6 months before retail

variant

Initially available from 106 Core nodes

Expanded to 614 nodes by April 2009

Over 800 nodes end March 2010

Launch of copper access

Wholesale Ethernet Future

Continued node rollout based upon customer

demand

Expansion of access and bandwidth options.

Enhanced service levels

Enhanced customer experience.

VPLS

SyncE

Page 8: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

BT Wholesale Ethernet overview

• National Ethernet over MPLS service specifically designed for the Wholesale market

• Offers flexible bandwidth between 1Mbit/s and 1Gbit/s and a range of copper (EFM) and Fibre access options available

• Available from over 800 Fibre Ethernet nodes across the UK

• Point to point, point to multipoint + mesh supported

• 2 CoS supported:– Premium - offering low latency and jitter on an uncontended service– Standard - burstable, delivering bandwidth on demand, contended at 5:1

• Hub site discount scheme applies offering up to 100% rental discount on hub links

• Customer facing on-line pricing tool plus pricing tool API available

• Self-service provision and via portal

Page 9: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Components of the service

Hub circuit (Etherway)Openreach products

10M,100M (inc LA)

1G (inc LA & ER)

Access circuit (Etherway)Openreach products10M,100M (inc LA)1G (inc LA & ER)

Copper (EFM) 2-10MCore & Backhaul (Etherflow)Ethernet over MPLS21C Backhaul network1-500M & 1G

• Connectivity from Customer premises to POP (EEA & EES) – “Etherway”

• E2E Bandwidth from premises to premises – “Etherflow”

Up to 8 copper pairs EFM aggregation equipment in enabled

exchange

106 Metro nodes (EEA)

107 – 810+ Ethernet nodes (EES)

21C Backhaul

Page 10: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Fibre Access (EAD based) – 10, 100 & 1000Mbit/s

Standard, local access and extended reach for 1000Mbit/s

Resilient Fibre Access

Etherway Protected (RAO1) – diverse fibre routes, single PoP & switch

Etherway Diverse Plus (RAO2) – diverse fibre routes, PoPs & switches

Etherway Exchange Connect (In-building Handover ) – 1Gbit/s

EFM (Copper) – 2,4,6,8 & 10Mbit/s

Wholesale Ethernet – the growth of access options

Future Access

10G Fibre Access (WES based and IBH)

Radio Access

3rd party access (under evaluation)

Current Access options supported

Page 11: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Wholesale Ethernet – resilience options

99.93% Target availability99.97% Target availability

99.99% Target availability

•Single path from customer site to 21CN Node

Etherway Standard Resilience

•2 Routes working as Main / Standby pair with only 1 in use at a time (single 21CN Node)

Etherway ProtectedProtected Resilience Option

Etherway Diverse Plus

Jun 2010

Etherway Diverse

2 Discrete Access circuits to separate NodesDiversity between the 2 accesses is provided between customer and NodesBoth accesses can be used at the same time

2 Discrete Access circuits to a single Node Diversity between the 2 accesses is provided between customer and NodeBoth accesses can be used at the same time

99.98% Target availability

Page 12: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Ethernet geographic reach – Fibre Access

• 80%+ Own exchange UK business coverage

• Rollout drives competitive commercials with low cost access

• BT offers widest national footprint of high-speed Ethernet in the UK - Fibre Access from 815+ nodes

• Interconnect capability available anywhere in the Ethernet network

• Interconnect bandwidth flexibility & Resilience options

Page 13: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Ethernet in the First Mile access (EFM)

EFM is an access capability that delivers Ethernet over the existing, ubiquitous

copper infrastructure, fitting between DSL and fibre capabilities

FEATURES• Delivered over ‘bonded’ multiple copper pairs• Symmetrical bandwidth

• Speeds from 2Mbit/s to 10Mbit/s • Range up to 5km• Used for access to Layer 2 and 3 networks• Roadmap to improve repair SLA to 7hrs

BENEFITS• Rapid deployment - delivered in 25 days• Reduced costs• Inherently resilient (multi-pair

deployment)• Flexibility to change speed

SCENARIOSSuitable for connecting:

• Home offices / home workers• Branch offices• Retail premises • Corporate networks

WHY EFM?• Broad geographic reach : 715 nodes

across the UK • More flexible and cost-effective than

private circuits (reduces costs by up to 50%)

• Cheap, flexible and inherently resilient

Page 14: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

715 EFM Nodes Live

Avon

Bedfordshire

Berkshire

Borders

Buckinghamshire

Cambridgeshire

Central

Cheshire

Cleveland

Cornwall

Cumbria

Devon Dorset

Dumfries & Galloway

Dyfed

East Sussex

Essex

Fife

Grampian

Greater Manchester

Gwent

Gwynedd

Hampshire

Hereford & Worcester

Highland

Humberside

Kent

Lancashire

Leicestershire

Lincolnshire

Lothian

Norfolk

North Yorkshire

Northumberland

Shropshire

Somerset

Strathclyde

Tayside

Tyne & Wear

Western Isles

Mbit 1 Pair 2 Pair 3 Pair 4 Pair 5 Pair 6 Pair 7 Pair 8 Pair2 1450 2500 2950 3550 4050 4300 4550 48004 1450 2050 2500 2950 2950 3150 35506 1450 2050 2250 2500 2700 29508 1450 1850 2050 2250 2500

10 1450 1850 2050 2250Distances Possible (Metre)

• Up to 5km distance from exchange

• Up to 10Mbit/s offered

• Pricing and coverage subject to availability of copper pairs

• Multiple pairs supports greater resilience

• Access bandwidth flexibility

Page 15: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Ethernet product developments

Apr-Jun ‘10 Jul-Sep ’10

Oct-Dec ‘10

Jan-Mar ‘10

Ethernet product roadmap

VPLSCo-ordinated

Handover

Etherway Diverse

EFM repair SLA

improvement 24hr – 7hr

10G Access

Radio Access

Stacked VLAN

• Development roadmap on-linehttp://www.btwholesale-inspire.com/roadmap-welcome

• Customer engagement in development process – webinar and workshop inputs

May MarSep

Jun

Jan

Feb

Nov

Knowledge Based

DiagnosticsNov

Page 16: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Wholesale Ethernet service update

• Wholesale Ethernet provision performance issues in initial part of 2010 affected by Openreach Ethernet service crisis

• Standard lead-time for fibre Wholesale Ethernet is currently 60 days subject to survey

• Prior to Openreach Service crisis orders were typically delivered in between 25 - 32 days

• Openreach recovery glide path:• Provision BAU for new services end May ‘10

• In-flight BAU including backlog end July ‘10

Page 17: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Ethernet service improvements

Improvements being experienced:

• Reduced numbers of orders that are being delivered later than CDD outside of backlog

• Reduction in the volume of orders which are “delayed” in Openreach

• We are also seeing better performance in planning and better CPDs provided for more recently placed orders

• SFU success rate increased to 80%+ with backlog clear

Page 18: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Thank you

Questions?

Page 19: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Information in this presentation is subject to change

WHOLESALE LEASED LINES

Leslie Hurrell-smithHead of Data Products

Page 20: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

WHOLESALE LEASED LINES

• Background

• History

• Key benefits

• The future

• Questions

Page 21: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Wholesale Leased Lines - product family

PARTIAL PRIVATE CIRCUITS

SITE CONNECT

Wholesale variant of BT Retail Private CircuitsNetwork ExtendersBuy or build?PricingService wrap

RADIO BASE STATION

Page 22: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Wholesale Leased Lines - history

Partial Private Circuits

Radio Base Station

SiteConnect

August 2001 Oftel determination to encourage competition BTW launch Partial Private Circuits

2006 – available to Mobile Operators

2002 – Site Connect launched for the Mobile Operators

2004Radio Base Station launched

Radio Base Station

Page 23: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Traditional Leased Lines – market overview

• Spend in decline

• Leased line volumes peaked

• Sub 2mbit/s volumes show fastest decline

• Demand for bandwidth has increased

• Traditional market decline is 19%

• Ethernet market growth is 12%

Page 24: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

A “typical” Wholesale Leased Line

24

3rd Party Site

Access via Fibre or Copper

Local Exchange

Main Exchange

BT Core

Terminating Segment

Trunk Segment

Handover to Communications

Provider

Customers Network

Main Exchange

“B” 3rd party

end.

The Circuit“A”

Point of Handover

end.

Simply – A Wholesale Leased Line will connect customers of another Communication Provider (CP) through the BT Network back to that CP’s network  

BT

Page 25: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Some detail

• Bandwidths

• Partial Private Circuits –

64 Kbit/s to 155 Mbit/s, the staple” is 2 Mbit/s which can be “bundled”

• Radio Base Station –

128 Kbit/s up to 2 Mbit/s, and 8 Mbit/s bundles comprising 4 x 2 Mbit/s

• SiteConnect –

2 Mbit/s and 155 Mbit/s, and 8 Mbit/s bundles as with Radio Base Station

Page 26: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Some detail – regulation

Wholesale Leased Lines are formally regulated by OfCom

Regulated on..........

PriceCostNotificationDiscriminationEligibility

Page 27: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

National coverage Robust service levels On line pricing tool On line ordering On line fault reporting Managed accounts Dedicated customer management centres Product specific communications and forum

World class performance

Benefits of Wholesale Leased Lines

Page 28: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

World class service

Page 29: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

World class service

Page 30: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

What next?

• Development roadmap

http://www.btwholesale-inspire.com/roadmap-welcome

• Major launches

- Managed A end shift

- Point of Handover charges

• Continued drive on service

- Improving lead times

- Improved diagnostics

- Reduce Early Life Failures

Page 31: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

21CN .......

• Two main areas of focus for leased lines.

- 2 Mbit/s and above

- Sub 2 Mbit/s

Page 32: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

And finally

- Decline....

- Growth......

- Alignment to BT Wholesale Ethernet

Page 33: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Thank you

Questions?

Page 34: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

BT Wholesale Product Review Forum

Coffee break

Page 35: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

BT Wholesale Product Review Forum

Welcome back

Product overview

sessions continued

Page 36: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Information in this presentation is subject to change

Optimising IP interoperability

Lee HollisHead of Product Management

(Interoperability)

BT Wholesale

Page 37: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Information in this presentation is subject to change

What is interoperability?

Traditional wholesale…Surplus sales to reduce unit cost Sales via priceSales of commodity servicesRelease cycles technology driven

Traditional wholesale…Surplus sales to reduce unit cost Sales via priceSales of commodity servicesRelease cycles technology driven

“…. Interoperability services enable

communication providers to connect to each other, to connect their end users to

other end users, and to pay and get paid for doing so –

independent from the technology, networks or

devices used …..”

“…. Interoperability services enable

communication providers to connect to each other, to connect their end users to

other end users, and to pay and get paid for doing so –

independent from the technology, networks or

devices used …..”

Page 38: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Information in this presentation is subject to change

Fixed Operators– Legacy infrastructure– Increased competition– Cost reduction– Improve speed to market for new services

Mobile Operators – Addressing emerging markets – Innovate new services more quickly

Cable Operators– Gain market share on traditional services– Improve penetration of voice – Improve product development

Alternative Network Operators– Acquire new customers – Future proof network investment

Investors and new entrants– Gain market share– Innovation and customer insight– Maintain investment value– Optimise OPEX

Competition

Performance Visibility

ProactiveSupport

Quality of Service

Reporting

ServiceLevel

Guarantees

ServiceConvergence

OperationsCosts

CustomerRetention

IncreasedAutomation

24x7 tieredSupport

Interoperability - meeting the challenges of today’s and future markets

The challenges are not the same – the solution needs to be!!!

Page 39: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Information in this presentation is subject to change

“…. Interoperability services enable

communication providers to connect to each other, to connect their end users to

other end users, and to pay and get paid for doing so –

independent from the technology, networks or

devices used …..”

“…. Interoperability services enable

communication providers to connect to each other, to connect their end users to

other end users, and to pay and get paid for doing so –

independent from the technology, networks or

devices used …..”

Optimisation

Traditional wholesale…Surplus sales to reduce unit cost Sales via priceSales of commodity servicesRelease cycles technology driven

Traditional wholesale…Surplus sales to reduce unit cost Sales via priceSales of commodity servicesRelease cycles technology driven

Drivers

• Common IP NGN

• Innovation

• Customer led

• Flexibility

• Quality options

• Costs options

• Portal driven service options

• Growth opportunity

Drivers

• Common IP NGN

• Innovation

• Customer led

• Flexibility

• Quality options

• Costs options

• Portal driven service options

• Growth opportunity

Challenges

• Capex

• Opex challenges

• New technology

• Platform stability

• Plethora of interfaces

•TDM Base

• Substitution effect

• Support ISUP legacy

• Migration

Challenges

• Capex

• Opex challenges

• New technology

• Platform stability

• Plethora of interfaces

•TDM Base

• Substitution effect

• Support ISUP legacy

• Migration

Page 40: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Information in this presentation is subject to change

BT Interoperability (IP Exchange: the basics)

Growing market? Service doubling in scale every 6 months.Includes Full IP-IP , IP to TDM and TDM to IP Interoperability Strategic “Enum enabled” Number Management and Number Portability.

Growing market? Service doubling in scale every 6 months.Includes Full IP-IP , IP to TDM and TDM to IP Interoperability Strategic “Enum enabled” Number Management and Number Portability.

IP EXCHANGE:• enables communication providers to connect to each other, • to connect their end users to other end users,• and to pay and get paid for doing so –• independent from the technology, networks or devices used …..”

IP EXCHANGE:• enables communication providers to connect to each other, • to connect their end users to other end users,• and to pay and get paid for doing so –• independent from the technology, networks or devices used …..”

IP EXCHANGE

SS7

IP IP

CP BBV NETWORK

CP BBV NETWORK

MOBILE NETWORK

PSTN NETWORK

Call Manage

r

Number translatio

n

Billing &

Charging Manageme

nt information

SS7/IP

Page 41: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Information in this presentation is subject to change

IP Interoperability - bespoke approach to customers - expanding global reach

• Complete range of IP-based services relying on BT 21CN Core ( BT Global IPX )

• Open and flexible environment - Unified Access (connect to one, connect to many)

• Building-block approach to match all CP and SP needs from inter-provider connectivity to value-added services

• BT provides specific services based on customers’ needs, allowing them to pick and choose from the different layers what fits their market ambitions

Page 42: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Information in this presentation is subject to change

The protocol challenge – “getting there”

There is a growing demand for multiple deployments of SIP from our customers

Drivers:

• Many ISPs & VoIP providers do not require the full ISUP feature set

• Demand early interconnect to meet aggressive business plans

• Protocol requirements driven by softswitch and end device combination

•Current status:

• BT has 100+ IP interoperability customers in the UK with many flavours of SIP

• BT launched SIGTRANS to support Vodafone in Dec 2009

• BTW won ITSPA Award for “Most Innovative Product” for IP Exchange in Dec 2009

Page 43: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Information in this presentation is subject to change

How do we optimise given these challenges?

• Diverse and separate access options : “Gig E to www.”

• Diverse and fully resilient IP core – national and global

• Unified access to IP Exchange to support multiple services

• Involved in i3 , GSMA, remaining at the heart of future standards

• NOC to NOC Service Support Model

• Sandbox testing

• Captive model – simulate live network

• All new customers go through sandbox

• All new software loads tested

• www. access to sandbox for rapid testing

• CRITICAL to technical optimisation

GSMA requirements

Page 44: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Information in this presentation is subject to change

Our solution is the ENUM platform

• Controls all routing functions based on commercial rules

• Contains number portability data

• enabling portability aware routing

• ENUM global interworking to facilitate remote data base look up• minimise transcoding• reduce cost of termination

• Underpins Federation opportunities to enable the above• Enables the scalable association of applications to numbers.

• Controls all routing functions based on commercial rules

• Contains number portability data

• enabling portability aware routing

• ENUM global interworking to facilitate remote data base look up• minimise transcoding• reduce cost of termination

• Underpins Federation opportunities to enable the above• Enables the scalable association of applications to numbers.

Page 45: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Information in this presentation is subject to change

Commercial optimisation

Challenges• Routing decisions – cost & quality

• Number portability data & costs• Migration costs from TDM to IP• Replacement of established interconnect arrangements• Multi Bi-lateral overheads

Challenges• Routing decisions – cost & quality

• Number portability data & costs• Migration costs from TDM to IP• Replacement of established interconnect arrangements• Multi Bi-lateral overheads

Our Response:• Enum routing and IP Federation– • Number portability & 999 support• Port flexibility with low commitment entry level • Competitive PPM rates (Full A-Z)• Pre-pay capability • Connect once - connect to many• Future VAS roadmap (Eg Video)

Our Response:• Enum routing and IP Federation– • Number portability & 999 support• Port flexibility with low commitment entry level • Competitive PPM rates (Full A-Z)• Pre-pay capability • Connect once - connect to many• Future VAS roadmap (Eg Video)

Page 46: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Information in this presentation is subject to change

Launch T&C

Global IP Voice Strategic

expansion

Launch VAS

IP Interoperability Platform and Service improvements

Global IP Voice

Launch

Launch Mobile IP Signalling Exchange

Trial Mobile IP Signalling Exchange

Service development roadmap

Not committedCommitted Target Launch

VASTrials

09/10Q4 10/11Q1 10/11Q2 10/11Q3 10/11Q4 11/12Q1

T&CTrials

ENUM Routing

Value-added Services

Transactions & Clearing

Numbering & routing / ENUM

Inter-provider connectivity

Non-UK number hosting and management

Global IP Voice

Pre-launch

ENUM Routing(Advanced Federation

Trials)

Automated / Enhanced UK Number

Management

Pre -PayAutomation

Page 47: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Information in this presentation is subject to change

Interested in hearing more?

• Team available today for one to one debate

• Opportunity to experience the solution and grow

– Test and connect now – then grow together

– Minimum 30 port agreement

Page 48: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Information in this presentation is subject to change

Our answer is IP Exchange from BT Wholesale

OurCustomer

• Major Investment focus 10/11

• European VoIP interoperability

– SIP and SIP-I live across Europe- Flexible Commercial options

• NOC to NOC Service Support Model-

• Customer recognised excellence re “Sandbox” approach.

• ITSPA “Most Innovative Product of the Year”

Page 49: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Thank you

Questions?

Page 50: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Managed Calls & Messaging Product Line

Mike WardMelissa Mead Dawn CattellAndrew NewburyOli Barker

Page 51: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Agenda

• Overview Mike Ward

• Wholesale Calls (WSC) Mike Ward

• Messaging Melissa Mead & Dawn Cattell

• IP Voice Services (IPVS) Andrew Newbury

• Conclusion Oli Barker

Page 52: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Managed Calls & Messaging Product Line

Overview

Mike WardHead of Product Manager (BTW)

Page 53: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

BT Wholesale’s voice & messaging portfolio

•WCLA•WCLI•Wholesale 1571•Call Mapping •Fixed Line Text

• Hosted VoIP (IPT/Centrix)

• SIP Trunking• IP Access (DSL)• Equipment (IP

Phones & Media Gateways)

• Calls

•Wholesale 1571•Call Mapping •Fixed Line Text•Future Messaging

WSC & MSGWholesale Calls, Messaging

IPVSIP Voice Services

CONVERGED MSGMessaging & Voice Applications

TDM IP TDM/IP

Page 54: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

BTW will continue to innovate in the field of voice communications, staying static is not an option

The voice evolution

Traditional TDM services under threat from emerging Next Generation IP services

BT Wholesale provide ‘Legacy’ and ‘Next Generation ‘Managed’ telephony services TODAY and provides them as a commercial bundle

TDM is still going strong but IP is here and needs to be embraced and not shied away from

Page 55: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Managed Calls & Messaging Product Line

Wholesale Calls

Michael WardHead of Product Manager (BTW)

Page 56: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

What is Wholesale Calls (WSC)?

• “Allows BT Customers to provide a managed End 2 End calls service without the need to build, run or maintain a

switching infrastructure”

• “Provides an alternative to either Carrier Pre-selection (CPS) or Indirect Access (IDA).”

Page 57: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Product overview

Wholesale Calls Line Associated

(WCLA)1

4 BT Account Management

Wholesale Calls from BT Wholesale

2Wholesale Calls

Line Independent

(WCLI)

Tiered and Bespoke Pricing3

Page 58: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Market positioning

• WSC is mature product that BTW launched over 12 years ago in a market that is still expanding…even with the rapid advancement of IP Voice services

• Target primary market is intermediates calls market, including CPS

• WSC serves both consumer and SME markets

• WSC is a major player in the market competing alongside the likes of C&W, Gamma and CPW

• WSC will continue for the foreseeable future to co-exist with IP Voice type services, providing a gradual migration path from TDM to IP

Page 59: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Product benefits for BT’s customer

1Managed Network

• No need to build a network

• Save capex, low risk• Facilitates market entry

2Simple, Flexible Pricing

• Pricing tiers

• Bespoke Pricing

• No set-up costs

3One Stop Shop

• Combine Calls with Access

4Built by BT

•Unrivalled UK experience in calls and access markets

• Backed by leading UK network, trusted brand

•99.9% call success rate

5Combined Commitments

• IPVS calls and Wholesale calls count towards Wholesale Calls Commitment package

Page 60: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Key product roadmap development items

DEDS re-platform (cost reduction) June 2010

Customer billing information (NCIP) July 2010

Invoice, & Rate Card formats, fraud mgmt Sept 2010 - March 2011

Single migration process (regulatory) 2011/2012

Anti Slamming (RIDS backfill) July 2010

Page 61: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Managed Voice & Messaging Product Line

Messaging

Melissa Mead & Dawn CattellProduct Managers

Page 62: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Product overview

Wholesale 1571

14

Converged Messaging

Wholesale Messaging

Fixed Line Text

3

Call Mapping

2

5 BT Account Management

Page 63: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Product benefits/USPs

1 Wholesale 1571

• Allows EUs to keep in contact with friends, family

• Simple-to-use, cost-effective and innovative answering solutions

• Increases call stimulation and completion rates

2 Call Mapping

• Allows CPs to utilise BT’s network functionality and conveyance with their own voicemail

3 Fixed Line Text

• Cost-effective addition to your service portfolio boosting network traffic

• A springboard for other SMS-based services

4 Converged Messaging

• Voicemail accessible in any format, on any device

Page 64: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Converged Messaging

End UserVoicemail

• not always easy to use

• not always available

Voice to Text

• read and listen to messages

• available when and where you need it

• low cost entry level product

Communications ProviderVoicemail

• a cost

• an ante-item

Voice to Text

• directly interface with CP’s voicemail platform

• capability available on WS1571

• with integrated voicemail

Why purchase Voice to Text from BT?• High margin item with reasonable end customer price points

• Optional advertising revenue and multiple mailboxes per home

• Product differentiator leading to increased customer retention

• Managed service offering

Page 65: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Caller

Operator

Converged Messaging – how does it work?

Call/Scrip FlowCall is placed – no reply – goes to Voicemail

Voicemail recorded (via BT or CP platform)

Voicemail sent to Voice to Text, converted and returned in text format

Text file sent onto end user via SMS, email and on-line

Web based visual voicemail

Page 66: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Launch status

1 Customer trialsMay - June 2010

2 Phase 1 launchJuly - December 2010

3 Phase 2 launchJanuary - March 2011

Page 67: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Managed Calls & Messaging Product Line

IP Voice services

Andrew NewburySenior Product Manager (BTW)

Page 68: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

IP VOICE SERVICES 3 MINUTE MESSAGE (VIDEO)

Page 69: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Product overview

Hosted IP

Telephony14

CustomerPremise

Equipment

BT Advance Marketing Support5

6 BT Account Management

Next Generation Voice from BT Wholesale

IP Access3

SIP Trunking2

Page 70: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Market positioning

Sectors Construction, Public Sector, Retail, Hospitality, Managed Offices, Professional Services

PropositionFlexibility

Home working

Low Capex

Free On-Net calls between all sites

Advanced telephony features

Disaster recovery

Meet ‘Green’ obligations

Extend the life of the PBX, both TDM and IP

Reduce ISDN costs

Page 71: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Product benefits for BT’s customer

1BT Managed network

• No need to build a network• Backed by ‘Award Winning’ IP Exchange Platform

2Portal driven

• Reseller & End User Portals provided• Real time Customer, or End User, driven activation

3White label service

• Reseller Branded Portals and applications• Reseller brand able marketing collateral provided

4Integrated hosted IPT & SIPT

•Hosted IPT and SIPT ordered from the same portal

•On Net calls between both services

5Combined commitments

•IPVS calls and Wholesale calls count towards Wholesale Calls Commitment package

Page 72: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Launch status

1Market trials Dec 2008 – March 2009

3Full launch 17th May 2010

2 Trial extension April 2008 – March 2010

Page 73: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Key product roadmap development items

Plusnet Partner ‘Assured Voice’ DSL June 2010

Call Recording July 2010

High Speed Access Oct-Dec 2010

Fault Diagnostics Platform July 2010

IP-PBX Interop Programme Phase 3 October 2010

Page 74: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Trial feedback from customers

"The quality of the call routing has been very good”

“The support is good”

“Pre provisioned phones from eCatalogue make provisioning a lot easier."

"The support desk is superb.

“The call quality and lack of delay is excellent compared to some other SIP providers we've experienced."

Page 75: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Managed Calls & Messaging Product Line

Conclusion

Oli BarkerHead of Product Manager (BTW)

Page 76: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Preparing for your future..

Page 77: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Pro-actively respond to business and market changes

Page 78: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

BTW as your key supplier in the journey

Page 79: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Managed Calls & Messaging Product Line

Further information

www.btwholesale.com

Page 80: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Further information

• www.btwholesale.com

• Roadmaps• Available to registered users

• Product developments and updates

• Products• Product descriptions/user guides

• FAQs/technical information

• Contact • Your BT Account Team

Page 81: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

Thank you

Questions?

Page 82: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

BT Wholesale Product Review Forum

Steve BestDirector – Product Management

Close of Forum

Page 83: BT Wholesale Product Review Forum Steve Best Director – Product Management Welcome, Forum aims & objectives

BT Wholesale Product Review Forum

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